Digital Marketing Course Overview

Through this Digital Marketing course, you will master the essential disciplines including SEO, social media, PPC, conversion optimization, web analytics, content marketing, email, and mobile marketing. By mastering these skills, you will be able to launch effective and holistic Digital Marketing campaigns.

Digital Marketing Course Key Features

  • 95 hours of blended learning
  • Instructor-led online mentoring sessions
  • Walkthroughs of 35+ Digital Marketing tools
  • Prepare for OMCA, Google Ads & Analytics, Facebook, and YouTube exams
  • 10 rounds of Mimic Pro and 7 rounds of Mimic Social simulations

Skills Covered

  • Search Engine Optimization
  • Social media marketing
  • Content marketing
  • Email marketing
  • Mobile marketing
  • Pay-Per-Click (PPC)
  • Website conversion rate optimization
  • Digital analytics
  • Marketing automation
  • Programmatic buying
  • Google Analytics and Google Ads
  • Facebook Marketing and Twitter Advertising
  • YouTube Marketing
  • Digital Marketing strategies
  • Hootsuite Platform
  • HubSpot email marketing

Training Options

Self-Paced Learning

£ 699

  • Lifetime access to high-quality self-paced e-learning content curated by industry experts
  • 24x7 learner assistance and support

Blended Learning

£ 1,199

  • 90 days of flexible access to instructor-led online training classes
  • Lifetime access to high-quality self-paced e-learning content and live class recordings
  • 24x7 learner assistance and support
  • Classes starting in Glasgow from:-
18th Nov: Weekday Class
30th Nov: Weekend Class

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Introducing Blended Learning

Simplilearn’s Blended Learning model brings classroom learning experience online with its world-class LMS. It combines instructor-led training, self-paced learning and personalized mentoring to provide an immersive learning experience.

  • Self-pace videos

    Learn from practioners at the top of their fields, whenever and where ever works best for you

  • Live virtual classroom

    Our highly interactive live classes are taught by practioners who combine real-world experience with a laser-focus on student success

  • 24/7 teaching assistance

    This won’t be a cake-walk. We’re here to help you when you get stuck, anytime of the day or night

  • Learner social forums

    You’ll have multiple avenues to interact with your peers, network and help support each other’s success

  • Applied projects

    Our course projects contextualize your learning in real business challenges and stretch you to think about how you’ll use your new skills to help your company succeed

  • Practice labs

    We are fervent believers in applied learning. Our labs allow you to immediately translate concepts into actionable skills

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Digital Marketing Course Curriculum

Eligibility

The Digital Marketing training is ideal for any business professional, marketing consultant, sales professional, entrepreneur, traditional marketer, or student interested in jump-starting a career in Digital Marketing.

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Pre-requisites

There are no prerequisites to take the Digital Marketing certification course. This course will provide both introductory and advanced knowledge of Digital Marketing core concepts.

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Course Content

  • Introduction

    Preview
    • DMCA Introduction

      27:27Preview
      • 1.1 Introduction
        27:27
  • Search Engine Optimization (SEO)

    Preview
    • Course Introduction

      04:54Preview
      • Course Introduction
        04:54
    • Lesson 1 SEO Introduction

      22:59Preview
      • SEO Introduction
        00:24
      • Importance of SEO
        01:27
      • What Is SEO?
        00:20
      • Search Ecosystem Components
        02:45
      • Search Ecosystem Components: Incentives
        01:55
      • What Drives Search Ecosystem?
        02:12
      • SEO and Social Media
        01:10
      • SEO: Pros and Cons
        02:56
      • Avoid Outdated Techniques
        01:10
      • SEO Career in Organizations
        01:00
      • Enterprise SEO
        02:06
      • Small-Medium Business SEO
        00:58
      • SEOs in Agencies
        01:12
      • Individual SEO
        01:09
      • Opportunities and Skill
        01:02
      • Key Takeaways
        01:13
      • Knowledge Check
    • Lesson 2 How Search Engines Work

      27:20Preview
      • How Search Engines Work
        00:31
      • Major Search Engines
        01:26
      • Minor Search Engines: Search
        00:59
      • International Search Engines: Yandex
        02:35
      • International Search Engines: Baidu
        02:48
      • International Search Engines: Naver
        01:41
      • International Search Engines: Qwant
        01:02
      • Search Engine Mechanism
        01:11
      • Search Engine Crawling
        03:08
      • Search Engine Crawling: Robots.txt
        03:34
      • Sitemaps
        01:37
      • Storing
        00:59
      • Processing and Indexing
        02:13
      • Ranking
        02:35
      • Key Takeaways
        01:01
      • Knowledge Check
    • Lesson 3 Types of SEO

      27:26Preview
      • Types of SEO
        00:24
      • SEO Hats
        00:20
      • White Hat SEO
        01:56
      • Black Hat SEO
        01:41
      • Gray Hat SEO
        01:39
      • SEO Mistakes
        03:20
      • SEO Best Practices: No Hidden Content
        01:44
      • SEO Best Practices: Optimized Snippet
        01:08
      • SEO Best Practices: Prominent Heading
        03:03
      • SEO Best Practices: Organized Hierarchy
        01:50
      • SEO Best Practices: Practical Links
        01:28
      • What is SEO Spam?
        00:42
      • Falsifying Content
        03:00
      • Falsifying Links
        00:59
      • Falsifying Website Content
        01:16
      • SEO Spam
        01:43
      • The Periodic Table of SEO Success Factor
        00:17
      • Key Takeaways
        00:56
      • Knowledge Check
    • Lesson 4 Keyword Research and Competitive Intelligence

      25:38Preview
      • Importance of Keyword Research
        01:00
      • User Intent
        02:14
      • Not Provided
        01:14
      • Performing Keyword Research
        02:21
      • Demo: Keyword Research Tool (Wordtracker)
        04:24
      • Keyword Research and Competitive Intelligence
        02:49
      • Types of Queries
        01:38
      • Short Tail Query: Pros and Cons
        01:57
      • Long Tail Query: Advantages
        01:00
      • Competitive Analysis Overview
        02:16
      • Factors in Competitive Analysis
        02:09
      • B2B vs. B2C
        01:30
      • Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 5 On-Page Optimization

      23:49Preview
      • On-Page Optimization
        00:37
      • Defining On-Page Optimization
        01:04
      • On-Page Factors
        00:19
      • Title Tags
        00:34
      • Meta Description
        01:05
      • Header Tags
        01:45
      • URLs and URL Structure
        03:50
      • Image Alt Text
        01:09
      • Internal Links
        00:48
      • Keyword Usage
        01:20
      • Sitemaps
        01:14
      • On-Page Don'ts
        00:17
      • Keyword Stuffing
        00:46
      • Hidden Text
        01:06
      • Repetitive Anchor Text
        00:51
      • Cloaking
        00:26
      • Perfectly Optimized Page
        01:25
      • SEO Factors
        00:58
      • Top Ranking Factors
        03:40
      • Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 6 Off-Page Optimization

      13:36Preview
      • Off-Page Optimization
        00:39
      • What Is Off-Page Optimization
        00:22
      • Signals of Popularity
        02:08
      • Why Links?
        01:37
      • Create Link-Worthy Content
        00:46
      • Off-Site Engagement
        01:08
      • Utilize Offline Relationships
        00:39
      • Types of Links
        01:23
      • Rel = “nofollow” and Social Media
        01:23
      • Link Building Don’ts
        02:46
      • Key Takeaways
        00:45
      • Knowledge Check
    • Lesson 7 Duplicate Content

      08:01
      • Duplicate Content
        00:35
      • What Is Duplicate Content?
        02:33
      • Common Instances
        01:47
      • Fixing Duplicate Content
        02:30
      • Key Takeaways
        00:36
      • Knowledge Check
    • Lesson 8 Design and Architecture

      06:48Preview
      • Design and Architecture
        00:41
      • Importance of Design
        00:46
      • Design: Best Practices
        01:49
      • Designing for Search Engines
        02:53
      • Key Takeaways
        00:39
      • Knowledge Check
    • Lesson 9 Local SEO

      12:11
      • Local SEO
        00:35
      • Local Searches
        01:16
      • NAP
        02:56
      • Directories
        01:20
      • Top Local Search Signals - I
        02:07
      • Top Local Search Signals - II
        03:05
      • Key Takeaways
        00:52
      • Knowledge Check
    • Lesson 10 Algorithm Updates and SEO Changes

      10:10Preview
      • Algorithm Updates and SEO Changes
        00:27
      • Biggest SEO Misconception
        00:37
      • What to Measure?
        00:38
      • Constant Changes
        03:39
      • Google Panda Update
        00:57
      • Google Penguin Update
        00:36
      • Google Humming Bird Update
        00:58
      • RankBrain
        00:33
      • Not Provided
        00:39
      • SEO Is Still Powerful
        00:47
      • Key Takeaways
        00:19
      • Knowledge Check
    • Lesson 11 Integrating SEO with Other Disciplines

      07:20Preview
      • Integrating SEO with Other Disciplines
        00:40
      • Integrating Marketing Channels
        00:43
      • User Experience Across Channels
        01:30
      • SEO and Content Marketing
        00:49
      • SEO and Analytics
        00:38
      • SEO and Mobile
        00:32
      • SEO for Wordpress
        01:48
      • Key Takeaways
        00:40
      • Knowledge Check
    • Lesson 12 SEO Tools

      07:25Preview
      • SEO Tools
        00:21
      • What Are SEO Tools?
        00:24
      • SEO Tool Categories
        01:44
      • DEMO: Raven SEO
        04:24
      • Key Takeaways
        00:32
      • Knowledge Check
    • Lesson 13 How to Build a Successful Career in SEO

      04:36
      • How to Build a Successful Career in SEO
        00:26
      • Top Dos and Don’ts
        02:00
      • Career Paths
        00:55
      • Certifications
        00:48
      • Key Takeaways
        00:27
    • Search Engine Optimization (SEO) Quiz

      • Search Engine Optimization (SEO) Quiz
  • Social Media

    Preview
    • Lesson 00 - SME Introduction

      00:42Preview
      • Faculty Introduction
        00:42
    • Lesson 01 - Introduction to Social Media

      25:09Preview
      • 1.01 Introduction to Social Media
        00:41
      • 1.02 Modern Communication
        03:40
      • 1.03 Social Media Landscape
        01:54
      • 1.04 Social Media and Content Marketing
        04:52
      • 1.05 Reputation Management and Monitoring
        07:32
      • 1.06 Customer Engagement
        05:17
      • 1.07 Key Takeaways
        01:13
      • Quiz
    • Lesson 02 - Social Media Strategy and Planning

      40:45
      • 2.01 Introduction
        00:45
      • 2.02 Social Media Impact On Business Goals
        03:58
      • 2.03 Social Media Marketing Integration
        02:08
      • 2.04 Strategic Business channel Part 1
        15:50
      • 2.05 Strategic Business channel Part 2
        12:51
      • 2.06 Define Your Target Audience
        02:22
      • 2.07 Types of Content to Post and Promote
        02:00
      • 2.08 Key Takeaways
        00:51
      • Quiz
    • Lesson 03 - Social Media Channel Management

      42:36Preview
      • 3.01 Introduction
        00:43
      • 3.02 Social Networking
        15:52
      • 3.03 Microblogging
        03:42
      • 3.04 Media Sharing Videos
        06:35
      • 3.05 Media Sharing Images
        06:55
      • 3.06 Other Services
        07:59
      • 3.07 Key Takeaways
        00:50
      • Quiz
    • Lesson 04 - Social Media Management Tools

      09:29Preview
      • 4.01 Introduction
        00:40
      • 4.02 Impact On Business Goals
        01:18
      • 4.03 Buffer
        01:53
      • 4.04 Hootsuite
        02:09
      • 4.05 Social Studio
        01:17
      • 4.06 Link Shortener
        01:17
      • 4.07 Key Takeaways
        00:55
      • Quiz
    • Lesson 05 - Social Media Measurement and Reporting

      13:36
      • 5.01 Introduction
        00:34
      • 5.02 Key Performance Indicators
        05:49
      • 5.03 Social Analytics Tools
        06:44
      • 5.04 Key Takeaways
        00:29
      • Quiz
    • Lesson 06 - Social Advertising

      17:17Preview
      • 6.01 Introduction
        00:29
      • 6.02 Social Advertising Key Factors
        04:36
      • 6.03 Advertising Campaign in LinkedIn and Facebook
        11:51
      • 6.04 Key Takeaways
        00:21
      • Quiz
    • Social Media Foundations Quiz

      • Social Media Foundations Quiz
  • Content Marketing Foundations

    Preview
    • Lesson 1 - Course Introduction

      04:22Preview
      • Course Introduction
        04:22
    • Lesson 2 - Introduction to Content Marketing

      10:06Preview
      • 2.1 Introduction to Content Marketing
        00:31
      • 2.2 Defining Content Marketing
        02:22
      • 2.3 Content Marketing Overlap
        01:06
      • 2.4 Using Content to Build Trust
        02:14
      • 2.5 Effective Content Marketing
        01:40
      • 2.6 Importance of a Content Marketing Strategy
        01:07
      • 2.7 Key Takeaways
        01:06
      • Knowledge Check
    • Lesson 3 - Content Marketing Strategy

      17:16Preview
      • 3.1 Content Marketing Strategy
        00:37
      • 3.2 Content Strategy vs Content Marketing Strategy
        01:07
      • 3.3 Content Creation Framework
        02:47
      • 3.4 Content Marketing Strategy
        00:34
      • 3.5 Customer Personas
        01:15
      • 3.6 Establishing Listening Posts
        01:02
      • 3.7 Your Brand Story
        02:47
      • 3.8 Social Channel Strategy
        01:00
      • 3.9 Content Marketing Playbook
        00:43
      • 3.10 Measuring Content Marketing Efforts
        01:17
      • 3.11 Planning Your Content Marketing Strategy
        01:24
      • 3.12 Becoming a Content Marketing Company
        01:36
      • 3.13 Key Takeaways
        01:07
      • Knowledge Check
    • Lesson 4 - Overseeing a Content Marketing Program

      15:06Preview
      • 4.1 Overseeing a Content Marketing Program
        00:40
      • 4.2 Who Oversees Content Marketing?
        02:35
      • 4.3 Content Marketing and Social Media
        01:24
      • 4.4 Content Marketing and SEO
        01:44
      • 4.5 Drive Traffic Through Your Content.
        01:46
      • 4.6 Content and the Customer Journey
        03:46
      • 4.7 The Engagement Model
        02:01
      • 4.8 Key Takeaways
        01:10
      • Knowledge Check
    • Lesson 5 - Content Marketing Playbook

      11:45Preview
      • 5.1 Content Marketing Playbook
        00:37
      • 5.2 The Content Marketing Matrix
        00:55
      • 5.3 Content Marketing Playbook
        00:27
      • 5.4 Link Content: Blogs Chatbots and Tools
        02:11
      • 5.5 Link Content: Infographics and Online News Releases
        01:17
      • 5.6 Conversion Content
        02:41
      • 5.7 Authority Content
        02:01
      • 5.8 Creating an Editorial Calendar
        00:45
      • 5.9 Key Takeaways
        00:51
      • Knowledge Check
    • Lesson 6 - Social Media and Content Publishing Platforms

      13:07Preview
      • 6.1 Social Media and Content Publishing Platforms
        00:30
      • 6.2 Facebook
        01:16
      • 6.3 Instagram
        01:04
      • 6.4 Facebook Messenger
        01:22
      • 6.5 Twitter
        01:08
      • 6.6 LinkedIn
        01:03
      • 6.7 YouTube
        01:10
      • 6.8 Pinterest
        00:57
      • 6.9 Snapchat
        00:52
      • 6.10 Social Media Publishing Platforms
        01:08
      • 6.11 How to Create Highly Shareable Content
        01:43
      • 6.12 Key Takeaways
        00:54
      • Knowledge Check
    • Lesson 7 - Measurement and Budget

      17:30Preview
      • 7.1 Measurement and Budget
        00:36
      • 7.2 Hurdles of Content Marketing
        00:39
      • 7.3 Overcoming Time and Measurement Issues
        01:54
      • 7.4 Overcoming Tool, Process, and Budget Issues
        01:59
      • 7.5 Content Marketing: Goals
        02:38
      • 7.6 Content Marketing: Metrics
        01:57
      • 7.7 Content Marketing Reports
        03:12
      • 7.8 Tying Output to Outcomes
        03:05
      • 7.9 Characteristics of an Effective Content Marketer
        00:35
      • 7.10 Key Takeaways
        00:55
      • Knowledge Check
    • Lesson 8 - Content Best Practices

      24:47Preview
      • 8.1 Content Best Practices
        00:36
      • 8.2 Writing Compelling Ad Copies
        03:31
      • 8.3 Writing Attention-Grabbing Headlines
        01:11
      • 8.4 Writing Persuasive Copies
        02:36
      • 8.5 Creating Compelling Graphics
        02:30
      • 8.6 Creating Engaging Videos
        02:49
      • 8.7 Content Optimization Techniques
        02:29
      • 8.8 Organically Increase Followers and Conversions
        03:04
      • 8.9 Conducting Plagiarism Tests
        02:16
      • 8.10 A/B Testing Your Content
        02:30
      • 8.11 Key Takeaways
        01:15
      • Knowledge Check
    • Lesson 9 GDPR's Impact on Content Marketing

      08:54Preview
      • 9.1 GDPR's Impact on Content Marketing
        00:27
      • 9.2 GDPR's Effects on Content Marketing
        02:05
      • 9.3 GDPR A Great Opportunity for Content Marketing
        00:51
      • 9.4 Scrutiny of the Content Marketing Framework
        01:19
      • 9.5 Challenges of Targeting Relevant Audience
        00:51
      • 9.6 Revamping Your Website and Privacy Procedures
        02:11
      • 9.7 Key Takeaways
        01:10
      • Knowledge Check
    • Content Marketing Foundations Quiz

      • Knowledge Check
  • Email Marketing

    Preview
    • Lesson 00 - SME Introduction

      01:47Preview
      • SME Introduction
        01:47
    • Lesson 01 - Introduction to Email Marketing

      16:59Preview
      • 1.1 Introduction
        00:40
      • 1.2 Email Marketing An Introduction
        03:51
      • 1.3 History and Evolution of Email Marketing
        03:21
      • 1.4 Pervasiveness of Email
        05:46
      • 1.5 Key Drivers of Email Effectiveness
        02:29
      • 1.6 Key Takeaways
        00:52
      • Quiz
    • Lesson 02 - Elements of Email

      18:21Preview
      • 2.1 Introduction
        00:24
      • 2.2 Primary Email Elements
        03:09
      • 2.3 Email Preview and Email Development
        11:01
      • 2.4 Legal Requirements, Email Footer and Subscription Options
        03:00
      • 2.5 Key Takeaways
        00:47
      • Quiz
    • Lesson 03 - Working with an ESP

      23:43Preview
      • 3.1 Introduction
        00:45
      • 3.2 Need for ESP and Its Rise
        05:54
      • 3.3 Email Campaign and ESP Account Settings and Features
        07:56
      • 3.4 Building an Email Campaign
        04:59
      • 3.5 ESP Reporting Features
        03:14
      • 3.6 Key Takeaways
        00:55
      • Quiz
    • Lesson 04 - Build and Maintain your List

      35:31Preview
      • 4.1 Introduction
        00:49
      • 4.2 Importance of Building an Email Subscriber List
        03:02
      • 4.3 Build Your Subscriber List
        04:14
      • 4.4 Subscriber Options
        07:06
      • 4.5 List Building Tactics
        06:46
      • 4.6 Managing Subscriber List
        06:31
      • 4.7 Segmenting Subscriber List
        06:22
      • 4.8 Key Takeaways
        00:41
      • Quiz
    • Lesson 05 - Avoid Spam Penalties

      25:52Preview
      • 5.1 Introduction
        00:42
      • 5.2 Primary Email Elements
        04:39
      • 5.3 Define Spam
        03:42
      • 5.4 Spam Laws and Regulation
        10:18
      • 5.5 Methods to Combat Spam
        05:33
      • 5.6 Key Takeaways
        00:58
      • Quiz
    • Lesson 06 - Email Deliverability

      13:53Preview
      • 6.1 Introduction
        00:42
      • 6.2 Understand Deliverability
        02:56
      • 6.3 Improve Deliverability with Email Preview
        02:33
      • 6.4 Overcoming Deliverability Problems
        02:50
      • 6.5 Focus on a Mobile-First Delivery
        04:03
      • 6.6 Key Takeaways
        00:49
      • Quiz
    • Lesson 07 - Campaign Measurement

      25:35Preview
      • 7.1 Introduction
        00:47
      • 7.2 Email Measurement Funnel
        10:14
      • 7.3 Email Measurements
        05:36
      • 7.4 Essentials of Landing Pages
        08:20
      • 7.5 Key Takeaways
        00:38
      • Quiz
    • Lesson 08 - Automation Basics

      21:07Preview
      • 8.1 Introduction
        00:42
      • 8.2 Autoresponders
        02:38
      • 8.3 Thank You Email
        03:28
      • 8.4 Welcome Series Emails
        07:46
      • 8.5 Triggered Email Campaigns
        05:30
      • 8.6 Key Takeaways
        01:03
    • Email Marketing Foundations Quiz

      • Email Marketing Foundations Quiz
  • Mobile Marketing

    Preview
    • Lesson 00 - SME Intro

      01:35Preview
      • SME Intro
        01:35
    • Lesson 01 - Introduction to Mobile Marketing

      20:10Preview
      • 1.1 Introduction
        00:44
      • 1.2 Definition of Mobile Marketing
        02:57
      • 1.3 Importance of Mobile Marketing
        04:44
      • 1.4 Mobile as a Promotional and an Engagement Tool
        03:55
      • 1.5 Mobile Marketing vs Mobile Advertising
        01:04
      • 1.6 Mobile and Other Channels
        05:59
      • 1.7 Key takeways
        00:47
      • Quiz
    • Lesson 02 - Mobile Products and Services

      24:04Preview
      • 2.1 Introduction
        00:34
      • 2.2 Mobile Marketing Tools
        12:21
      • 2.3 Location Marketing Services
        02:59
      • 2.4 Mobile Web Applications and ecommerce
        07:25
      • 2.5 Key Takeaways
        00:45
      • Quiz
    • Lesson 03 - Promotions and Incentives

      22:22Preview
      • 3.1 Introduction
        00:43
      • 3.2 Incentives for Mobile Channels
        04:06
      • 3.3 Methods of Offering Mobile Incentives
        07:48
      • 3.4 Mobile Incentives and Promotions
        06:18
      • 3.5 Changeover to Mobile Coupons
        02:49
      • 3.6 Key Takeaways
        00:38
      • Quiz
    • Lesson 04 - Integration with Marketing Mix

      27:40
      • 4.1 Introduction
        00:54
      • 4.2 Multi-channel Marketing Plan
        07:36
      • 4.3 Mobile Marketing Strategy Plan
        00:45
      • 4.4 Elements of Mobile Marketing Mix
        14:14
      • 4.5 Segmentation and Targeting
        03:13
      • 4.6 Key Takeaways
        00:58
      • Quiz
    • Lesson 05 - Mobile Advertising

      19:59
      • 5.1 Introduction
        00:39
      • 5.2 Mobile Advertising
        01:33
      • 5.3 Mobile Marketing and Mobile Advertising
        06:50
      • 5.4 Mobile Advertising Channels
        03:20
      • 5.5 Types of Mobile Ads
        03:31
      • 5.6 Strategies for Successful Mobile Advertising
        03:03
      • 5.7 Key Takeaways
        01:03
      • Quiz
    • Lesson 06 - Mobile Analysis

      25:09Preview
      • 6.1 Introduction
        00:44
      • 6.2 Types of Analysis
        13:00
      • 6.3 Mobile Marketing vs Ads-based Analysis
        01:09
      • 6.4 Google as a Main Player
        02:43
      • 6.5 Mobile Audience and Their Behavior
        01:47
      • 6.6 Methods of Tracking Usage
        04:41
      • 6.7 Key Takeaways
        01:05
      • Quiz
    • Lesson 07 - Rules and Regulations

      17:12Preview
      • 7.1 Introduction
        00:41
      • 7.2 Rules and regulations and code of conduct
        03:14
      • 7.3 Mobile Marketing Guidelines
        04:50
      • 7.4 Spam laws
        02:57
      • 7.5 Regulations in Major Markets
        04:48
      • 7.6 Key Takeaways
        00:42
      • Quiz
    • Mobile Marketing Foundations Quiz

      • Mobile Marketing Foundations Quiz
  • Pay Per Click (PPC)

    Preview
    • Lesson 00 - Course Introduction

      00:35Preview
      • Course Introduction
        00:35
    • Lesson 01 - Introduction to Pay Per Click

      23:14Preview
      • 1.1 Introduction
        00:36
      • 1.2 Defining Paid Search Advertising
        07:25
      • 1.3 How PPC Works for Various Business Types
        08:33
      • 1.4 Advantages of PPC
        03:18
      • 1.5 The Three Rs of PPC
        02:24
      • 1.6 Key Takeaways
        00:58
      • Quiz
    • Lesson 02 - Psychology of Search

      15:32Preview
      • 2.1 Introduction
        00:42
      • 2.2 The Search Process
        06:08
      • 2.3 How Ads and Landing Pages Help
        04:18
      • 2.4 Aligning Goals for Successful Search
        03:29
      • 2.5 Key Takeaways
        00:55
      • Quiz
    • Lesson 03 - Account Hierarchy

      11:28Preview
      • 3.1 Introduction
        00:31
      • 3.2 Hierarchy of a PPC account
        02:33
      • 3.3 Campaign Settings
        02:06
      • 3.4 Structuring of Ad Groups
        05:31
      • 3.5 Key Takeaways
        00:47
      • Quiz
    • Lesson 04 - Search Ads and Keyword Targeting

      39:41
      • 4.1 Introduction
        00:31
      • 4.2 How to Create a Compelling Search Ad
        15:21
      • 4.3 How Keywords and Search Queries Work Together
        23:02
      • 4.4 Key Takeaways
        00:47
      • Quiz
    • Lesson 05 - Increasing Reach With Display Network

      13:06Preview
      • 5.1 Introduction
        00:32
      • 5.2 Display Network and its Reach
        01:56
      • 5.3 Display Network Targeting Options
        06:29
      • 5.4 Available Ad Formats
        03:28
      • 5.5 Key Takeaways
        00:41
      • Quiz
    • Lesson 06 - Reaching Target Audiences

      19:59Preview
      • 6.1 Introduction
        00:35
      • 6.2 Who Is the Audience
        01:39
      • 6.3 Remarketing Across Search and Display
        11:45
      • 6.4 Reaching New Audience
        01:46
      • 6.5 Segmenting Audience Based on Behavior
        03:33
      • 6.6 Key Takeaways
        00:41
      • Quiz
    • Lesson 07 - The Buying Funnel

      22:13Preview
      • 7.1 Introduction
        00:35
      • 7.2 Overview of the Buying Funnel
        07:39
      • 7.3 Targeting Users Throughout the Funnel
        11:46
      • 7.4 Channels to Leverage throughout the Buying Funnel
        01:25
      • 7.5 Key Takeaways
        00:48
      • Quiz
    • Lesson 08 - The Paid Search Auction

      19:52Preview
      • 8.1 Introduction
        00:29
      • 8.2 Functioning of Ad Ranks
        04:40
      • 8.3 Effect of Bids on Ad Position
        03:03
      • 8.4 Quality Score
        11:01
      • 8.5 Key Takeaways
        00:39
      • Quiz
    • Lesson 09 - Setting and Measuring Marketing Goals

      19:38
      • 9.1 Introduction
        00:37
      • 9.2 Setting and Measuring Marketing Goals
        06:35
      • 9.3 Making Data Driven Decisions in Bidding and Account Management
        06:32
      • 9.4 How Customer Journey can Use Attribution Management in Bidding
        05:16
      • 9.5 Key Takeaways
        00:38
      • Quiz
    • Lesson 10 - How PPC Fits into the Digital Strategy

      24:06Preview
      • 10.1 Introduction
        00:35
      • 10.2 PPC and Other Marketing Channels
        04:56
      • 10.3 PPC Management in Various Business Types
        11:27
      • 10.4 Future of PPC
        06:43
      • 10.5 Key Takeaways
        00:25
      • Quiz
    • PPC Foundations Quiz

      • PPC Foundations Quiz
  • Website Conversion Rate Optimization

    Preview
    • Lesson 1 - Introducing Website Conversion Rate Optimization

      15:15Preview
      • 1.1 Introduction
        00:44
      • 1.2 What's In It For Me
        00:43
      • 1.3 Objectives
        00:18
      • 1.4 Introducing Website Conversion Rate Optimization
        02:51
      • 1.5 The Traits of Success
        02:10
      • 1.6 The Amazon Example
        02:50
      • 1.7 What Should You Test
        02:23
      • 1.8 Robert Cialdini’s Principles of Persuasion
        02:42
      • 1.9 Key Takeaways
        00:34
      • 1.10 Quiz
    • Lesson 2 - Laying the Foundations of Conversion

      07:15Preview
      • 1.1 Introduction
        00:20
      • 1.2 What's In It For Me
        00:30
      • 1.3 Objectives
        00:08
      • 1.4 Understanding AIDAS
        01:46
      • 1.5 Understanding Information Scent
        03:06
      • 1.6 Maintaining the Scent Examples
        01:00
      • 1.7 Key Takeaways
        00:25
      • 1.8 Quiz
    • Lesson 3 - Getting to Know Your Customers

      07:43Preview
      • 1.1 Introduction
        00:23
      • 1.2 What's In It For Me
        00:35
      • 1.3 Objectives
        00:12
      • 1.4 Identify Your Visitors Goals
        02:20
      • 1.5 Modeling Your Customers
        03:54
      • 1.6 Key Takeaways
        00:19
      • 1.7 Quiz
    • Lesson 4 - Creating the Message

      11:57Preview
      • 1.1 Introduction
        00:20
      • 1.2 What's In It For Me
        00:14
      • 1.3 Objectives
        00:13
      • 1.4 Identify Your Message
        01:06
      • 1.5 Sell More Effectively
        03:07
      • 1.6 Microcopy
        04:08
      • 1.7 What if Your Copy Still Doesn't Convert
        02:21
      • 1.8 Key Takeaways
        00:28
      • 1.9 Quiz
    • Lesson 5 - Anatomy of a Landing Page

      07:01Preview
      • 1.1 Introduction
        00:20
      • 1.2 What's In It For Me
        00:09
      • 1.3 Objectives
        00:10
      • 1.4 Landing Pages
        02:04
      • 1.5 Elements of a Great Landing Page
        04:00
      • 1.6 Key Takeaways
        00:18
      • 1.7 Quiz
    • Lesson 6 - Why Design Matters

      07:08Preview
      • 1.1 Introduction
        00:25
      • 1.2 What's In It For Me
        00:08
      • 1.3 Objectives
        00:10
      • 1.4 The Elements of Design
        02:08
      • 1.5 Fitting Your Page Together
        02:44
      • 1.6 Technical Considerations
        01:09
      • 1.7 Key Takeaways
        00:24
      • 1.8 Quiz
    • Lesson 7 - Testing for Conversions

      06:58Preview
      • 1.1 Introduction
        00:18
      • 1.2 What's In It For Me
        00:10
      • 1.3 Objectives
        00:07
      • 1.4 Three Key Factors of Conversion
        04:34
      • 1.5 The Three Factors in Action
        01:31
      • 1.6 Key Takeaways
        00:18
      • 1.7 Quiz
    • Lesson 8 - Seeing the Bigger Picture

      08:24Preview
      • 1.1 Introduction
        00:24
      • 1.2 What's In It For Me
        00:08
      • 1.3 Objectives
        00:22
      • 1.4 Conversion Optimization and SEO
        00:58
      • 1.5 Conversion Optimization and Social Media
        00:55
      • 1.6 Conversion Optimization and Paid Search
        01:37
      • 1.7 Conversion Optimization and Email Lists
        01:26
      • 1.8 Conversion Optimization and Analytics
        00:56
      • 1.9 Conversion Optimization in the Mobile World
        00:58
      • 1.10 Key Takeaways
        00:40
      • 1.11 Quiz
    • Website Conversion Rate Optimization Foundations Quiz

      • Website Conversion Rate Optimization Foundations Quiz
  • Digital Analytics

    Preview
    • Lesson 1 - Introduction to Digital Analytics

      18:32Preview
      • 1.1 Introduction
        01:07
      • 1.2 What's In It For Me
        02:20
      • 1.3 Objectives
        00:41
      • 1.4 Why Digital Analytics
        05:10
      • 1.5 What is Analytics
        04:41
      • 1.6 Role of an Analyst
        02:16
      • 1.7 How Difficult is it
        00:55
      • 1.8 Key Takeaways
        01:22
      • 1.9 Quiz
    • Lesson 2 - Organizational Maturity

      35:37Preview
      • 1.1 Introduction
        00:15
      • 1.2 What's In It For Me
        01:12
      • 1.3 Objectives
        00:57
      • 1.4 Why Maturity
        00:30
      • 1.5 What is a Maturity Model
        01:21
      • 1.6 Digital Analytics Maturity Model
        02:06
      • 1.7 Management, Governance, and Adoption
        04:13
      • 1.8 Objective and Scope
        06:30
      • 1.9 Team and Expertise
        03:33
      • 1.10 Continuous Improvement Process and Methodology
        03:22
      • 1.11 Tools, Technology, and Data Integration
        07:30
      • 1.12 Case Study
        03:11
      • 1.13 Key Takeaways
        00:57
      • 1.14 Quiz
    • Lesson 3 - Building Blocks

      26:18Preview
      • 1.1 Introduction
        00:10
      • 1.2 What's In It For Me
        01:26
      • 1.3 Objectives
        00:22
      • 1.4 Dimensions and Metrics
        01:24
      • 1.5 Audience Building Blocks
        04:41
      • 1.6 Acquisition Building Blocks
        02:27
      • 1.7 Behavioral Building Blocks
        05:38
      • 1.8 Conversion Building Blocks
        05:14
      • 1.9 Calculated Metrics
        01:56
      • 1.10 Compound Metrics
        00:55
      • 1.11 Key Takeaways
        02:05
      • 1.12 Quiz
    • Lesson 4 - Managerial Perspectives of Digital Analytics

      25:59Preview
      • 1.1 Introduction
        00:13
      • 1.2 What's In It For Me
        00:13
      • 1.3 Objectives
        01:44
      • 1.4 Porter’s Value Chain Framework and Marketing Centricity
        02:00
      • 1.5 Customer Lifecycle
        03:37
      • 1.6 Personas and Scent Trails
        02:29
      • 1.7 Mapping Features Functions and Content to Personas and the Lifecycle
        03:52
      • 1.8 The Power of Pilot Projects
        03:54
      • 1.9 Planning
        01:45
      • 1.10 Privacy and Ethics
        03:15
      • 1.11 The Curse of Data - Analysis Paralysis
        02:02
      • 1.12 Key Takeaways
        00:55
      • 1.13 Quiz
    • Lesson 5 - Key Performance Indicators

      24:48Preview
      • 1.1 Introduction
        00:15
      • 1.2 What's In It For Me
        00:45
      • 1.3 Objectives
        00:39
      • 1.4 The Starting Point
        01:32
      • 1.5 What is a Key Performance Indicator (KPI)
        00:43
      • 1.6 The Ultimate KPIs
        02:51
      • 1.7 How to Pick the Right KPIs
        01:02
      • 1.8 Critical - To - Quality (CTQ)
        03:56
      • 1.9 Attributes of a Great KPI
        01:51
      • 1.10 Bounce Rate
        02:59
      • 1.11 Average Order Value (AOV) — Metric or a KPI
        02:25
      • 1.12 Measuring Engagement
        01:56
      • 1.13 How Many KPIs
        02:55
      • 1.14 Key Takeaways
        00:59
      • 1.15 Quiz
    • Lesson 6 - Segmentation

      19:58Preview
      • 1.1 Introduction
        00:09
      • 1.2 What's In It For Me
        00:49
      • 1.3 Objectives
        00:53
      • 1.4 Why Use Segmentation
        00:57
      • 1.5 Population N — Example
        03:21
      • 1.6 Segmenting — RFM Approach
        03:02
      • 1.7 Built-in and Custom Segments
        05:23
      • 1.8 Segmentation — ABC
        04:58
      • 1.9 Key Takeaways
        00:26
      • 1.10 Quiz
    • Lesson 7 - The Analysis Process

      42:04Preview
      • 1.1 Introduction
        00:13
      • 1.2 What's In It For Me
        01:21
      • 1.3 Objectives
        01:00
      • 1.4 Types of Analytics
        02:02
      • 1.5 Continuous Improvements and Problem Solving with Lean Six Sigma
        01:15
      • 1.6 Define
        03:43
      • 1.7 Measure
        08:34
      • 1.8 Analyze
        09:19
      • 1.9 Improve
        02:28
      • 1.10 Control
        00:35
      • 1.11 Analysis Process Examples
        10:47
      • 1.12 Key Takeaways
        00:47
      • 1.13 Quiz
    • Lesson 8 - Marketing Management

      22:44Preview
      • 1.1 Introduction
        00:10
      • 1.2 What's In It For Me
        00:22
      • 1.3 Objectives
        00:44
      • 1.4 What is Campaign Tracking
        02:34
      • 1.5 Components of a Campaign
        03:21
      • 1.6 The Impact of Ad Blockers
        02:06
      • 1.7 Paid Owned and Earned Media
        02:42
      • 1.8 Attribution Modeling and Media-Mix Modeling
        03:53
      • 1.9 Assisted Conversions
        01:28
      • 1.10 Attribution Models
        03:08
      • 1.11 Offline Attribution
        00:53
      • 1.12 Key Takeaways
        01:23
      • 1.13 Quiz
    • Lesson 9 - Experimentation and Testing

      11:48Preview
      • 1.1 Introduction
        00:09
      • 1.2 What's In It For Me
        00:59
      • 1.3 Objectives
        00:19
      • 1.4 Benefits of Testing
        01:38
      • 1.5 Web Design 101
        01:39
      • 1.6 Hypothesis Testing
        01:23
      • 1.7 A-B Testing Pros and Cons
        01:06
      • 1.8 Multivariate Testing
        02:15
      • 1.9 Multivariate Testing Pros and Cons
        01:54
      • 1.10 Key Takeaways
        00:26
      • 1.11 Quiz
    • Lesson 10 - Reports and Dashboards

      18:09Preview
      • 1.1 Introduction
        00:19
      • 1.2 What's In It For Me
        01:08
      • 1.3 Objectives
        00:35
      • 1.4 What is a Dashboard
        01:05
      • 1.5 Analysis and Reporting Workflow
        01:42
      • 1.6 Planning Your Dashboard
        03:21
      • 1.7 Choice Of Visualization
        01:30
      • 1.8 Gestalt Principle
        01:03
      • 1.9 Stephen Few Common Pitfalls in Dashboard Design
        01:23
      • 1.10 Expressing Exactitude or Sense of Scale
        01:34
      • 1.11 Remove to Improve
        01:20
      • 1.12 The Art of Storytelling
        02:25
      • 1.13 Key Takeaways
        00:44
      • 1.14 Quiz
    • Lesson 11 - The Digital Analytics Stack

      18:20Preview
      • 1.1 Introduction
        00:36
      • 1.2 What's In It For Me
        00:53
      • 1.3 Objectives
        00:36
      • 1.4 The Complex MarTech Landscape
        01:19
      • 1.5 Selecting a Web Analytics Platform
        01:56
      • 1.6 Qualitative Data
        01:58
      • 1.7 Competitive Intelligence
        03:19
      • 1.8 Social Analytics
        03:21
      • 1.9 Back Office CRM and Sales Data
        01:11
      • 1.10 Instrumentation (Tagging)
        02:14
      • 1.11 Key Takeaways
        00:57
      • 1.12 Quiz
    • Digital Analytics Foundations Quiz

      • Digital Analytics Foundations Quiz
  • Marketing Automation

    Preview
    • Lesson 1 - Introduction to Marketing Automation

      10:17Preview
      • 1.1 Introduction
        00:22
      • 1.2 Defining Marketing Automation
        00:57
      • 1.3 Increase Engagement
        02:16
      • 1.4 Flatten Your Sales Funnel
        01:28
      • 1.5 Close More Deals
        03:01
      • 1.6 Make More Money
        00:55
      • 1.7 Develop Best Customers
        01:18
      • 1.8 Quiz
    • Lesson 2 - Lead Capture and Nurture

      09:42Preview
      • 2.1 Introduction
        00:31
      • 2.2 Capture and Nurture
        00:40
      • 2.3 Lead Capture Process
        01:19
      • 2.4 Lead Nurture - Building a Relationship
        02:04
      • 2.5 Implicit and Explicit Data
        01:31
      • 2.6 Lead Scoring
        03:37
      • 1.7 Quiz
    • Lesson 3 - Automated Campaigns

      27:01
      • 1.1 Triggers and Series
        12:51
      • 1.2 Drip Campaigns
        06:58
      • 1.3 Nurture Campaigns
        07:12
      • 1.4 Quiz
    • Lesson 4 - Improving Customer Life cycle

      24:56Preview
      • 1.1 Measurement and Attribution
        15:23
      • 1.2 Customer Journey
        09:33
      • 1.3 Quiz
    • Marketing Automation Foundations Quiz

      • Marketing Automation Foundations Quiz
  • Programmatic Buying

    Preview
    • Lesson 1 - Course Introduction

      03:09Preview
      • Course Introduction
        03:09
    • Lesson 2 - What is Programmatic Buying?

      16:01Preview
      • What is Programmatic Buying?
        00:49
      • Why Programmatic Buying?
        01:23
      • What Is Programmatic Buying?
        02:00
      • Programmatic Ecosystem
        00:51
      • Programmatic Buying: Terminology
        02:28
      • Real-Time Bidding (RTB)
        02:10
      • Audience Intent Cluster
        01:20
      • Proliferation of Programmatic Ad Spending
        01:02
      • Programmatic Ad Spending by Format
        01:09
      • Decoding Programmatic
        01:32
      • Key Takeaways
        01:17
      • Knowledge Check
    • Lesson 3 - Programmatic Workflow

      19:50Preview
      • Programmatic Workflow
        00:26
      • Programmatic Workflow: Overview
        01:06
      • Organize Audience Insights
        01:27
      • Audience Intent Clusters
        01:33
      • Create a Programmatic Map
        01:02
      • Design Compelling Creatives
        01:43
      • Design Compelling Creatives: Mondelez India Example
        03:00
      • Case Study: Campbell’s Soup
        03:07
      • Execute with Integrated Technology
        02:03
      • Reach Audiences Across Screens
        01:24
      • Measure Impact
        02:18
      • Key Takeaways
        00:41
      • Knowledge Check
    • Lesson 4 - Traditional Media Buying vs. Programmatic Buying

      17:14Preview
      • Traditional Media Buying vs. Programmatic buying
        00:37
      • Traditional Ad Marketplace
        00:44
      • Pain Points of Advertisers
        03:11
      • Pain Points of Publishers
        01:08
      • Ad Buying Approach: What changed?
        01:15
      • Integrated technology Platform: Example
        01:21
      • Programmatic Ad Approach
        00:35
      • Benefits Of Consolidation
        00:40
      • Benefits of Data Fidelity
        00:51
      • Benefits of Advanced Features
        03:32
      • Pros and Cons of Programmatic Buying
        02:06
      • Key Takeaways
        01:14
      • Knowledge Check
    • Lesson 5 - Real-Time Bidding vs. Programmatic Direct

      15:03Preview
      • Real-Time Bidding vs. Programmatic Direct
        00:30
      • Programmatic and RTB in a Nutshell
        02:30
      • RTB: Demand-Side Platform and Supply-Side Platform
        01:52
      • Second-Price Auctions
        01:16
      • Second-Price Auctions: Issues
        01:49
      • First-Price Auction: What Is Changing?
        01:45
      • Programmatic Direct
        00:46
      • Open Auctions
        00:45
      • Private Auctions
        00:48
      • Preferred Deals
        00:46
      • Guaranteed Deals
        01:42
      • Key Takeaways
        00:34
      • Knowledge Check
    • Lesson 6 - Targeting Strategies in Programmatic Advertising

      12:25Preview
      • Targeting strategies in Programmatic Advertising
        00:27
      • Why Targeting in Programmatic Is startegic
        00:52
      • Targeting Concepts
        01:42
      • Types of Trageting
        01:08
      • Inventory Source
        00:50
      • Audience-Based targeting
        01:57
      • Content
        02:20
      • Technology
        01:04
      • The Trick with Programmatic Marketing
        01:36
      • Key Takeaways
        00:29
      • Knowledge Check
    • Lesson 7 - Ad fraud and brand safety

      12:26Preview
      • Ad Fraud and Brand Safety
        00:32
      • Ad Fraud
        02:22
      • Types of Ad Fraud
        01:45
      • Minimize Ad Fraud
        02:16
      • Brand Safety
        01:20
      • Brand Safety Controls
        02:44
      • Open RTB 3.0.
        00:45
      • Key Takeaways
        00:42
      • Knowledge Check
    • Lesson 8 - Impact of GDPR on Programmatic

      08:05Preview
      • Impact of GDPR on Programmatic
        00:30
      • General Data Protection Regulation (GDPR)
        01:37
      • Personally Identifiable Information (PII)
        01:31
      • How GDPR Impacts Programmatic Advertisers
        01:12
      • Shift to Programmatic Direct
        02:46
      • Key Takeaways
        00:29
      • Knowledge Check
    • Lesson 9 - Measurement and Metrics

      10:35Preview
      • Measurement and Metrics
        00:26
      • Sales Funnel vs. Customer Journey
        01:35
      • Set the Right Goals and Objectives
        02:19
      • Select the Right Metrics and KPIs
        00:49
      • Measure Impact
        01:13
      • Report Results and Recommend Actions
        01:57
      • Test, Learn, and Iterate in Near Real Time
        00:35
      • Case Study: Allianz Australia
        01:02
      • Key takeaways
        00:39
      • Knowledge Check
    • Lesson 10 - Programmatic buying best practices

      22:45Preview
      • Programmatic Buying Best Practices
        00:20
      • Organize Audience Insights
        02:31
      • Case Study: Adidas
        02:12
      • Design Compelling Creatives (Part One)
        01:12
      • Case Study: Major League Baseball (MLB)
        02:36
      • Design Compelling Creatives (Part Two)
        00:52
      • Case Study: Kellogg’s Rice Krispies Treats
        00:50
      • Execute Using Integrated Technology
        01:32
      • Case Study: Sprint
        02:19
      • Reach Audiences Across Screens
        01:01
      • Case Study: Cebu Pacific
        02:41
      • Measure Impact
        01:01
      • Case Study: Ford India
        03:16
      • Key takeaways
        00:22
      • Knowledge Check
    • Programmatic Buying Quiz

      • Programmatic Buying
  • Tools - Google Analytics

    Preview
    • Lesson 01 - Introduction to Google Analytics

      09:11Preview
      • 1.01 Introduction to Analytics
        01:28
      • 1.02 Getting Familiar with Google Merchandise Store
        01:25
      • 1.03 Creating Google Analytics Account
        02:19
      • 1.04 Accessing Google Analytics Data
        01:49
      • 1.05 Key Takeaways
        00:55
      • 1.06 Resources
      • 1.07 Exercise
        01:15
    • Lesson 02 - Navigating the Interface

      21:29Preview
      • 2.01 Navigating the Interface
        01:01
      • 2.02 Understanding AABC Reporting Structure
        06:02
      • 2.03 Understanding Reporting Parameters
        02:49
      • 2.04 Creating Shortcuts to Customized Reports
        10:27
      • 2.05 Key Takeaways
        00:30
      • 2.06 Resources
      • 2.07 Exercise
        00:40
    • Lesson 03 - Advanced Table Filtering

      13:22
      • 3.01 Advanced Table Filtering
        00:51
      • 3.02 Applying Efficient Inline Analysis
        02:19
      • 3.03 Create Customized Reports with Selected Dimensions Metrics
        02:01
      • 3.04 Using Advanced Filters and Regular Expressions
        07:15
      • 3.05 Key Takeaways
        00:26
      • 3.06 Resources
      • 3.07 Exercise
        00:30
    • Lesson 04 - Creating Segments

      21:53Preview
      • 4.01 Creating Segments
        00:55
      • 4.02 Using System Defined Segments
        02:26
      • 4.03 Customizing Segments
        13:32
      • 4.04 Advanced Segment Scope and Sequencing
        03:41
      • 4.05 Key Takeaways
        00:50
      • 4.06 Resource
      • 4.07 Exercise
        00:29
    • Lesson 05 - Multiple Goals and Goal Types

      21:49Preview
      • 5.01 Multiple Goals and Goal Types
        00:58
      • 5.02 Defining Goals to Measure Success
        10:11
      • 5.03 Understanding Smart Goals
        02:00
      • 5.04 Applying Goals to Understand Economic Value
        07:39
      • 5.05 Key Takeaways
        00:24
      • 5.06 Resource
      • 5.07 Exercise
        00:37
    • Lesson 06 - Part 1 - Campaign Tracking: Fundamental Concepts

      22:10Preview
      • 6.01 Part 1 Fundamental Concepts
        01:17
      • 6.02 Part 1 Categorizing Various Types of Clicks
        04:58
      • 6.03 Part 1 UTM Parameters
        06:53
      • 6.04 Part 1 Categorizing Tracking Parameters
        08:07
      • 6.05 Part 1 Key Takeaways
        00:22
      • 6.06 Part 1 Resource
      • 6.07 Part 1 Exercise
        00:33
    • Lesson 06 - Part 2 - Campaign Tracking: Tracking Parameters Examples

      19:11Preview
      • 6.01 Part 2 Tracking Parameters Examples
        01:10
      • 6.02 Part 2 Tracking Parameters in Different Scenarios
        09:53
      • 6.03 Part 2 Differentiating Marketing Activities
        03:53
      • 6.04 Part 2 Identifying Common Mistakes
        03:25
      • 6.05 Part 2 Key Takeaways
        00:23
      • 6.06 Part 2 Resource
      • 6.07 Part 2 Exercise
        00:27
    • Lesson 07 - Tracking People

      17:25Preview
      • 7.01 Tracking People
        00:50
      • 7.02 Introduction to User ID and User Metrics
        08:50
      • 7.03 Impact of User ID Feature on Reporting
        03:14
      • 7.04 Improve and Leverage User ID Feature
        03:39
      • 7.05 Key Takeaways
        00:31
      • 7.06 Resource
      • 7.07 Exercise
        00:21
    • Lesson 08 - Analyzing Marketing Effectiveness

      48:22Preview
      • 8.01 Analyzing Marketing Effectiveness
        00:46
      • 8.02 Understanding Your Audience
        10:04
      • 8.03 Common Requests Related to Traffic Sources
        09:18
      • 8.04 Exploring Campaign Effectiveness
        04:40
      • 8.05 Attribution and Its Limits
        22:22
      • 8.06 Key Takeaways
        00:25
      • 8.07 Resource
      • 8.08 Exercise
        00:47
    • Lesson 09 - Feature-Rich-Website Tracking

      51:16Preview
      • 9.01 Feature Rich Website
        01:38
      • 9.02 Tracking Feature Rich Website
        16:14
      • 9.03 Onsite Search
        12:15
      • 9.04 Email Subscription
        15:35
      • 9.05 Identifying Needs of RIA
        04:18
      • 9.06 Key Takeaways
        00:43
      • 9.07 Resource
      • 9.08 Exercise
        00:33
    • Lesson 10 - Tracking Ecommerce

      30:04Preview
      • 10.01 E-commerce Tracking
        01:03
      • 10.02 Leveraging E-commerce Tracking Features
        15:00
      • 10.03 Remarketing Based on Shopping Behavior
        03:55
      • 10.04 Leveraging E-commerce Tracking Features on Non e-commerce Websites
        08:33
      • 10.05 Key Takeaways
        01:07
      • 10.06 Resource
      • 10.07 Exercise
        00:26
    • Lesson 11 - Analytics Intelligence

      11:17Preview
      • 11.01 Analytics Intelligence
        01:08
      • 11.02 Identifying the Unknown Unknowns
        01:54
      • 11.03 Using Intelligence
        03:06
      • 11.04 Asking Your Own Questions
        01:08
      • 11.05 Going Beyond GA Intelligence Feature
        03:02
      • 11.06 Key Takeaways
        00:34
      • 11.07 Resource
      • 11.08 Exercise
        00:25
    • Lesson 12 - Collaboration and Sharing

      17:07Preview
      • 12.01 Collaboration and Sharing
        00:51
      • 12.02 Using Sharing and Collaboration Features
        10:16
      • 12.03 Using Annotations to Keep Track of Important Changes
        02:45
      • 12.04 Applying Agile Management Concepts to Analysis Workflow
        02:42
      • 12.05 Key Takeaways
        00:21
      • 12.06 Resource
      • 12.07 Exercise
        00:12
    • Lesson 13 - Dashboards

      30:06Preview
      • 13.01 Dashboards with Data Studio
        01:10
      • 13.02 Introducing Data Studio
        02:26
      • 13.03 Applying Visualization
        12:39
      • 13.04 Extending Beyond Google Analytics
        06:01
      • 13.05 Discussing Design Best Practices
        06:32
      • 13.06 Key Takeaways
        00:54
      • 13.07 Resource
      • 13.08 Exercise
        00:24
    • Lesson 14 - Understanding the Account Structure and Managing Users

      14:43Preview
      • 14.01 Understanding Account Structure and Managing Users
        00:55
      • 14.02 Understanding Google Analytics Account Structure
        04:52
      • 14.03 Understanding Access Level Permissions
        04:27
      • 14.04 Applying Best Practices for Teams Agencies
        03:15
      • 14.05 Key Takeaways
        00:39
      • 14.06 Resource
      • 14.07 Excercise
        00:35
    • Lesson 15 - Quality Assurance

      18:52Preview
      • 15.01 Quality Assurance
        00:51
      • 15.02 Identifying Google Analytics on the Page
        02:47
      • 15.03 Leveraging Google Tools to Improve Data Quality
        11:56
      • 15.04 Utilizing Third Party Tools for Quality Assurance and Audits
        02:20
      • 15.05 Key Takeaways
        00:27
      • 15.06 Resource
      • 15.07 Exercise
        00:31
    • Lesson 16 - Course conclusion

      02:55
      • 16.01 Conclusion
        00:57
      • 16.02 Exercise
        01:23
      • 16.03 Resource
      • 16.04 Course Conclusion
        00:35
    • Google Analytics Quiz

      • Google Analytics Quiz
  • Tools - Google AdWords Fundamentals

    Preview
    • Lesson 01 - Introduction to AdWords

      10:55Preview
      • 1.1 Introduction to AdWords
        00:54
      • 1.2 What is AdWords?
        01:53
      • 1.3 How AdWords Works
        03:56
      • 1.4 Google's Networks
        01:27
      • 1.5 Targeting Options
        01:05
      • 1.6 Key Takeaways
        01:40
    • Lesson 02 - Account Structure

      14:44Preview
      • 2.1 AdWords Account Structure
        00:41
      • 2.2 Overview of the AdWords Account Structure
        04:04
      • 2.3 Campaign Type Uses
        02:22
      • 2.4 Campaign Organization
        02:05
      • 2.5 Ad Group Organization
        03:01
      • 2.6 Key Takeaways
        02:31
    • Lesson 03 - Keywords and Match Types

      16:50Preview
      • 3.1 Keywords and Match Types
        00:45
      • 3.2 Overview of Match Types
        00:56
      • 3.3 The Match Types
        08:43
      • 3.4 Negative Keywords
        02:42
      • 3.5 Search Terms Report
        01:21
      • 3.6 Key Takeaways
        02:23
    • Lesson 04 - Creating Text and Search Ads

      12:08Preview
      • 4.1 Creating Text and Search Ads
        00:42
      • 4.2 Text Ads
        07:43
      • 4.3 Other Search Ads
        01:40
      • 4.4 Key Takeaways
        02:03
    • Lesson 05 - Ad Extensions

      10:19
      • 5.1 Ad Extensions
        00:44
      • 5.2 Ad Extensions
        07:18
      • 5.3 Key Takeaways
        02:17
    • Lesson 06 - Display Ads

      06:03Preview
      • 6.1 Display Ads
        00:30
      • 6.2 Display Ad Formats
        04:05
      • 6.3 Key Takeaways
        01:28
    • Lesson 07 - Display Targeting

      11:16Preview
      • 7.1 Display Targeting
        00:41
      • 7.2 Contextual Targeting
        02:08
      • 7.3 Audience Targeting
        03:44
      • 7.4 Placement Targeting
        01:22
      • 7.5 Key Takeaways
        03:21
    • Lesson 08 - Campaign Types and Settings

      21:13Preview
      • 8.1 Campaign Types and Settings
        00:52
      • 8.2 Location Targeting
        03:11
      • 8.3 Language Targeting
        01:44
      • 8.4 Daily Budgets and Bidding
        03:46
      • 8.5 Ad Scheduling
        02:30
      • 8.6 Other Targeting
        02:35
      • 8.7 Campaign Types
        04:13
      • 8.8 Key Takeaways
        02:22
    • Lesson 09 - Advertising Metrics

      16:10Preview
      • 9.1 Advertising Metrics
        00:42
      • 9.2 AdWords Metrics and Jargon
        06:39
      • 9.3 Sale Metrics
        02:10
      • 9.4 Measurement Based on Goals
        04:04
      • 9.5 Key Takeaways
        02:35
    • Lesson 10 - Bidding and Bid Modifiers

      16:24Preview
      • 10.1 Bid Methods and Bid Modifiers
        00:34
      • 10.2 Bid Methods
        06:30
      • 10.3 Bid Modifiers
        05:14
      • 10.4 Where to Set Bids
        01:59
      • 10.5 Key Takeaways
        02:07
    • Lesson 11 - Quality Score

      12:22Preview
      • 11.1 Quality Score
        00:38
      • 11.2 What is Quality Score?
        01:55
      • 11.3 Ad Rank
        04:40
      • 11.4 Improving Quality Score
        03:21
      • 11.5 Key Takeaways
        01:48
    • Lesson 12 - AdWords Reports

      11:33
      • 12.1 AdWords Reports
        00:56
      • 12.2 The AdWords Interface
        02:39
      • 12.3 Reporting Segments
        01:43
      • 12.4 Dimensions Tab
        01:50
      • 12.5 Other Useful Reports
        02:20
      • 12.6 Key Takeaways
        02:05
    • Lesson 13 - AdWords Tools

      12:04Preview
      • 13.1 AdWords Tools
        00:57
      • 13.2 Tracking Conversions
        02:11
      • 13.3 Campaign Planning Tools
        03:35
      • 13.4 Management Tools
        01:14
      • 13.5 Other Tools
        02:32
      • 13.6 Key Takeaways
        01:35
    • Lesson 14 - Optimizing Your Account

      14:27Preview
      • 14.1 Optimizing Your Account
        00:40
      • 14.2 Improving ROI
        10:56
      • 14.3 Branding Goals
        00:51
      • 14.4 Key Takeaways
        02:00
    • Google AdWords Fundamentals Quiz

      • Google AdWords Fundamentals Quiz
  • Tools - Facebook Marketing

    Preview
    • Lesson 01 - Course Introduction

      01:55Preview
      • 1.01 Course Introduction
        01:55
    • Lesson 02 - Understanding Facebook

      13:11Preview
      • 2.01 Introduction
        00:42
      • 2.02 Role of Marketing in the Future
        01:07
      • 2.03 Social Media Landscape
        02:33
      • 2.04 Facebook Introduction
        03:53
      • 2.05 Starting Your Facebook Journey
        02:00
      • 2.06 Facebook Options for Business
        02:13
      • 2.07 Key Takeaways
        00:43
      • Knowledge Check
    • Lesson 03 - Understanding the Facebook Algorithm

      16:31Preview
      • 3.01 Introduction
        01:47
      • 3.02 The Facebook News Feed and Organic Reach
        04:58
      • 3.03 The Facebook Algorithm Today
        04:21
      • 3.04 Top Ranking Factors in the Facebook Algorithm
        03:44
      • 3.05 The Future of the Facebook News Feed
        01:03
      • 3.06 Key Takeaways
        00:38
      • Knowledge Check
    • Lesson 04 - Groups, Pages, Messenger, and Facebook Live

      01:04:04Preview
      • 4.01 Introduction
        01:41
      • 4.02 Facebook Groups Set Up and Business Use
        13:06
      • 4.03 Facebook Pages Setup, Business Use, and Best Practices
        06:19
      • 4.04 Anatomy of a Facebook Page
        23:23
      • 4.05 Facebook Pages Best Practices
        02:57
      • 4.06 Facebook Messenger: How to Use for Business
        08:38
      • 4.07 Facebook Live: Set Up and How to Use for Business
        07:10
      • 4.08 Key Takeaways
        00:50
      • Knowledge Check
    • Lesson 05 - Managing Facebook

      25:57Preview
      • 5.01 Managing Facebook
        01:50
      • 5.02 Facebook Business Manager
        05:38
      • 5.03 Publishing, Scheduling, and Moderation
        09:39
      • 5.04 Facebook Page Insights
        04:02
      • 5.05 Demo: Facebook Productivity Tools
        02:12
      • 5.06 Facebook Pages, Groups, and Events Policies
        01:53
      • 5.07 Key Takeaways
        00:43
      • Knowledge Check
    • Lesson 06 - Facebook Marketing Tools

      17:01Preview
      • 6.01 Introduction
        01:53
      • 6.02 Facebook's Social Plugins
        03:06
      • 6.3 Facebook Rights Manager
        01:52
      • 6.04 Set Up Facebook Local and Facebook Place
        05:19
      • 6.05 Facebook and Non-Facebook Marketing Tools
        04:10
      • 6.06 Key Takeaways
        00:41
      • Knowledge Check
    • Lesson 07 - Understanding Facebook Ads

      20:11Preview
      • 7.01 Introduction
        01:44
      • 7.02 Global Advertising Spend by Media
        02:04
      • 7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting
        06:59
      • 7.04 Facebook Ad Placements, Ad Formats, and Budgeting
        05:33
      • 7.05 Facebook Ad Performance, Testing, and Tools
        03:06
      • 7.06 Key Takeaways
        00:45
      • Knowledge Check
    • Lesson 08 - Creating Your Facebook Ad

      24:03Preview
      • 8.01 Introduction
        01:49
      • 8.02 Facebook Ad Manager
        00:52
      • 8.03 Demo: Create Your Facebook Ad Campaign
        05:06
      • 8.04 Demo: Create Your Facebook Ad Set
        06:41
      • 8.05 Demo: Create Your Facebook Ad
        05:44
      • 8.06 Facebook Ad Images and Text
        01:37
      • 8.07 Facebook Ad Review Process
        01:39
      • 8.08 Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 09 - Facebook Targeting

      15:28
      • 9.01 Introduction
        01:48
      • 9.02 Targeting in Facebook Pre and Post GDPR
        12:55
      • 9.03 Key Takeaways
        00:45
      • Knowledge Check
    • Lesson 10 - Facebook Tracking and Reporting

      11:22Preview
      • 10.01 Introduction
        01:42
      • 10.02 Facebook Conversion Tracking and Facebook Pixel
        07:25
      • 10.03 Facebook Analytics
        01:35
      • 10.04 Key Takeaways
        00:40
      • Knowledge Check
    • Lesson 11 - Facebook Commerce

      16:04Preview
      • 11.01 Introduction
        01:35
      • 11.02 Setting up Your Facebook Shop
        08:59
      • 11.03 Creating Your Facebook Catalog
        03:42
      • 11.04 Using Facebook Dynamic Ads
        01:11
      • 11.05 Key Takeaways
        00:37
      • Knowledge Check
    • Lesson 12 - Facebook Best Practices

      16:47
      • 12.01 Introduction
        01:40
      • 12.02 Optimize Your Facebook Page
        03:42
      • 12.03 Best Practices in Pages Posts and Ads
        05:05
      • 12.04 Facebook Ads in the Sales Funnel
        03:32
      • 12.05 Best Practices Facebook Images and Ad Copies
        02:11
      • 12.06 Key Takeaways
        00:37
      • Knowledge Check
    • Lesson 13 - Facebook Privacy and Security

      06:24Preview
      • 13.01 Introduction
        01:44
      • 13.02 Facebook Ad Policies
        01:54
      • 13.03 Data Use Restrictions
        00:26
      • 13.04 Facebook Ads Post GDPR
        01:14
      • 13.05 Ads Politics or Issues of National Importance
        00:31
      • 13.06 Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 14 - Facebook Blueprint Examinations

      04:12Preview
      • 14.01 Introduction
        01:30
      • 14.02 Certifications and Badges
        00:46
      • 14.03 Exam Process and Fees
        00:43
      • 14.04 Facebook Planning Professional Certification
        00:17
      • 14.05 Facebook Buying Professional Certification
        00:17
      • 14.06 Key Takeaways
        00:39
      • Knowledge Check
    • Facebook Quiz

      • Facebook Quiz
  • Tools - YouTube and Video Marketing

    Preview
    • Lesson 1 - Course Introduction

      02:26Preview
      • 1.01 Course Introduction
        02:26
    • Lesson 2 - Establishing a Video Marketing Strategy

      25:29Preview
      • 2.01 Lesson Introduction
        02:11
      • 2.02 Introduction to Video Marketing
        02:42
      • 2.03 Crafting Your Video Marketing Strategy
        02:49
      • 2.04 Videos: Storytelling
        01:13
      • 2.05 Making Videos People Want to Watch
        02:34
      • 2.06 Optimum Length for Videos
        01:38
      • 2.07 Optimizing your Videos
        00:36
      • 2.08 Keyword Research
        01:49
      • 2.09 Creating Amazing Videos
        01:41
      • 2.10 Optimizing Videos for Search: Google and YouTube
        02:04
      • 2.11 Building Authority with YouTube Channel
        01:38
      • 2.12 Promoting Your Videos
        00:25
      • 2.13 Episodic Videos
        01:26
      • 2.14 Creating Tent Pole Events Videos
        01:08
      • 2.15 Scheduling Your Videos
        00:46
      • 2.16 Key Takeaways
        00:49
      • Knowledge Check
    • Lesson 3 - Gaining Exposure and Measuring Impact

      21:50Preview
      • 3.01 Lesson Introduction
        01:58
      • 3.02 Introduction to Media Platforms
        02:13
      • 3.03 Promoting Owned Videos
        01:26
      • 3.04 YouTube Channels
        01:59
      • 3.05 Social Media Promotion
        01:51
      • 3.06 Promoting Earned Video
        01:53
      • 3.07 Video Influencers: Vloggers
        02:36
      • 3.08 Promoting Paid Video
        01:53
      • 3.09 Analyzing Customer Journey
        02:06
      • 3.10 Measuring Impact
        02:31
      • 3.11 YouTube Analytics
        00:46
      • 3.12 Key Takeaways
        00:38
      • Knowledge Check
    • Lesson 4 - YouTube Advertising

      19:19Preview
      • 4.01 Lesson Introduction
        01:58
      • 4.02 YouTube Advertising Key Players
        01:48
      • 4.03 YouTube Video Ad Formats
        02:33
      • 4.04 Scheduling, Targeting, and Remarketing Video Ads
        03:51
      • 4.05 Placing Reserved Media
        00:41
      • 4.06 Key Performance Metrics
        03:01
      • 4.07 Optimizing YouTube Ads
        02:31
      • 4.08 YouTube Ads: Best Practices
        01:56
      • 4.09 Key Takeaways
        01:00
      • Knowledge Check
    • Lesson 5 - Leveraging Mobile Video

      14:15Preview
      • 5.01 Lesson Introduction
        01:40
      • 5.02 Mobile Video and Live Streaming
        01:53
      • 5.03 Mobile Video and Digital Marketing Strategy
        02:11
      • 5.04 Mobile Videos: Target Audience
        02:50
      • 5.05 Vertical Videos
        01:50
      • 5.06 Videos People Watch and Share
        01:25
      • 5.07 When To Make Mobile Videos
        01:28
      • 5.08 Key Takeaways
        00:58
      • Knowledge Check
    • Lesson 6 - Promoting and Measuring Mobile Video

      15:45Preview
      • 6.01 Lesson Introduction
        02:02
      • 6.02 What Makes Mobile Videos Unique
        02:15
      • 6.03 Mobile Video Opportunities for Brands
        01:52
      • 6.04 Where and How to Promote Mobile Videos
        01:44
      • 6.05 Mobile Video Advertising
        01:14
      • 6.06 Mobile Video Ads: YouTube
        01:54
      • 6.07 Mobile Video Ads: Facebook and Instagram
        00:41
      • 6.08 Mobile Video Ads: Case Studies
        01:09
      • 6.09 Measuring the Success of Mobile Videos
        02:06
      • 6.10 Key Takeaways
        00:48
      • Knowledge Check
    • Lesson 7 - Youtube: How-Tos

      42:42Preview
      • 7.01 Lesson Introduction
        01:54
      • 7.02 Demo: Uploading a Video to YouTube—Desktop
        02:13
      • 7.03 Demo: Using Youtube Studio--Mobile
        01:51
      • 7.04 Demo: Using Youtube Studio Beta--Desktop
        05:41
      • 7.05 Demo: Using YouTube Studio—Mobile
        01:55
      • 7.06 Demo: Editing a Video on YouTube
        02:52
      • 7.07 Demo: Optimizing a Video on YouTube Studio
        06:20
      • 7.08 Demo: Creating a YouTube Channel
        03:21
      • 7.09 Demo: Checking the YouTube Channel Settings
        03:26
      • 7.10 Demo: Optimizing a YouTube Channel
        05:46
      • 7.11 YouTube Channel: Views and Subscribers
        02:06
      • 7.12 Factors that Make a Great Video
        03:02
      • 7.13 Monetizing Your YouTube Channel
        01:39
      • 7.14 Key Takeaways
        00:36
      • Knowledge Check
    • Lesson 8 - Instagram: How-Tos

      17:18Preview
      • 8.01 Lesson Introduction
        01:53
      • 8.02 Shooting and Editing a Great Video
        02:30
      • 8.03 Editing in External Apps
        01:03
      • 8.04 Video Categories
        01:27
      • 8.05 Video Types
        01:20
      • 8.06 Demo: Instagram’s Video Editing Options
        04:26
      • 8.07 Demo: Instagram’s Video Filters
        02:14
      • 8.08 Monetizing Your Instagram Videos
        01:32
      • 8.09 Key Takeaways
        00:53
      • Knowledge Check
    • Lesson 9 - Video Ads on Different Social Media Channels

      14:35Preview
      • 9.01 Lesson Introduction
        02:27
      • 9.02 Video Ads on Facebook and Instagram
        03:08
      • 9.03 Video Ads on LinkedIn
        01:38
      • 9.04 Video Ads on Twitter
        02:52
      • 9.05 Video Ads on Snapchat
        02:17
      • 9.06 Video Ads on Pinterest
        01:15
      • 9.07 Key Takeaways
        00:58
      • Knowledge Check
    • Lesson 10 - Impact of GDPR on YouTube Advertising

      06:48Preview
      • 10.01 Lesson Introduction
        02:02
      • 10.02 GDPR's Effect on YouTube Advertising
        02:24
      • 10.03 GDPR’s Impact on the Video Advertising Ecosystem
        00:41
      • 10.04 GDPR and Audience Targeting in YouTube Advertising
        00:52
      • 10.05 Key Takeaways
        00:49
      • Knowledge Check
    • Lesson 11- Video Advertising for B2B Marketeers

      09:07
      • 11.01 Lesson Introduction
        01:54
      • 11.02 Impact of Video Advertising in B2B
        01:56
      • 11.03 Video Advertising in B2B Examples
        01:06
      • 11.04 Best Channels for B2B Videos
        02:05
      • 11.05 Challenges B2B Marketeers Face in Video Advertising
        01:24
      • 11.06 Key Takeaways
        00:42
      • Knowledge Check
    • Lesson 12 - The Future of Video Marketing

      10:13Preview
      • 12.01 Lesson Introduction
        02:21
      • 12.02 Future Trends in Video Marketing
        01:35
      • 12.03 Three-Sixty-Degree Video
        01:21
      • 12.04 Augmented Reality
        01:15
      • 12.05 Virtual Reality
        02:55
      • 12.07 Key Takeaways
        00:46
      • Knowledge Check
    • Youtube and Video Marketing Quiz

      • Youtube and Video Marketing Quiz
  • Tools - Twitter

    Preview
    • Lesson 01 - Understanding Twitter

      18:53Preview
      • 1.1 Understanding Twitter Part 1
        00:40
      • 1.2 Understanding Twitter Part 2
        03:33
      • 1.3 Understanding Twitter Part 3
        05:10
      • 1.4 Understanding Twitter Part 4
        07:52
      • 1.5 Understanding Twitter Part 5
        01:38
    • Lesson 02 - Using Twitter as a Marketer

      22:56Preview
      • 2.1 Using Twitter as a Marketer Part 1
        00:40
      • 2.2 Using Twitter as a Marketer Part 2
        04:32
      • 2.3 Using Twitter as a Marketer Part 3
        05:03
      • 2.4 Using Twitter as a Marketer Part 4
        04:36
      • 2.5 Using Twitter as a Marketer Part 5
        04:38
      • 2.6 Using Twitter as a Marketer Part 6
        03:27
    • Lesson 03 - Customer Service and Engagement Via Twitter

      32:30Preview
      • 3.1 Customer Service and Engagement Via Twitter Part 1
        00:42
      • 3.2 Customer Service and Engagement Via Twitter Part 2
        03:44
      • 3.3 Customer Service and Engagement Via Twitter Part 3
        04:22
      • 3.4 Customer Service and Engagement Via Twitter Part 4
        08:43
      • 3.5 Customer Service and Engagement Via Twitter Part 5
        08:57
      • 3.6 Customer Service and Engagement Via Twitter Part 6
        06:02
    • Lesson 04 - Marketing on Twitter

      20:43
      • 4.1 Marketing on Twitter Part 1
        00:37
      • 4.2 Marketing on Twitter Part 2
        05:26
      • 4.3 Marketing on Twitter Part 3
        06:32
      • 4.4 Marketing on Twitter Part 4
        08:08
    • Lesson 05 - Understanding Twitter Advertising

      15:59Preview
      • 5.1 Understanding Twitter Advertising Part 1
        00:41
      • 5.2 Understanding Twitter Advertising part 2
        05:46
      • 5.3 Understanding Twitter Advertising part 3
        04:59
      • 5.4 Understanding Twitter Advertising part 4
        04:33
    • Lesson 06 - Twitter Ad Options

      12:09
      • 6.1 Twitter Ad Options Part 1
        00:47
      • 6.2 Twitter Ad Options Part 2
        02:13
      • 6.3 Twitter Ad Options Part 3
        04:54
      • 6.4 Twitter Ad Options Part 4
        04:15
    • Lesson 07 - Increased Character Limit

      05:33Preview
      • 7 Increased Character Limit
        05:33
    • Demos

      23:03Preview
      • 1.1 Retweeting and Retweeting With A Comment - Demo 1
        01:32
      • 1.2 Using Advanced Twitter Search - Demo 2
        05:22
      • 1.3 Joining or Creating Hashtag Conversations - Demo 3
        04:04
      • 1.4 Building a Twitter List - Demo 4
        04:56
      • 1.5 Creating and Curating a Twitter Moment - Demo 5
        07:09
    • Twitter Quiz

      • Twitter Quiz
  • Digital Marketing Strategy

    Preview
    • Lesson 1 - Digital Marketing Strategy

      02:02:53Preview
      • 1.1 Creating a Digital Marketing Strategy
        12:27
      • 1.2 Targeting Audience
        10:43
      • 1.3 Plan the Right Channel Mix
        41:22
      • 1.4 Campaign Management
        32:36
      • 1.5 Campaign Measurement
        25:45
  • Free Course
  • Hootsuite Platform Training

    Preview
    • Course Welcome

      • 1.1 Welcome to the Hootsuite Platform Certification Course
    • The Fundamentals of Using Hootsuite

      28:25Preview
      • Chapter Overview
      • The Hootsuite Platform Fundamentals
      • What is Hootsuite?
        01:15
      • An Overview of the Hootsuite Dashboard
        02:31
      • How to Add a Social Network in Hootsuite
        01:23
      • Additional Reading
      • Hootsuite Engagement Fundamentals
      • Getting Set Up for Listening and Engagement : Tabs and Streams
        01:47
      • How to Find Conversations with Hootsuite Search Streams
        02:01
      • How to Engage with Your Audience Using Streams
        02:27
      • Hootsuite Publishing : Fundamentals
      • Using the Hootsuite Composer
        02:20
      • Networking Specific Publishing
      • Publishing to Instagram Personal Accounts to Hootsuite
        03:00
      • Publishing to Instagram Business Accounts to Hootsuite
        02:14
      • How to Publish YouTube Videos using Hootsuite
        01:46
      • Pintrest Publishing with Hootsuite
        01:46
      • Using Hootsuite to Manage LinkedIn Pages
        03:09
      • Hootsuite Mobile Fundamentals
      • How to Use the Hootsuite Mobile App
        01:45
      • Hootsuite App Directory
      • How to use the Hootsuite App Directory
        01:01
      • Knowledge Check
      • Additional Reading
      • Next Steps
    • Advanced Uses of Hootsuite

      45:31Preview
      • Chapter Overview
      • Hootsuite Engagement : Advanced Tactics
      • How to Create Twitter Lists in Hootsuite
        01:09
      • How to Engage Your Youtube Community with HootSuite
        01:40
      • Using Geo - Search to Find Relevant Conversations With Hootsuite
        01:54
      • Introduction to Hootsuite Inbox
        02:29
      • Hootsuite Publishing : Advanced Tactics
      • Getting the Most out of Planner
        02:02
      • How to Use the Hootsuite Publisher
        02:28
      • How to Schedule Messages in Bulk Using Hootsuite
        02:42
      • Using Colloborative Drafts in Hootsuite
        02:52
      • Using RSS Feeds in Hootsuite
        02:27
      • Using Vanity URLs in Hootsuite
        02:44
      • Link Settings in Hootsuite Composer
        04:26
      • Getting Started with Hootsuite boost
        04:01
      • Hootsuite Analytics : Advanced Tactics
      • An Introduction To Hootsuite Analytics
        02:28
      • How to Use Reports in Hootsuite Analytics
        02:38
      • How to Use Post Performance In Hootsuite Analytics
        01:27
      • How to Share and Collaborate With Hootsuite Analytics
        03:18
      • Hootsuite Mobile : Advanced Tactics
      • Using the Hootsuite Mobile App for Team Collaboration
        01:30
      • Introduction to Hootsuite Organizations
      • Introduction to Hootsuite Organizations and Permission
        03:16
      • Knowledge Check
      • Additional Reading
      • Next Steps
    • Hootsuite Platform Certification Exam

      • Hootsuite Platform Certification Exam
  • Free Course
  • HubSpot Email Marketing Training

    Preview
    • Lesson 1 Welcome to the Email Marketing Certification

      04:02Preview
      • 1.1 Introduction
        04:02
    • Lesson 2 Understanding Email Marketing

      19:08Preview
      • 2.1 Understanding the Importance of Email Marketing
        06:50
      • 2.2 How to Build an Effective Email Marketing Strategy
        05:57
      • 2.3 What does an Email Marketing Strategy look like?
        06:21
      • Knowledge Check
    • Lesson 3 Creating a Contact Management and Segmentation Strategy

      14:58Preview
      • 3.1 Why is Contact Management and Segmentation Important?
        04:13
      • 3.2 How do you Build a Segmentation Strategy?
        06:59
      • 3.3 What does a Segmentation Strategy look like?
        03:46
      • Knowledge Check
    • Lesson 4 Sending the Right Email

      18:09Preview
      • 4.1 Why is Sending the Right Email Important?
        03:14
      • 4.2 How do you send the Right Email?
        07:08
      • 4.3 What does Sending the Right Email Look Like?
        07:47
      • Knowledge Check
    • Lesson 5 Creating a High-Performing Email

      27:21
      • 5.1 Why Focus on High-Performing Email?
        05:14
      • 5.2 How do you Create a High-Performing Email?
        15:51
      • 5.3 What do High-Performing Emails Look Like?
        06:16
      • Knowledge Check
    • Lesson 6 Understanding Email Deliverability

      28:26Preview
      • 6.1 Why is Email Deliverability Important?
        04:22
      • 6.2 How can you take control of your Email Deliverability for your Business?
        14:16
      • 6.3 What does Email Deliverability Look like in Practice?
        09:48
      • Knowledge Check
    • Lesson 7 Outlining the design of Your Marketing Emails

      21:15Preview
      • 7.1 Why is Focusing on your Email Design Important?
        04:13
      • 7.2 How do you Outline the Design of your Marketing Emails?
        12:06
      • 7.3 What type of Email designs can you use?
        04:56
      • Knowledge Check
    • Lesson 8 Analyzing Your Marketing Emails

      15:40
      • 8.1 Why is Analyzing your Marketing Emails Important?
        03:06
      • 8.2 How do you Analyze your Marketing Emails?
        09:27
      • 8.3 What does Email Marketing Analysis Look Like?
        03:07
      • Knowledge Check
    • Lesson 9 Testing Your Marketing Emails

      19:22
      • 9.1 Why is testing your Marketing Emails Important?
        02:45
      • 9.2 How to develop tests for your marketing Emails
        13:57
      • 9.3 What does an Email Marketing test Look like?
        02:40
      • Knowledge Check
    • Lesson 10 Developing Relationships with Lead Nurturing

      31:59
      • 10.1 Why is Lead Nurturing Important?
        07:05
      • 10.2 How to develop relationships using lead Nurturing Campaigns
        09:08
      • 10.3 What does Developing relations with lead Nurturing look like?
        14:13
      • 10.4 Final Cut
        01:33
      • Knowledge Check
    • HubSpot Email Marketing Certification Exam

      • HubSpot Email Marketing Certification Exam

Tools Covered

Facebook InsightsGoogle AnalyticsQlikViewYouTube AnalyticsFacebook AdsGoogle AdsGoogle Ads ManagerLinkedIn AdsTwitter AdsGoogle Keyword PlannerGoogle TrendsKeyword IO ToolMOZsemrushBufferFacebookHootsuiteInstagramLinkedInTwitterYouTubecarzyeggFeng-GUIHubSpot

Industry Project

  • Project 1

    Google Analytics and SEO

    Set up a new business website and ensure proper usage of SEO. After this is complete, enable Google Analytics to analyze its performance.

  • Project 2

    Google Ads

    Design a Google Ads campaign to increase relevant paid search traffic to your website.

  • Project 3

    Facebook Marketing

    Launch a Facebook marketing campaign for your website while maintaining the Facebook page to ensure brand visibility and engagement.

  • Project 4

    YouTube and Video Marketing

    Create and run a YouTube marketing campaign for your website and maintain your YouTube channel.

prevNext

Digital Marketing Course Advisor

  • Brad Geddes

    Brad Geddes

    Expert PPC Marketer, Founder of Certified Knowledge, Author

    Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

  • Matt Bailey

    Matt Bailey

    Expert Internet Marketer, President of SiteLogic, Author

    Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

  • Stéphane Hamel

    Stéphane Hamel

    Google Product Strategy Expert, Expert Data Analyst

    Stéphane Hamel is a Google Product Strategy Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

prevNext

Digital Marketing Exam & Certification

Certificate Image
  • How will I become a Digital Marketing Certified Associate?

    To become a Digital Marketing Certified Associate, you must fulfill both of the following criteria:
    • Successfully complete the first three rounds in Mimic Pro, which will be evaluated by the lead trainer. 
    • Pass any one of the two OMCA Simulation Tests in this Digital Marketing course with a minimum score of 60%. The simulation test is an online exam and consists of 75 multiple choice questions that must be answered within 75 minutes

       

  • How will I earn the OMCA Certification?

    Once you’ve completed the Digital Marketing course, you will have to pay and schedule your online OMCA examination. To earn this industry certification, you'll need a passing score on the exam, proof of education, and experience. The certification is valid for two years when renewed with professional development units.

  • How will I earn the Google Analytics Certification?

    Once you’ve completed the Digital Marketing course, you’ll need to register on the Google Analytics Academy website. From there, you’ll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months.

  • How will I earn the Google Ads Certification?

    Once you’ve completed this Digital Marketing course, you’ll need to register as a Google Partner. On the Google Partners site, you’ll sign up to take the Google Ads Fundamentals Exam, which consists of 100 multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months.
     

  • What do I need to do to unlock my Simplilearn certificate?

    Online Classroom:

    •     Attend one complete batch.
    •     Complete one project and one simulation test with a minimum score of 60%.


    Online Self-Learning:

    •     Complete 85% of the course.
    •     Complete one project and one simulation test with a minimum score of 60%

  • How will I earn the Hootsuite Platform Certification?

    Once you've completed the Hootsuite Platform Training, you'll be ready to take the exam on the Hootsuite Academy website to become a Hootsuite Certified Professional. As a Simplilearn student, you'll get 50% off on this industry-recognized credential! Get certified for 50% off.

  • How will I earn the Facebook Blueprint Certification?

    The Facebook Blueprint certification program is designed to thoroughly assess advanced-level competency in the skills needed to be a successful Facebook advertiser.

    You can choose from any of the two types of Blueprint Certification below:

    Facebook Certified Planning Professional Certification which consists of:

    • Facebook Advertising Core Competencies exam
    • Facebook Certified Planning Professional 
       

    Facebook Certified Buying Professional Certification which consists of:

    • Facebook Advertising Core Competencies exam
    • Facebook Certified Buying Professional exam
       

    You must complete and pass any of the Certification exams with a score of 700 or higher in order to receive your digital badge. You’ll have 75 minutes to pass every exam, which includes 50 to 60 questions each. All Facebook Blueprint certifications remain valid for 12 months, with options to maintain your certification status by demonstrating your ongoing proficiency.

  • How to earn Google's Video Advertising Certification?

    You can earn your Google Video Advertising Certification by passing the Google Video Advertising Assessment and the Google Ads Fundamentals Assessment.
    Once you earn this certification, you will receive a personalized certificate that you can print from your Academy for Ads profile and showcase your expertise in this subject.
     

  • How will I earn the HubSpot Email Marketing Certification?

    Once you’ve completed the DMCA course, you’ll need to register on the HubSpot Academy website. From there, you’ll sign up to take the HubSpot Email Marketing Certification Exam. The certification is valid for 25 months.

  • Do you provide any practice test as a part of this course?

    Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free Digital Marketing MCQ Questions Practice Test to understand the type of tests that are part of the course curriculum.

Digital Marketing Course Reviews

  • Megan Sue

    Megan Sue

    New York City

    The platform was straightforward to use. I enjoyed learning about the various Digital Media & Marketing topics.

  • Irina Mamneva

    Irina Mamneva

    San Francisco

    Great class and an excellent teacher. I have now got used to it every morning, so it'll be greatly missed. Everything is great so far, thank you. And as always, love the ability to combine self-learning with live classes

  • Greg Guenther

    Greg Guenther

    Web Strategist at WebpageFX, New York City

    Simplilearn provided excellent training to help jumpstart my knowledge with their Digital Marketing Certified Associate course. Definitely learned a lot. Thank you Simplilearn.

  • Mireille Davis

    Mireille Davis

    Digital Marketing Leader at Phalanx Biotech Group, Houston

    I loved Simplilearn's course! With my new, upgraded digital marketing skill-set, I now direct and lead our company's sales and marketing efforts.
    Read her success story

  • Christina Stormson

    Christina Stormson

    Partner at Pink Iguana Services, Reno

    The skills gained from the certification helped me to optimize my clients' website and measure the outcome of my decisions on a website.

  • Phil Jackson

    Phil Jackson

    Marketing Director at Wilhelm Automotive, Houston

    I was really impressed with the content and the knowledge of the presenter. Looking forward to learning and moving forward onto the rest of the course and the projects. Thank you.

  • V Tom Davila

    V Tom Davila

    Digital Marketer, Houston

    DMCA master course is great, highly recommended! My career counselor was very patient and above all, very professional! Thanks once again! Great team guys! Congrats! Simplilearn has knowledgeable and great leaders! Thanks a lot for your support as well!

  • Rakesh Seshan

    Rakesh Seshan

    Technical Project Manager at Family Dollar, Charlotte

    The course is awesome!

  • Luis Moret

    Luis Moret

    Credit & Collections Representative at ION Media Networks, New York City

    The course is so creative, I enjoyed it... It's like learning a new language. Although I had some knowledge with regards to how a digital media campaign is created, the training has opened my eyes to the possibility that one can build a brand through digital marketing. The creative process is very interesting.

  • Mary Lenahan

    Mary Lenahan

    Marketing Admin. Asst. at Ute Mountain Casino, Albuquerque

    The training is very easy to understand and follow. Content and LMS are excellent and the trainer is very knowledgable. I love this course.

  • Michelle Hall-norvell

    Michelle Hall-norvell

    Marketing Analyst and Operations Specialist at Strayer University, Washington

    The training is really targeted and spot-on...and I can apply the learnings to my job right away! The training offers practical tools and techniques in addition to the high-level view. I really like it.

  • Ayona Anderson

    Ayona Anderson

    Founder & CEO at EJP Marketing Co., Dallas

    The three-part learning curriculum for Simplilearn's DMCA course has helped me enrich my career, and my business.

  • John Groom

    John Groom

    Houston

    This course provided me with a complete understanding of the fundamentals of Digital Marketing. I liked the focus on execution tools such as Google Analytics, Google AdWords, Facebook and YouTube.

  • Jim Corey

    Jim Corey

    Houston

    It is a great course to master the fundamentals of digital marketing. The content quality is very good and it is up to date. It also provides knowledge about tools, strategies and management in digital marketing.

prevNext

Digital Marketing Training FAQs

  • What certification will I receive after completing the training?

    You can also appear for OMCA, Google Ads, Facebook Blueprint, HubSpot, Google Analytics and Hootsuite certification by registering on their respective websites and qualifying the relevant exams.

  • Is this live training, or will I watch pre-recorded videos?

    It’s a blended learning approach, where a learner has access to self-learning modules, which are pre-recorded, along with Live Virtual Classes (LVC) via live online streaming. The LVCs are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference. Classes are attended by a global audience to enrich your learning experience.
     

  • What is OMCP Certification?

    OMCP (Online Marketing Certified Professional) is an advanced level professional certification for online marketing professionals who have verified experience and have demonstrated working knowledge of online marketing concepts and best practices. OMCP recognizes online marketing training from a budding, appraised list of industry’s best known educational institutes in the online marketing domain.

    OMCP is an industry-wide accepted certification standard, and many experienced marketing professionals pursue this certification to build on their existing skill set.

    To get this certification, participants need to show 5000 hours of experience in Digital/Online Marketing or a post-secondary degree plus 2000 hours of experience. Participants must also register with OMCP and pass the certification exam.

  • What is OMCA Certification?

    OMCA is an entry level certification for online marketing associates and practitioners who are planning to build their career in digital marketing. This certification is perfect for managers and associates who are starting their journey in digital marketing, and it can be regarded as the first step towards the OMCP (advanced level) certificate.
    This certification is designed to prove conceptual knowledge of digital marketing foundational concepts and accepted practices across multiple digital marketing disciplines.

  • Who awards OMCA and OMCP certification?

    OMCP accredits training providers from a budding list of industry’s best known educational institutes and awards PDUs for participation in the industry’s top events in various capacities. Only those institutes whose course meets strict quality standards are accredited by OMCP.

  • How many institutions teach OMCP standards and who are they?

    There are hundreds of institutions who teach in accordance to OMCP standards, but only those who have become Registered Educational Providers are verified to teach the knowledge and skills that prepare professionals for OMCP Certification. Some of the well known OMCP Registered Education Providers are:

    • Simplilearn marketing courses
    • Duke Digital Media and Marketing Certificate Program
    • Concordia College M.S. in Digital Marketing
    • Digital Directions
    • The DMA Advanced Marketing courses

  • Can I cancel my enrollment? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our Refund Policy.

  • What payment options are available?

    Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.

    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • What tools do I need to attend the training sessions?

    The tools you’ll need to attend training are:

    • Windows: Windows XP SP3 or higher
    • Mac: OSX 10.6 or higher
    • Internet speed: Preferably 512 Kbps or higher
    • Headset, speakers, and microphone: You’ll need headphones or speakers to hear instruction clearly, as well as a microphone to talk to others. You can use a headset with a built-in microphone, or separate speakers and microphone.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.

  • Who are our Faculties and how are they selected?

    All of our highly qualified trainers have more than 10-12 years of experience in training and working in the digital marketing domain. Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating continue to train for us.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified in your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.

  • What is covered under the 24/7 Support promise?

    We offer 24/7 support through email, chat, and calls. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

  • What if I miss the class?

    If in case you miss any class don’t worry, all the live courses are recorded and available for you to access. So, if you miss any class, you can go back and watch the video to clear your doubts.

  • What are the other benefits apart from the job?

    Apart from getting a job as a Digital Marketing professional, here are the other benefits that you would get by pursuing the course:

    • You will gain in-depth knowledge of SEO, Social media marketing, PPC, digital analytics, content marketing, email marketing, web analytics, marketing automation, website conversion rate optimization, and digital marketing strategy.
    • You will have real-life experience of how to formulate, plan, and execute digital marketing strategies.
    • Also, you will be prepared for various digital marketing certification exams, like OMCA, Google Analytics, Facebook Blueprint, Google Ads, and YouTube Marketing.
       

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  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.