PMP® Plus
The Demographics of PPC Ad Creation and Persuasion
About the Webinar
Because Google AdWords now features demographics targeting, simply writing generalized pay-per-click (PPC) advertising copy is a waste of this power. Learn how to get the most from your PPC ads by understanding and using your audience’s demographics to speak directly to them in their own words.
Renowned marketing speaker, author and Google AdWords expert Brad Geddes will explain the science of demographics (such as age, gender, income and more) and why it matters to your PPC marketing, including ad creation, testing, targeting and bidding.
In this response-boosting webinar, Brad will share demographic research and recommendations including:
- The differences between genders and age in communication styles
- The most common (and appealing) words for each demographic
- Tips for testing ad groups, using gender titles and other tactics
Hosted By
Brad Geddes
Brad Geddes is the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.