Course Overview

Course Curriculum

Course Content

  • Advanced Search Engine Optimization Course

    Preview
    • Projects

      • SEO Project1
      • SEO Project2
      • SEO Project3
      • SEO Project4
      • SEO Project5
  • Section_10_What_Next_-_learning_path

    Preview
    • Lesson 1 - Learning Path

      06:36Preview
      • 1.001 Your Learning Path
        06:36
  • Section_1_Introduction_to_SEO

    Preview
    • Lesson 1 - What You'll Learn in this Course

      11:39Preview
      • 1.001 What You will Learn in this Course
        11:39
    • Lesson 2 - The Business Impact of SEO

      14:30Preview
      • 2.001 The Business Impact of SEO
        14:30
    • Lesson 3 - SEO Terms and Definitions

      10:06Preview
      • 3.001 SEO Terms and Definitions
        10:06
    • Lesson 4 - SEO Business Concepts

      10:59
      • 4.001 SEO Business Concepts
        10:59
  • Section_2_How_Search_Engines_Work

    Preview
    • Lesson 1 - The Search Engine Landscape

      10:39Preview
      • 1.001The Search Engine Landscape
        10:39
    • Lesson 2 - Analyzing Search Results

      14:44Preview
      • 2.001 Analyzing Search Results
        14:44
    • Lesson 3 - The Search Engine Index

      13:58Preview
      • 3.001 The Search Engine Index
        13:58
  • Section_3_Keyword_Research

    Preview
    • Lesson 1 - Keywords the Foundation

      11:38Preview
      • 1.001 Keywords The Foundation
        11:38
    • Lesson 2 - Keyword Research Research Tool Overview

      11:42Preview
      • 2.001 Keyword Research Research Tool Overview
        11:42
    • Lesson 3 - Build a Keyword List

      09:37Preview
      • 3.001 Build a Keyword List
        09:37
    • Lesson 4 - Analyze Your Keywords Long Tail and Short Tail Keywords

      14:10Preview
      • 4.001 Analyze Your Keywords Long Tail and Short Tail Keywords
        14:10
    • Lesson 5 - Exploring Keyword Opportunities

      16:52
      • 5.001 Exploring Keyword Opportunities
        16:52
    • Lesson 6 - Keyword Plan for Trends and Cycles

      13:29
      • 6.001 Keyword Plan for Trends and Cycles
        13:29
    • Lesson 7 - Group and Manage keywords

      16:07
      • 7.001 Group and Manage keywords
        16:07
  • Section_4_On-Page_Optimization

    Preview
    • Lesson 1 - Key On-Page Elements

      09:12Preview
      • 1.001 Key On-Page Elements
        09:12
    • Lesson 2 - Content Hierarchy

      15:10Preview
      • 2.001 Content Hierarchy
        15:10
    • Lesson 3 - Optimize Content

      17:22Preview
      • 3.001 Optimize Content
        17:22
    • Lesson 4 - Optimize Content with HTML5

      11:57
      • 4.001 Optimize Content with HTML5
        11:57
    • Lesson 5 - Optimize for Mobile

      16:22
      • 5.001 Optimize for Mobile
        16:22
  • Section_5_Website_Management_and_Optimzation

    Preview
    • Lesson 1 - Domain Signals for SEO

      09:57Preview
      • 1.001 Domain Signals for SEO
        09:57
    • Lesson 2 - Manage Website URLs

      14:39Preview
      • 2.001 Manage Website URLs
        14:39
    • Lesson 3 - Identify and Remove Duplicate Content

      10:56Preview
      • 3.001 Identify and Remove Duplicate Content
        10:56
    • Lesson 4 - Additional Optimization and Management

      19:23
      • 4.001 Additional Optimization and Management
        19:23
    • Lesson 5 - Webmaster Tools

      09:58
      • 5.001 Webmaster Tools
        09:58
    • Lesson 6 - Moving to a New Domain or a Redesign

      13:37
      • 6.001 Moving to a New Domain or a Redesign
        13:37
    • Lesson 7 - Googles History of Major Algorithm Updates

      16:33
      • 7.001 Googles History of Major Algorithm Updates
        16:33
  • Section_6_Off_Page_SEO

    Preview
    • Lesson 1 - The Importance of Links

      34:55Preview
      • 1.001 The Importance of Links Part 1
        15:40
      • 1.001 The Importance of Links Part 2
        19:15
    • Lesson 2 - Evaluating Backlinks

      11:25Preview
      • 2.001 Evaluating Backlinks
        11:25
    • Lesson 3 - Build Links with Social Networks and Media Sites

      16:37Preview
      • 3.001 Seven Methods of Link Building
        16:37
    • Lesson 4 - Build Links through Social Networks and Social Media Sites

      10:21
      • 4.001 Build Links Through Social Networks and Social Media Sites
        10:21
    • Lesson 5 - Advanced Concepts and Best Practices for Linking

      15:11
      • 5.001 Advanced Concepts and Best Practices for Linking
        15:11
  • Section_7_Planning_A_New_Website

    Preview
    • Lesson 1 - Choose a Domain Name

      12:45Preview
      • 1.001 Choose a domain name
        12:45
    • Lesson 2 - Organize Content Structure

      17:55Preview
      • 2.001 Organize Content Structure
        17:55
    • Lesson 3 - Develop URL Structure

      14:47Preview
      • 3.001 Develop URL Structure
        14:47
  • Section_8_Market_Your_Optimized_Website

    Preview
    • Lesson 1 - Conducting Competitive Audit

      21:01Preview
      • 1.001 Conducting Competitive Audit
        21:01
    • Lesson 2 - Why You Should Not Rely on Rankings

      13:05Preview
      • 2.001 Why You Should Not Rely on Rankings
        13:05
    • Lesson 3 - Create a Marketing Plan

      22:07Preview
      • 3.001 Create a Marketing Plan
        22:07
    • Lesson 4 - SEO and Marketing Teams

      17:53
      • 4.001 SEO and Marketing Teams
        17:53
    • Lesson 5 - Claim and Manage Your Business Listing

      06:35Preview
      • 5.001 Claim and Manage Your Business Listing
        06:35
  • Section_9_Local_Business_SEO

    Preview
    • Lesson 1 - Intro to Measurement

      09:49Preview
      • 1.001 Intro to Measurement
        09:49
    • Lesson 2 - Analytics Terms and Concepts

      10:25Preview
      • 2.001 Analytics Terms and Concepts
        10:25
    • Lesson 3 - Measuring Goals and Goal Values

      09:53Preview
      • 3.001 Measure Goals and Goal Values
        09:53
    • Lesson 4 - Measure and Analyze the Bounce Rate

      08:23
      • 4.001 Measure and Analyze the Bounce Rate
        08:23
    • Lesson 5 - Critical Reports to Improve Your SEO

      10:05Preview
      • 5.001 Critical Reports to Improve Your SEO
        10:05
  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.