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  • 48 hours of instructor-led training
  • 44+ hours of self-paced video
  • Instructor-led online project mentoring sessions
  • Instructor dream team of silicon valley authors
  • Preparation for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube exams
  • Includes 10 rounds of simulations to practice SEO, SEM, Website Conversion Rate Optimization, web analytics & email marketing

Course description

  • What’s the focus of this course?

    Digital Marketing Certified Associate (DMCA) is a course designed by the industry experts to help you get a complete 360-degree knowledge in the digital marketing domain. This course not only ensures that the learners become complete digital marketer but also makes sure that they are industry ready and well-qualified for their next big career move. After taking this course, the learners will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable them to launch and execute their own Digital Marketing campaigns.

    Our courses are tailor-made for a practical learning where the participants can get hands-on experience in the latest and the best of Digital Marketing tools. Additionally, our Digital Marketing course will prepare the learners for the most sought-after certification exams like OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google AdWords, Google Analytics, and Twitter Marketing.
     
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  • What are the course objectives?

    This course will enable you to:
    • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), Website Conversion Rate Optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy.
    • Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing.
    • Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. 
    • Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing.
    • Learn how to formulate, plan, and execute effective digital marketing strategies with our digital marketing strategy module.
    • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications.
    • Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter.

  • Who should take this course?

    The Digital Marketing Certified Associate course is ideal for any business professional or student interested in jump-starting a career in digital marketing, including:

    Sales and business professionals: If you are a sales or business development professional, here are some reasons why you must get a certification in digital marketing:

    • Starter position in sales: A certification can help you transition into a career in digital marketing
    • Experienced sales personnel: Accelerate your career in sales with the domain knowledge in digital marketing.
    • Senior sales professionals: Collaborate with marketing teams and drive greater business results.
    Entrepreneur and Business Heads: If you are an entrepreneur, acquiring new customers online is probably one of your top priorities. With more and more customers shifting towards online transactions, digital marketing is a critical part of your customer acquisition strategy. Here’s how a digital marketing certification can help you enhance your marketing effectiveness and drive more conversions for your brand:
    • Drive focused and ROI-driven strategies across digital channels
    • Set targeted goals and work with an agency to drive business results.
    • Identify and deploy relevant resources for your digital marketing team.
    Traditional Marketer: In today’s world, digital marketing is the most sought after skill for any marketing professional. If you are a traditional marketer, a certification in digital marketing can help you:
    • Shift into digital marketing roles in the industry.
    • Back your experience in traditional marketing with the knowledge of the digital eco-system and get placed in senior marketing roles in the industry.

    As more and more users shift to online transactions, brands have started focussing on digital channels and a digital marketing gets a bigger share of the overall marketing budget. A digital marketing certification will help you stay updated with relevant skills in a domain that are growing very fast.  

    Digital Marketers: Today, digital marketers must wear multiple hats and stay updated with the knowledge of working with multiple tools and platforms that help them execute digital campaigns. A digital marketing certification can help marketers like you:
    • Expand your skills set and accelerate your career in digital marketing.
    • Gain experience to launch and manage digital campaigns on some of the most advanced digital marketing platforms today. This experience can help you get noticed by top hiring companies.
    Students and college graduates: Digital marketing is one of the fastest growing domains in the business today. A research by Fractl and Moz found that marketing skills are high in demand, but hiring managers are struggling to find talent. A digital marketing certification will help you:
    • Prepare for digital marketing roles in the industry and become an in-demand professional
    • Get a foothold into of the high-paying careers in the industry.
    • Build a career in one of the fastest-growing domains in the business today.

  • What are the projects & tools included in the course?

    Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The project will put you in charge of a website. You’ll use various digital marketing tools to execute your digital marketing strategy.

    Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

    Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.

    Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website as well as maintain the Facebook page for your website to ensure brand visibility and engagement.

    Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website as well as maintain your YouTube channel.
     
    As a part of our course, we have included guides and exclusive access to various tools like :

    • Crazy Egg (60 days access worth $100)
    • Feng-GUI (30 days access)

  • What is the Mimic Pro simulations included in the course?

    The Mimic Pro simulations included in our course provides you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages, email campaigns, and perform a variety of other marketing tasks using virtual money.

     

Course preview

    • DMCA Introduction 27:27
      • 1.1 Introduction27:27
    • Lesson 1 - Introduction to SEO 14:43
      • 1.1 Part 1 - Introduction to SEO08:27
      • 1.2 Part 2 - A Model of Search Engines06:16
      • 1.3 Quiz
    • Lesson 2 - On-Page Optimization 17:44
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me00:21
      • 1.3 Objectives00:21
      • 1.4 Relevancy and Popularity00:53
      • 1.5 Title Tags and META Descriptions01:06
      • 1.6 Header Tags00:38
      • 1.7 URLs and URL Structure03:26
      • 1.8 Image Alt Text00:41
      • 1.9 Internal Links00:41
      • 1.10 Keyword Usage01:00
      • 1.11 Sitemaps00:52
      • 1.12 On-Page Don'ts02:43
      • 1.13 Perfectly Optimized Page04:03
      • 1.14 Key Takeaways00:44
      • 1.15 Quiz
    • Lesson 3 - Off-Site Optimization and Link Building 11:53
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:15
      • 1.3 Objectives00:23
      • 1.4 Signals of Popularity01:14
      • 1.5 Principles of Link Building00:37
      • 1.6 Link - Worthy Content01:00
      • 1.7 Off - site Engagement00:56
      • 1.8 Offline Relationships01:15
      • 1.9 Types of Links01:29
      • 1.10 Rel=" nofollow" and Social Media01:19
      • 1.11 Link Building Don'ts02:19
      • 1.12 Key Takeaways00:52
      • 1.13 Quiz
    • Lesson 4 - Duplicate Content 06:24
      • 1.1 Introduction00:12
      • 1.2 What's In It For Me00:17
      • 1.3 Objectives00:15
      • 1.4 What Is Duplicate Content01:24
      • 1.5 Common Instances01:23
      • 1.6 Fixing Duplicate Content02:15
      • 1.7 Key Takeaways00:38
      • 1.8 Quiz
    • Lesson 5 - Keyword Research and Competitive Analysis 16:46
      • 1.1 Introduction00:18
      • 1.2 What's In It For Me00:20
      • 1.3 Objectives00:20
      • 1.4 User Intent02:07
      • 1.5 Not Provided01:07
      • 1.6 Performing Keyword Research02:16
      • 1.7 Two Types of Queries01:17
      • 1.8 Short Tail: Pros and Cons01:13
      • 1.9 Long Tail: Pros and Cons01:02
      • 1.10 Competitive Analysis Overview02:23
      • 1.11 Factors to Analyze02:00
      • 1.12 B2B vs B2C01:46
      • 1.13 Key Takeaways00:37
      • 1.14 Quiz
    • Lesson 6 - Design and Architecture 07:45
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:18
      • 1.3 Objectives00:24
      • 1.4 Design Best Practices02:51
      • 1.5 Designing for Search Engines02:45
      • 1.6 Importance of Design00:32
      • 1.7 Key Takeaways00:42
      • 1.8 Quiz
    • Lesson 7 - Local SEO 08:53
      • 1.1 Introduction00:11
      • 1.2 What's In It For Me00:16
      • 1.3 Objectives00:20
      • 1.4 Local SEO is Here00:56
      • 1.5 NAP01:56
      • 1.6 Directories00:59
      • 1.7 Top Local Signals03:37
      • 1.8 Key Takeaways00:38
      • 1.9 Quiz
    • Lesson 8 - SEO Measurement 05:58
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:21
      • 1.3 Objectives00:15
      • 1.4 Biggest SEO Misconception03:26
      • 1.5 What to Measure01:11
      • 1.6 Key Takeaways00:32
      • 1.7 Quiz
    • Lesson 9 - The Changing State of SEO 06:58
      • 1.1 Introduction00:12
      • 1.2 What's In It For Me00:30
      • 1.3 Objectives00:15
      • 1.4 Constant Changes01:07
      • 1.5 Google Panda Update01:04
      • 1.6 Google Penguin Update01:07
      • 1.7 Not Provided01:23
      • 1.8 Still Powerful00:57
      • 1.9 Key Takeaways00:23
      • 1.10 Quiz
    • Lesson 10 - Integrating SEO with Other Disciplines 06:00
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:37
      • 1.3 Objectives00:18
      • 1.4 Integrated Marketing00:34
      • 1.5 User Experience Across Channels01:05
      • 1.6 SEO and Content Marketing01:07
      • 1.7 SEO and Analytics00:42
      • 1.8 SEO and Mobile00:44
      • 1.9 Key Takeaways00:40
      • 1.10 Quiz
    • SEO Foundations Test
      • SEO Foundations Test
    • Lesson 1 - Introduction to Social Media 43:26
      • 1.1 Part 1 - Understanding Social Media Strategy23:55
      • 1.2 Part 2 - Building a Social Media Strategy19:31
      • 1.3 Quiz
    • Lesson 2 - Making the Message Stick and Spread 21:52
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:35
      • 1.3 Objectives00:19
      • 1.4 Viral Potential01:19
      • 1.5 Generating Buzz01:09
      • 1.6 Four Commandments of Viral01:37
      • 1.7 What Makes People Share09:49
      • 1.8 Balancing Viral Impact01:26
      • 1.9 Extreme Examples01:03
      • 1.10 Balanced Example01:18
      • 1.11 How to Fine-Tune your Campaign02:28
      • 1.12 Key Takeaways00:35
      • 1.13 Quiz
    • Lesson 3 - Social Media Channels 57:38
      • 1.1 Part 1 - Social Media Channels Blogs11:07
      • 1.2 Part 2 - Social Media Channels Microblogs09:55
      • 1.3 Part 3 - Social Media Channels Social Networks15:16
      • 1.4 Part 4 - Social Media Channels Media Sharing Sites15:45
      • 1.5 Part 5 - Social Media Channels Social Review Sites05:35
      • 1.6 Quiz
    • Lesson 4 - Engaging With Influencers 23:32
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:32
      • 1.3 Objectives00:23
      • 1.4 Goals with Influencers00:53
      • 1.5 Who Are They01:41
      • 1.6 What and Where They Share05:21
      • 1.7 Hunting for Influencers03:10
      • 1.8 New Way of Doing Things01:54
      • 1.9 Keys to a Great Pitch01:33
      • 1.10 Mapping Out Approaches01:18
      • 1.11 Pitch Checklist01:48
      • 1.12 About Evangelists01:32
      • 1.13 About Influencers01:41
      • 1.14 Focus on the Process00:57
      • 1.15 Key Takeaways00:35
      • 1.16 Quiz
    • Lesson 5 - Listening and Reputation Management 15:17
      • 1.1 Introduction00:31
      • 1.2 What's In It For Me00:26
      • 1.3 Objectives00:26
      • 1.4 Six Steps to Reputation Management00:34
      • 1.5 Listen and Identify01:21
      • 1.6 Research00:57
      • 1.7 Communicate01:19
      • 1.8 Resolve and Follow Up05:45
      • 1.9 Responding to Situations00:29
      • 1.10 Put What You Hear to Work02:38
      • 1.11 Key Takeaways00:51
      • 1.12 Quiz
    • Lesson 6 - Social Media Measurement 13:11
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:31
      • 1.3 Objectives00:24
      • 1.4 Which Conversations Matter00:35
      • 1.5 Influencer Impact02:08
      • 1.6 Engagement, Promotion, and Conversion04:36
      • 1.7 Choosing the Right Metrics01:52
      • 1.8 Learning from Mistakes02:13
      • 1.9 Key Takeaways00:38
      • 1.10 Quiz
    • Lesson 7 - Integrating Social Media with Other Disciplines 09:15
      • 1.1 Introduction00:18
      • 1.2 What's In It For Me00:32
      • 1.3 Objectives00:21
      • 1.4 SEO and Socia02:10
      • 1.5 Mobile and Social00:36
      • 1.6 Content Marketing and Social02:33
      • 1.7 PPC and Social00:44
      • 1.8 Conversion and Social00:41
      • 1.9 Analytics and Social00:50
      • 1.10 Key Takeaways00:30
      • 1.11 Quiz
    • Social Media Foundations Test
      • Social Media Foundations Test
    • Lesson 1 - Introduction to Content Marketing 18:31
      • 1.1 What is Content Marketing00:40
      • 1.2 What's In It For Me01:00
      • 1.3 Objectives00:53
      • 1.4 Origins of Content Marketing03:24
      • 1.5 Content Marketing—Definition01:43
      • 1.6 Content Marketing Overlap02:16
      • 1.7 Effective vs. Ineffective04:23
      • 1.8 The No-strategy Penalty01:30
      • 1.9 Key Takeaways02:42
      • 1.10 Quiz
    • Lesson 2 - Content Marketing Strategy 29:09
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me00:37
      • 1.3 Objective00:36
      • 1.4 You Need a Documented Strategy00:52
      • 1.5 Start With Your Customers02:20
      • 1.6 Your Brand's Story02:57
      • 1.7 Channel Strategy01:33
      • 1.8 Establish Listening Posts01:39
      • 1.9 Measurement is a Must01:49
      • 1.10 Questions Your Plan Must Answer01:15
      • 1.11 Making the Playbook01:04
      • 1.12 Overcoming Budget Issues04:02
      • 1.13 Hindustan Unilever Case Study05:08
      • 1.14 Key Takeaways05:07
      • 1.15 Quiz
    • Lesson 3 - Overseeing a Content Marketing Program 24:30
      • 1.1 Introduction00:19
      • 1.2 What's In It For Me00:26
      • 1.3 Objective00:50
      • 1.4 Who Oversees Content Marketing01:57
      • 1.5 Content Marketing and Social Media02:18
      • 1.6 Content Marketing and SEO01:58
      • 1.7 Roles In The Customer Journey04:57
      • 1.8 The Engagement Model02:15
      • 1.9 GE's influencer campaign Case Studies07:59
      • 1.10 Key Takeaways01:31
      • 1.11 Quiz
    • Lesson 4 - Content Marketing Tactics 34:47
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me00:29
      • 1.3 Objectives00:17
      • 1.4 Overview00:50
      • 1.5 In-Person Events02:11
      • 1.6 eNewsletters00:58
      • 1.7 Online Videos03:07
      • 1.8 Case Studies00:35
      • 1.9 Webinars and Webcasts00:39
      • 1.10 Social Media (Except Blogs)01:45
      • 1.11 Blogs01:11
      • 1.12 Research Reports01:54
      • 1.13 White Papers00:31
      • 1.14 On-Site Articles01:41
      • 1.15 eBooks01:03
      • 1.16 Mobile Content01:38
      • 1.17 Online Presentations00:58
      • 1.18 Infographics00:52
      • 1.19 Press Releases01:52
      • 1.20 Putting It All Together01:22
      • 1.21 Caterpillar's Built For It campaign Case Studies08:58
      • 1.22 Key Takeaways01:46
      • 1.23 Quiz
    • Lesson 5 - Social Media Platforms 27:50
      • 1.1 Introduction00:19
      • 1.2 What's In It For Me00:25
      • 1.3 Objective00:24
      • 1.4 Overview00:44
      • 1.5 Facebook01:59
      • 1.6 LinkedIn02:24
      • 1.7 YouTube02:38
      • 1.8 Twitter01:21
      • 1.9 The Secret to Highly Shareable Content01:06
      • 1.10 World Cup Example05:30
      • 1.11 GoPro Case Studies09:46
      • 1.12 Key Takeaways01:14
      • 1.13 Quiz
    • Lesson 6 - Measurement and Budget 26:56
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me00:27
      • 1.3 Objectives00:31
      • 1.4 Overcoming Hurdles01:47
      • 1.5 B2C Goals and Metrics02:07
      • 1.6 B2B Goals and Metrics01:51
      • 1.7 Tying Outputs to Outcomes01:16
      • 1.8 P and G Example04:04
      • 1.9 Conclusion01:09
      • 1.10 Piper Aircraft Case Study12:11
      • 1.11 Key Takeaways01:23
      • 1.12 Quiz
    • Content Marketing Foundations Test
      • Content Marketing Foundations Test
    • Lesson 1 - Introduction to Email Marketing 14:53
      • 1.1 Part 1 - Introduction to Email05:22
      • 1.2 Part 2 - Basic Terminology09:31
      • 1.3 Quiz
    • Lesson 2 - Spam 09:17
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me00:19
      • 1.3 Objectives00:26
      • 1.4 The Origins of Spam01:23
      • 1.5 What is Spam01:52
      • 1.6 Spam and the Law01:15
      • 1.7 Canada's Express Consent Law01:01
      • 1.8 Spam Filters02:08
      • 1.9 Key Takeaways00:38
      • 1.10 Quiz
    • Lesson 3 - List building and List Management 11:21
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:26
      • 1.3 Objectives00:17
      • 1.4 Your List01:20
      • 1.5 Building Your List01:28
      • 1.6 Rented Lists01:21
      • 1.7 Compiled and Purchased Lists01:15
      • 1.8 List Hygiene01:44
      • 1.9 B2B List Case Studies02:52
      • 1.10 Key Takeaways00:24
      • 1.11 Quiz
    • Lesson 4 - Elements of an Email 09:34
      • 1.1 Introduction00:16
      • 1.2 What's In It For Me00:14
      • 1.3 Objectives00:17
      • 1.4 Preview00:48
      • 1.5 Address or From Line00:46
      • 1.6 Blink Test Subject Line00:52
      • 1.7 Pre-header00:54
      • 1.8 Images and Media00:29
      • 1.9 Clickable Links00:48
      • 1.10 Email and Web Clients00:38
      • 1.11 Planning for the Preview01:27
      • 1.12 Email Elements Case Studies01:37
      • 1.13 Key Takeaways00:28
      • 1.14 Quiz
    • Lesson 5 - The Process of Measuring Email 07:11
      • 1.1 Introduction00:28
      • 1.2 What's In It For Me00:24
      • 1.3 Objectives00:22
      • 1.4 Email Measurement Funnel01:39
      • 1.5 Measure Different Email Types00:51
      • 1.6 Measure By Purpose00:58
      • 1.7 Measure By Campaign00:35
      • 1.8 Measure Landing Page Effectiveness00:32
      • 1.9 Compare All Channels00:51
      • 1.10 Key Takeaways00:31
      • 1.11 Quiz
    • Lesson 6 - Marketing Automation 23:36
      • 1.1 Part 1 - Introduction to Marketing Automation07:04
      • 1.2 Part 2 - Introduction to Autoresponders07:25
      • 1.3 Part 3 - Conversation Marketing and CRMs09:07
      • 1.4 Quiz
    • Lesson 7 - Integrating Email with other disciplines 04:38
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:30
      • 1.3 Objectives00:16
      • 1.4 Email and Content Marketing00:43
      • 1.5 Email and Conversion Optimization01:41
      • 1.6 Email and Analytics00:45
      • 1.7 Key Takeaways00:29
      • 1.8 Quiz
    • Email Marketing Foundations Test
      • Email Marketing Foundations Test
    • Lesson 1 - Introduction to Mobile Marketing 15:11
      • 1.1 Introduction00:31
      • 1.2 What's In It For Me00:45
      • 1.3 Objectives00:22
      • 1.4 What is Mobile Marketing01:52
      • 1.5 The Cost of Forsaking Mobile01:43
      • 1.6 Marketing vs. Advertising01:02
      • 1.7 Who Needs Mobile Marketing00:47
      • 1.8 Mobiles Role in the Marketing Mix02:55
      • 1.9 Mobile and Other Advertising00:39
      • 1.10 Mobile and Television01:16
      • 1.11 Mobile and Other Digital Channels02:39
      • 1.12 Key Takeaways00:40
      • 1.13 Quiz
    • Lesson 2 - Mobile Products and Services 26:16
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:28
      • 1.3 Objectives00:23
      • 1.4 List of Products and Services00:48
      • 1.5 SMS or Text Messaging02:54
      • 1.6 SMS Example02:57
      • 1.7 MMS or Multimedia Messaging Service01:35
      • 1.8 Location - Based Products01:26
      • 1.9 Location Technologies03:27
      • 1.10 The Mobile Web01:43
      • 1.11 Apps04:18
      • 1.12 B2B Case Study Increasing Collaboration and Productivity01:34
      • 1.13 B2C Case Studies03:49
      • 1.14 Key Takeaways00:34
      • 1.15 Quiz
    • Lesson 3 - Incentives and Loyalty Programs 16:16
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me00:37
      • 1.3 Objectives00:19
      • 1.4 Consumers Want Offers01:42
      • 1.5 Mobile Incentives01:20
      • 1.6 How Do Mobile Incentives Work01:43
      • 1.7 Mobile Loyalty Programs04:36
      • 1.8 Mobile Coupons01:36
      • 1.9 Mobile Promotions01:31
      • 1.10 B2C Case Studies02:08
      • 1.11 Key Takeaways00:29
      • 1.12 Quiz
    • Lesson 4 - Location Opportunities 17:55
      • 1.1 Introduction00:16
      • 1.2 What's In It For Me00:41
      • 1.3 Objectives00:28
      • 1.4 Location Opportunities of Mobile Marketing02:27
      • 1.5 Mobile and Local SEO01:07
      • 1.6 Location - Based Services02:40
      • 1.7 Location - Based Incentives01:21
      • 1.8 Beacons05:09
      • 1.9 B2C Case Studies03:14
      • 1.10 Key Takeaways00:32
      • 1.11 Quiz
    • Lesson 5 - Mobile Advertising 17:43
      • 1.1 Introduction00:33
      • 1.2 What's In It For Me00:28
      • 1.3 Objectives00:18
      • 1.4 Defining Mobile Advertising01:27
      • 1.5 Impact of Mobile Advertising01:58
      • 1.6 Ad Types Delivery02:22
      • 1.7 Mobile Ad Placement02:14
      • 1.8 Ad Examples01:46
      • 1.9 Successful Mobile Ads02:33
      • 1.10 Analyzing Mobile Ad Data02:12
      • 1.11 B2C Case Studies01:16
      • 1.12 Key Takeaways00:36
      • 1.13 Quiz
    • Lesson 6 - Communicating with Mobile Audiences 18:34
      • 1.1 Introduction00:30
      • 1.2 What's In It For Me00:37
      • 1.3 Objectives00:20
      • 1.4 User Behaviors and Interests02:48
      • 1.5 Mobile is Ubiquitous03:01
      • 1.6 Mobile Use Cases01:02
      • 1.7 Budget Insights from Coca Cola00:48
      • 1.8 Activity Across Devices02:47
      • 1.9 B2B Case Study Catering to The Business Pro03:17
      • 1.10 B2B Case Study Opportunity to Develop Custom - Apps for Business02:06
      • 1.11 B2C Case Studies00:43
      • 1.12 Key Takeaways00:35
      • 1.13 Quiz
    • Lesson 7 - Rules and Regulations 10:58
      • 1.1 Introduction00:43
      • 1.2 What's In It For Me00:38
      • 1.3 Objectives00:19
      • 1.4 Misconceptions of Mobile02:10
      • 1.5 Brand Messaging Permissions01:04
      • 1.6 Code of Conduct01:14
      • 1.7 Spam Laws02:32
      • 1.8 Complying with the Rules01:43
      • 1.9 Key Takeaways00:35
      • 1.10 Quiz
    • Lesson 8 - Mobile Measurement 08:36
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:36
      • 1.3 Objectives00:19
      • 1.4 Mobile Measurement Is Imperfect01:03
      • 1.5 What Can We Track02:22
      • 1.6 Inhibitors to Measurement03:28
      • 1.7 Key Takeaways00:34
      • 1.8 Quiz
    • Lesson 9 - Integrating Mobile and Other Disciplines 15:28
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:37
      • 1.3 Objectives00:25
      • 1.4 Mobile and Social Media01:30
      • 1.5 Mobile and Content Marketing01:57
      • 1.6 Mobile and Email01:54
      • 1.7 Mobile and SEO00:53
      • 1.8 Mobile and PPC00:52
      • 1.9 Mobile and Analytics01:19
      • 1.10 B2B Case Study Specialized Apps for Even More Productivity02:30
      • 1.11 B2B Case Study Apps to Be More Connected00:59
      • 1.12 B2C Case Studies01:46
      • 1.13 Key Takeaways00:32
      • 1.14 Quiz
    • Mobile Marketing Foundations Test
      • Mobile Marketing Foundations Test
    • Lesson 1 - Introduction to PPC 27:02
      • 1.1 Part 1 - Introduction to PPC13:25
      • 1.2 Part 2 - Psychology of Search13:37
      • 1.3 Quiz
    • Lesson 2 - Account Hierarchy 06:49
      • 1.1 Introduction00:19
      • 1.2 What's In It For Me00:32
      • 1.3 Objectives00:16
      • 1.4 Account Hierarchy Overview01:06
      • 1.5 Account Settings01:10
      • 1.6 Campaign Settings01:11
      • 1.7 Ad Group Settings01:19
      • 1.8 Key Takeaways00:56
      • 1.9 Quiz
    • Lesson 3 - The Buying Funnel 35:47
      • 1.1 Part 1 - The Buying Funnel Part 1 Funnel Structure18:11
      • 1.2 Part 2 - The Buying Funnel Part 2 Examples Tips17:36
      • 1.3 Quiz
    • Lesson 4 - The PPC Auction 19:27
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:28
      • 1.3 Objectives00:21
      • 1.4 Paid Search Auction Basics01:23
      • 1.5 Ad Positions01:53
      • 1.6 Ad Rank02:23
      • 1.7 Introduction to Quality Score01:19
      • 1.8 Quality Score in Flux01:10
      • 1.9 Why Ad Rank02:07
      • 1. 10 Quality Score is Not a KPI02:15
      • 1.11 Conversion Tracking04:33
      • 1.12 key Takeaways01:22
      • 1.13 Quiz
    • Lesson 5 - PPC Targeting Options 12:30
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:28
      • 1.3 Objectives00:24
      • 1.4 Hierarchy Review00:46
      • 1.5 Search and Display Networks00:38
      • 1.6 Location Targeting02:26
      • 1.7 Device Targeting00:30
      • 1.8 Time Frames01:40
      • 1.9 Placement Targeting00:53
      • 1.10 Contextual Targeting00:27
      • 1.11 Interest Targeting00:36
      • 1.12 Remarketing00:26
      • 1.13 Audience Targeting in Search01:16
      • 1.14 Key Takeaways01:46
      • 1.15 Quiz
    • Lesson 6 - Introducing Keywords 27:06
      • 1.1 Introduction00:16
      • 1.2 What's In It For Me00:30
      • 1.3 Objectives00:21
      • 1.4 Necessary Jargon00:31
      • 1.5 Search Intent03:59
      • 1.6 Search Sessions01:01
      • 1.7 Types of Keywords02:00
      • 1.8 Types of Keywords:Who,What,Why,and How01:01
      • 1.9 Think About the Searcher00:38
      • 1.10 Understand Your Demographics01:30
      • 1.11 Search Queries by Keyword01:10
      • 1.12 B2B vs B2C Keywords01:32
      • 1.13 Ad Group Organization04:40
      • 1.14 Match Types02:20
      • 1.15 Negative Keywords01:13
      • 1.16 Finding Keywords02:26
      • 1.17 Key Takeaways01:58
      • 1.18 Quiz
    • Lesson 7 - Creating Compelling Ads 17:52
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:26
      • 1.3 Objectives00:23
      • 1.4 Ad Fundamentals01:19
      • 1.5 Ad Components04:23
      • 1.6 Anatomy of Ad Copy02:44
      • 1.7 Mobile Preference00:54
      • 1.8 Ad Testing01:04
      • 1.9 Ad Preview00:41
      • 1.10 Destination URL00:59
      • 1.11 Ad Extensions01:46
      • 1.12 Pre - Qualifying Users01:19
      • 1.13 Key Takeaways01:41
      • 1.14 Quiz
    • Lesson 8 - Measuring Goals and Bidding Options 09:44
      • 1.1 Introduction00:16
      • 1.2 What's In It For Me00:27
      • 1.3 Objectives00:26
      • 1.4 Marketing Goals01:39
      • 1.5 PPC Metrics03:45
      • 1.6 Bidding Methods01:57
      • 1.7 Bidding Modifiers00:41
      • 1.8 Key Takeaways00:33
      • 1.9 Quiz
    • Lesson 9 - PPC Account Audit 05:04
      • 1.1 Introduction00:30
      • 1.2 What's In It For Me00:20
      • 1.3 Objectives00:21
      • 1.4 Increasing Visibility01:50
      • 1.5 The Quick Organization Audit00:28
      • 1.6 Digging for Outliers00:33
      • 1.7 Trended Data00:29
      • 1.8 Key Takeaways00:33
      • 1.9 Quiz
    • Lesson 10 - Integrating PPC with Other Disciplines 10:20
      • 1.1 Introduction00:16
      • 1.2 What's In It For Me00:35
      • 1.3 Objectives00:21
      • 1.4 The Big Picture00:26
      • 1.5 PPC and other Channels03:39
      • 1.6 PPC and other Business Types03:40
      • 1.7 Key Takeaways01:23
      • 1.8 Quiz
    • PPC Foundations Test
      • PPC Foundations Test
    • Lesson 1 - Introducing Website Conversion Rate Optimization 15:15
      • 1.1 Introduction00:44
      • 1.2 What's In It For Me00:43
      • 1.3 Objectives00:18
      • 1.4 Introducing Website Conversion Rate Optimization02:51
      • 1.5 The Traits of Success 02:10
      • 1.6 The Amazon Example02:50
      • 1.7 What Should You Test02:23
      • 1.8 Robert Cialdini’s Principles of Persuasion02:42
      • 1.9 Key Takeaways00:34
      • 1.10 Quiz
    • Lesson 2 - Laying the Foundations of Conversion 07:15
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:30
      • 1.3 Objectives00:08
      • 1.4 Understanding AIDAS01:46
      • 1.5 Understanding Information Scent03:06
      • 1.6 Maintaining the Scent Examples01:00
      • 1.7 Key Takeaways00:25
      • 1.8 Quiz
    • Lesson 3 - Getting to Know Your Customers 07:43
      • 1.1 Introduction00:23
      • 1.2 What's In It For Me00:35
      • 1.3 Objectives00:12
      • 1.4 Identify Your Visitors Goals02:20
      • 1.5 Modeling Your Customers03:54
      • 1.6 Key Takeaways00:19
      • 1.7 Quiz
    • Lesson 4 - Creating the Message 11:57
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:14
      • 1.3 Objectives00:13
      • 1.4 Identify Your Message01:06
      • 1.5 Sell More Effectively03:07
      • 1.6 Microcopy04:08
      • 1.7 What if Your Copy Still Doesn't Convert02:21
      • 1.8 Key Takeaways00:28
      • 1.9 Quiz
    • Lesson 5 - Anatomy of a Landing Page 07:01
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:09
      • 1.3 Objectives00:10
      • 1.4 Landing Pages02:04
      • 1.5 Elements of a Great Landing Page04:00
      • 1.6 Key Takeaways00:18
      • 1.7 Quiz
    • Lesson 6 - Why Design Matters 07:08
      • 1.1 Introduction00:25
      • 1.2 What's In It For Me00:08
      • 1.3 Objectives00:10
      • 1.4 The Elements of Design02:08
      • 1.5 Fitting Your Page Together02:44
      • 1.6 Technical Considerations01:09
      • 1.7 Key Takeaways00:24
      • 1.8 Quiz
    • Lesson 7 - Testing for Conversions 06:59
      • 1.1 Introduction00:18
      • 1.2 What's In It For Me00:10
      • 1.3 Objectives00:07
      • 1.4 Three Key Factors of Conversion04:35
      • 1.5 The Three Factors in Action01:31
      • 1.6 Key Takeaways00:18
      • 1.7 Quiz
    • Lesson 8 - Seeing the Bigger Picture 08:25
      • 1.1 Introduction00:24
      • 1.2 What's In It For Me00:08
      • 1.3 Objectives00:22
      • 1.4 Conversion Optimization and SEO00:58
      • 1.5 Conversion Optimization and Social Media00:55
      • 1.6 Conversion Optimization and Paid Search01:37
      • 1.7 Conversion Optimization and Email Lists01:27
      • 1.8 Conversion Optimization and Analytics00:56
      • 1.9 Conversion Optimization in the Mobile World00:58
      • 1.10 Key Takeaways00:40
      • 1.11 Quiz
    • Website Conversion Rate Optimization Test
      • Website Conversion Rate Optimization Test
    • Lesson 1 - Introduction to Digital Analytics 18:29
      • 1.1 Introduction01:07
      • 1.2 What's In It For Me02:20
      • 1.3 Objectives00:41
      • 1.4 Why Digital Analytics05:10
      • 1.5 What is Analytics04:38
      • 1.6 Role of an Analyst02:16
      • 1.7 How Difficult is it00:55
      • 1.8 Key Takeaways01:22
      • 1.9 Quiz
    • Lesson 2 - Organizational Maturity 35:37
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me01:12
      • 1.3 Objectives00:57
      • 1.4 Why Maturity00:30
      • 1.5 What is a Maturity Model01:21
      • 1.6 Digital Analytics Maturity Model02:06
      • 1.7 Management, Governance, and Adoption04:13
      • 1.8 Objective and Scope06:30
      • 1.9 Team and Expertise03:33
      • 1.10 Continuous Improvement Process and Methodology03:22
      • 1.11 Tools, Technology, and Data Integration07:30
      • 1.12 Case Study03:11
      • 1.13 Key Takeaways00:57
      • 1.14 Quiz
    • Lesson 3 - Building Blocks 26:19
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me01:26
      • 1.3 Objectives00:22
      • 1.4 Dimensions and Metrics01:24
      • 1.5 Audience Building Blocks04:41
      • 1.6 Acquisition Building Blocks02:27
      • 1.7 Behavioral Building Blocks05:38
      • 1.8 Conversion Building Blocks05:15
      • 1.9 Calculated Metrics01:56
      • 1.10 Compound Metrics00:55
      • 1.11 Key Takeaways02:05
      • 1.12 Quiz
    • Lesson 4 - Managerial Perspectives of Digital Analytics 26:00
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:13
      • 1.3 Objectives01:44
      • 1.4 Porter’s Value Chain Framework and Marketing Centricity02:01
      • 1.5 Customer Lifecycle03:37
      • 1.6 Personas and Scent Trails02:29
      • 1.7 Mapping Features Functions and Content to Personas and the Lifecycle03:52
      • 1.8 The Power of Pilot Projects03:54
      • 1.9 Planning01:45
      • 1.10 Privacy and Ethics03:15
      • 1.11 The Curse of Data - Analysis Paralysis02:02
      • 1.12 Key Takeaways00:55
      • 1.13 Quiz
    • Lesson 5 - Key Performance Indicators 24:48
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me00:45
      • 1.3 Objectives00:39
      • 1.4 The Starting Point01:32
      • 1.5 What is a Key Performance Indicator (KPI)00:43
      • 1.6 The Ultimate KPIs02:51
      • 1.7 How to Pick the Right KPIs01:02
      • 1.8 Critical - To - Quality (CTQ)03:56
      • 1.9 Attributes of a Great KPI01:51
      • 1.10 Bounce Rate02:59
      • 1.11 Average Order Value (AOV) — Metric or a KPI02:25
      • 1.12 Measuring Engagement01:56
      • 1.13 How Many KPIs02:55
      • 1.14 Key Takeaways00:59
      • 1.15 Quiz
    • Lesson 6 - Segmentation 19:58
      • 1.1 Introduction00:09
      • 1.2 What's In It For Me00:49
      • 1.3 Objectives00:53
      • 1.4 Why Use Segmentation00:57
      • 1.5 Population N — Example03:21
      • 1.6 Segmenting — RFM Approach03:02
      • 1.7 Built-in and Custom Segments05:23
      • 1.8 Segmentation — ABC04:58
      • 1.9 Key Takeaways00:26
      • 1.10 Quiz
    • Lesson 7 - The Analysis Process 42:05
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me01:21
      • 1.3 Objectives01:00
      • 1.4 Types of Analytics02:02
      • 1.5 Continuous Improvements and Problem Solving with Lean Six Sigma01:15
      • 1.6 Define03:43
      • 1.7 Measure08:34
      • 1.8 Analyze09:19
      • 1.9 Improve02:28
      • 1.10 Control00:35
      • 1.11 Analysis Process Examples10:48
      • 1.12 Key Takeaways00:47
      • 1.13 Quiz
    • Lesson 8 - Marketing Management 22:45
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me00:22
      • 1.3 Objectives00:44
      • 1.4 What is Campaign Tracking02:35
      • 1.5 Components of a Campaign03:21
      • 1.6 The Impact of Ad Blockers02:06
      • 1.7 Paid Owned and Earned Media02:42
      • 1.8 Attribution Modeling and Media-Mix Modeling03:53
      • 1.9 Assisted Conversions01:28
      • 1.10 Attribution Models03:08
      • 1.11 Offline Attribution00:53
      • 1.12 Key Takeaways01:23
      • 1.13 Quiz
    • Lesson 9 - Experimentation and Testing 11:48
      • 1.1 Introduction00:09
      • 1.2 What's In It For Me00:59
      • 1.3 Objectives00:19
      • 1.4 Benefits of Testing01:38
      • 1.5 Web Design 10101:39
      • 1.6 Hypothesis Testing01:23
      • 1.7 A-B Testing Pros and Cons01:06
      • 1.8 Multivariate Testing02:15
      • 1.9 Multivariate Testing Pros and Cons01:54
      • 1.10 Key Takeaways00:26
      • 1.11 Quiz
    • Lesson 10 - Reports and Dashboards 18:10
      • 1.1 Introduction00:19
      • 1.2 What's In It For Me01:08
      • 1.3 Objectives00:35
      • 1.4 What is a Dashboard01:05
      • 1.5 Analysis and Reporting Workflow01:42
      • 1.6 Planning Your Dashboard03:21
      • 1.7 Choice Of Visualization01:30
      • 1.8 Gestalt Principle01:03
      • 1.9 Stephen Few Common Pitfalls in Dashboard Design01:23
      • 1.10 Expressing Exactitude or Sense of Scale01:34
      • 1.11 Remove to Improve01:20
      • 1.12 The Art of Storytelling02:26
      • 1.13 Key Takeaways00:44
      • 1.14 Quiz
    • Lesson 11 - The Digital Analytics Stack 18:20
      • 1.1 Introduction00:36
      • 1.2 What's In It For Me00:53
      • 1.3 Objectives00:36
      • 1.4 The Complex MarTech Landscape01:19
      • 1.5 Selecting a Web Analytics Platform01:56
      • 1.6 Qualitative Data01:58
      • 1.7 Competitive Intelligence03:19
      • 1.8 Social Analytics03:21
      • 1.9 Back Office CRM and Sales Data01:11
      • 1.10 Instrumentation (Tagging)02:14
      • 1.11 Key Takeaways00:57
      • 1.12 Quiz
    • Digital Analytics Foundations Test
      • Digital Analytics Foundations Test
    • Lesson 1 - Introduction to Marketing Automation 10:31
      • 1.1 Introduction00:36
      • 1.2 Defining Marketing Automation00:57
      • 1.3 Increase Engagement02:16
      • 1.4 Flatten Your Sales Funnel01:28
      • 1.5 Close More Deals03:01
      • 1.6 Make More Money00:55
      • 1.7 Develop Best Customers01:18
      • 1.8 Quiz
    • Lesson 2 - Lead Capture and Nurture 09:42
      • 1.1 Introduction00:31
      • 1.2 Capture and Nurture00:40
      • 1.3 Lead Capture Process01:19
      • 1.4 Lead Nurture - Building a Relationship02:04
      • 1.5 Implicit and Explicit Data01:31
      • 1.6 Lead Scoring03:37
      • 1.7 Quiz
    • Lesson 3 - Automated Campaigns 28:21
      • 1.1 Triggers and Series13:11
      • 1.2 Drip Campaigns07:26
      • 1.3 Nurture Campaigns07:44
      • 1.4 Quiz
    • Lesson 4 - Improving Customer Life cycle 24:56
      • 1.1 Measurement and Attribution15:23
      • 1.2 Customer Journey09:33
      • 1.3 Quiz
    • Marketing Automation Foundations Test
      • Marketing Automation Foundations Test
    • Lesson 1 - What is Programmatic Buying 07:55
      • 1.1 Introduction00:26
      • 1.2 Programmatic Buying00:53
      • 1.3 Programmatic Uses00:48
      • 1.4 Programmatic Media00:43
      • 1.5 Programmatic Channels and Custom Audiences00:34
      • 1.6 Using Videos in Programmatic00:42
      • 1.7 Programmatic in Mobile and Apps01:35
      • 1.8 Advanced Targeting 01:21
      • 1.9 Real Time Advertising00:53
      • 1.10 Quiz
    • Lesson 2 - Programmatic Buying vs Traditional Paid Marketing Approaches 13:40
      • 1.1 Introduction00:15
      • 1.2 Programmatic Ad Buying Approach-Publishers01:28
      • 1.3 Programmatic Ad Buying Approach - Advertisers00:55
      • 1.4 Traditional Ad Marketplace04:27
      • 1.5 Ad Server - Tracking Users01:07
      • 1.6 Data Management Platform (DMP)01:16
      • 1.7 Ad Buying Approach - What Changed01:57
      • 1.8 Programmatic Ad Approach02:15
      • 1.9 Quiz
    • Lesson 3 - Programmatic Direct vs RTB 09:18
      • 1.1 Introduction00:14
      • 1.2 Behavioral Targeting01:00
      • 1.3 Programmatic and RTB01:00
      • 1.4 RTB - DSP and SSP02:03
      • 1.5 RTB Process02:34
      • 1.6 Programmatic Direct02:27
      • 1.7 Quiz
    • Lesson 4 - Programmatic Workflow 07:37
      • 1.1 Introduction00:13
      • 1.2 Primary Systems in Programmatic01:36
      • 1.3 How it Works05:02
      • 1.4 Transparency in Programmatic00:46
      • 1.5 Quiz
    • Lesson 5 - Targeting Strategies in Programmatic 13:49
      • 1.1 Introduction00:11
      • 1.2 Targeting Using First-Party Data01:10
      • 1.3 Targeting Using Third-Party Data00:58
      • 1.4 Three Ways of Targeting - Impression-Based02:21
      • 1.5 Three Ways of Targeting - Audience-Based03:53
      • 1.6 Three Ways of Targeting - Customer-Based03:20
      • 1.7 Customer-Based Targeting Example01:56
      • 1.8 Quiz
    • Lesson 6 - Ad Frauds 15:58
      • 1.1 Introduction00:15
      • 1.2 Digital Advertising Fraud01:40
      • 1.3 Types of Ad Fraud03:21
      • 1.4 Estimates of Ad Fraud01:01
      • 1.5 Ad Fraud04:24
      • 1.6 How to Tackle Ad Frauds05:17
      • 1.7 Quiz
    • Programmatic Buying Foundations Test
      • Programmatic Buying Foundations Test
    • Lesson 1 - Google Analytics: Advanced Table Filtering 09:45
      • 1.1 Overview
      • 1.2 Introduction00:15
      • 1.3 Efficient "Inline" Analysis02:26
      • 1.4 Building a Table01:15
      • 1.5 Demonstrating Results05:44
      • 1.6 Thank You00:05
    • Lesson 2 - Google Analytics: Analytics Intelligence 15:11
      • 2.1 Overview
      • 2.2 Introduction00:16
      • 2.3 Identifying Unknown Unknowns02:50
      • 2.4 Using Intelligence06:41
      • 2.5 Analyze with Intelligence05:19
      • 2.6 Thank You00:05
    • Lesson 3 - Google Analytics: Mobile Application Tracking 08:19
      • 3.1 Overview
      • 3.2 Introduction01:05
      • 3.3 The App01:47
      • 3.4 Coding for the App02:15
      • 3.5 App Data to GA03:12
    • Lesson 4 - Google Analytics: Multiple Goals and Goal Types 09:30
      • 4.1 Overview
      • 4.2 Introduction00:24
      • 4.3 Goals Overview01:20
      • 4.4 What Are Your Goals?01:20
      • 4.5 Pageviews Goal01:41
      • 4.6 Time on Site Goal04:45
    • Lesson 5 - Google Analytics: Tracking Unique Visitors 09:36
      • 5.1 Overview
      • 5.2 Introduction00:10
      • 5.3 Overview01:29
      • 5.4 Customizing Reports05:27
      • 5.5 Tracking Visitors02:30
    • Lesson 6 - Google Analytics: Custom Data Alerts 10:08
      • 6.1 Overview
      • 6.2 Introduction00:28
      • 6.3 Value of Custom Alerts01:05
      • 6.4 How It Works02:56
      • 6.5 More Settings02:29
      • 6.6 Getting Creative03:04
      • 6.7 Thank You00:06
    • Lesson 7 - Identify the Known Unknowns & Leverage Custom Alerts 30:31
      • 7.1 Overview
      • 7.2 Introduction00:11
      • 7.3 Metrics & Reports01:24
      • 7.4 Knowns & Unknowns01:25
      • 7.5 Custom Alerts04:32
      • 7.6 Prerequisites02:17
      • 7.7 Focus on the Important03:23
      • 7.8 Upstream Activity05:37
      • 7.9 Delightful Outcomes03:02
      • 7.10 Dig Deeper05:15
      • 7.11 Content Triggers02:41
      • 7.12 Now Go Rock it!00:44
    • Lesson 8 - UTM Tracking Parameters Part 1: Tracking Parameter Concepts 16:05
      • 8.1 Overview
      • 8.2 Introduction00:43
      • 8.3 Overview of Tracking Parameters04:26
      • 8.4 Example of Ad with Parameters01:45
      • 8.5 Anatomy of URL with Parameters03:24
      • 8.6 How GA Categorizes Traffic03:13
      • 8.7 GA Documentation01:04
      • 8.8 Best Practices for Parameters01:21
      • 8.9 Thank You00:09
    • Lesson 9 - UTM Tracking Parameters Part 2: Tracking Parameter Examples 21:09
      • 9.1 Overview
      • 9.2 Introduction00:26
      • 9.3 Display Ad Examples04:34
      • 9.4 Reporting07:10
      • 9.5 Newsletter Examples01:55
      • 9.6 Social Media Examples04:28
      • 9.7 Diagnosing Problems02:07
      • 9.8 Thank You00:29
    • Lesson 10 - Universal Analytics 33:14
      • 10.1 Overview
      • 10.2 Introduction00:42
      • 10.3 Why Universal Analytics?03:52
      • 10.4 What is Universal Analytics?01:49
      • 10.5 Universal Analytics: Three Parts03:13
      • 10.6 User ID Override04:50
      • 10.7 User ID Tracking03:56
      • 10.8 Dimension Widening03:04
      • 10.9 Dimension Widening: In Depth03:16
      • 10.10 Measurement Protocol05:12
      • 10.11 More Benefits02:23
      • 10.12 Conclusion00:57
    • Lesson 11 - Enhanced Ecommerce 35:03
      • 11.1 Overview
      • 11.2 Introduction00:15
      • 11.3 Checkout Funnel Report01:31
      • 11.4 Shopping Behavior Analysis03:15
      • 11.5 Segmenting Shopping Behavior04:36
      • 11.6 Coding01:31
      • 11.7 Deep User Path Detail01:08
      • 11.8 Segmentation01:41
      • 11.9 Deep Product Detail04:18
      • 11.10 Product Refund Amount01:31
      • 11.11 Market Basket Analysis01:07
      • 11.12 Product Lists03:58
      • 11.13 Internal Promotions05:38
      • 11.14 Coupons01:58
      • 11.15 Remarketing01:19
      • 11.16 Thank You01:17
    • Lesson 01 - Introduction to AdWords 11:00
      • 1.1 Introduction to AdWords00:54
      • 1.2 What is AdWords?01:53
      • 1.3 How AdWords Works03:56
      • 1.4 Google's Networks01:27
      • 1.5 Targeting Options01:10
      • 1.6 Key Takeaways01:40
    • Lesson 02 - Account Structure 14:44
      • 2.1 AdWords Account Structure00:41
      • 2.2 Overview of the AdWords Account Structure04:04
      • 2.3 Campaign Type Uses02:22
      • 2.4 Campaign Organization02:05
      • 2.5 Ad Group Organization03:01
      • 2.6 Key Takeaways02:31
    • Lesson 03 - Keywords & Match Types 16:49
      • 3.1 Keywords & Match Types00:45
      • 3.2 Overview of Match Types00:56
      • 3.3 The Match Types08:43
      • 3.4 Negative Keywords02:41
      • 3.5 Search Terms Report01:21
      • 3.6 Key Takeaways02:23
    • Lesson 04 - Creating Text & Search Ads 12:08
      • 4.1 Creating Text & Search Ads00:42
      • 4.2 Text Ads07:43
      • 4.3 Other Search Ads01:40
      • 4.4 Key Takeaways02:03
    • Lesson 05 - Ad Extensions 10:19
      • 5.1 Ad Extensions00:44
      • 5.2 Ad Extensions07:18
      • 5.3 Key Takeaways02:17
    • Lesson 06 - Display Ads 06:03
      • 6.1 Display Ads00:30
      • 6.2 Display Ad Formats04:05
      • 6.3 Key Takeaways01:28
    • Lesson 07 - Display Targeting 11:16
      • 7.1 Display Targeting00:41
      • 7.2 Contextual Targeting02:08
      • 7.3 Audience Targeting03:44
      • 7.4 Placement Targeting01:22
      • 7.5 Key Takeaways03:21
    • Lesson 08 - Campaign Types & Settings 21:13
      • 8.1 Campaign Types & Settings00:52
      • 8.2 Location Targeting03:11
      • 8.3 Language Targeting01:44
      • 8.4 Daily Budgets and Bidding03:46
      • 8.5 Ad Scheduling02:30
      • 8.6 Other Targeting02:35
      • 8.7 Campaign Types04:13
      • 8.8 Key Takeaways02:22
    • Lesson 09 - Advertising Metrics 16:10
      • 9.1 Advertising Metrics00:42
      • 9.2 AdWords Metrics and Jargon06:39
      • 9.3 Sale Metrics02:10
      • 9.4 Measurement Based on Goals04:04
      • 9.5 Key Takeaways02:35
    • Lesson 10 - Bidding & Bid Modifiers 16:23
      • 10.1 Bid Methods & Bid Modifiers00:34
      • 10.2 Bid Methods06:30
      • 10.3 Bid Modifiers05:14
      • 10.4 Where to Set Bids01:58
      • 10.5 Key Takeaways02:07
    • Lesson 11 - Quality Score 12:22
      • 11.1 Quality Score00:38
      • 11.2 What is Quality Score?01:55
      • 11.3 Ad Rank04:40
      • 11.4 Improving Quality Score03:21
      • 11.5 Key Takeaways01:48
    • Lesson 12 - AdWords Reports 11:33
      • 12.1 AdWords Reports00:56
      • 12.2 The AdWords Interface02:39
      • 12.3 Reporting Segments01:43
      • 12.4 Dimensions Tab01:50
      • 12.5 Other Useful Reports02:20
      • 12.6 Key Takeaways02:05
    • Lesson 13 - AdWords Tools 12:04
      • 13.1 AdWords Tools00:57
      • 13.2 Tracking Conversions02:11
      • 13.3 Campaign Planning Tools03:35
      • 13.4 Management Tools01:14
      • 13.5 Other Tools02:32
      • 13.6 Key Takeaways01:35
    • Lesson 14 - Optimizing Your Account 14:29
      • 14.1 Optimizing Your Account00:40
      • 14.2 Improving ROI10:56
      • 14.3 Branding Goals00:51
      • 14.4 Key Takeaways02:02
    • Lesson 01 - Facebook Advertising 36:45
      • 1.1 Facebook Advertising Part 1: Understanding Facebook Ads
      • 1.2 Understanding Facebook Ads11:45
      • 1.3 Facebook Advertising Part 2: Choosing Your Ad Type
      • 1.4 Choosing Your Ad Type09:49
      • 1.5 Facebook Advertising Part 3: Facebook Ad Targeting
      • 1.6 Facebook Ad Targeting15:11
    • Lesson 02 - Facebook Marketing 1:23:02
      • 2.1 Facebook Marketing Part 1: Understanding Facebook
      • 2.2 Understanding Facebook17:09
      • 2.3 Facebook Marketing Part 2: Getting Started on Facebook
      • 2.4 Getting Started on Facebook28:24
      • 2.5 Facebook Marketing Part 3: Understanding the Facebook Algorithm News Feed
      • 2.6 Understanding the Facebook Algorithm News Feed25:24
      • 2.7 Facebook Marketing Part 4: Integrating Facebook with Other Efforts
      • 2.8 Integrating Facebook with Other Efforts12:05
    • Lesson 01 - YouTube and Video Marketing 55:20
      • 1.1 YouTube and Video Marketing Part 1: Establishing a Video Marketing Strategy
      • 1.2 Part 1: Establishing a Video Marketing Strategy14:54
      • 1.3 YouTube and Video Marketing Part 2: Gaining Exposure and Measuring Impact
      • 1.4 Part 2: Gaining Exposure and Measuring Impact14:21
      • 1.5 YouTube and Video Marketing Part 3: Leveraging Mobile Video
      • 1.6 Part 3: Leveraging Mobile Video13:15
      • 1.7 YouTube and Video Marketing Part 4: Promoting and Measuring Mobile Video
      • 1.8 Part 4: Promoting and Measuring Mobile Video12:50
    • Lesson 01 - Introduction to Twitter Advertising 12:48
      • 1.1 Introduction01:29
      • 1.2 How is Twitter Unique01:17
      • 1.3 Difference Between Twitter and Facebook00:30
      • 1.4 Why Use Twitter00:46
      • 1.5 Twitter for Business01:12
      • 1.6 Introduction to Twitter Ads01:29
      • 1.7 Objective of Twitter Ads00:38
      • 1.8 Twitter Ads Bidding00:30
      • 1.9 Targetting Audience01:46
      • 1.10 Targetting Example - Dating Aps01:07
      • 1.11 Tailored Targetting02:04
    • Lesson 02 - Getting Started with Twitter Ads 12:20
      • 2.1 Introduction00:13
      • 2.2 Step 1 - Twitter Followers Campaign01:56
      • 2.3 Step 2 - Driving Conversions01:53
      • 2.4 Twitter Audience Platform01:39
      • 2.5 Example - Driving Conversion through Follower Campaign00:36
      • 2.6 Step 3 - Promoted Trends05:07
      • 2.7 Promoted Trends Pricing00:56
    • Lesson 03 - Twitter Ad Campaigns 13:21
      • 3.1 Setting Up a Campaign03:05
      • 3.2 Select Audience01:00
      • 3.3 Campaign Targetting04:06
      • 3.4 Setting a Budget01:40
      • 3.5 Creatives Selection03:30
    • Lesson 04 - Twitter Analytics 14:07
      • 4.1 Understanding Twitter Analytics Dashboard06:52
      • 4.2 Setting up the Conversion Tag03:46
      • 4.3 Building a Tailored Audience List03:29
    • Lesson 05 - Case Studies Tips and Best Practices 18:31
      • 5.1 Case Study 1 - Fred Hollows Foundation04:14
      • 5.2 Case Study 2 - MAGICSEWA02:37
      • 5.3 Tips and Tricks of creating an Effective Tweet05:24
      • 5.4 Best Practices and Testing Plans to Increase Performance05:11
      • 5.5 Summary00:25
      • 5.6 Conclusion00:40
    • Lesson 1 - Digital Marketing Strategy 2:02:52
      • 1.1 Creating a Digital Marketing Strategy12:27
      • 1.2 Targeting Audience10:43
      • 1.3 Plan the Right Channel Mix41:21
      • 1.4 Campaign Management32:36
      • 1.5 Campaign Measurement25:45
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Exam & certification

  • How will I become a Digital Marketing Certified Associate?

    To become a Digital Marketing Certified Associate, you must fulfill both of the following criteria:
    • Successfully complete first 5 rounds in the Mimic Pro which will be evaluated by the lead trainer. 
    • Pass the Digital Marketing Certified Associate examination with a minimum score of 70%. The DMCA online exam consists of 50 multiple choice questions that must be answered within 60 minutes.

  • How will I earn the Twitter Advertising Certification?

    After completing the course you will receive Simplilearn’s certification in Twitter advertising.

  • How will I earn the Google Analytics Certification?

    Once you’ve completed the DMCA course, you’ll need to register on the Google Analytics Academy website. From there, you’ll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months.

  • How will I earn the Google AdWords Certification?

    Once you’ve completed the DMCA course, you’ll need to register as a Google Partner. On the Google Partners site, you’ll sign up to take the Google AdWords Fundamentals Exam, which consists of 100 multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months.

  • How will I earn the Facebook Blueprint Certification?

    After you’ve completed the DMCA course, you’ll need to register for Facebook Blueprint. On that site, you’ll take the Facebook Blueprint Exam, which consists of 34 eLearning modules that each have a few questions. There is no time limit for this exam.

  • How will I earn the YouTube Certification?

    Once you’ve completed the DMCA course, you’ll need to register for the YouTube Certification. On that site, you’ll sign up to take the YouTube Certification Exam, which consists of 100 multiple choice questions that must be answered within 120 minutes.

  • What projects will I work on as part of the course?

    Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The project will put you in charge of a website. You’ll use various digital marketing tools to execute your digital marketing strategy.

    Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

    Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.

    Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website as well as maintain the Facebook page for your website to ensure brand visibility and engagement.

    Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website as well as maintain your YouTube channel.

  • What do I need to do to unlock my Simplilearn certificate?

    Online Classroom:
    • Attend one complete batch.
    • Complete 1 project and 1 simulation test with a minimum score of 60%.
    Online Self-Learning:
    • Complete 85% of the course.
    • Complete 1 project and 1 simulation test with a minimum score of 60%.

CMO Perspectives

Kshitij Torka

Kshitij Torka

VP Marketing at

Simplilearn digital marketing courses are created by the industry experts. These comprehensive courses provide solid foundational learning for all aspects of digital marketing and shape a candidate for a career in the industry. I would consider Simplilearn alumni for our digital marketing needs.

Meera Iyer

Meera Iyer

Head of Marketing at

I recommend Simplilearn for anyone who wants to get a strong foundation in digital marketing. Simplilearn's program gets the learner hands-on and job ready with case studies as well as live projects, across different marketing channels.

Reviews

I enrolled for Simplilearn’s digital marketing course while working as a territory sales manager at Bharti Airtel. This course helped me gain skills that are required to prepare for digital marketing Thanks to Simplilearn I not only have I received the relevant knowledge and skills, but their JobAssist program also helped me move from the role of a Territory Sales Manager at Bharti Airtel Ltd to a Digital Marketing Analyst at Novel Group.

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The hands-on projects helped me map my learnings from the theory sessions and apply them on my website.
Read his success story

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Simplilearn is a platform to enhance the prospects of your professional career. I took the DMCA course and I have to tell you that it was a great experience and goes a long way in making the Professional CV better. Customer service is also very prompt in solving any issues you are facing while doing the course.

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The best thing I liked about Simplilearn is the trust factor that one gets from them. There is always a quick response from the team and they never let me felt devoid of information. The course content on Digital Marketing was excellent and covered the latest trends. The faculties were SME's and were updated on the every aspect of the subject. I would recommend Simplilearn to all my peers. Happy Learning.

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The course was very informative. The study material provided by the trainer was extremely helpful.

Simplilearn is certainly a good platform to develop & strengthen your knowledge that's crucial to excelling in your profession. I am taking DMCA course which is digital marketing masters program and it’s very informative and useful. Simplilearn was quite supportive with queries & clarifications. I would certainly recommend their courses. Digital marketing courses are quite good & applicable. I have plans for my own venture and these courses are going to help me both in my profession & my venture. A very good place to learn the skills and apply them practically. I have quite a few years of working experience in the digital marketing field and I notice that in these courses real-world scenarios are explained.

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I salute Simplilearn for the extended support and mind blowing support by staff. I am highly impressed by your services and technical knowledge provided in Digital Marketing. I recommend your company to people at large especially students to take your services for learning Digital Marketing. All the best Team Simplilearn.

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My experience with Simplilearn has been very enriching. The faculty was quite experienced and had a deep knowledge on the subject. The online classroom training was also stemless. The course contain was quite comprehensive. Overall very happy with Simplilearn and would definitely recommend others.

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I took the DMCA course from Simplilearn, and it's amazing. It certainly added value to my career. Thanks to the trainers, they are the best trainers one can possibly get, to make things so easy and interesting. They are a powerhouse of knowledge in Digital Marketing.

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I had joined the DMCA online course, the experience overall has been good, The trainer was very exceptional. Simplilearn team from sales to customer delight have been really very helpful. I would highly recommend the course to everyone who is in marketing. It has a step by step process to first learn and then become a pro. It has a very easy to follow and flawless training program. You can choose from several options of weekdays or weekend batches. You also have the flexi-pass which gives you access for 90 days. It has a good online repository of the study material.

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I strongly recommend Simplilearn for their Simple and Easy way of teaching. I learnt Digital Marketing from Simplilearn. Their trainers have a rich practical knowledge and they are experts in the advanced tools which help you to learn tactics of digital marketing. My learning on Digital Marketing Certified Associate from Simplilearn is awesome. I did enjoy my learning. Really helped to learn deeper insights on digital world, that helped to me to utilize the same at my current work.

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I was looking for a certification in Digital Marketing and eCommerce, and I came across Simplilearn and enrolled after going through what they offer. I am glad I took up this course, it exposed me to various aspects of digital marketing and it's helping me in making good decisions at work. I will recommend this course to anyone who wishes to advance in Digital Analytics.

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My experience with Simplilearn was good and it was easy. Practical examples and live projects were discussed while learning. Learning management portal are user friend to access Data and other bookings related to Simplilearn courses. Trainers are arranged with special expertise and they have hands on experience on the course selected in particular - DMCA course Trainers are simplisuperb.. they clear all our doubts and make us understand complex course in a simple way. Learn along with appropriate training - is the main aim of Simplilearn projects.

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I am a big fan of Simplilearn. have already bought 5 courses in data analytics and digital marketing. Content is structured well and explained in detail for beginners. Customer support is fantastic on Simplilearn. I also received a course extension so I could complete the course.Thank you Simplilearn - your courses are great!!

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I completed the DMCA course successfully. I would really like to Thank the trainer he has been very patient with answering all questions and explaining the concepts. He helped me to make clear decisions regarding the project. Thanks to Simplilearn for giving us this online platform so that we can be friends with people all over the world. And most importantly I won the contest so I am getting access to some more courses from Simplilearn.

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Course advisor

Jennifer Evans Cario President of SugarSpun, Expert Author on Social Media

Jennifer Evans Cario is President of SugarSpun Marketing and the author of three books, including Pinterest Marketing: An Hour a Day. She is a highly requested speaker and trainer and is a regular fixture at major online marketing conferences.

Lilach Bullock Forbes Top Women Social Media Influencer

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She was listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.

Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

FAQs

  • Who are the trainers for the live classroom training?

    The trainers are Digital Marketing experts who will provide you with the skillsets you’ll need to ace Digital Marketing. One of our Digital Marketing trainers is Nick Bathla. His brief profile:
    • Digital Marketing Regional Trainer at Google
    • Digital Marketing Lead Trainer at GoDaddy
    • CMO at Yo! Creations
    • Member of American Marketing Association and Canadian Marketing Association

  • What certification will I receive after completing the training?

    After you have completed the DMCA course, you’ll receive a course completion certificate. You will also receive an Experience Certificate once you complete your projects. You can then take the certification exams offered by OMCA, Google Analytics, Google AdWords, Facebook Blueprint, and YouTube.

  • What is Online Classroom training?

    Online classroom training is training conducted via online live streaming of a class. The classes are attended by a global audience, which can enrich your learning experience.

  • Are these training classes live or will I watch pre-recorded videos?

    All the classes are live. They are interactive sessions that enable you to ask questions and participate in discussions during the class time. We do, however, provide recordings of each session you attend for your future reference.

  • Can I cancel my enrollment? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our Refund Policy.

  • What payment options are available?

    Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • What tools do I need to attend the training sessions?

    The tools you’ll need to attend training are fairly basic:
    • Windows: any version newer than Windows XP SP3
    • Mac: any version newer than OSX 10.6
    • Internet speed: Preferably faster than 512 Kbps
    • Headset, speakers, microphone: You’ll need headphones or speakers to hear clearly, as well as a microphone to talk to the others. You can use a headset with a built-in microphone, or separate speakers and microphone.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

  • Who are our Faculties and how are they selected?

    All our trainers are working professionals and industry experts with at least 10-12 years of relevant teaching experience.

    Each of them have gone through a rigorous selection process which includes profile screening, technical evaluation, and training demo before they are certified to train for us.  

    We also ensure that only those trainers with a high alumni rating continue to train for us.

  • What is Global Teaching Assistance?

    Our teaching assistants are here to help you get certified in your first attempt.

    They are a dedicated team of subject matter experts to help you at every step and enrich your learning experience from class onboarding to project mentoring and job assistance.

    They engage with the students proactively to ensure the course path is followed.

    Teaching Assistance is available during business hours.

  • What is covered under the 24/7 Support promise?

    We offer 24/7 support through email, chat, and calls.  

    We also have a dedicated team that provides on demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.