2020 has been anything but predictable. We've seen millions of consumers and businesses left with only online as their means to survive and sustain. Even those companies that weren't thinking about digital transformation were cornered into embracing the digital-only reality almost overnight. If 2020 has taught us anything, it is the transformative power of digital.
As the year winds down, it's time to set goals and look ahead to kick new strategies into high gear. But as a digital marketer, it's also important to be prepared for the competition lying ahead. With more and more businesses adopting or increasing investments in digital marketing, running successful digital campaigns in 2021 can be pretty challenging.
Therefore, if you don't level up your digital marketing skills and continue the learning process to keep up with this ever-evolving field, you risk being left in the dust by competitors. Besides upskilling yourself through industry-recognized courses and certifications, reading the best digital marketing books is extremely helpful to remain in the know.
Here are some of the best digital marketing books to read in 2021.
1. Digital Marketing Analytics: In Theory And In Practice by Kevin Hartman
According to the data gathered by Invesp, marketers can improve ROI by 5-7 times by using data analytics. If you're drawn by that statistic and wish to apply data analytics to your marketing strategy in the coming years, this book should be on your shelf or your Kindle reader.
Written by Kevin Hartman, Director of Analytics at Google, this book takes a deep dive into the world of digital marketing analytics and serves as an excellent guide for those coming to the subject for the first time.
Providing an overview of the playing field for today's digital marketer and/or digital marketing analysts and what they are likely to encounter in their day-to-day tasks, the book explains how analytics integrates with marketing and other areas, offers practical to-dos, and insights into planning data-driven marketing programs.
As such, it's not just a handy guide for beginners but also for those professionals who understand the reach and relevance of marketing analytics and wish to learn more.
All in all, this five-part digital marketing book is a good pick for anyone who works with data in today's digital world.
2. Billion Dollar B2B Ecommerce: Seize the Opportunity by Brian Beck and Andy Hoar
There's never been a better time for ecommerce. With online transactions becoming the mainstay for both consumers and retailers, ecommerce is booming, as is the demand for specialists in this field. This book is a must-read for marketers who want to build their knowledge of ecommerce but also a pretty interesting read for anyone involved in digital transformation initiatives for their organization or those of their clients.
This digital marketing book seeks to teach readers "how to evolve your company by embracing digital". And it does so by providing a strategic roadmap for digitally transforming a business, regardless of its type, size, or stage of digital implementation.
The authors drive their point home using brilliant examples of strategic initiatives taken by various organizations, walk you through the various steps for planning, launching, and growing a successful ecommerce operation, and outline the bottlenecks to expect and pitfalls to avoid on your way to digital transformation.
3. See You on the Internet: Building Your Small Business with Digital Marketing by Avery Swartz
Small businesses are joining the digital bandwagon in droves. With the pandemic throwing a big curveball, they have realized the power of digital and how it can help them weather the storm. This book, aimed at small businesses, offers excellent advice on building an online presence, attracting customers, and driving more revenue.
Penned by one of North America's leading digital marketing experts for small businesses, the book covers website development, ecommerce, search engine optimization, social media, email marketing, and online advertising, as well as steps on how to measure results from these initiatives. It outlines best practices and gives readers a framework to plan and execute successful digital marketing strategies. And it delivers all of this through engaging language and relatable stories that don't overwhelm readers. A solid read for marketers and those interested in growing their business online but don't come from a technical background.
We will now look at the next best digital marketing book.
4. Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott
How to turn your customers into loyal fans? That's a question every marketer needs to ask in an era where the competition is growing fierce and attracting and retaining customers requires businesses to go the extra mile. This book comes from the pens of marketing expert David Meerman Scott and his neuroscientist daughter Reiko Scott. The duo provides unique perspectives on marketing and building and nurturing customer relationships in the digitized world, backed by neuroscience facts.
Filled with storytelling and engaging anecdotes along with practical guidelines, this book is an informative and entertaining read for marketers who wish to boost their customer strategies in the coming year.
We will now look at the next best digital marketing book.
5. The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly by David Meerman Scott
Another gem from David Meerman Scott, this book touches upon practically every concept of marketing that modern marketers may deal with. Currently, in its 7th Edition, this international bestseller has sold more than 400,000 copies worldwide and is touted as one of the most revolutionary guides for marketers in recent times.
The book contains tons of insights and proven, a step-by-step plan for businesses to make the most of modern marketing technologies. Scott makes every concept relatable, and practical using examples of successful campaigns run by companies and pulls results and numbers to make his explanations more plausible.
The newest edition is updated with the latest approaches in public relations, marketing, and customer communications. Perfect for those wanting to forge a solid foundation in digital marketing, it's also a great reference book for marketing professionals with experience.
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Give Your Marketing Career a Glorious Boost in 2021
If you're looking to refresh your marketing insights, gain new perspectives, and draw lessons to apply to your own marketing strategies, these are some of the best digital marketing books that can help you understand your field better and allow you to look at your strategies from brand new angles.
To continue your marketing education and sharpen your skills as a digital marketer in 2021 and beyond, join Simplilearn's Digital Marketing certification course. You can begin with the basics with Digital Marketing Fundamentals and level up to the Post Graduate Program in Digital Marketing.