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  • 25+ Hours of High Quality e-Learning Content
  • Online Progress Quiz
  • Downloadable Workbooks & Exercises
  • Practice Tests
  • Comprehensive and Up-to-Date Content

About Course

  • About Author

    Jennifer Evans Cario, Author, Speaker & Social Media Strategist
    • Jennifer is the Founder and President of SugarSpun Marketing
    • She is the Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program
    • Author of “Pinterest Marketing: An Hour a Day”
    • Jennifer specializes in small to mid-size social media strategy, blogger outreach, online reputation management, and corporate training

  • What is the course all about?

    Social Media is a collection of internet-mediated applications where users generate, share or exchange content in the form of information, ideas, pictures or videos in virtual communities and networks.

    Simplilearn’s Advanced Social Media Course is aimed at educating and training participants in the rapidly-expanding field of Social Media. Professionals will be trained on the latest and most advanced techniques, and help develop skills to attract traffic to the websites, promote and protect the online reputation with the latest techniques and strategies.

    Social Media attracts the attention of viewers more than any other websites. The Advanced Social Media course would be beneficial to professionals who are looking forward to execute effective social media campaigns.

  • Why is the course most sought-after?

    Advanced Social Media Course from Simplilearn is one of the most rapidly growing certification. With Social Media dominating the virtual world, gaining expertise on the Social Media platform not only enhances visibility but it also helps the marketer to draw a greater audience and create awareness.
    • The course skillfully trains the participant to become an expert in marketing through the Social Media platform.
    • The professional who is certified in Simplilearn’s Advanced Social Media Course has a strong grasp on selected groups of appropriate audiences, who are looking for the service that is offered.
    • The professional is skilled to generate massive number of emails that have an effective marketing strategy.
    • The course provides recognition of professional competence to the professional in the marketing industry.
    • The course makes the professional proficient in mass communication and generate a huge turnaround and help convert potential customers to sales and leads.

  • What are the learning benefits of this Course?

    Benefits of being certified in Advanced Social Media:
    • Learn to draw more traffic, gain visibility and awareness of a brand or product.
    • Advanced social media communication principles and platforms
    • Understand the subtle and intricate details of effective social media marketing
    • Learn how to effectively implement Social Media Strategies and tactics and create marketing campaigns
    • Attract a higher audience and communicate with influencers
    • Deploy the latest strategies to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations.
    • Learn how to market a business through Social Media.

  • What are the career benefits in-store for you?

    Social Media Marketing is one of the rapidly growing professions in the digital marketing space where the social media sites are utilized for marketing communications and campaigns. Employers are in a constant lookout for skilled Social Media marketers who can increase traffic, promote brands and protect online business reputation.
    • Obtain a globally recognized industry certificate, which validates a professional’s skills and knowledge in social media communication, marketing and campaigning through Social Media platforms
    • Demonstrate expertise in expanding businesses to a wider geographical area through the Social Media Platform
    • Experienced and skilled Social Media marketers have immense demand in the job market
    • Career is not restricted to one sector, every industry is now looking at Social Media to expand their business, create awareness and create awareness globally.

  • Who should do this certification?

    The Advanced Social Media marketing training can be pursued by professionals who want to learn social media marketing and specialize in it to draw a higher audience and be effective marketers. This certification is best suited for:
    • Social Media Marketing Manager
    • Social Media Consultant
    • Public Relations/ Brand Manager
    • Blogger/ Social Media Copywriter
    • Media Relations Representative
    • Online Community Engagement Manager
    • Social Media Strategist / Specialist
    • Public Affairs Officers

  • Trusted By Industry Leading Marketing Teams

  • Why Simplilearn?

    • Simplilearn is the World’s Largest Certification Training Provider, with over 500,000+ professionals trained globally
    • Trusted by the Fortune 500 companies as their learning provider for career growth and training
    • 2000+ certified and experienced trainers conduct trainings for various courses across the globe
    • All our Courses are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate in first attempt
    • Accredited, Approved and Recognized as a training organization, partner, education provider and examination center by globally renowned names like Project Management Institute of USA, APMG, CFA Institute, GARP, ASTQB, IIBA and others

Course Syllabus

    • Lesson 1 - Introduction to Social Media: Part 1 - The Importance of Social Media 09:48
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:14
      • 1.3 What is Social Media? 01:05
      • 1.4 Who Uses Social Media? 00:35
      • 1.5 Time Spent on Social Media 00:59
      • 1.6 The Importance of Social Media 01:55
      • 1.7 Bringing Businesses and Consumers Together 01:26
      • 1.8 The Foundation of Social Media 00:53
      • 1.9 Observe and Listen 00:52
      • 1.10 Social Media Humanizes a Company 00:40
      • 1.11 A Word of Warning 00:45
      • 1.12 Coming Up 00:24
    • Lesson 2 - Introduction to Social Media: Part 2 - Social Media Channels 20:37
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:29
      • 2.3 Blogs 02:50
      • 2.4 Blogs Lead to Gain and Offer Opportunities 01:20
      • 2.5 Microblogging 03:41
      • 2.6 Social Networks 03:10
      • 2.7 Media Sharing 00:20
      • 2.8 Media Sharing: Understanding YouTube 01:47
      • 2.9 Media Sharing: Understanding Pinterest 01:57
      • 2.10 Media Sharing: Understanding Instagram 01:41
      • 2.11 Social Reviews 01:48
      • 2.12 Something to Keep in Mind 01:18
      • 2.13 Coming Up 00:16
    • Lesson 3 - Introduction to Social Media: Part 3 - Business Impact 20:25
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:14
      • 3.3 Social Media Impacts All Areas of Business 01:45
      • 3.4 Bring Credibility to Small Biz 00:40
      • 3.5 Gives Big Businesses Personality 01:48
      • 3.6 Social Medias Three Key Things 00:30
      • 3.7 The Brand Impact 00:55
      • 3.8 Why Social Media Impacts Brand 01:15
      • 3.9 The Brand Impact at Work 02:36
      • 3.10 The Engagement Impact 02:00
      • 3.11 Why Social Media Impacts Engagement 01:00
      • 3.12 Engagement Impact at Work 02:46
      • 3.13 The Conversion Impact 00:41
      • 3.14 Why Social Media Impacts Conversions 01:44
      • 3.15 The Conversion Impact at Work 02:12
      • 3.16 Coming Up 00:19
    • Lesson 4 - Introduction to Social Media: Part 4 - The Social Media Conversation 13:40
      • 4.1 Overview 00:00
      • 4.2 Introduction 00:14
      • 4.3 Remember This? 00:45
      • 4.4 Social Media Cycle 00:59
      • 4.5 Discovering the Conversation 00:39
      • 4.6 How to Discover the Conversation 00:57
      • 4.7 Observing the Conversation 01:27
      • 4.8 How to Observe the Conversation 01:10
      • 4.9 Joining the Conversation 02:03
      • 4.10 Sparking the Conversation 01:41
      • 4.11 How to Spark the Conversation 02:40
      • 4.12 Don't Freak Out! 01:05
    • Lessons 00:00
      • Quiz 00:00
    • Lesson 1 - Social Media Strategy: Part 1, The Challenge of Social Media 11:26
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:14
      • 1.3 The Challenge of Social Media 01:26
      • 1.4 Your First Challenge 01:17
      • 1.5 Numbers Only Matter if... 00:22
      • 1.6 What We Need is a Strategy 00:30
      • 1.7 Business Goal Leads to Strategy 02:36
      • 1.8 We Need a Goal 00:34
      • 1.9 Think About Your Business Goals 01:09
      • 1.10 Brand Related Goals 00:38
      • 1.11 Conversion Related Goals 00:40
      • 1.12 Company Goals Are? 01:10
      • 1.13 Consider Social Media 00:29
      • 1.14 Coming Up 00:21
    • Lesson 2 - Social Media Strategy: Part 2, Goals, Micro Goals, and Tactics 16:03
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:14
      • 2.3 Goals, Micro Goals, and Tactics 00:41
      • 2.4 Social Media Equation 01:22
      • 2.5 Exposure 00:47
      • 2.6 What Gives Impact? 02:51
      • 2.7 What's Next? 01:28
      • 2.8 Goals and Micro Goals 01:05
      • 2.9 Micro Goals to Tactics 01:30
      • 2.10 Tactics to Channels 01:06
      • 2.11 Strategic Overlap 01:14
      • 2.12 Gather Your Tools 00:28
      • 2.13 Starting and Building Your Plan 01:38
      • 2.14 Summary 01:15
      • 2.15 Coming Up 00:24
    • Lesson 3 - Social Media Strategy: Part 3, Campaign Hooks 20:03
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:14
      • 3.3 Campaign Hook 01:11
      • 3.4 Social Media With No Hooks 00:24
      • 3.5 What It's Really About 00:33
      • 3.6 What's Your Message? 01:19
      • 3.7 What Do You Want Them To Do? 02:01
      • 3.8 What Do You Want Them To Share? 01:37
      • 3.9 What Makes You Different? 01:58
      • 3.10 Putting it All Together 01:06
      • 3.11 Understanding Motivators 01:32
      • 3.12 Good Motivators 00:59
      • 3.13 What Makes Things Viral 02:21
      • 3.14 Make Your Message: Spreadable 00:41
      • 3.15 Make Your Message: Match Your Goal 01:05
      • 3.16 Putting Your Message into Content 01:47
      • 3.17 Getting Everything in Order 00:44
      • 3.18 Coming Up 00:31
    • Lesson 4 - Social Media Strategy: Part 4, The Value of a Social Media Strategy 13:55
      • 4.1 Overview 00:00
      • 4.2 Introduction 00:13
      • 4.3 The Vast Social Media 00:54
      • 4.4 The Overall Strategy 00:39
      • 4.5 Understanding The Value 01:15
      • 4.6 Social Media Touch Points 00:37
      • 4.7 Your Social Media Home Base 00:22
      • 4.8 Blogs Are Essential 01:50
      • 4.9 What Your Blog Does For You 00:36
      • 4.10 Blogs Empower Touch Points 01:28
      • 4.11 A Common Mistake 01:11
      • 4.12 The Big Mistake 00:33
      • 4.13 Try an Alternative 01:33
      • 4.14 The Difference in Process 01:01
      • 4.15 Your Most Powerful SoMe Tool 01:09
      • 4.16 Reality Check 00:34
    • Lessons 00:00
      • Quiz 00:00
    • Lesson 1 - Understanding Paid, Earned, & Owned, Part 1: Defining Media Types 09:44
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:17
      • 1.3 Social Exposure Categories 00:39
      • 1.4 Paid Media 01:28
      • 1.5 Owned Media 02:04
      • 1.6 Earned Media 02:50
      • 1.7 Buckets of Social 01:58
      • 1.8 Coming Up 00:28
    • Lesson 2 - Understanding Paid, Earned, & Owned, Part 2: Balancing Costs & Value 11:33
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:09
      • 2.3 Balancing Media Investments 02:45
      • 2.4 Paid: Old vs. New 01:23
      • 2.5 Owned: Old vs. New 02:04
      • 2.6 Earned: Old vs. New 02:13
      • 2.7 Integrated Media Solutions 02:25
      • 2.8 Coming Up 00:34
    • Lesson 3 - Understanding Paid, Earned, & Owned, Part 3: Creating a Cohesive Strategy 23:50
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:10
      • 3.3 Advertising and Social Balance 03:03
      • 3.4 Blurred Lines 03:00
      • 3.5 Value of Converged Media 02:00
      • 3.6 Cycle: Social Strategy 01:50
      • 3.7 Cycle: Development & Publication 01:45
      • 3.8 Cycle: First Amplification 02:24
      • 3.9 Cycle: Influencer Outreach 01:29
      • 3.10 Cycle: Customer Engagement 01:15
      • 3.11 Cycle: Second Amplification 01:36
      • 3.12 Cycle: Feedback & Refinement 04:33
      • 3.13 Connect Media 00:45
    • Lessons 00:00
      • Quiz 00:00
    • Lesson 1 - Social Sharing, Part 1: The Basics of Social Sharing 20:30
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:15
      • 1.3 Value of Social Sharing 02:26
      • 1.4 Sharing Drives Exposure 03:26
      • 1.5 Social Influencers 02:36
      • 1.6 Benefits of Credibility & Conversions 01:02
      • 1.7 What Goes into Social Sharing? 04:03
      • 1.8 You Need Social Sharing 01:03
      • 1.9 Keep It Simple 01:19
      • 1.10 Spark Passion 01:04
      • 1.11 Unusual? 01:02
      • 1.12 Risk Their Reputation? 00:56
      • 1.13 You Can't Control Sharing 00:43
      • 1.14 Coming Up 00:35
    • Lesson 2 - Social Sharing, Part 2: What Motivates Social Sharing & Interest? 28:05
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:14
      • 2.3 What Makes People Share? 02:51
      • 2.4 The Gap Theory of Curiosity 02:58
      • 2.5 Create a Need 03:44
      • 2.6 Spark Curiosity 02:49
      • 2.7 Make Sharing Easy 01:04
      • 2.8 Know What Plays Well 01:49
      • 2.9 Make Offers 00:59
      • 2.10 Six Qualities of Highly Sharable Content 00:44
      • 2.11 Embrace Simplicity 01:02
      • 2.12 Deliver the Unexpected 01:57
      • 2.13 Be Concrete 02:06
      • 2.14 Carry Credibility 01:10
      • 2.15 Tap Into Emotions 01:44
      • 2.16 Tell a Story 02:24
      • 2.17 Coming Up 00:30
    • Lesson 3 - Social Sharing, Part 3: Brainstorming Socially Shareable Content 22:17
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:15
      • 3.3 Determining Your Goals 03:07
      • 3.4 Getting Ideas 03:44
      • 3.5 Asking Questions? 01:56
      • 3.6 Recognize Problems 02:31
      • 3.7 Sparking Conversations 02:19
      • 3.8 Motivating Your Customers 01:40
      • 3.9 Creating a Story 03:17
      • 3.10 Getting Attention 01:40
      • 3.11 Reviewing Your Ideas 01:48
    • Lessons 00:00
      • Quiz 00:00
    • Lesson 1 - Blogging for Business, Part 1: What Makes Blogs Essential 22:23
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:16
      • 1.3 Blogs Address Communication 00:47
      • 1.4 Why Marketers Love Blogs 03:28
      • 1.5 Why SEOs Love Blogs 03:54
      • 1.6 Making Your Blog SEO Friendly 02:13
      • 1.7 The 80/20 Rule of Visitors 03:07
      • 1.8 Sources of New Blog Traffic 01:49
      • 1.9 Don't Miss Value of Blogs 01:37
      • 1.10 Social Media Provides Touch Points 01:37
      • 1.11 Blogs Empower Touch Points 01:51
      • 1.12 Focus on Awesome Content 01:13
      • 1.13 Coming Up 00:31
    • Lesson 2 - Blogging for Business, Part 2: Content Marketing Plans 20:59
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:32
      • 2.3 Content Marketing Matrix 01:05
      • 2.4 Entertainment Quadrant 02:31
      • 2.5 Inspirational Quadrant 01:53
      • 2.6 Educational Quadrant 00:46
      • 2.7 Convincing Quadrant 01:12
      • 2.8 Creating Content Is a Must 01:12
      • 2.9 Blog Schedules and Standards 02:31
      • 2.10 Editorial Calendar 01:24
      • 2.11 Consider Seasonal and Trending Content 01:45
      • 2.12 Plan a Month in Advance 03:35
      • 2.13 Skills Needed 02:11
      • 2.14 Coming Up 00:22
    • Lesson 3 - Blogging for Business, Part 3: Cross Channel Content Support 14:35
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:15
      • 3.3 Brands Have Too Many Homes 02:25
      • 3.4 Don’t Begin and End on a Channel 02:46
      • 3.5 How to View Social 02:28
      • 3.6 Cross Channel Messaging is Vital 01:20
      • 3.7 Understanding What Delivers Impact 04:39
      • 3.8 A Parting Word on Social Connections 00:42
    • Lessons 00:00
      • Quiz 00:00
    • Lesson 1 - Finding and Communicating with Influencers, Part 1: Finding Your Influencers 21:02
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:13
      • 1.3 Social Media Is Simple 01:32
      • 1.4 Finding the Standouts 01:07
      • 1.5 What You Need to Know... 01:05
      • 1.6 Who Are They? 02:34
      • 1.7 What/Where They Share 03:59
      • 1.8 What Motivates? 01:31
      • 1.9 How Do We Find Them? 03:08
      • 1.10 Dig Deeper 01:11
      • 1.11 Fill Your Tool Belt 04:25
      • 1.12 Coming Up 00:17
    • Lesson 2 - Finding and Communicating with Influencers, Part 2: The Perfect Pitch 24:08
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:20
      • 2.3 Pitch the Right People 00:25
      • 2.4 Number One Rule of Pitching 01:07
      • 2.5 Three Keys to a Great Pitch 04:03
      • 2.6 Should Do Before Pitching 02:43
      • 2.7 Absolutely MUST Do Before Pitching 02:21
      • 2.8 A Note About Gender 02:37
      • 2.9 Mapping Out Approaches 01:47
      • 2.10 The Danger Zone of Influencer 04:54
      • 2.11 A Word of Advice After the Pitch 03:26
      • 2.12 Coming Up 00:25
    • Lesson 3 - Finding and Communicating with Influencers, Part 3: Working With Influencers 21:52
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:17
      • 3.3 You've Searched for Them 00:28
      • 3.4 You've Identified Them 00:34
      • 3.5 Who They Are 01:07
      • 3.6 The Evangelist 02:29
      • 3.7 Working with Evangelists 01:21
      • 3.8 Influencers 02:53
      • 3.9 Working with Influencers 01:08
      • 3.10 Chatterboxes 00:58
      • 3.11 One Timers 00:30
      • 3.12 Working with the Rest 00:55
      • 3.13 Deconstructing Your Audience 02:21
      • 3.14 Establishing B2B Influence 00:40
      • 3.15 Establishing B2C Influence 01:25
      • 3.16 Going Through the Backdoor 00:50
      • 3.17 Build a Relationship 01:19
      • 3.18 Become a Known 00:28
      • 3.19 Transparency Leads to Trust 01:13
      • 3.20 Review And Renew the Team 00:49
      • 3.21 Thank You 00:07
    • Lessons 00:00
      • Quiz 00:00
    • Lesson 1 - Video & YouTube Marketing, Part 1: Establishing a Video Marketing Strategy 15:00
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:26
      • 1.3 7 Video Strategies 00:49
      • 1.4 YouTube is Key 03:01
      • 1.5 Make Videos That Users Watch 02:34
      • 1.6 Schedule Your Videos 03:49
      • 1.7 Optimize Videos for Search 04:21
    • Lesson 2 - Video & YouTube Marketing, Part 2: Gaining Exposure and Measuring Impact 14:28
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:13
      • 2.3 Paid Video Promotion 03:34
      • 2.4 Success with TrueView Ads 02:40
      • 2.5 Make Your Video Shareable 03:11
      • 2.6 Measure Your Impact 01:35
      • 2.7 Analyze the Customer Journey 01:42
      • 2.8 Video Length Guidelines 01:07
      • 2.9 Coming Up 00:26
    • Lesson 3 - Video & YouTube Marketing, Part 3: Leveraging Mobile Video 13:22
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:22
      • 3.3 Power of Mobile Video 01:01
      • 3.4 Six Questions on Mobile Video 00:45
      • 3.5 Who's on Which Channels? 03:01
      • 3.6 What Are Viewers Watching and Sharing? 03:03
      • 3.7 When Should You Make Mobile Videos? 01:09
      • 3.8 Example: GoPro 02:18
      • 3.9 Examples: USA Today & GE 01:43
    • Lesson 4 - Video & YouTube Marketing, Part 4: Promoting & Measuring Mobile Video 13:19
      • 4.1 Overview 00:00
      • 4.2 Introduction 00:14
      • 4.3 Where to Promote Your Videos? 00:46
      • 4.4 YouTube Ads & Orabrush 02:56
      • 4.5 Instagram & Vine Advertising 01:27
      • 4.6 Why Is Mobile Video Unique? 01:58
      • 4.7 Vloggers vs Brands: Time of Day 01:36
      • 4.8 Vloggers vs Brands: Upload Frequency 00:54
      • 4.9 How to Measure Mobile Video? 02:45
      • 4.10 Conclusion 00:43
    • Lessons 00:00
      • Quiz 00:00
    • Lesson 1 - YouTube Advertising, Part 1: YouTube for Business 12:44
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:22
      • 1.3 Series Overview 00:54
      • 1.4 Why YouTube 05:02
      • 1.5 Myths Busted 04:22
      • 1.6 Getting Started 01:39
      • 1.7 Coming Up 00:25
    • Lesson 2 - YouTube Advertising, Part 2: Make a Client Video 17:58
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:25
      • 2.3 Remarkable Stories 00:36
      • 2.4 Planning Your Video 01:51
      • 2.5 Choose A Creative Approach 01:36
      • 2.6 8 Tips for Scripts 01:11
      • 2.7 Storyboard 00:37
      • 2.8 Shooting Techniques 00:31
      • 2.9 Shooting Techniques 02:30
      • 2.10 Use A Checklist 00:52
      • 2.11 Video Editing Then & Now 02:03
      • 2.12 Simple Editing Effects 00:44
      • 2.13 Incorporating Music 00:59
      • 2.14 Exporting Your Video 00:59
      • 2.15 Uploading Video 03:04
    • Lesson 3 - YouTube Advertising, Part 3: Promote Your Client Video 16:20
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:44
      • 3.3 Reach the Right Audience 02:17
      • 3.4 Goals Through AdWords 01:03
      • 3.5 Steps for Set-Up 00:17
      • 3.6 Create Your Google AdWords Account 00:26
      • 3.7 Link Google & YouTube Accounts 00:47
      • 3.8 General Settings & Daily Budget 00:52
      • 3.9 Select Locations & Languages 01:02
      • 3.10 Choose Video for Ad Display 00:54
      • 3.11 Select Ad Format 01:57
      • 3.12 Write Ad Text & Choose Thumbnail 00:59
      • 3.13 Name Targeting Group & Choose Bid Settings 00:25
      • 3.14 Define Targeting Group 00:53
      • 3.15 Launch Your Campaign & Set Up Billing 00:15
      • 3.16 Optional Call-To-Action Overlay 01:42
      • 3.17 Jumpstart Traffic 01:34
      • 3.18 Coming Up 00:13
    • Lesson 4 - YouTube Advertising, Part 4: Data, Metrics, & Analytics 15:41
      • 4.1 Overview 00:00
      • 4.2 Introduction 00:28
      • 4.3 Test, Learn, Improve 00:43
      • 4.4 YouTube Watch 01:32
      • 4.5 Analytics Reports 00:42
      • 4.6 Views Report 01:13
      • 4.7 Demographics Report 01:02
      • 4.8 Playback Locations Report 00:44
      • 4.9 Traffic Sources Report 00:44
      • 4.10 Audience Retention Report 01:23
      • 4.11 Subscribers Report 00:48
      • 4.12 Likes/Dislikes Report 00:38
      • 4.13 Favorites Report 00:50
      • 4.14 Comments Report 00:39
      • 4.15 Sharing Report 00:29
      • 4.16 Ad Performance Report 00:30
      • 4.17 Call-To-Action Report 00:42
      • 4.18 AdWords for Video 01:30
      • 4.19 TRX Rip Trainer 01:04
    • Lesson 1 - Social Networking Overview 08:11
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:15
      • 1.3 What is Social Networking? 00:58
      • 1.4 How Social Networking Works 00:46
      • 1.5 Expand, but Control Your Network 00:48
      • 1.6 All In One Multimedia Sharing 00:40
      • 1.7 Facebook 01:16
      • 1.8 LinkedIn 01:29
      • 1.9 What Are People Sharing? 00:31
      • 1.10 Why Does Social Networking Matter? 01:28
    • Lesson 2 - Facebook Marketing, Part 1: Understanding Facebook 17:16
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:15
      • 2.3 What is Facebook? 01:22
      • 2.4 Diverse Userbase 01:51
      • 2.5 Why This Audience Matters 02:17
      • 2.6 Understanding the Options 02:42
      • 2.7 Marketing Yourself 01:37
      • 2.8 The Business Side 04:16
      • 2.9 Where Followers Interact 02:29
      • 2.10 Coming up 00:27
    • Lesson 3 - Facebook Marketing, Part 2: Getting Started on Facebook 28:40
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:09
      • 3.3 Anatomy of a Page 03:02
      • 3.4 Establishing Your Presence 01:45
      • 3.5 Facebook Cover Photos 02:31
      • 3.6 Vanity Facebook URL 00:38
      • 3.7 Pinning & Reviews 02:16
      • 3.8 Timeline Menu System 01:07
      • 3.9 Page Messaging 01:39
      • 3.10 Daily Moderation 01:02
      • 3.11 Page Admin Types 02:20
      • 3.12 Integrated Post Scheduling 02:36
      • 3.13 Great Engagement Data 02:41
      • 3.14 Promotion Guidelines 02:45
      • 3.15 A Secondary Home 01:37
      • 3.16 Keep in Mind... 01:53
      • 3.17 Coming Up 00:39
    • Lesson 4 - Facebook Marketing, Part 3: Understanding the Facebook Algorithm & News Feed 25:36
      • 4.1 Overview 00:00
      • 4.2 Introduction 00:10
      • 4.3 The News Feed 03:09
      • 4.4 News Feed Changes 02:20
      • 4.5 An End to Like Baiting 02:04
      • 4.6 Generate Genuine Engagement 01:51
      • 4.7 Value Over Sales Pitches 02:26
      • 4.8 Algorithm Reality Check 02:27
      • 4.9 How You Rank 03:08
      • 4.10 The Science of Facebook 02:18
      • 4.11 Importance of Tagging 01:16
      • 4.12 Ordering Posts 01:42
      • 4.13 Promoted Posts 02:16
      • 4.14 Coming Up 00:29
    • Lesson 5 - Facebook Marketing, Part 4: Integrating Facebook with Other Efforts 12:09
      • 5.1 Overview 00:00
      • 5.2 Introduction 00:16
      • 5.3 The Problem with Social Media 02:04
      • 5.4 Facebook Social Plugins 03:28
      • 5.5 Other Plugin Options 02:34
      • 5.6 Claim Your Places Listing 03:47
    • Lesson 6 - Facebook Analytics 33:12
      • 6.1 Overview 00:00
      • 6.2 Introduction 06:19
      • 6.3 Think Different 03:52
      • 6.4 Business Value 01:08
      • 6.5 Conversation Rate 00:40
      • 6.6 Amplification Rate 01:35
      • 6.7 Applause Rate 03:13
      • 6.8 Economic Value 03:33
      • 6.9 Measure Facebook's Value 11:52
      • 6.10 Think Different 00:47
      • 6.11 End 00:13
    • Lessons 00:00
      • Quiz 00:00
    • Lesson 1 - Facebook Advertising, Part 1: Understanding Facebook Ads 11:51
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:15
      • 1.3 Tapping into the Ad Market 01:36
      • 1.4 Advertising Options 02:56
      • 1.5 Target New Contacts 01:20
      • 1.6 Push Your Way to Followers 01:12
      • 1.7 Follow the Rules 00:55
      • 1.8 The 20% Rule 01:11
      • 1.9 Today's Facebok Mini-Rant 02:05
      • 1.10 Coming Up 00:21
    • Lesson 2 - Facebook Advertising, Part 2: Choosing Your Ad Type 09:58
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:15
      • 2.3 What Ad Do You Want? 01:55
      • 2.4 Every Ad Starts Differently 00:51
      • 2.5 Choosing Your Creative 00:43
      • 2.6 Understanding Your Ad Options 01:12
      • 2.7 Apply PPC Principles 01:15
      • 2.8 Match Your Brand 01:23
      • 2.9 Tell Them Who You Are 00:44
      • 2.10 Emotional Impact 00:47
      • 2.11 Visual Impact 00:36
      • 2.12 Coming Up 00:17
    • Lesson 3 - Facebook Advertising, Part 3: Facebook Ad Targeting 15:21
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:14
      • 3.3 Dozen Ways to Target 02:08
      • 3.4 Location, Age, and Gender Targeting 01:14
      • 3.5 Interest Targeting 01:42
      • 3.6 Connection Targeting 01:13
      • 3.7 Relationship Status Targeting 01:15
      • 3.8 Education & Work Targeting 01:23
      • 3.9 An Ultra Targeting List 01:04
      • 3.10 Custom Audiences 02:28
      • 3.11 Minimum Reach 00:52
      • 3.12 Why Use Custom Audiences? 01:48
    • Lessons 00:00
      • Quiz 00:00
    • Lesson 1 - Leveraging Twitter, Part 1: Understanding Twitter 11:01
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:15
      • 1.3 What is Twitter? 01:28
      • 1.4 Twitter Then & Now 01:07
      • 1.5 Popularity in the USA 01:04
      • 1.6 Popularity Internationally 02:42
      • 1.7 Twitter Demographics 02:15
      • 1.8 Marketing Impact 01:44
      • 1.9 Coming Up 00:26
    • Lesson 2 - Leveraging Twitter, Part 2: Twitter Marketing Foundations 26:11
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:16
      • 2.3 Twitter Looking Like Facebook 00:37
      • 2.4 Twitter Profile Dimensions 01:53
      • 2.5 Designing Your Header 01:26
      • 2.6 Image Post Tips 02:32
      • 2.7 Twitter Video 02:09
      • 2.8 Embeddable Tweets 01:25
      • 2.9 URL Shorteners 01:47
      • 2.10 How Many Accounts? 01:32
      • 2.11 What Are Hashtags? 02:48
      • 2.12 Joining Existing Hashtags 01:50
      • 2.13 Understanding Hashtags 02:13
      • 2.14 Why Retweets Matter 01:43
      • 2.15 Creating a Twitter List 01:45
      • 2.16 Leveraging Twitter Lists 01:54
      • 2.17 Coming Up 00:21
    • Lesson 3 - Leveraging Twitter, Part 3: Twitter Search & Twitter Cards 14:12
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:15
      • 3.3 Advanced Search 02:34
      • 3.4 Twitter Search Campaign Prep 01:29
      • 3.5 Other Uses for Search 01:04
      • 3.6 Twitter Cards Overview 00:38
      • 3.7 Summary Cards 01:00
      • 3.8 Large Photo & Product Cards 01:07
      • 3.9 Player Cards 00:49
      • 3.10 Enabling Twitter Cards on Your Site 01:00
      • 3.11 Conversion & Campaign Cards 03:09
      • 3.12 More Ways to Leverage Cards 01:07
    • Lesson 4 - Leveraging Twitter, Part 4: Define a Goal & Create a Strategy 30:16
      • 4.1 Overview 00:00
      • 4.2 Introduction 00:16
      • 4.3 Twitter Strategy 01:40
      • 4.4 Twitter's Marketing Impact 01:03
      • 4.5 Build a Strategy 02:53
      • 4.6 Goals and Team Define Strategy 03:58
      • 4.7 Brand Building 03:51
      • 4.8 Credibility Boosting 02:58
      • 4.9 Reputation Management 05:09
      • 4.10 JetBlue Example: Reputation Management 02:44
      • 4.11 Driving Conversions 03:19
      • 4.12 Automation Advice 02:03
      • 4.13 Coming Up 00:22
    • Lesson 5 - Leveraging Twitter, Part 5: Twitter Tools 22:50
      • 5.1 Overview 00:00
      • 5.2 Introduction 00:15
      • 5.3 Client & Tool Considerations 02:34
      • 5.4 Tools for Team Management 01:47
      • 5.5 Tools for Content Research 01:33
      • 5.6 Tools for Influencer Research 01:56
      • 5.7 Native Analytics 02:05
      • 5.8 Top Twitter Items 03:08
      • 5.9 In-Depth Analytics 04:00
      • 5.10 Tracking Conversation 02:28
      • 5.11 Goal Tracking 03:04
    • Lessons 00:00
      • Quiz 00:00
    • Lesson 1 - Twitter Advertising, Part 1: Understanding the Options 15:06
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:16
      • 1.3 Twitter Advertising Space 01:27
      • 1.4 Understanding Twitter Ads 00:48
      • 1.5 Understanding Promoted Accounts 01:16
      • 1.6 Reasons for Promoted Accounts 03:04
      • 1.7 Understanding Promoted Tweets 01:02
      • 1.8 Reasons for Promoted Tweets 02:23
      • 1.9 Understanding Promoted Trends 01:41
      • 1.10 Reasons for Promoted Trends 02:46
      • 1.11 Coming Up 00:23
    • Lesson 2 - Twitter Advertising, Part 2: Understanding Targeting & Bids 11:40
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:09
      • 2.3 Start with Twitter Ads 00:57
      • 2.4 Marketing Platform Partners 01:44
      • 2.5 Certified Partner Program 01:27
      • 2.6 Ad Targeting 02:42
      • 2.7 Promoted Tweets 02:23
      • 2.8 Keep in Mind 01:50
      • 2.9 Coming Up 00:28
    • Lesson 3 - Twitter Advertising, Part 3: Advanced Twitter Targeting with TV Ads 11:50
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:13
      • 3.3 Two-Screen Popularity & Behaviors 03:06
      • 3.4 Nielsen Twitter TV Ratings 02:16
      • 3.5 Twitter Amplify Potential 02:18
      • 3.6 Twitter Amplify 02:17
      • 3.7 TV Conversation Targeting 01:17
      • 3.8 Coming Up 00:23
    • Lesson 4 - Twitter Advertising, Part 4: Increased Ad Engagement with Twitter Cards 10:25
      • 4.1 Overview 00:00
      • 4.2 Introduction 00:08
      • 4.3 Challenge of Twitter Marketing 01:05
      • 4.4 Introducing Twitter Cards 01:17
      • 4.5 Types of Twitter Cards 01:02
      • 4.6 Setting Up Twitter Cards 01:39
      • 4.7 Tailored Audiences 02:13
      • 4.8 CRM Targeting 03:01
    • Lessons 00:00
      • Quiz 00:00
    • Lesson 1 - Online Reputation Management, Part 1: What to Measure 12:09
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:34
      • 1.3 What Should You Be Tracking? 00:39
      • 1.4 5 Things to Measure: Awareness 01:37
      • 1.5 Five Things to Measure: Conversions 02:35
      • 1.6 Five Things to Measure: Relationships 02:23
      • 1.7 Five Things to Measure: Sentiment 01:50
      • 1.8 Five Things to Measure: Engagement 02:04
      • 1.9 Coming Up 00:27
    • Lesson 2 - Online Reputation Management, Part 2: Tools of the Trade 14:56
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:27
      • 2.3 The Right Tools 00:34
      • 2.4 What Will It Cost? 00:52
      • 2.5 How Much Time WIll It Take? 00:51
      • 2.6 How Much Data Will It Gather? 00:56
      • 2.7 What Kind of Reports Does It Provide? 01:10
      • 2.8 Why You Need Tools 00:45
      • 2.9 A Realistic Tool Roundup 00:16
      • 2.10 Name Claimers 02:17
      • 2.11 Free and Easy Alerts 01:32
      • 2.12 Free Social Media Monitoring 02:26
      • 2.13 Interpreting Results 00:53
      • 2.14 Use a Subscription Based Tool 01:02
      • 2.15 Choose the Best Tool for Your Needs 00:28
      • 2.16 Coming Up 00:27
    • Lesson 3 - Online Reputation Management, Part 3: What to Listen For 10:40
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:14
      • 3.3 Put What You Hear to Work 00:30
      • 3.4 Mining Conversation for Content Ideas 02:44
      • 3.5 Address Customer Service Issues 01:24
      • 3.6 Track What's Said About Competitors 01:04
      • 3.7 Track Industry Chatter 01:31
      • 3.8 Track Reactions to News 01:44
      • 3.9 Track What Customers Say 01:03
      • 3.10 Coming Up 00:26
    • Lesson 4 - Online Reputation Management, Part 4: Five Steps to Smart Reputation Management 16:34
      • 4.1 Overview 00:00
      • 4.2 Introduction 00:14
      • 4.3 There's a Lot of Conversation 04:02
      • 4.4 The Power of a Great Post 02:18
      • 4.5 When to Respond 01:41
      • 4.6 Five Steps to Reputation Management 00:22
      • 4.7 1. Listen... 01:36
      • 4.8 2. Identify 00:43
      • 4.9 3. Research 00:20
      • 4.10 4. Communicate 01:42
      • 4.11 5. Resolve 00:42
      • 4.12 Follow-up 00:46
      • 4.13 Above All: Don't Freak Out! 01:20
      • 4.14 A Word of Encouragement 00:48
    • Lessons 00:00
      • Quiz 00:00
    • Lesson 1 - Social Media Measurement, Part 1: Introduction to Social Media Measurement 12:12
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:16
      • 1.3 How Social Media Marketing Works 01:42
      • 1.4 Marketing with Social 01:17
      • 1.5 Social as a Channel 02:27
      • 1.6 Social as an Engagement Platform 01:07
      • 1.7 A Measurable Platform 01:46
      • 1.8 Measuring a Channel 01:16
      • 1.9 Measuring a Campaign 01:39
      • 1.10 Finding Your Happy Place 00:21
      • 1.11 Thank You 00:21
    • Lesson 2 - Social Media Measurement, Part 2: Social Metrics 23:35
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:15
      • 2.3 Meaning of Measurement 01:50
      • 2.4 Measuring Social's Impact 00:53
      • 2.5 What to Measure 00:19
      • 2.6 Understanding Conversions 02:15
      • 2.7 Understanding Brand 01:23
      • 2.8 Understanding Presence 01:16
      • 2.9 Insight on Measuring 01:31
      • 2.10 Conversation Rate 01:52
      • 2.11 Amplification Rate 01:51
      • 2.12 Applause Rate 02:08
      • 2.13 Economic Value 03:27
      • 2.14 Tools 01:59
      • 2.15 Getting Started 02:10
      • 2.16 Thank You 00:26
    • Lesson 3 - Social Media Measurement, Part 3: Finding and Fixing Issues 18:59
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:15
      • 3.3 Plenty of Metrics 02:14
      • 3.4 Strategy and Funnels 02:41
      • 3.5 Understanding Impact 01:49
      • 3.6 Learning from Weak Spots 01:40
      • 3.7 Facebook Issues 03:38
      • 3.8 Pinterest Issues 02:56
      • 3.9 YouTube Issues 02:42
      • 3.10 Taking Action 01:01
      • 3.11 Thank You 00:03
    • Lesson 1 - Social Media Analytics, Part 1: Conversation Rate 05:09
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:10
      • 1.3 Measurement 01:44
      • 1.4 Conversation Rate 03:15
    • Lesson 2 - Social Media Analytics, Part 2: Amplification Rate 07:38
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:10
      • 2.3 Amplification Rate 03:13
      • 2.4 How it Works 04:15
    • Lesson 3 - Social Media Analytics, Part 3: Applause Rate 08:56
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:13
      • 3.3 Applause Rate 04:05
      • 3.4 How It Is Measured 04:38
    • Lesson 4 - Social Media Analytics, Part 4: Economic Value 12:27
      • 4.1 Overview 00:00
      • 4.2 Introduction 00:14
      • 4.3 Economic Value 02:25
      • 4.4 What It Is 09:48
    • Lesson 5 - Social Media Analytics, Part 5: Tools 09:13
      • 5.1 Overview 00:00
      • 5.2 Introduction 00:13
      • 5.3 Tools for Measuring 08:17
      • 5.4 Conclusion 00:43
    • Lesson 1 - Pinterest Marketing, Part 1: Understanding Pinterest's Potential 24:24
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:16
      • 1.3 What is Pinterest? 01:14
      • 1.4 Redefining Bookmarks 01:27
      • 1.5 Redefining Idea Search 01:39
      • 1.6 A Gateway Site 02:18
      • 1.7 Who's On Pinterest? 02:03
      • 1.8 Men on Pinterest 02:09
      • 1.9 Great Traffic Potential 01:54
      • 1.10 E-Commerce Potential 02:29
      • 1.11 Image Value 04:11
      • 1.12 Why Jump at Pinterest? 02:19
      • 1.13 Business Size and Potential 02:04
      • 1.14 Coming Up Next 00:21
    • Lesson 2 - Pinterest Marketing, Part 2: Putting Pinterest to Work 25:59
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:15
      • 2.3 Getting Set Up 01:40
      • 2.4 Business Setup 01:45
      • 2.5 Finalizing Setup 01:47
      • 2.6 Types of Boards 03:42
      • 2.7 Creating a Pinboard 02:28
      • 2.8 Category Selection 01:16
      • 2.9 Smart Feed Algorithm 02:22
      • 2.10 The Smart Feed & You 01:36
      • 2.11 Pinterest Segmentation 03:03
      • 2.12 Pinterest & Your Website 01:34
      • 2.13 Rich Pins 03:24
      • 2.14 Who Pinned Your Content? 00:46
      • 2.15 Coming Up Next 00:21
    • Lesson 3 - Pinterest Marketing, Part 3: Building a Pinterest Strategy 27:53
      • 3.1 Overview 00:00
      • 3.2 Introduction 00:15
      • 3.3 Why Use Pinterest? 01:09
      • 3.4 Driving Traffic 02:18
      • 3.5 Generating Loyalty 02:13
      • 3.6 Demonstrating Product Potential 03:14
      • 3.7 Understanding Consumers on Pinterest 02:54
      • 3.8 Leveraging Trends and Content 01:56
      • 3.9 Tell Your Story on Pinterest 02:19
      • 3.10 Creating and Curating Content 01:58
      • 3.11 Trendspotting 02:29
      • 3.12 Repurposing Content 01:25
      • 3.13 Outreach & Pitch Research 03:02
      • 3.14 Secret Boards 02:21
      • 3.15 Coming Up Next 00:20
    • Lesson 4 - Pinterest Marketing, Part 4: Pinterest Measurement 22:58
      • 4.1 Overview 00:00
      • 4.2 Introduction 00:15
      • 4.3 Measuring Activity 02:12
      • 4.4 Pinterest Profile Data 01:18
      • 4.5 Top Pin Impressions 01:20
      • 4.6 Audience Data 01:57
      • 4.7 Your Audience Interests 01:32
      • 4.8 Things to Consider 02:33
      • 4.9 Analytics Reveals Value 03:49
      • 4.10 Tracking Traffic 01:49
      • 4.11 Troubleshooting Issues 05:00
      • 4.12 Pin Alerts 01:13
    • Lesson 5 - Pinterest Advertising 13:11
      • 5.1 Overview 00:00
      • 5.2 Introduction 00:15
      • 5.3 Paying for Pinterest Exposure 02:06
      • 5.4 Pay for a Partner 01:37
      • 5.5 Case Study: Target 01:07
      • 5.6 Promoted Pins 03:01
      • 5.7 Promoted Pins Data 01:01
      • 5.8 Promoted Pins Tips 04:04
    • Lessons 00:00
      • Quiz 00:00
    • Lesson 1 - LinkedIn 28:25
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:18
      • 1.3 Questions for Marketers 01:33
      • 1.4 Who Impacts Business 02:10
      • 1.5 Thought Leadership 01:34
      • 1.6 Account Types 01:58
      • 1.7 LinkedIn Marketing 01:48
      • 1.8 Publish and Showcase 01:55
      • 1.9 LinkedIn Groups 00:59
      • 1.10 Relevant Content 01:54
      • 1.11 Key Targets 01:08
      • 1.12 Track Outputs/Outcomes 01:40
      • 1.13 Example: Transfer Network 05:05
      • 1.14 Example: Reel SEO 04:33
      • 1.15 Accurately Targeted 01:50
    • Lessons 00:00
      • Quiz 00:00
    • Lesson 1 - Instagram 15:39
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:13
      • 1.3 Instagram Best Practices 02:30
      • 1.4 Instagram: Goals 01:38
      • 1.5 Instagram: Themes 01:38
      • 1.6 Using Hashtags 02:17
      • 1.7 Tracking Engagement 02:06
      • 1.8 Nike Example 01:47
      • 1.9 Ben & Jerry's Example 03:30
    • Lessons 00:00
      • Quiz 00:00
    • Social Media Certification Test 00:00
      • Quiz 00:00
    • Course Feedback 00:00
      • Course Feedback 00:00
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Exam & Certification

  • How do I become an Advanced Social Media Professional?

    At the end of the training, you can obtain the social media marketing certification by clearing the Certified Social Media examination.

  • What are the prerequisites for the certification?

    • Professionals who want to be proficient in Social Media can pursue Simplilearn’s Advanced Social Media course. Going through the Social Media foundation can immensely help participants gain a clear introduction to this domain.
    • An interest to pursue a career in Social Media Marketing.

Reviews

Not only do you learn the technical side of setting up social media, this course also teaches how social media relates to your business.

The course format is very pleasant. A valuable coverage on the shift of communication trends from mass to social.

Very concise, clear explanations, great place to start on learning social media.

Extensive, relevant, and professionally presented

FAQs

  • What is the online marketing field all about?

    Digital marketing or online marketing field is the electronic commerce vertical which uses the World Wide Web and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    The course is an all-inclusive package providing 25+ hours of high quality e-learning content. You can also test your progress with our online quiz and get a feel of the real-time world with our downloadable workbooks and exercises. Finally our practice tests will help you to confidently take the exam and get certified with ease.

  • What topics does the training cover?

    Our training package gives you a complete feel of the Online marketing concepts by covering a diverse set of topics.

  • Is the training relevant with the times?

    Simplilearn strives to provide best quality content which is latest and up-to -date with the industry standards. Our experienced and certified trainers, Subject Matter Experts constantly research on the latest trends to infuse them into our training programs. Every change happening in the market is immediately considered and our training packages are regularly upgraded and updated.

  • How long will I be spending on the training?

    You will be spending around 25- 30 hours to complete the certification.

  • What are the prerequisites to attend the training?

    Individuals are expected to have a fair idea on popular search engines and working knowledge of the MS Office suite which includes Word, Excel and PowerPoint.

    Along with this, knowledge on the sections- ‘Introduction to Online Marketing’ and ‘Internet Marketing Fundamentals’ are also recommended. Therefore it is advised that students complete the above sections before getting into the complex components of the course.

  • Do I have to order any course material?

    Our training program is an all-inclusive package with materials included. The package consists of enriching video lessons, downloadable workbooks for practice, end of chapter quiz, practice exercises and sample projects.

  • Tell me more about your authors?

    Our reputed authors team have a long innings with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers or speakers at conferences with adequate experience.
    • Google's very own 'Digital Marketing Evangelist', Avinash Kaushik a master in Web Analytics trains participants to collect, organize, analyze web traffic data and improve the site performance.
    • Jennifer Cario, Social media authority provides an insight on building real customer relationships using techniques and strategies ideal for the social media.
    • Industry expert Todd Malicoat is there for participants to clear their queries on Search Engine Optimization rankings and traffic.
    • Training with NY-Times bestselling author Bryan Eisenberg is an awesome experience as he guides participants through conversion optimization, landing page performances and tips to get more traffic to your website.
    • Matt Bailey, founder and president of SiteLogic gives participants an overview of Internet marketing fundamentals.
    • Jeff, CMO at Mobivity gives audience a thorough knowledge on mobile marketing.

  • Who are your clientele for this course?

    Audience, attending our training is usually working professionals, who are looking forward to sharpen and upgrade their skills to face the competitive careers. Professionals in entry and mid-level positions find our training ideal.

  • How is the job market for Online marketing professionals?

    The job market is wide open for online marketing certified professionals as an estimated 200,000+ positions are still unfilled in various specialties of digital marketing. (Source : Monster.Com) This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a plethora of opportunities.
    Simplilearn’s training prepares novice individuals and experienced professionals to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

  • What are the job and pay prospects after I get certified?

    The certification is a stamp of approval for domain knowledge in the field of online marketing. This enhances the job prospects of individuals enabling them to gain entry in various Fortune 500 and Ecommerce companies like Amazon, Ebay and other top organizations. A survey conducted in Moz.org reported that the global average salary of online marketers is $65,766 and Entry level salaries start around $35,000. The Average salary for online marketers in the United States is $86,253. The job market is very hot and there is a very strong demand to fill positions in the future.

  • How does the online self-learning training work?

    Students enrolled for the course move through a structured pattern of study, which allows them to study at their own pace and place. The training is packaged with the latest video lessons and e-learning content to get a complete overview of all the concepts.

  • How do I enroll for the Online Training?

    Enrolling for this is exactly the same as purchasing anything else on our website. There are four options:

    a. You can either purchase it directly from the website. Pick the course and go through the purchase process. Payments can be made using any of the following options and receipt of the same will be issued to the candidate automatically via email.

    1. Visa debit/credit card

    2. American express and Diners club card

    3. Master Card, or

    4. Paypal

    b. Fill in your contact details in the query form and we will get back to you. We will answer all your queries and help you through the purchase process.

    c. You can call us directly on the support numbers displayed on your website. We will answer all your queries and help you though the purchase process.

    d. You can do a live chat with our customer care team members, they will assist you with the purchase process.

    Feel free to choose the option that best suits your requirement.

  • Will the access period be extended?

    Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

  • I have trouble accessing the online course whom should I contact?

    Please raise a request via our Help and Support portal to have your issue resolved.

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

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