Best practices are called such for a reason--they usually work. However, in some instances, best practices will lead you astray. That's especially true in the fast-paced bidding environment of pay-per-click (PPC) online advertising. Join us for a fun and adventurous look at best practices, why they are best practices and the pitfalls associated with them.
Presented by: Brad Geddes
Co-Founder, AdAlysis. Author & Speaker
Brad Geddes is the author of "Advanced Google AdWords", and co-founder of AdAlysis, an automatic ad testing, and PPC recommendation platform. He makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has keynoted and spoken at more than 85 conferences, and has led more than 60 AdWords seminars.
