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  • 48 hours of instructor-led training
  • 44+ hours of self-paced video
  • Instructor-led online project mentoring sessions
  • Instructor “Dream Team” of silicon valley authors
  • Preparation for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube exams
  • 10 rounds of simulations to practice SEO, SEM, website conversion rate optimization, web analytics and email marketing

Course description

  • What are the course objectives?

    Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.

    The DMCA course will prepare you for the most sought-after certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google AdWords, Google Analytics, and Twitter Marketing.
     
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  • What skills will you learn?

    This course will enable you to:
    • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
    • Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing
    • Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
    • Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing
    • Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module
    • Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter
    • Create the right marketing messages tailored for the right audiences
    • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications

  • Who is eligible to take this Digital marketing course?

    The Digital Marketing Certified Associate course is ideal for any business professional or student interested in jump-starting a career in digital marketing, including:

    Sales or business professional looking to accelerate your career:
    This course will give you an insider’s view into the digital marketing domain. With this course you can:

    • Up-skill your competencies and carve an entry into a digital marketing role
    • Understand the inner workings of digital marketing campaigns that can help you as you collaborate and work with digital marketing teams

    Entrepreneur interested in leveraging digital marketing to improve the ROI for your company:
    We live in a digital world where most of your customers live online. So if you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you:
    • Understand the role that digital tools and marketing channels can play in growing your online brand
    • Gain the knowledge and experience required to engage with marketing partners and agencies as you implement an effective digital strategy for your brand

    Traditional marketer striving to enhance your knowledge and skills in digital marketing:
    Digital marketing has been gaining prominence over the last few years, and if you’re an expert marketer in traditional channels and methods, then adding digital marketing skills can be a great boost for your career. This course will:
    • Broaden your marketing know-how and help you stay current with the latest trends and channels in the digital marketing world
    • Arm you with the skills and experience to get a foothold and grow your career in digital marketing

    Digital marketer hoping to broaden your skillsets and accelerate your career to the next level:
    In today’s business world, digital marketers must be able to wear multiple hats and execute campaigns across different types of marketing channels to stay ahead of the competition. Our course can help you:
    • Learn the latest industry-relevant techniques to help you build well-rounded digital marketing expertise
    • Build multiple digital marketing skills and catapult your career in digital marketing

    A student looking to build a career in one of the most sought-after domains today:
    A study by Mondo suggests that senior leadership professionals in digital marketing earn between US $140,000 to $200,000. If you’re looking to build a career in one of the fastest growing domains in business, digital marketing is a great start. This course will help you:
    • Build a strong foundational knowledge of digital marketing and gain hands-on experience in digital marketing
    • Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry

  • What are the projects and tools included in the course?

    Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.

    Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

    Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.

    Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.

    Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.
     
    As a part of our course, we have included guides and exclusive access to various tools such as :

    • Crazy Egg (60 days access worth $100)
    • Feng-GUI (30 days access)

  • What are the Mimic Pro simulations included in the course?

    The Mimic Pro simulations included in our course provide you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages, email campaigns, and perform a variety of other marketing tasks using virtual money.

     

Course preview

    • DMCA Introduction 27:27
      • 1.1 Introduction27:27
    • Lesson 1 - Introduction to SEO 14:43
      • 1.1 Part 1 - Introduction to SEO08:27
      • 1.2 Part 2 - A Model of Search Engines06:16
      • 1.3 Quiz
    • Lesson 2 - On-Page Optimization 17:44
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me00:21
      • 1.3 Objectives00:21
      • 1.4 Relevancy and Popularity00:53
      • 1.5 Title Tags and META Descriptions01:06
      • 1.6 Header Tags00:38
      • 1.7 URLs and URL Structure03:26
      • 1.8 Image Alt Text00:41
      • 1.9 Internal Links00:41
      • 1.10 Keyword Usage01:00
      • 1.11 Sitemaps00:52
      • 1.12 On-Page Don'ts02:43
      • 1.13 Perfectly Optimized Page04:03
      • 1.14 Key Takeaways00:44
      • 1.15 Quiz
    • Lesson 3 - Off-Site Optimization and Link Building 11:53
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:15
      • 1.3 Objectives00:23
      • 1.4 Signals of Popularity01:14
      • 1.5 Principles of Link Building00:37
      • 1.6 Link - Worthy Content01:00
      • 1.7 Off - site Engagement00:56
      • 1.8 Offline Relationships01:15
      • 1.9 Types of Links01:29
      • 1.10 Rel=" nofollow" and Social Media01:19
      • 1.11 Link Building Don'ts02:19
      • 1.12 Key Takeaways00:52
      • 1.13 Quiz
    • Lesson 4 - Duplicate Content 06:24
      • 1.1 Introduction00:12
      • 1.2 What's In It For Me00:17
      • 1.3 Objectives00:15
      • 1.4 What Is Duplicate Content01:24
      • 1.5 Common Instances01:23
      • 1.6 Fixing Duplicate Content02:15
      • 1.7 Key Takeaways00:38
      • 1.8 Quiz
    • Lesson 5 - Keyword Research and Competitive Analysis 16:46
      • 1.1 Introduction00:18
      • 1.2 What's In It For Me00:20
      • 1.3 Objectives00:20
      • 1.4 User Intent02:07
      • 1.5 Not Provided01:07
      • 1.6 Performing Keyword Research02:16
      • 1.7 Two Types of Queries01:17
      • 1.8 Short Tail: Pros and Cons01:13
      • 1.9 Long Tail: Pros and Cons01:02
      • 1.10 Competitive Analysis Overview02:23
      • 1.11 Factors to Analyze02:00
      • 1.12 B2B vs B2C01:46
      • 1.13 Key Takeaways00:37
      • 1.14 Quiz
    • Lesson 6 - Design and Architecture 07:45
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:18
      • 1.3 Objectives00:24
      • 1.4 Design Best Practices02:51
      • 1.5 Designing for Search Engines02:45
      • 1.6 Importance of Design00:32
      • 1.7 Key Takeaways00:42
      • 1.8 Quiz
    • Lesson 7 - Local SEO 08:53
      • 1.1 Introduction00:11
      • 1.2 What's In It For Me00:16
      • 1.3 Objectives00:20
      • 1.4 Local SEO is Here00:56
      • 1.5 NAP01:56
      • 1.6 Directories00:59
      • 1.7 Top Local Signals03:37
      • 1.8 Key Takeaways00:38
      • 1.9 Quiz
    • Lesson 8 - SEO Measurement 05:58
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:21
      • 1.3 Objectives00:15
      • 1.4 Biggest SEO Misconception03:26
      • 1.5 What to Measure01:11
      • 1.6 Key Takeaways00:32
      • 1.7 Quiz
    • Lesson 9 - The Changing State of SEO 06:58
      • 1.1 Introduction00:12
      • 1.2 What's In It For Me00:30
      • 1.3 Objectives00:15
      • 1.4 Constant Changes01:07
      • 1.5 Google Panda Update01:04
      • 1.6 Google Penguin Update01:07
      • 1.7 Not Provided01:23
      • 1.8 Still Powerful00:57
      • 1.9 Key Takeaways00:23
      • 1.10 Quiz
    • Lesson 10 - Integrating SEO with Other Disciplines 06:00
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:37
      • 1.3 Objectives00:18
      • 1.4 Integrated Marketing00:34
      • 1.5 User Experience Across Channels01:05
      • 1.6 SEO and Content Marketing01:07
      • 1.7 SEO and Analytics00:42
      • 1.8 SEO and Mobile00:44
      • 1.9 Key Takeaways00:40
      • 1.10 Quiz
    • SEO Foundations Quiz
      • SEO Foundations Quiz
    • Lesson 1 - Introduction to Social Media 43:26
      • 1.1 Part 1 - Understanding Social Media Strategy23:55
      • 1.2 Part 2 - Building a Social Media Strategy19:31
      • 1.3 Quiz
    • Lesson 2 - Making the Message Stick and Spread 21:52
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:35
      • 1.3 Objectives00:19
      • 1.4 Viral Potential01:19
      • 1.5 Generating Buzz01:09
      • 1.6 Four Commandments of Viral01:37
      • 1.7 What Makes People Share09:49
      • 1.8 Balancing Viral Impact01:26
      • 1.9 Extreme Examples01:03
      • 1.10 Balanced Example01:18
      • 1.11 How to Fine-Tune your Campaign02:28
      • 1.12 Key Takeaways00:35
      • 1.13 Quiz
    • Lesson 3 - Social Media Channels 57:38
      • 1.1 Part 1 - Social Media Channels Blogs11:07
      • 1.2 Part 2 - Social Media Channels Microblogs09:55
      • 1.3 Part 3 - Social Media Channels Social Networks15:16
      • 1.4 Part 4 - Social Media Channels Media Sharing Sites15:45
      • 1.5 Part 5 - Social Media Channels Social Review Sites05:35
      • 1.6 Quiz
    • Lesson 4 - Engaging With Influencers 23:32
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:32
      • 1.3 Objectives00:23
      • 1.4 Goals with Influencers00:53
      • 1.5 Who Are They01:41
      • 1.6 What and Where They Share05:21
      • 1.7 Hunting for Influencers03:10
      • 1.8 New Way of Doing Things01:54
      • 1.9 Keys to a Great Pitch01:33
      • 1.10 Mapping Out Approaches01:18
      • 1.11 Pitch Checklist01:48
      • 1.12 About Evangelists01:32
      • 1.13 About Influencers01:41
      • 1.14 Focus on the Process00:57
      • 1.15 Key Takeaways00:35
      • 1.16 Quiz
    • Lesson 5 - Listening and Reputation Management 15:17
      • 1.1 Introduction00:31
      • 1.2 What's In It For Me00:26
      • 1.3 Objectives00:26
      • 1.4 Six Steps to Reputation Management00:34
      • 1.5 Listen and Identify01:21
      • 1.6 Research00:57
      • 1.7 Communicate01:19
      • 1.8 Resolve and Follow Up05:45
      • 1.9 Responding to Situations00:29
      • 1.10 Put What You Hear to Work02:38
      • 1.11 Key Takeaways00:51
      • 1.12 Quiz
    • Lesson 6 - Social Media Measurement 13:11
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:31
      • 1.3 Objectives00:24
      • 1.4 Which Conversations Matter00:35
      • 1.5 Influencer Impact02:08
      • 1.6 Engagement, Promotion, and Conversion04:36
      • 1.7 Choosing the Right Metrics01:52
      • 1.8 Learning from Mistakes02:13
      • 1.9 Key Takeaways00:38
      • 1.10 Quiz
    • Lesson 7 - Integrating Social Media with Other Disciplines 09:15
      • 1.1 Introduction00:18
      • 1.2 What's In It For Me00:32
      • 1.3 Objectives00:21
      • 1.4 SEO and Socia02:10
      • 1.5 Mobile and Social00:36
      • 1.6 Content Marketing and Social02:33
      • 1.7 PPC and Social00:44
      • 1.8 Conversion and Social00:41
      • 1.9 Analytics and Social00:50
      • 1.10 Key Takeaways00:30
      • 1.11 Quiz
    • Social Media Foundations Quiz
      • Social Media Foundations Quiz
    • Lesson 1 - Introduction to Content Marketing 18:31
      • 1.1 What is Content Marketing00:40
      • 1.2 What's In It For Me01:00
      • 1.3 Objectives00:53
      • 1.4 Origins of Content Marketing03:24
      • 1.5 Content Marketing—Definition01:43
      • 1.6 Content Marketing Overlap02:16
      • 1.7 Effective vs. Ineffective04:23
      • 1.8 The No-strategy Penalty01:30
      • 1.9 Key Takeaways02:42
      • 1.10 Quiz
    • Lesson 2 - Content Marketing Strategy 29:09
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me00:37
      • 1.3 Objective00:36
      • 1.4 You Need a Documented Strategy00:52
      • 1.5 Start With Your Customers02:20
      • 1.6 Your Brand's Story02:57
      • 1.7 Channel Strategy01:33
      • 1.8 Establish Listening Posts01:39
      • 1.9 Measurement is a Must01:49
      • 1.10 Questions Your Plan Must Answer01:15
      • 1.11 Making the Playbook01:04
      • 1.12 Overcoming Budget Issues04:02
      • 1.13 Hindustan Unilever Case Study05:08
      • 1.14 Key Takeaways05:07
      • 1.15 Quiz
    • Lesson 3 - Overseeing a Content Marketing Program 24:30
      • 1.1 Introduction00:19
      • 1.2 What's In It For Me00:26
      • 1.3 Objective00:50
      • 1.4 Who Oversees Content Marketing01:57
      • 1.5 Content Marketing and Social Media02:18
      • 1.6 Content Marketing and SEO01:58
      • 1.7 Roles In The Customer Journey04:57
      • 1.8 The Engagement Model02:15
      • 1.9 GE's influencer campaign Case Studies07:59
      • 1.10 Key Takeaways01:31
      • 1.11 Quiz
    • Lesson 4 - Content Marketing Tactics 34:47
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me00:29
      • 1.3 Objectives00:17
      • 1.4 Overview00:50
      • 1.5 In-Person Events02:11
      • 1.6 eNewsletters00:58
      • 1.7 Online Videos03:07
      • 1.8 Case Studies00:35
      • 1.9 Webinars and Webcasts00:39
      • 1.10 Social Media (Except Blogs)01:45
      • 1.11 Blogs01:11
      • 1.12 Research Reports01:54
      • 1.13 White Papers00:31
      • 1.14 On-Site Articles01:41
      • 1.15 eBooks01:03
      • 1.16 Mobile Content01:38
      • 1.17 Online Presentations00:58
      • 1.18 Infographics00:52
      • 1.19 Press Releases01:52
      • 1.20 Putting It All Together01:22
      • 1.21 Caterpillar's Built For It campaign Case Studies08:58
      • 1.22 Key Takeaways01:46
      • 1.23 Quiz
    • Lesson 5 - Social Media Platforms 27:50
      • 1.1 Introduction00:19
      • 1.2 What's In It For Me00:25
      • 1.3 Objective00:24
      • 1.4 Overview00:44
      • 1.5 Facebook01:59
      • 1.6 LinkedIn02:24
      • 1.7 YouTube02:38
      • 1.8 Twitter01:21
      • 1.9 The Secret to Highly Shareable Content01:06
      • 1.10 World Cup Example05:30
      • 1.11 GoPro Case Studies09:46
      • 1.12 Key Takeaways01:14
      • 1.13 Quiz
    • Lesson 6 - Measurement and Budget 26:56
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me00:27
      • 1.3 Objectives00:31
      • 1.4 Overcoming Hurdles01:47
      • 1.5 B2C Goals and Metrics02:07
      • 1.6 B2B Goals and Metrics01:51
      • 1.7 Tying Outputs to Outcomes01:16
      • 1.8 P and G Example04:04
      • 1.9 Conclusion01:09
      • 1.10 Piper Aircraft Case Study12:11
      • 1.11 Key Takeaways01:23
      • 1.12 Quiz
    • Content Marketing Foundations Quiz
      • Content Marketing Foundations Quiz
    • Lesson 1 - Introduction to Email Marketing 14:53
      • 1.1 Part 1 - Introduction to Email05:22
      • 1.2 Part 2 - Basic Terminology09:31
      • 1.3 Quiz
    • Lesson 2 - Spam 09:17
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me00:19
      • 1.3 Objectives00:26
      • 1.4 The Origins of Spam01:23
      • 1.5 What is Spam01:52
      • 1.6 Spam and the Law01:15
      • 1.7 Canada's Express Consent Law01:01
      • 1.8 Spam Filters02:08
      • 1.9 Key Takeaways00:38
      • 1.10 Quiz
    • Lesson 3 - List building and List Management 11:21
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:26
      • 1.3 Objectives00:17
      • 1.4 Your List01:20
      • 1.5 Building Your List01:28
      • 1.6 Rented Lists01:21
      • 1.7 Compiled and Purchased Lists01:15
      • 1.8 List Hygiene01:44
      • 1.9 B2B List Case Studies02:52
      • 1.10 Key Takeaways00:24
      • 1.11 Quiz
    • Lesson 4 - Elements of an Email 09:34
      • 1.1 Introduction00:16
      • 1.2 What's In It For Me00:14
      • 1.3 Objectives00:17
      • 1.4 Preview00:48
      • 1.5 Address or From Line00:46
      • 1.6 Blink Test Subject Line00:52
      • 1.7 Pre-header00:54
      • 1.8 Images and Media00:29
      • 1.9 Clickable Links00:48
      • 1.10 Email and Web Clients00:38
      • 1.11 Planning for the Preview01:27
      • 1.12 Email Elements Case Studies01:37
      • 1.13 Key Takeaways00:28
      • 1.14 Quiz
    • Lesson 5 - The Process of Measuring Email 07:11
      • 1.1 Introduction00:28
      • 1.2 What's In It For Me00:24
      • 1.3 Objectives00:22
      • 1.4 Email Measurement Funnel01:39
      • 1.5 Measure Different Email Types00:51
      • 1.6 Measure By Purpose00:58
      • 1.7 Measure By Campaign00:35
      • 1.8 Measure Landing Page Effectiveness00:32
      • 1.9 Compare All Channels00:51
      • 1.10 Key Takeaways00:31
      • 1.11 Quiz
    • Lesson 6 - Marketing Automation 23:36
      • 1.1 Part 1 - Introduction to Marketing Automation07:04
      • 1.2 Part 2 - Introduction to Autoresponders07:25
      • 1.3 Part 3 - Conversation Marketing and CRMs09:07
      • 1.4 Quiz
    • Lesson 7 - Integrating Email with other disciplines 04:38
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:30
      • 1.3 Objectives00:16
      • 1.4 Email and Content Marketing00:43
      • 1.5 Email and Conversion Optimization01:41
      • 1.6 Email and Analytics00:45
      • 1.7 Key Takeaways00:29
      • 1.8 Quiz
    • Email Marketing Foundations Quiz
      • Email Marketing Foundations Quiz
    • Lesson 1 - Introduction to Mobile Marketing 15:11
      • 1.1 Introduction00:31
      • 1.2 What's In It For Me00:45
      • 1.3 Objectives00:22
      • 1.4 What is Mobile Marketing01:52
      • 1.5 The Cost of Forsaking Mobile01:43
      • 1.6 Marketing vs. Advertising01:02
      • 1.7 Who Needs Mobile Marketing00:47
      • 1.8 Mobiles Role in the Marketing Mix02:55
      • 1.9 Mobile and Other Advertising00:39
      • 1.10 Mobile and Television01:16
      • 1.11 Mobile and Other Digital Channels02:39
      • 1.12 Key Takeaways00:40
      • 1.13 Quiz
    • Lesson 2 - Mobile Products and Services 26:16
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:28
      • 1.3 Objectives00:23
      • 1.4 List of Products and Services00:48
      • 1.5 SMS or Text Messaging02:54
      • 1.6 SMS Example02:57
      • 1.7 MMS or Multimedia Messaging Service01:35
      • 1.8 Location - Based Products01:26
      • 1.9 Location Technologies03:27
      • 1.10 The Mobile Web01:43
      • 1.11 Apps04:18
      • 1.12 B2B Case Study Increasing Collaboration and Productivity01:34
      • 1.13 B2C Case Studies03:49
      • 1.14 Key Takeaways00:34
      • 1.15 Quiz
    • Lesson 3 - Incentives and Loyalty Programs 16:16
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me00:37
      • 1.3 Objectives00:19
      • 1.4 Consumers Want Offers01:42
      • 1.5 Mobile Incentives01:20
      • 1.6 How Do Mobile Incentives Work01:43
      • 1.7 Mobile Loyalty Programs04:36
      • 1.8 Mobile Coupons01:36
      • 1.9 Mobile Promotions01:31
      • 1.10 B2C Case Studies02:08
      • 1.11 Key Takeaways00:29
      • 1.12 Quiz
    • Lesson 4 - Location Opportunities 17:55
      • 1.1 Introduction00:16
      • 1.2 What's In It For Me00:41
      • 1.3 Objectives00:28
      • 1.4 Location Opportunities of Mobile Marketing02:27
      • 1.5 Mobile and Local SEO01:07
      • 1.6 Location - Based Services02:40
      • 1.7 Location - Based Incentives01:21
      • 1.8 Beacons05:09
      • 1.9 B2C Case Studies03:14
      • 1.10 Key Takeaways00:32
      • 1.11 Quiz
    • Lesson 5 - Mobile Advertising 17:43
      • 1.1 Introduction00:33
      • 1.2 What's In It For Me00:28
      • 1.3 Objectives00:18
      • 1.4 Defining Mobile Advertising01:27
      • 1.5 Impact of Mobile Advertising01:58
      • 1.6 Ad Types Delivery02:22
      • 1.7 Mobile Ad Placement02:14
      • 1.8 Ad Examples01:46
      • 1.9 Successful Mobile Ads02:33
      • 1.10 Analyzing Mobile Ad Data02:12
      • 1.11 B2C Case Studies01:16
      • 1.12 Key Takeaways00:36
      • 1.13 Quiz
    • Lesson 6 - Communicating with Mobile Audiences 18:34
      • 1.1 Introduction00:30
      • 1.2 What's In It For Me00:37
      • 1.3 Objectives00:20
      • 1.4 User Behaviors and Interests02:48
      • 1.5 Mobile is Ubiquitous03:01
      • 1.6 Mobile Use Cases01:02
      • 1.7 Budget Insights from Coca Cola00:48
      • 1.8 Activity Across Devices02:47
      • 1.9 B2B Case Study Catering to The Business Pro03:17
      • 1.10 B2B Case Study Opportunity to Develop Custom - Apps for Business02:06
      • 1.11 B2C Case Studies00:43
      • 1.12 Key Takeaways00:35
      • 1.13 Quiz
    • Lesson 7 - Rules and Regulations 10:58
      • 1.1 Introduction00:43
      • 1.2 What's In It For Me00:38
      • 1.3 Objectives00:19
      • 1.4 Misconceptions of Mobile02:10
      • 1.5 Brand Messaging Permissions01:04
      • 1.6 Code of Conduct01:14
      • 1.7 Spam Laws02:32
      • 1.8 Complying with the Rules01:43
      • 1.9 Key Takeaways00:35
      • 1.10 Quiz
    • Lesson 8 - Mobile Measurement 08:36
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:36
      • 1.3 Objectives00:19
      • 1.4 Mobile Measurement Is Imperfect01:03
      • 1.5 What Can We Track02:22
      • 1.6 Inhibitors to Measurement03:28
      • 1.7 Key Takeaways00:34
      • 1.8 Quiz
    • Lesson 9 - Integrating Mobile and Other Disciplines 15:28
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:37
      • 1.3 Objectives00:25
      • 1.4 Mobile and Social Media01:30
      • 1.5 Mobile and Content Marketing01:57
      • 1.6 Mobile and Email01:54
      • 1.7 Mobile and SEO00:53
      • 1.8 Mobile and PPC00:52
      • 1.9 Mobile and Analytics01:19
      • 1.10 B2B Case Study Specialized Apps for Even More Productivity02:30
      • 1.11 B2B Case Study Apps to Be More Connected00:59
      • 1.12 B2C Case Studies01:46
      • 1.13 Key Takeaways00:32
      • 1.14 Quiz
    • Mobile Marketing Foundations Quiz
      • Mobile Marketing Foundations Quiz
    • Lesson 1 - Introduction to PPC 27:02
      • 1.1 Part 1 - Introduction to PPC13:25
      • 1.2 Part 2 - Psychology of Search13:37
      • 1.3 Quiz
    • Lesson 2 - Account Hierarchy 06:49
      • 1.1 Introduction00:19
      • 1.2 What's In It For Me00:32
      • 1.3 Objectives00:16
      • 1.4 Account Hierarchy Overview01:06
      • 1.5 Account Settings01:10
      • 1.6 Campaign Settings01:11
      • 1.7 Ad Group Settings01:19
      • 1.8 Key Takeaways00:56
      • 1.9 Quiz
    • Lesson 3 - The Buying Funnel 35:47
      • 1.1 Part 1 - The Buying Funnel Part 1 Funnel Structure18:11
      • 1.2 Part 2 - The Buying Funnel Part 2 Examples Tips17:36
      • 1.3 Quiz
    • Lesson 4 - The PPC Auction 19:27
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:28
      • 1.3 Objectives00:21
      • 1.4 Paid Search Auction Basics01:23
      • 1.5 Ad Positions01:53
      • 1.6 Ad Rank02:23
      • 1.7 Introduction to Quality Score01:19
      • 1.8 Quality Score in Flux01:10
      • 1.9 Why Ad Rank02:07
      • 1. 10 Quality Score is Not a KPI02:15
      • 1.11 Conversion Tracking04:33
      • 1.12 key Takeaways01:22
      • 1.13 Quiz
    • Lesson 5 - PPC Targeting Options 12:30
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:28
      • 1.3 Objectives00:24
      • 1.4 Hierarchy Review00:46
      • 1.5 Search and Display Networks00:38
      • 1.6 Location Targeting02:26
      • 1.7 Device Targeting00:30
      • 1.8 Time Frames01:40
      • 1.9 Placement Targeting00:53
      • 1.10 Contextual Targeting00:27
      • 1.11 Interest Targeting00:36
      • 1.12 Remarketing00:26
      • 1.13 Audience Targeting in Search01:16
      • 1.14 Key Takeaways01:46
      • 1.15 Quiz
    • Lesson 6 - Introducing Keywords 27:06
      • 1.1 Introduction00:16
      • 1.2 What's In It For Me00:30
      • 1.3 Objectives00:21
      • 1.4 Necessary Jargon00:31
      • 1.5 Search Intent03:59
      • 1.6 Search Sessions01:01
      • 1.7 Types of Keywords02:00
      • 1.8 Types of Keywords:Who,What,Why,and How01:01
      • 1.9 Think About the Searcher00:38
      • 1.10 Understand Your Demographics01:30
      • 1.11 Search Queries by Keyword01:10
      • 1.12 B2B vs B2C Keywords01:32
      • 1.13 Ad Group Organization04:40
      • 1.14 Match Types02:20
      • 1.15 Negative Keywords01:13
      • 1.16 Finding Keywords02:26
      • 1.17 Key Takeaways01:58
      • 1.18 Quiz
    • Lesson 7 - Creating Compelling Ads 17:52
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:26
      • 1.3 Objectives00:23
      • 1.4 Ad Fundamentals01:19
      • 1.5 Ad Components04:23
      • 1.6 Anatomy of Ad Copy02:44
      • 1.7 Mobile Preference00:54
      • 1.8 Ad Testing01:04
      • 1.9 Ad Preview00:41
      • 1.10 Destination URL00:59
      • 1.11 Ad Extensions01:46
      • 1.12 Pre - Qualifying Users01:19
      • 1.13 Key Takeaways01:41
      • 1.14 Quiz
    • Lesson 8 - Measuring Goals and Bidding Options 09:44
      • 1.1 Introduction00:16
      • 1.2 What's In It For Me00:27
      • 1.3 Objectives00:26
      • 1.4 Marketing Goals01:39
      • 1.5 PPC Metrics03:45
      • 1.6 Bidding Methods01:57
      • 1.7 Bidding Modifiers00:41
      • 1.8 Key Takeaways00:33
      • 1.9 Quiz
    • Lesson 9 - PPC Account Audit 05:04
      • 1.1 Introduction00:30
      • 1.2 What's In It For Me00:20
      • 1.3 Objectives00:21
      • 1.4 Increasing Visibility01:50
      • 1.5 The Quick Organization Audit00:28
      • 1.6 Digging for Outliers00:33
      • 1.7 Trended Data00:29
      • 1.8 Key Takeaways00:33
      • 1.9 Quiz
    • Lesson 10 - Integrating PPC with Other Disciplines 10:20
      • 1.1 Introduction00:16
      • 1.2 What's In It For Me00:35
      • 1.3 Objectives00:21
      • 1.4 The Big Picture00:26
      • 1.5 PPC and other Channels03:39
      • 1.6 PPC and other Business Types03:40
      • 1.7 Key Takeaways01:23
      • 1.8 Quiz
    • PPC Foundations Quiz
      • PPC Foundations Quiz
    • Lesson 1 - Introducing Website Conversion Rate Optimization 15:15
      • 1.1 Introduction00:44
      • 1.2 What's In It For Me00:43
      • 1.3 Objectives00:18
      • 1.4 Introducing Website Conversion Rate Optimization02:51
      • 1.5 The Traits of Success 02:10
      • 1.6 The Amazon Example02:50
      • 1.7 What Should You Test02:23
      • 1.8 Robert Cialdini’s Principles of Persuasion02:42
      • 1.9 Key Takeaways00:34
      • 1.10 Quiz
    • Lesson 2 - Laying the Foundations of Conversion 07:15
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:30
      • 1.3 Objectives00:08
      • 1.4 Understanding AIDAS01:46
      • 1.5 Understanding Information Scent03:06
      • 1.6 Maintaining the Scent Examples01:00
      • 1.7 Key Takeaways00:25
      • 1.8 Quiz
    • Lesson 3 - Getting to Know Your Customers 07:43
      • 1.1 Introduction00:23
      • 1.2 What's In It For Me00:35
      • 1.3 Objectives00:12
      • 1.4 Identify Your Visitors Goals02:20
      • 1.5 Modeling Your Customers03:54
      • 1.6 Key Takeaways00:19
      • 1.7 Quiz
    • Lesson 4 - Creating the Message 11:57
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:14
      • 1.3 Objectives00:13
      • 1.4 Identify Your Message01:06
      • 1.5 Sell More Effectively03:07
      • 1.6 Microcopy04:08
      • 1.7 What if Your Copy Still Doesn't Convert02:21
      • 1.8 Key Takeaways00:28
      • 1.9 Quiz
    • Lesson 5 - Anatomy of a Landing Page 07:01
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:09
      • 1.3 Objectives00:10
      • 1.4 Landing Pages02:04
      • 1.5 Elements of a Great Landing Page04:00
      • 1.6 Key Takeaways00:18
      • 1.7 Quiz
    • Lesson 6 - Why Design Matters 07:08
      • 1.1 Introduction00:25
      • 1.2 What's In It For Me00:08
      • 1.3 Objectives00:10
      • 1.4 The Elements of Design02:08
      • 1.5 Fitting Your Page Together02:44
      • 1.6 Technical Considerations01:09
      • 1.7 Key Takeaways00:24
      • 1.8 Quiz
    • Lesson 7 - Testing for Conversions 06:59
      • 1.1 Introduction00:18
      • 1.2 What's In It For Me00:10
      • 1.3 Objectives00:07
      • 1.4 Three Key Factors of Conversion04:35
      • 1.5 The Three Factors in Action01:31
      • 1.6 Key Takeaways00:18
      • 1.7 Quiz
    • Lesson 8 - Seeing the Bigger Picture 08:25
      • 1.1 Introduction00:24
      • 1.2 What's In It For Me00:08
      • 1.3 Objectives00:22
      • 1.4 Conversion Optimization and SEO00:58
      • 1.5 Conversion Optimization and Social Media00:55
      • 1.6 Conversion Optimization and Paid Search01:37
      • 1.7 Conversion Optimization and Email Lists01:27
      • 1.8 Conversion Optimization and Analytics00:56
      • 1.9 Conversion Optimization in the Mobile World00:58
      • 1.10 Key Takeaways00:40
      • 1.11 Quiz
    • Website Conversion Rate Optimization Foundations Quiz
      • Website Conversion Rate Optimization Foundations Quiz
    • Lesson 1 - Introduction to Digital Analytics 18:29
      • 1.1 Introduction01:07
      • 1.2 What's In It For Me02:20
      • 1.3 Objectives00:41
      • 1.4 Why Digital Analytics05:10
      • 1.5 What is Analytics04:38
      • 1.6 Role of an Analyst02:16
      • 1.7 How Difficult is it00:55
      • 1.8 Key Takeaways01:22
      • 1.9 Quiz
    • Lesson 2 - Organizational Maturity 35:37
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me01:12
      • 1.3 Objectives00:57
      • 1.4 Why Maturity00:30
      • 1.5 What is a Maturity Model01:21
      • 1.6 Digital Analytics Maturity Model02:06
      • 1.7 Management, Governance, and Adoption04:13
      • 1.8 Objective and Scope06:30
      • 1.9 Team and Expertise03:33
      • 1.10 Continuous Improvement Process and Methodology03:22
      • 1.11 Tools, Technology, and Data Integration07:30
      • 1.12 Case Study03:11
      • 1.13 Key Takeaways00:57
      • 1.14 Quiz
    • Lesson 3 - Building Blocks 26:19
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me01:26
      • 1.3 Objectives00:22
      • 1.4 Dimensions and Metrics01:24
      • 1.5 Audience Building Blocks04:41
      • 1.6 Acquisition Building Blocks02:27
      • 1.7 Behavioral Building Blocks05:38
      • 1.8 Conversion Building Blocks05:15
      • 1.9 Calculated Metrics01:56
      • 1.10 Compound Metrics00:55
      • 1.11 Key Takeaways02:05
      • 1.12 Quiz
    • Lesson 4 - Managerial Perspectives of Digital Analytics 26:00
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:13
      • 1.3 Objectives01:44
      • 1.4 Porter’s Value Chain Framework and Marketing Centricity02:01
      • 1.5 Customer Lifecycle03:37
      • 1.6 Personas and Scent Trails02:29
      • 1.7 Mapping Features Functions and Content to Personas and the Lifecycle03:52
      • 1.8 The Power of Pilot Projects03:54
      • 1.9 Planning01:45
      • 1.10 Privacy and Ethics03:15
      • 1.11 The Curse of Data - Analysis Paralysis02:02
      • 1.12 Key Takeaways00:55
      • 1.13 Quiz
    • Lesson 5 - Key Performance Indicators 24:48
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me00:45
      • 1.3 Objectives00:39
      • 1.4 The Starting Point01:32
      • 1.5 What is a Key Performance Indicator (KPI)00:43
      • 1.6 The Ultimate KPIs02:51
      • 1.7 How to Pick the Right KPIs01:02
      • 1.8 Critical - To - Quality (CTQ)03:56
      • 1.9 Attributes of a Great KPI01:51
      • 1.10 Bounce Rate02:59
      • 1.11 Average Order Value (AOV) — Metric or a KPI02:25
      • 1.12 Measuring Engagement01:56
      • 1.13 How Many KPIs02:55
      • 1.14 Key Takeaways00:59
      • 1.15 Quiz
    • Lesson 6 - Segmentation 19:58
      • 1.1 Introduction00:09
      • 1.2 What's In It For Me00:49
      • 1.3 Objectives00:53
      • 1.4 Why Use Segmentation00:57
      • 1.5 Population N — Example03:21
      • 1.6 Segmenting — RFM Approach03:02
      • 1.7 Built-in and Custom Segments05:23
      • 1.8 Segmentation — ABC04:58
      • 1.9 Key Takeaways00:26
      • 1.10 Quiz
    • Lesson 7 - The Analysis Process 42:05
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me01:21
      • 1.3 Objectives01:00
      • 1.4 Types of Analytics02:02
      • 1.5 Continuous Improvements and Problem Solving with Lean Six Sigma01:15
      • 1.6 Define03:43
      • 1.7 Measure08:34
      • 1.8 Analyze09:19
      • 1.9 Improve02:28
      • 1.10 Control00:35
      • 1.11 Analysis Process Examples10:48
      • 1.12 Key Takeaways00:47
      • 1.13 Quiz
    • Lesson 8 - Marketing Management 22:45
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me00:22
      • 1.3 Objectives00:44
      • 1.4 What is Campaign Tracking02:35
      • 1.5 Components of a Campaign03:21
      • 1.6 The Impact of Ad Blockers02:06
      • 1.7 Paid Owned and Earned Media02:42
      • 1.8 Attribution Modeling and Media-Mix Modeling03:53
      • 1.9 Assisted Conversions01:28
      • 1.10 Attribution Models03:08
      • 1.11 Offline Attribution00:53
      • 1.12 Key Takeaways01:23
      • 1.13 Quiz
    • Lesson 9 - Experimentation and Testing 11:48
      • 1.1 Introduction00:09
      • 1.2 What's In It For Me00:59
      • 1.3 Objectives00:19
      • 1.4 Benefits of Testing01:38
      • 1.5 Web Design 10101:39
      • 1.6 Hypothesis Testing01:23
      • 1.7 A-B Testing Pros and Cons01:06
      • 1.8 Multivariate Testing02:15
      • 1.9 Multivariate Testing Pros and Cons01:54
      • 1.10 Key Takeaways00:26
      • 1.11 Quiz
    • Lesson 10 - Reports and Dashboards 18:10
      • 1.1 Introduction00:19
      • 1.2 What's In It For Me01:08
      • 1.3 Objectives00:35
      • 1.4 What is a Dashboard01:05
      • 1.5 Analysis and Reporting Workflow01:42
      • 1.6 Planning Your Dashboard03:21
      • 1.7 Choice Of Visualization01:30
      • 1.8 Gestalt Principle01:03
      • 1.9 Stephen Few Common Pitfalls in Dashboard Design01:23
      • 1.10 Expressing Exactitude or Sense of Scale01:34
      • 1.11 Remove to Improve01:20
      • 1.12 The Art of Storytelling02:26
      • 1.13 Key Takeaways00:44
      • 1.14 Quiz
    • Lesson 11 - The Digital Analytics Stack 18:20
      • 1.1 Introduction00:36
      • 1.2 What's In It For Me00:53
      • 1.3 Objectives00:36
      • 1.4 The Complex MarTech Landscape01:19
      • 1.5 Selecting a Web Analytics Platform01:56
      • 1.6 Qualitative Data01:58
      • 1.7 Competitive Intelligence03:19
      • 1.8 Social Analytics03:21
      • 1.9 Back Office CRM and Sales Data01:11
      • 1.10 Instrumentation (Tagging)02:14
      • 1.11 Key Takeaways00:57
      • 1.12 Quiz
    • Digital Analytics Foundations Quiz
      • Digital Analytics Foundations Quiz
    • Lesson 1 - Introduction to Marketing Automation 10:31
      • 1.1 Introduction00:36
      • 1.2 Defining Marketing Automation00:57
      • 1.3 Increase Engagement02:16
      • 1.4 Flatten Your Sales Funnel01:28
      • 1.5 Close More Deals03:01
      • 1.6 Make More Money00:55
      • 1.7 Develop Best Customers01:18
      • 1.8 Quiz
    • Lesson 2 - Lead Capture and Nurture 09:42
      • 1.1 Introduction00:31
      • 1.2 Capture and Nurture00:40
      • 1.3 Lead Capture Process01:19
      • 1.4 Lead Nurture - Building a Relationship02:04
      • 1.5 Implicit and Explicit Data01:31
      • 1.6 Lead Scoring03:37
      • 1.7 Quiz
    • Lesson 3 - Automated Campaigns 28:21
      • 1.1 Triggers and Series13:11
      • 1.2 Drip Campaigns07:26
      • 1.3 Nurture Campaigns07:44
      • 1.4 Quiz
    • Lesson 4 - Improving Customer Life cycle 24:56
      • 1.1 Measurement and Attribution15:23
      • 1.2 Customer Journey09:33
      • 1.3 Quiz
    • Marketing Automation Foundations Quiz
      • Marketing Automation Foundations Quiz
    • Lesson 1 - What is Programmatic Buying 07:55
      • 1.1 Introduction00:26
      • 1.2 Programmatic Buying00:53
      • 1.3 Programmatic Uses00:48
      • 1.4 Programmatic Media00:43
      • 1.5 Programmatic Channels and Custom Audiences00:34
      • 1.6 Using Videos in Programmatic00:42
      • 1.7 Programmatic in Mobile and Apps01:35
      • 1.8 Advanced Targeting 01:21
      • 1.9 Real Time Advertising00:53
      • 1.10 Quiz
    • Lesson 2 - Programmatic Buying vs Traditional Paid Marketing Approaches 13:40
      • 1.1 Introduction00:15
      • 1.2 Programmatic Ad Buying Approach-Publishers01:28
      • 1.3 Programmatic Ad Buying Approach - Advertisers00:55
      • 1.4 Traditional Ad Marketplace04:27
      • 1.5 Ad Server - Tracking Users01:07
      • 1.6 Data Management Platform (DMP)01:16
      • 1.7 Ad Buying Approach - What Changed01:57
      • 1.8 Programmatic Ad Approach02:15
      • 1.9 Quiz
    • Lesson 3 - Programmatic Direct vs RTB 09:18
      • 1.1 Introduction00:14
      • 1.2 Behavioral Targeting01:00
      • 1.3 Programmatic and RTB01:00
      • 1.4 RTB - DSP and SSP02:03
      • 1.5 RTB Process02:34
      • 1.6 Programmatic Direct02:27
      • 1.7 Quiz
    • Lesson 4 - Programmatic Workflow 07:37
      • 1.1 Introduction00:13
      • 1.2 Primary Systems in Programmatic01:36
      • 1.3 How it Works05:02
      • 1.4 Transparency in Programmatic00:46
      • 1.5 Quiz
    • Lesson 5 - Targeting Strategies in Programmatic 13:49
      • 1.1 Introduction00:11
      • 1.2 Targeting Using First-Party Data01:10
      • 1.3 Targeting Using Third-Party Data00:58
      • 1.4 Three Ways of Targeting - Impression-Based02:21
      • 1.5 Three Ways of Targeting - Audience-Based03:53
      • 1.6 Three Ways of Targeting - Customer-Based03:20
      • 1.7 Customer-Based Targeting Example01:56
      • 1.8 Quiz
    • Lesson 6 - Ad Frauds 15:58
      • 1.1 Introduction00:15
      • 1.2 Digital Advertising Fraud01:40
      • 1.3 Types of Ad Fraud03:21
      • 1.4 Estimates of Ad Fraud01:01
      • 1.5 Ad Fraud04:24
      • 1.6 How to Tackle Ad Frauds05:17
      • 1.7 Quiz
    • Programmatic Buying Foundations Quiz
      • Programmatic Buying Foundations Quiz
    • Lesson 1 - Google Analytics: Advanced Table Filtering 09:45
      • 1.1 Overview
      • 1.2 Introduction00:15
      • 1.3 Efficient "Inline" Analysis02:26
      • 1.4 Building a Table01:15
      • 1.5 Demonstrating Results05:44
      • 1.6 Thank You00:05
    • Lesson 2 - Google Analytics: Analytics Intelligence 15:11
      • 2.1 Overview
      • 2.2 Introduction00:16
      • 2.3 Identifying Unknown Unknowns02:50
      • 2.4 Using Intelligence06:41
      • 2.5 Analyze with Intelligence05:19
      • 2.6 Thank You00:05
    • Lesson 3 - Google Analytics: Mobile Application Tracking 08:19
      • 3.1 Overview
      • 3.2 Introduction01:05
      • 3.3 The App01:47
      • 3.4 Coding for the App02:15
      • 3.5 App Data to GA03:12
    • Lesson 4 - Google Analytics: Multiple Goals and Goal Types 09:30
      • 4.1 Overview
      • 4.2 Introduction00:24
      • 4.3 Goals Overview01:20
      • 4.4 What Are Your Goals?01:20
      • 4.5 Pageviews Goal01:41
      • 4.6 Time on Site Goal04:45
    • Lesson 5 - Google Analytics: Tracking Unique Visitors 09:36
      • 5.1 Overview
      • 5.2 Introduction00:10
      • 5.3 Overview01:29
      • 5.4 Customizing Reports05:27
      • 5.5 Tracking Visitors02:30
    • Lesson 6 - Google Analytics: Custom Data Alerts 10:08
      • 6.1 Overview
      • 6.2 Introduction00:28
      • 6.3 Value of Custom Alerts01:05
      • 6.4 How It Works02:56
      • 6.5 More Settings02:29
      • 6.6 Getting Creative03:04
      • 6.7 Thank You00:06
    • Lesson 7 - Identify the Known Unknowns & Leverage Custom Alerts 30:31
      • 7.1 Overview
      • 7.2 Introduction00:11
      • 7.3 Metrics & Reports01:24
      • 7.4 Knowns & Unknowns01:25
      • 7.5 Custom Alerts04:32
      • 7.6 Prerequisites02:17
      • 7.7 Focus on the Important03:23
      • 7.8 Upstream Activity05:37
      • 7.9 Delightful Outcomes03:02
      • 7.10 Dig Deeper05:15
      • 7.11 Content Triggers02:41
      • 7.12 Now Go Rock it!00:44
    • Lesson 8 - UTM Tracking Parameters Part 1: Tracking Parameter Concepts 16:05
      • 8.1 Overview
      • 8.2 Introduction00:43
      • 8.3 Overview of Tracking Parameters04:26
      • 8.4 Example of Ad with Parameters01:45
      • 8.5 Anatomy of URL with Parameters03:24
      • 8.6 How GA Categorizes Traffic03:13
      • 8.7 GA Documentation01:04
      • 8.8 Best Practices for Parameters01:21
      • 8.9 Thank You00:09
    • Lesson 9 - UTM Tracking Parameters Part 2: Tracking Parameter Examples 21:09
      • 9.1 Overview
      • 9.2 Introduction00:26
      • 9.3 Display Ad Examples04:34
      • 9.4 Reporting07:10
      • 9.5 Newsletter Examples01:55
      • 9.6 Social Media Examples04:28
      • 9.7 Diagnosing Problems02:07
      • 9.8 Thank You00:29
    • Lesson 10 - Universal Analytics 33:14
      • 10.1 Overview
      • 10.2 Introduction00:42
      • 10.3 Why Universal Analytics?03:52
      • 10.4 What is Universal Analytics?01:49
      • 10.5 Universal Analytics: Three Parts03:13
      • 10.6 User ID Override04:50
      • 10.7 User ID Tracking03:56
      • 10.8 Dimension Widening03:04
      • 10.9 Dimension Widening: In Depth03:16
      • 10.10 Measurement Protocol05:12
      • 10.11 More Benefits02:23
      • 10.12 Conclusion00:57
    • Lesson 11 - Enhanced Ecommerce 35:03
      • 11.1 Overview
      • 11.2 Introduction00:15
      • 11.3 Checkout Funnel Report01:31
      • 11.4 Shopping Behavior Analysis03:15
      • 11.5 Segmenting Shopping Behavior04:36
      • 11.6 Coding01:31
      • 11.7 Deep User Path Detail01:08
      • 11.8 Segmentation01:41
      • 11.9 Deep Product Detail04:18
      • 11.10 Product Refund Amount01:31
      • 11.11 Market Basket Analysis01:07
      • 11.12 Product Lists03:58
      • 11.13 Internal Promotions05:38
      • 11.14 Coupons01:58
      • 11.15 Remarketing01:19
      • 11.16 Thank You01:17
    • Google Analytics Quiz
      • Google Analytics Quiz
    • Lesson 01 - Introduction to AdWords 11:00
      • 1.1 Introduction to AdWords00:54
      • 1.2 What is AdWords?01:53
      • 1.3 How AdWords Works03:56
      • 1.4 Google's Networks01:27
      • 1.5 Targeting Options01:10
      • 1.6 Key Takeaways01:40
    • Lesson 02 - Account Structure 14:44
      • 2.1 AdWords Account Structure00:41
      • 2.2 Overview of the AdWords Account Structure04:04
      • 2.3 Campaign Type Uses02:22
      • 2.4 Campaign Organization02:05
      • 2.5 Ad Group Organization03:01
      • 2.6 Key Takeaways02:31
    • Lesson 03 - Keywords & Match Types 16:49
      • 3.1 Keywords & Match Types00:45
      • 3.2 Overview of Match Types00:56
      • 3.3 The Match Types08:43
      • 3.4 Negative Keywords02:41
      • 3.5 Search Terms Report01:21
      • 3.6 Key Takeaways02:23
    • Lesson 04 - Creating Text & Search Ads 12:08
      • 4.1 Creating Text & Search Ads00:42
      • 4.2 Text Ads07:43
      • 4.3 Other Search Ads01:40
      • 4.4 Key Takeaways02:03
    • Lesson 05 - Ad Extensions 10:19
      • 5.1 Ad Extensions00:44
      • 5.2 Ad Extensions07:18
      • 5.3 Key Takeaways02:17
    • Lesson 06 - Display Ads 06:03
      • 6.1 Display Ads00:30
      • 6.2 Display Ad Formats04:05
      • 6.3 Key Takeaways01:28
    • Lesson 07 - Display Targeting 11:16
      • 7.1 Display Targeting00:41
      • 7.2 Contextual Targeting02:08
      • 7.3 Audience Targeting03:44
      • 7.4 Placement Targeting01:22
      • 7.5 Key Takeaways03:21
    • Lesson 08 - Campaign Types & Settings 21:13
      • 8.1 Campaign Types & Settings00:52
      • 8.2 Location Targeting03:11
      • 8.3 Language Targeting01:44
      • 8.4 Daily Budgets and Bidding03:46
      • 8.5 Ad Scheduling02:30
      • 8.6 Other Targeting02:35
      • 8.7 Campaign Types04:13
      • 8.8 Key Takeaways02:22
    • Lesson 09 - Advertising Metrics 16:10
      • 9.1 Advertising Metrics00:42
      • 9.2 AdWords Metrics and Jargon06:39
      • 9.3 Sale Metrics02:10
      • 9.4 Measurement Based on Goals04:04
      • 9.5 Key Takeaways02:35
    • Lesson 10 - Bidding & Bid Modifiers 16:23
      • 10.1 Bid Methods & Bid Modifiers00:34
      • 10.2 Bid Methods06:30
      • 10.3 Bid Modifiers05:14
      • 10.4 Where to Set Bids01:58
      • 10.5 Key Takeaways02:07
    • Lesson 11 - Quality Score 12:22
      • 11.1 Quality Score00:38
      • 11.2 What is Quality Score?01:55
      • 11.3 Ad Rank04:40
      • 11.4 Improving Quality Score03:21
      • 11.5 Key Takeaways01:48
    • Lesson 12 - AdWords Reports 11:33
      • 12.1 AdWords Reports00:56
      • 12.2 The AdWords Interface02:39
      • 12.3 Reporting Segments01:43
      • 12.4 Dimensions Tab01:50
      • 12.5 Other Useful Reports02:20
      • 12.6 Key Takeaways02:05
    • Lesson 13 - AdWords Tools 12:04
      • 13.1 AdWords Tools00:57
      • 13.2 Tracking Conversions02:11
      • 13.3 Campaign Planning Tools03:35
      • 13.4 Management Tools01:14
      • 13.5 Other Tools02:32
      • 13.6 Key Takeaways01:35
    • Lesson 14 - Optimizing Your Account 14:29
      • 14.1 Optimizing Your Account00:40
      • 14.2 Improving ROI10:56
      • 14.3 Branding Goals00:51
      • 14.4 Key Takeaways02:02
    • Google AdWords Fundamentals Quiz
      • Google AdWords Fundamentals Quiz
    • Lesson 01 - Facebook Advertising 36:45
      • 1.1 Facebook Advertising Part 1: Understanding Facebook Ads
      • 1.2 Understanding Facebook Ads11:45
      • 1.3 Facebook Advertising Part 2: Choosing Your Ad Type
      • 1.4 Choosing Your Ad Type09:49
      • 1.5 Facebook Advertising Part 3: Facebook Ad Targeting
      • 1.6 Facebook Ad Targeting15:11
    • Lesson 02 - Facebook Marketing 1:23:02
      • 2.1 Facebook Marketing Part 1: Understanding Facebook
      • 2.2 Understanding Facebook17:09
      • 2.3 Facebook Marketing Part 2: Getting Started on Facebook
      • 2.4 Getting Started on Facebook28:24
      • 2.5 Facebook Marketing Part 3: Understanding the Facebook Algorithm News Feed
      • 2.6 Understanding the Facebook Algorithm News Feed25:24
      • 2.7 Facebook Marketing Part 4: Integrating Facebook with Other Efforts
      • 2.8 Integrating Facebook with Other Efforts12:05
    • Facebook Marketing and Advertising Quiz
      • Facebook Marketing and Advertising Quiz
    • Lesson 01 - YouTube and Video Marketing 55:20
      • 1.1 YouTube and Video Marketing Part 1: Establishing a Video Marketing Strategy
      • 1.2 Part 1: Establishing a Video Marketing Strategy14:54
      • 1.3 YouTube and Video Marketing Part 2: Gaining Exposure and Measuring Impact
      • 1.4 Part 2: Gaining Exposure and Measuring Impact14:21
      • 1.5 YouTube and Video Marketing Part 3: Leveraging Mobile Video
      • 1.6 Part 3: Leveraging Mobile Video13:15
      • 1.7 YouTube and Video Marketing Part 4: Promoting and Measuring Mobile Video
      • 1.8 Part 4: Promoting and Measuring Mobile Video12:50
    • YouTube and Video Marketing Quiz
      • YouTube and Video Marketing Quiz
    • Lesson 01 - Introduction to Twitter Advertising 12:48
      • 1.1 Introduction01:29
      • 1.2 How is Twitter Unique01:17
      • 1.3 Difference Between Twitter and Facebook00:30
      • 1.4 Why Use Twitter00:46
      • 1.5 Twitter for Business01:12
      • 1.6 Introduction to Twitter Ads01:29
      • 1.7 Objective of Twitter Ads00:38
      • 1.8 Twitter Ads Bidding00:30
      • 1.9 Targetting Audience01:46
      • 1.10 Targetting Example - Dating Aps01:07
      • 1.11 Tailored Targetting02:04
    • Lesson 02 - Getting Started with Twitter Ads 12:20
      • 2.1 Introduction00:13
      • 2.2 Step 1 - Twitter Followers Campaign01:56
      • 2.3 Step 2 - Driving Conversions01:53
      • 2.4 Twitter Audience Platform01:39
      • 2.5 Example - Driving Conversion through Follower Campaign00:36
      • 2.6 Step 3 - Promoted Trends05:07
      • 2.7 Promoted Trends Pricing00:56
    • Lesson 03 - Twitter Ad Campaigns 13:21
      • 3.1 Setting Up a Campaign03:05
      • 3.2 Select Audience01:00
      • 3.3 Campaign Targetting04:06
      • 3.4 Setting a Budget01:40
      • 3.5 Creatives Selection03:30
    • Lesson 04 - Twitter Analytics 14:07
      • 4.1 Understanding Twitter Analytics Dashboard06:52
      • 4.2 Setting up the Conversion Tag03:46
      • 4.3 Building a Tailored Audience List03:29
    • Lesson 05 - Case Studies Tips and Best Practices 18:31
      • 5.1 Case Study 1 - Fred Hollows Foundation04:14
      • 5.2 Case Study 2 - MAGICSEWA02:37
      • 5.3 Tips and Tricks of creating an Effective Tweet05:24
      • 5.4 Best Practices and Testing Plans to Increase Performance05:11
      • 5.5 Summary00:25
      • 5.6 Conclusion00:40
    • Lesson 1 - Digital Marketing Strategy 2:02:52
      • 1.1 Creating a Digital Marketing Strategy12:27
      • 1.2 Targeting Audience10:43
      • 1.3 Plan the Right Channel Mix41:21
      • 1.4 Campaign Management32:36
      • 1.5 Campaign Measurement25:45
    • Course Feedback
      • Course Feedback
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Exam & certification

  • How will I become a Digital Marketing Certified Associate?

    To become a Digital Marketing Certified Associate, you must fulfill both of the following criteria:
    • Successfully complete first five rounds in Mimic Pro, which will be evaluated by the lead trainer. 
    • Pass any one of the two OMCA Simulation Tests in the Digital Marketing Certified Associate course with a minimum score of 60%. The simulation test is an online exam and consists of 75 multiple choice questions that must be answered within 75 minutes

       

  • What are the benefits of taking Digital Marketing Course?

    Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

    This digital marketing course will not only help learners stand out and polish their existing skillset in the marketing domain, but it will also help them take that necessary leap to bigger and more ambitious roles.

  • What is the duration of Simplilearn's DMCA course?

    • Simplilearn’s Digital Marketing course (DMCA) has two learning methodologies. One is the Self-paced e-Learning methodology that has a validity of 180 days (6 months) where learners can work at their own pace through high quality e-learning video modules.
    • The second methodology is the Online Classroom Flexi-Pass that has a validity of 180 days (6 months) of high quality e-learning videos plus 90 days of access to 11+ instructor-led online training classes.

  • How much does Digital Marketing course cost?

    Simplilearn’s DMCA course is priced at $499 for Self Paced Learning and $999 for Online Classroom Flexi-Pass.

  • Will I get any placement assistance or career counselling program once I complete the course?

    Simplilearn does provide a job assistance service, and to use this service the participant must complete the course and pass the assessment exam along with the evaluated projects. Once this is done, they can then update their profile at:
    https://www.simplilearn.com/job-assist

    A candidate must fulfill the eligibility criteria:

    1) Minimum final assessment score of 80%
    2) Complete projects and have them evaluated
    3) Should have enrolled after January 2017


    Through this job assist service, the participant’s profile will be circulated by our career consultants across different industry domains and job portals in our database. Our career consultant will then reach out with an opportunity that matches the participant’s profile and previous experience.

  • How will I earn the OMCA Certification?

    Once you’ve completed the DMCA course, you’ll schedule your online OMCA examination. Your OMCA exam session is included as part of your course.  To earn this industry certification, you'll need a passing score on the exam, proof of education and experience.    The certification is valid for two years when renewed with professional development units.

     

  • How will I earn the Twitter Advertising Certification?

    After completing the course you will receive Simplilearn’s certification in Twitter advertising

     

  • How will I earn the Google Analytics Certification?

    Once you’ve completed the DMCA course, you’ll need to register on the Google Analytics Academy website. From there, you’ll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months.

CMO Perspectives

Kshitij Torka

Kshitij Torka

VP Marketing at

Simplilearn digital marketing courses are created by the industry experts. These comprehensive courses provide solid foundational learning for all aspects of digital marketing and shape a candidate for a career in the industry. I would consider Simplilearn alumni for our digital marketing needs.

Meera Iyer

Meera Iyer

Head of Marketing at

I recommend Simplilearn for anyone who wants to get a strong foundation in digital marketing. Simplilearn's program gets the learner hands-on and job ready with case studies as well as live projects, across different marketing channels.

Reviews

I loved Simplilearn's course! With my new, upgraded digital marketing skill-set, I now direct and lead our company's sales and marketing efforts.
Read her success story

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The three-part learning curriculum for Simplilearn's DMCA course has helped me enrich my career, and my business.

I was really impressed with the content and the knowledge of the presenter. Looking forward to learning and moving forward onto the rest of the course and the projects. Thank you.

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I got more than what I expected from my learning experience taking up the DMCA course. Aside from the excellent content from the learning modules, there is the application of knowledge through project submission that made me put in all what I have learned. Going through the project submission experience, there is the great support through online coaching with scheduled webinars. Great learning.

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Simplilearn has a great Digital Marketing certification program for someone who wants to expand his or her knowledge in this field. The course is well designed and it's easy to follow! Value for money!! Not to mention Simplilearn's helpful customer associates team who are 24 X 7 available for you to help with any kind of difficulties. I'm joining their Data scientist track also!

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The Simplilearn experience helps our social project Home(Home) to grow and have more opportunity on the market. The support its great and have a lot of great information. It has the ability to give a boost to your career by giving in-depth knowledge of various topics. As the courses are taught by industry experts, you will have up to date information about all the topics. Simplilearn is just perfect for anyone looking for an online course for the next step in their career. I enrolled for Big Data master course recently. I had chosen the one which includes online classes led my highly qualified instructors. Excellent content and resources!

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DMCA master course is great, highly recommended! My career counselor was very patient and above all, very professional! Thanks once again! Great team guys! Congrats! Simplilearn has knowledgeable and great leaders! Thanks a lot for your support as well!

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I love the course and the people who train are very knowledgeable. I have been able to use what I've learned in my own business. I highly recommend this course and have been impressed by their great service and training. I have been able to use this course in my business, helping my clients with their social media, in addition to the media I represent. What I've learned has helped me bring the two together and it will help increase my client's sales.

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I like the course very much. I was very afraid at the start of the course because I work full-time and run my image consulting business part-time and could not imagine that I would be able to complete my class work. I was afraid that I would not be able to keep up. But this has not been an issue so far. Trainers are very encouraging ! and works hard to make sure that all of our questions are answered.

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The course is awesome!

The course is so creative, I enjoyed it... It's like learning a new language. Although I had some knowledge with regards to how a digital media campaign is created, the training has opened my eyes to the possibility that one can build a brand through digital marketing. The creative process is very interesting.

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The training is very easy to understand and follow. Content and LMS are excellent and the trainer is very knowledgable. I love this course.

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The training is really targeted and spot-on...and I can apply the learnings to my job right away! The training offers practical tools and techniques in addition to the high-level view. I really like it.

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Great Experience!! I have found Simplilearn to be a great platform for learning online. I choose the Flexi Pass option and I am very happy with this investment. Everything from the self-paced modules to the live online classes were very informative. The self-pace selection is great because you can go over the material anytime and go back and review if you choose. I’ve actually found that the modules worked as a great foundation for the live online classes. This is the last day of the course and it is really great to know that I will still have access to the Simplilearn support team for any questions that I may have for my project submission. The instructor was great, he taught from a very practical perspective and was patient with everyone and really cared that we all learned and got an understanding of the material. He was also very humble and personable and I that made it a great learning environment. I am very glad that I got a chance to be a part of this batch and overall learning experience.

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I took the DMCA course with Simplilearn and must say I loved it. The course was designed very well with relevant subjects and the user interface made it easier. The tech staff and the Global Teaching Assistants are very flexible with solutions if you have a genuine problem and they go out of their way to solve them. The Mentors solve all the queries raised in the forums and guide you individually very well too. Had a great experience with Simplilearn and would definitely recommend their courses.

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Course advisor

Jennifer Evans Cario President of SugarSpun, Expert Author on Social Media

Jennifer Evans Cario is President of SugarSpun Marketing and the author of three books, including Pinterest Marketing: An Hour a Day. She is a highly requested speaker and trainer and is a regular fixture at major online marketing conferences.

Lilach Bullock Forbes Top Women Social Media Influencer

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She was listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.

Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

FAQs

  • What certification will I receive after completing the training?

    After you have completed the DMCA course, you’ll receive a course completion certificate. You will also receive an Experience Certificate once you complete your projects. You can then take the certification exams offered by OMCA, Google Analytics, Google AdWords, Facebook Blueprint, and YouTube.

  • Is this live training, or will I watch pre-recorded videos?

    All of the classes are conducted via live online streaming. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference. Classes are attended by a global audience to enrich your learning experience.

  • What is OMCP Certification?

    OMCP (Online Marketing Certified Professional) is an advanced level professional certification for online marketing professionals who have verified experience and have demonstrated a working knowledge of online marketing concepts and best practices.  OMCP recognizes online marketing training from a budding, appraised list of industry’s best known educational institutes in online marketing domain.

    OMCP is an industry-wide accepted certification standard, and many experienced marketing professionals pursue this certification to build on their existing skill set.

    To get this certification, participants need to show 5000 hours of experience in Digital/Online Marketing or a post-secondary degree plus 2000 hours of experience. Participants must also register with OMCP and pass the certification exam.

  • What is OMCA Certification?

    OMCA is an entry level certification for online marketing associates and practitioners who are planning to build their career in digital marketing. This certification is perfect for managers and associates who are starting their journey in digital marketing, and it can be regarded as the first step towards the OMCP (advanced level) certificate.
    This certification is designed to prove conceptual knowledge of digital marketing foundational concepts and accepted practices across multiple digital marketing disciplines.

  • Who awards OMCA and OMCP certification?

    OMCP accredits training providers from a budding list of industry’s best known educational institutes , and awards PDUs for participation in the industry’s top events in various capacities. Only those institutes whose course meets strict quality standards.are accredited by OMCP.

  • How many institutions teach OMCP standards and who are they?

    There are hundreds of institutions who teach in accordance to OMCP standards, but only those who have become Registered Educational Providers are verified to teach the knowledge and skills that prepare professionals for OMCP Certification. Some of the well known OMCP Registered Education Providers are:

    • Simplilearn marketing courses
    • Duke Digital Media and Marketing Certificate Program
    • Concordia College M.S. in Digital Marketing
    • Digital Directions
    • The DMA Advanced Marketing courses

  • Can I cancel my enrollment? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our Refund Policy.

  • What payment options are available?

    Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.

    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • What tools do I need to attend the training sessions?

    The tools you’ll need to attend training are:

    • Windows: Windows XP SP3 or higher
    • Mac: OSX 10.6 or higher
    • Internet speed: Preferably 512 Kbps or higher
    • Headset, speakers and microphone: You’ll need headphones or speakers to hear instruction clearly, as well as a microphone to talk to others. You can use a headset with a built-in microphone, or separate speakers and microphone.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.

  • Who are our Faculties and how are they selected?

    All of our highly qualified trainers have more than 10-12 years of experience in training and working in the digital marketing domain. Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating continue to train for us.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified in your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.

  • What is covered under the 24/7 Support promise?

    We offer 24/7 support through email, chat, and calls. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

Our Dallas address

325 N. St. Paul Street, Suite 3100, Dallas, Texas 75201, United States of America

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.