Course description

  • What are the benefits of taking a Digital Marketing Course?

    Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

    This digital marketing course will not only help learners stand out and polish their existing skillset in the marketing domain, but it will also help them take that necessary leap to bigger and more ambitious roles.

     

    GIF-name

     
     

  • What are the course objectives?

    Candidates can enroll in the Digital Marketing course in Gurgaon to become a proficient digital marketer. The course can be taken up while beginning your digital marketing journey or as an add-on to your existing skills. It includes a variety of simulations and industry-oriented projects that give you the right skills and make you industry ready. You will become capable of launching and running your own digital marketing campaign. Additionally, you can learn about the most recent digital marketing tools, their working, and gaining insights leading to clear strategies.

    The Digital Marketing course is also beneficial in preparation for esteemed certification exams like YouTube Marketing, Google Analytics, Google Ads, OMCA (OMCP), Twitter Marketing, and Facebook Marketing.

  • What skills will you learn?

    Simplilearn’s Digital Marketing course in Gurgaon trains the candidates to:

    • Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module.
    • Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing.
    • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy.
    • Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
    • Create the right marketing messages tailored to the right audiences.
    • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications.
    • Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter.
    • Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing.

  • What are the projects and tools included in the course?

    The DMCA course in Gurgaon includes 4 live projects and aims to give the candidates a hands-on experience of Digital Marketing. Candidates need to use different digital marketing tools to implement your strategies by working as an in-charge of a website.

    Project 1: Google Analytics & SEO 
    Description: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

    Project 2: Google Ads 
    Description: You will design a Google Ads campaign to increase relevant paid search traffic to your website.

    Project 3: Facebook Marketing 
    Description: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.

    Project 4: YouTube and Video Marketing
    Description: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.

    The DMCA course includes guides and exclusive access to different tools like Feng-GUI (30 days access) and Crazy Egg (60 days access worth $100).

  • What are the Mimic Pro simulations included in the course?

    The Mimic Pro Simulations gives an opportunity to the candidates to take the responsibility of a digital marketing manager of an e-commerce company. Powered by real-world Google data, these simulations help you create virtual search engine marketing campaigns, conceptualize landing pages, run digital marketing experiments, email campaigns, and use virtual money to run various other marketing tasks.

     

  • Who is eligible to take this Digital marketing course?

    The Digital Marketing Certified Associate course in Gurgaon is perfect for any business professional, marketing consultant or student interested in jump-starting a career in digital marketing, including:
    Entrepreneur interested in leveraging digital marketing to improve the ROI for your company:
    We live in a digital world where most of your customers live online. So if you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you:

    • Understand the role that digital tools and marketing channels can play in growing your online brand

    Gain the knowledge and experience required to engage with marketing partners and agencies as you implement an effective digital strategy for your brand

    A student looking to build a career in one of the most sought-after domains today:
    A study by Mondo suggests that senior leadership professionals in digital marketing earn between US $140,000 to $200,000. If you’re looking to build a career in one of the fastest growing domains in business, digital marketing is a great start. This course will help you:

    • Build a strong foundational knowledge of digital marketing and gain hands-on experience in digital marketing
    • Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry

    Digital marketer hoping to broaden your skill sets and accelerate your career to the next level:
    In today’s business world, digital marketers must be able to wear multiple hats and execute campaigns across different types of marketing channels to stay ahead of the competition. Our course can help you:

    • Learn the latest industry-relevant techniques to help you build well-rounded digital marketing expertise

    Build multiple digital marketing skills and catapult your career in digital marketing
    Traditional marketer striving to enhance your knowledge and skills in digital marketing:
    Digital marketing has been gaining prominence over the last few years, and if you’re an expert marketer in traditional channels and methods, then adding digital marketing skills can be a great boost for your career. This course will:

    • Broaden your marketing know-how and help you stay current with the latest trends and channels in the digital marketing world
    • Arm you with the skills and experience to get a foothold and grow your career in digital marketing

    Sales or business professional looking to accelerate your career:
    This course will give you an insider’s view into the digital marketing domain. With this course you can:

    • Up-skill your competencies and carve an entry into a digital marketing role
    • Understand the inner workings of digital marketing campaigns that can help you as you collaborate and work with digital marketing teams

  • What is the average salary package for certified Digital Marketing professionals?

    A Digital Marketing professional can earn around $111,000 - $135,000 in the US, and 16-17 lakhs in India.

  • What is the Hootsuite Platform Training course?

    The Hootsuite Platform certification course is designed and produced in consultation with social media marketing strategists and practitioners. It offers best practices to give you practical skills that can be implemented right away.

    Once you’ve mastered the course material, we encourage you to to get certified as a Hootsuite Professional, which earns you a spot in our Certified Professionals Directory, an elite group of Social Media Professionals. You’ll also receive a registered certificate which can be added to your LinkedIn profile.

Tools covered

Analytics Tools
Facebook Insights Google Analytics QlikView YouTube Analytics
Conversion Optimization
carzyegg Feng-GUI
Keyword Tools
Google Keyword Planner Google Trends
Platform Tools
Facebook Ads Google Ads Google Ads Manager Hootsuite LinkedIn Ads Twitter Ads
SEO Tools
Keyword IO Tool MOZ semrush
Social Media Tools
Buffer Facebook Instagram LinkedIn Twitter YouTube

Course preview

    • DMCA Introduction 27:27
      • 1.1 Introduction 27:27
    • Lesson 1 - Introduction to SEO 14:43
      • 1.1 Part 1 - Introduction to SEO 08:27
      • 1.2 Part 2 - A Model of Search Engines 06:16
      • 1.3 Quiz
    • Lesson 2 - On-Page Optimization 17:44
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 00:21
      • 1.3 Objectives 00:21
      • 1.4 Relevancy and Popularity 00:53
      • 1.5 Title Tags and META Descriptions 01:06
      • 1.6 Header Tags 00:38
      • 1.7 URLs and URL Structure 03:26
      • 1.8 Image Alt Text 00:41
      • 1.9 Internal Links 00:41
      • 1.10 Keyword Usage 01:00
      • 1.11 Sitemaps 00:52
      • 1.12 On-Page Don'ts 02:43
      • 1.13 Perfectly Optimized Page 04:03
      • 1.14 Key Takeaways 00:44
      • 1.15 Quiz
    • Lesson 3 - Off-Site Optimization and Link Building 11:53
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:15
      • 1.3 Objectives 00:23
      • 1.4 Signals of Popularity 01:14
      • 1.5 Principles of Link Building 00:37
      • 1.6 Link - Worthy Content 01:00
      • 1.7 Off - site Engagement 00:56
      • 1.8 Offline Relationships 01:15
      • 1.9 Types of Links 01:29
      • 1.10 Rel=" nofollow" and Social Media 01:19
      • 1.11 Link Building Don'ts 02:19
      • 1.12 Key Takeaways 00:52
      • 1.13 Quiz
    • Lesson 4 - Duplicate Content 06:24
      • 1.1 Introduction 00:12
      • 1.2 What's In It For Me 00:17
      • 1.3 Objectives 00:15
      • 1.4 What Is Duplicate Content 01:24
      • 1.5 Common Instances 01:23
      • 1.6 Fixing Duplicate Content 02:15
      • 1.7 Key Takeaways 00:38
      • 1.8 Quiz
    • Lesson 5 - Keyword Research and Competitive Analysis 16:46
      • 1.1 Introduction 00:18
      • 1.2 What's In It For Me 00:20
      • 1.3 Objectives 00:20
      • 1.4 User Intent 02:07
      • 1.5 Not Provided 01:07
      • 1.6 Performing Keyword Research 02:16
      • 1.7 Two Types of Queries 01:17
      • 1.8 Short Tail: Pros and Cons 01:13
      • 1.9 Long Tail: Pros and Cons 01:02
      • 1.10 Competitive Analysis Overview 02:23
      • 1.11 Factors to Analyze 02:00
      • 1.12 B2B vs B2C 01:46
      • 1.13 Key Takeaways 00:37
      • 1.14 Quiz
    • Lesson 6 - Design and Architecture 07:45
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:18
      • 1.3 Objectives 00:24
      • 1.4 Design Best Practices 02:51
      • 1.5 Designing for Search Engines 02:45
      • 1.6 Importance of Design 00:32
      • 1.7 Key Takeaways 00:42
      • 1.8 Quiz
    • Lesson 7 - Local SEO 08:53
      • 1.1 Introduction 00:11
      • 1.2 What's In It For Me 00:16
      • 1.3 Objectives 00:20
      • 1.4 Local SEO is Here 00:56
      • 1.5 NAP 01:56
      • 1.6 Directories 00:59
      • 1.7 Top Local Signals 03:37
      • 1.8 Key Takeaways 00:38
      • 1.9 Quiz
    • Lesson 8 - SEO Measurement 05:58
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:21
      • 1.3 Objectives 00:15
      • 1.4 Biggest SEO Misconception 03:26
      • 1.5 What to Measure 01:11
      • 1.6 Key Takeaways 00:32
      • 1.7 Quiz
    • Lesson 9 - The Changing State of SEO 06:58
      • 1.1 Introduction 00:12
      • 1.2 What's In It For Me 00:30
      • 1.3 Objectives 00:15
      • 1.4 Constant Changes 01:07
      • 1.5 Google Panda Update 01:04
      • 1.6 Google Penguin Update 01:07
      • 1.7 Not Provided 01:23
      • 1.8 Still Powerful 00:57
      • 1.9 Key Takeaways 00:23
      • 1.10 Quiz
    • Lesson 10 - Integrating SEO with Other Disciplines 06:00
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:37
      • 1.3 Objectives 00:18
      • 1.4 Integrated Marketing 00:34
      • 1.5 User Experience Across Channels 01:05
      • 1.6 SEO and Content Marketing 01:07
      • 1.7 SEO and Analytics 00:42
      • 1.8 SEO and Mobile 00:44
      • 1.9 Key Takeaways 00:40
      • 1.10 Quiz
    • SEO Foundations Quiz
      • SEO Foundations Quiz
    • Lesson 00 - SME Introduction 00:42
      • Faculty Introduction 00:42
    • Lesson 01 - Introduction to Social Media 25:09
      • 1.01 Introduction to Social Media 00:41
      • 1.02 Modern Communication 03:40
      • 1.03 Social Media Landscape 01:54
      • 1.04 Social Media and Content Marketing 04:52
      • 1.05 Reputation Management and Monitoring 07:32
      • 1.06 Customer Engagement 05:17
      • 1.07 Key Takeaways 01:13
      • Quiz
    • Lesson 02 - Social Media Strategy and Planning 40:45
      • 2.01 Introduction 00:45
      • 2.02 Social Media Impact On Business Goals 03:58
      • 2.03 Social Media Marketing Integration 02:08
      • 2.04 Strategic Business channel Part 1 15:50
      • 2.05 Strategic Business channel Part 2 12:51
      • 2.06 Define Your Target Audience 02:22
      • 2.07 Types of Content to Post and Promote 02:00
      • 2.08 Key Takeaways 00:51
      • Quiz
    • Lesson 03 - Social Media Channel Management 42:36
      • 3.01 Introduction 00:43
      • 3.02 Social Networking 15:52
      • 3.03 Microblogging 03:42
      • 3.04 Media Sharing Videos 06:35
      • 3.05 Media Sharing Images 06:55
      • 3.06 Other Services 07:59
      • 3.07 Key Takeaways 00:50
      • Quiz
    • Lesson 04 - Social Media Management Tools 09:29
      • 4.01 Introduction 00:40
      • 4.02 Impact On Business Goals 01:18
      • 4.03 Buffer 01:53
      • 4.04 Hootsuite 02:09
      • 4.05 Social Studio 01:17
      • 4.06 Link Shortener 01:17
      • 4.07 Key Takeaways 00:55
      • Quiz
    • Lesson 05 - Social Media Measurement and Reporting 13:36
      • 5.01 Introduction 00:34
      • 5.02 Key Performance Indicators 05:49
      • 5.03 Social Analytics Tools 06:44
      • 5.04 Key Takeaways 00:29
      • Quiz
    • Lesson 06 - Social Advertising 17:17
      • 6.01 Introduction 00:29
      • 6.02 Social Advertising Key Factors 04:36
      • 6.03 Advertising Campaign in LinkedIn and Facebook 11:51
      • 6.04 Key Takeaways 00:21
      • Quiz
    • Social Media Foundations Quiz
      • Social Media Foundations Quiz
    • Lesson 1 - Introduction to Content Marketing 18:31
      • 1.1 What is Content Marketing 00:40
      • 1.2 What's In It For Me 01:00
      • 1.3 Objectives 00:53
      • 1.4 Origins of Content Marketing 03:24
      • 1.5 Content Marketing—Definition 01:43
      • 1.6 Content Marketing Overlap 02:16
      • 1.7 Effective vs. Ineffective 04:23
      • 1.8 The No-strategy Penalty 01:30
      • 1.9 Key Takeaways 02:42
      • 1.10 Quiz
    • Lesson 2 - Content Marketing Strategy 29:09
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:37
      • 1.3 Objective 00:36
      • 1.4 You Need a Documented Strategy 00:52
      • 1.5 Start With Your Customers 02:20
      • 1.6 Your Brand's Story 02:57
      • 1.7 Channel Strategy 01:33
      • 1.8 Establish Listening Posts 01:39
      • 1.9 Measurement is a Must 01:49
      • 1.10 Questions Your Plan Must Answer 01:15
      • 1.11 Making the Playbook 01:04
      • 1.12 Overcoming Budget Issues 04:02
      • 1.13 Hindustan Unilever Case Study 05:08
      • 1.14 Key Takeaways 05:07
      • 1.15 Quiz
    • Lesson 3 - Overseeing a Content Marketing Program 24:30
      • 1.1 Introduction 00:19
      • 1.2 What's In It For Me 00:26
      • 1.3 Objective 00:50
      • 1.4 Who Oversees Content Marketing 01:57
      • 1.5 Content Marketing and Social Media 02:18
      • 1.6 Content Marketing and SEO 01:58
      • 1.7 Roles In The Customer Journey 04:57
      • 1.8 The Engagement Model 02:15
      • 1.9 GE's influencer campaign Case Studies 07:59
      • 1.10 Key Takeaways 01:31
      • 1.11 Quiz
    • Lesson 4 - Content Marketing Tactics 34:47
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:29
      • 1.3 Objectives 00:17
      • 1.4 Overview 00:50
      • 1.5 In-Person Events 02:11
      • 1.6 eNewsletters 00:58
      • 1.7 Online Videos 03:07
      • 1.8 Case Studies 00:35
      • 1.9 Webinars and Webcasts 00:39
      • 1.10 Social Media (Except Blogs) 01:45
      • 1.11 Blogs 01:11
      • 1.12 Research Reports 01:54
      • 1.13 White Papers 00:31
      • 1.14 On-Site Articles 01:41
      • 1.15 eBooks 01:03
      • 1.16 Mobile Content 01:38
      • 1.17 Online Presentations 00:58
      • 1.18 Infographics 00:52
      • 1.19 Press Releases 01:52
      • 1.20 Putting It All Together 01:22
      • 1.21 Caterpillar's Built For It campaign Case Studies 08:58
      • 1.22 Key Takeaways 01:46
      • 1.23 Quiz
    • Lesson 5 - Social Media Platforms 27:50
      • 1.1 Introduction 00:19
      • 1.2 What's In It For Me 00:25
      • 1.3 Objective 00:24
      • 1.4 Overview 00:44
      • 1.5 Facebook 01:59
      • 1.6 LinkedIn 02:24
      • 1.7 YouTube 02:38
      • 1.8 Twitter 01:21
      • 1.9 The Secret to Highly Shareable Content 01:06
      • 1.10 World Cup Example 05:30
      • 1.11 GoPro Case Studies 09:46
      • 1.12 Key Takeaways 01:14
      • 1.13 Quiz
    • Lesson 6 - Measurement and Budget 26:56
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:27
      • 1.3 Objectives 00:31
      • 1.4 Overcoming Hurdles 01:47
      • 1.5 B2C Goals and Metrics 02:07
      • 1.6 B2B Goals and Metrics 01:51
      • 1.7 Tying Outputs to Outcomes 01:16
      • 1.8 P and G Example 04:04
      • 1.9 Conclusion 01:09
      • 1.10 Piper Aircraft Case Study 12:11
      • 1.11 Key Takeaways 01:23
      • 1.12 Quiz
    • Content Marketing Foundations Quiz
      • Content Marketing Foundations Quiz
    • Lesson 00 - SME Introduction 01:47
      • SME Introduction 01:47
    • Lesson 01 - Introduction to Email Marketing 16:59
      • 1.1 Introduction 00:40
      • 1.2 Email Marketing An Introduction 03:51
      • 1.3 History and Evolution of Email Marketing 03:21
      • 1.4 Pervasiveness of Email 05:46
      • 1.5 Key Drivers of Email Effectiveness 02:29
      • 1.6 Key Takeaways 00:52
      • Quiz
    • Lesson 02 - Elements of Email 18:21
      • 2.1 Introduction 00:24
      • 2.2 Primary Email Elements 03:09
      • 2.3 Email Preview and Email Development 11:01
      • 2.4 Legal Requirements, Email Footer and Subscription Options 03:00
      • 2.5 Key Takeaways 00:47
      • Quiz
    • Lesson 03 - Working with an ESP 23:43
      • 3.1 Introduction 00:45
      • 3.2 Need for ESP and Its Rise 05:54
      • 3.3 Email Campaign and ESP Account Settings and Features 07:56
      • 3.4 Building an Email Campaign 04:59
      • 3.5 ESP Reporting Features 03:14
      • 3.6 Key Takeaways 00:55
      • Quiz
    • Lesson 04 - Build and Maintain your List 35:31
      • 4.1 Introduction 00:49
      • 4.2 Importance of Building an Email Subscriber List 03:02
      • 4.3 Build Your Subscriber List 04:14
      • 4.4 Subscriber Options 07:06
      • 4.5 List Building Tactics 06:46
      • 4.6 Managing Subscriber List 06:31
      • 4.7 Segmenting Subscriber List 06:22
      • 4.8 Key Takeaways 00:41
      • Quiz
    • Lesson 05 - Avoid Spam Penalties 25:52
      • 5.1 Introduction 00:42
      • 5.2 Primary Email Elements 04:39
      • 5.3 Define Spam 03:42
      • 5.4 Spam Laws and Regulation 10:18
      • 5.5 Methods to Combat Spam 05:33
      • 5.6 Key Takeaways 00:58
      • Quiz
    • Lesson 06 - Email Deliverability 13:53
      • 6.1 Introduction 00:42
      • 6.2 Understand Deliverability 02:56
      • 6.3 Improve Deliverability with Email Preview 02:33
      • 6.4 Overcoming Deliverability Problems 02:50
      • 6.5 Focus on a Mobile-First Delivery 04:03
      • 6.6 Key Takeaways 00:49
      • Quiz
    • Lesson 07 - Campaign Measurement 25:35
      • 7.1 Introduction 00:47
      • 7.2 Email Measurement Funnel 10:14
      • 7.3 Email Measurements 05:36
      • 7.4 Essentials of Landing Pages 08:20
      • 7.5 Key Takeaways 00:38
      • Quiz
    • Lesson 08 - Automation Basics 21:07
      • 8.1 Introduction 00:42
      • 8.2 Autoresponders 02:38
      • 8.3 Thank You Email 03:28
      • 8.4 Welcome Series Emails 07:46
      • 8.5 Triggered Email Campaigns 05:30
      • 8.6 Key Takeaways 01:03
    • Email Marketing Foundations Quiz
      • Email Marketing Foundations Quiz
    • Lesson 00 - SME Intro 01:35
      • SME Intro 01:35
    • Lesson 01 - Introduction to Mobile Marketing 20:10
      • 1.1 Introduction 00:44
      • 1.2 Definition of Mobile Marketing 02:57
      • 1.3 Importance of Mobile Marketing 04:44
      • 1.4 Mobile as a Promotional and an Engagement Tool 03:55
      • 1.5 Mobile Marketing vs Mobile Advertising 01:04
      • 1.6 Mobile and Other Channels 05:59
      • 1.7 Key takeways 00:47
      • Quiz
    • Lesson 02 - Mobile Products and Services 23:54
      • 2.1 Introduction 00:24
      • 2.2 Mobile Marketing Tools 12:21
      • 2.3 Location Marketing Services 02:59
      • 2.4 Mobile Web Applications and ecommerce 07:25
      • 2.5 Key Takeaways 00:45
      • Quiz
    • Lesson 03 - Promotions and Incentives 22:23
      • 3.1 Introduction 00:44
      • 3.2 Incentives for Mobile Channels 04:06
      • 3.3 Methods of Offering Mobile Incentives 07:48
      • 3.4 Mobile Incentives and Promotions 06:18
      • 3.5 Changeover to Mobile Coupons 02:49
      • 3.6 Key Takeaways 00:38
      • Quiz
    • Lesson 04 - Integration with Marketing Mix 27:41
      • 4.1 Introduction 00:54
      • 4.2 Multi-channel Marketing Plan 07:37
      • 4.3 Mobile Marketing Strategy Plan 00:45
      • 4.4 Elements of Mobile Marketing Mix 14:14
      • 4.5 Segmentation and Targeting 03:13
      • 4.6 Key Takeaways 00:58
      • Quiz
    • Lesson 05 - Mobile Advertising 19:59
      • 5.1 Introduction 00:39
      • 5.2 Mobile Advertising 01:33
      • 5.3 Mobile Marketing and Mobile Advertising 06:50
      • 5.4 Mobile Advertising Channels 03:20
      • 5.5 Types of Mobile Ads 03:31
      • 5.6 Strategies for Successful Mobile Advertising 03:03
      • 5.7 Key Takeaways 01:03
      • Quiz
    • Lesson 06 - Mobile Analysis 25:14
      • 6.1 Introduction 00:45
      • 6.2 Types of Analysis 13:02
      • 6.3 Mobile Marketing vs Ads-based Analysis 01:11
      • 6.4 Google as a Main Player 02:43
      • 6.5 Mobile Audience and Their Behavior 01:47
      • 6.6 Methods of Tracking Usage 04:41
      • 6.7 Key Takeaways 01:05
      • Quiz
    • Lesson 07 - Rules and Regulations 17:14
      • 7.1 Introduction 00:41
      • 7.2 Rules and regulations and code of conduct 03:14
      • 7.3 Mobile Marketing Guidelines 04:52
      • 7.4 Spam laws 02:57
      • 7.5 Regulations in Major Markets 04:48
      • 7.6 Key Takeaways 00:42
      • Quiz
    • Mobile Marketing Foundations Quiz
      • Mobile Marketing Foundations Quiz
    • Lesson 00 - Course Introduction 00:35
      • Course Introduction 00:35
    • Lesson 01 - Introduction to Pay Per Click 23:14
      • 1.1 Introduction 00:36
      • 1.2 Defining Paid Search Advertising 07:25
      • 1.3 How PPC Works for Various Business Types 08:33
      • 1.4 Advantages of PPC 03:18
      • 1.5 The Three Rs of PPC 02:24
      • 1.6 Key Takeaways 00:58
      • Quiz
    • Lesson 02 - Psychology of Search 15:32
      • 2.1 Introduction 00:42
      • 2.2 The Search Process 06:08
      • 2.3 How Ads and Landing Pages 04:18
      • 2.4 Aligning Goals for Successful Search 03:29
      • 2.5 Key Takeaways 00:55
      • Quiz
    • Lesson 03 - Account Hierarchy 11:28
      • 3.1 Introduction 00:31
      • 3.2 Hierarchy of a PPC account 02:33
      • 3.3 Campaign Settings 02:06
      • 3.4 Structuring of Ad Groups 05:31
      • 3.5 Key Takeaways 00:47
      • Quiz
    • Lesson 04 - Search Ads and Keyword Targeting 39:41
      • 4.1 Introduction 00:31
      • 4.2 How to Create a Compelling Search Ad 15:21
      • 4.3 How Keywords and Search Queries Work Together 23:02
      • 4.4 Key Takeaways 00:47
      • Quiz
    • Lesson 05 - Increasing Reach With Display Network 13:06
      • 5.1 Introduction 00:32
      • 5.2 Display Network and its Reach 01:56
      • 5.3 Display Network Targeting Options 06:29
      • 5.4 Available Ad Formats 03:28
      • 5.5 Key Takeaways 00:41
      • Quiz
    • Lesson 06 - Reaching Target Audiences 19:59
      • 6.1 Introduction 00:35
      • 6.2 Who Is the Audience 01:39
      • 6.3 Remarketing Across Search and Display 11:45
      • 6.4 Reaching New Audience 01:46
      • 6.5 Segmenting Audience Based on Behavior 03:33
      • 6.6 Key Takeaways 00:41
      • Quiz
    • Lesson 07 - The Buying Funnel 22:13
      • 7.1 Introduction 00:35
      • 7.2 Overview of the Buying Funnel 07:39
      • 7.3 Targeting Users Throughout the Funnel 11:46
      • 7.4 Channels to Leverage throughout the Buying Funnel 01:25
      • 7.5 Key Takeaways 00:48
      • Quiz
    • Lesson 08 - The Paid Search Auction 19:52
      • 8.1 Introduction 00:29
      • 8.2 Functioning of Ad Ranks 04:40
      • 8.3 Effect of Bids on Ad Position 03:03
      • 8.4 Quality Score 11:01
      • 8.5 Key Takeaways 00:39
      • Quiz
    • Lesson 09 - Setting and Measuring Marketing Goals 19:38
      • 9.1 Introduction 00:37
      • 9.2 Setting and Measuring Marketing Goals 06:35
      • 9.3 Making Data Driven Decisions in Bidding and Account Management 06:32
      • 9.4 How Customer Journey can Use Attribution Management in Bidding 05:16
      • 9.5 Key Takeaways 00:38
      • Quiz
    • Lesson 10 - How PPC Fits into the Digital Strategy 24:06
      • 10.1 Introduction 00:35
      • 10.2 PPC and Other Marketing Channels 04:56
      • 10.3 PPC Management in Various Business Types 11:27
      • 10.4 Future of PPC 06:43
      • 10.5 Key Takeaways 00:25
      • Quiz
    • PPC Foundations Quiz
      • PPC Foundations Quiz
    • Lesson 1 - Introducing Website Conversion Rate Optimization 15:15
      • 1.1 Introduction 00:44
      • 1.2 What's In It For Me 00:43
      • 1.3 Objectives 00:18
      • 1.4 Introducing Website Conversion Rate Optimization 02:51
      • 1.5 The Traits of Success 02:10
      • 1.6 The Amazon Example 02:50
      • 1.7 What Should You Test 02:23
      • 1.8 Robert Cialdini’s Principles of Persuasion 02:42
      • 1.9 Key Takeaways 00:34
      • 1.10 Quiz
    • Lesson 2 - Laying the Foundations of Conversion 07:15
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:30
      • 1.3 Objectives 00:08
      • 1.4 Understanding AIDAS 01:46
      • 1.5 Understanding Information Scent 03:06
      • 1.6 Maintaining the Scent Examples 01:00
      • 1.7 Key Takeaways 00:25
      • 1.8 Quiz
    • Lesson 3 - Getting to Know Your Customers 07:43
      • 1.1 Introduction 00:23
      • 1.2 What's In It For Me 00:35
      • 1.3 Objectives 00:12
      • 1.4 Identify Your Visitors Goals 02:20
      • 1.5 Modeling Your Customers 03:54
      • 1.6 Key Takeaways 00:19
      • 1.7 Quiz
    • Lesson 4 - Creating the Message 11:57
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:14
      • 1.3 Objectives 00:13
      • 1.4 Identify Your Message 01:06
      • 1.5 Sell More Effectively 03:07
      • 1.6 Microcopy 04:08
      • 1.7 What if Your Copy Still Doesn't Convert 02:21
      • 1.8 Key Takeaways 00:28
      • 1.9 Quiz
    • Lesson 5 - Anatomy of a Landing Page 07:01
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:09
      • 1.3 Objectives 00:10
      • 1.4 Landing Pages 02:04
      • 1.5 Elements of a Great Landing Page 04:00
      • 1.6 Key Takeaways 00:18
      • 1.7 Quiz
    • Lesson 6 - Why Design Matters 07:08
      • 1.1 Introduction 00:25
      • 1.2 What's In It For Me 00:08
      • 1.3 Objectives 00:10
      • 1.4 The Elements of Design 02:08
      • 1.5 Fitting Your Page Together 02:44
      • 1.6 Technical Considerations 01:09
      • 1.7 Key Takeaways 00:24
      • 1.8 Quiz
    • Lesson 7 - Testing for Conversions 06:59
      • 1.1 Introduction 00:18
      • 1.2 What's In It For Me 00:10
      • 1.3 Objectives 00:07
      • 1.4 Three Key Factors of Conversion 04:35
      • 1.5 The Three Factors in Action 01:31
      • 1.6 Key Takeaways 00:18
      • 1.7 Quiz
    • Lesson 8 - Seeing the Bigger Picture 08:25
      • 1.1 Introduction 00:24
      • 1.2 What's In It For Me 00:08
      • 1.3 Objectives 00:22
      • 1.4 Conversion Optimization and SEO 00:58
      • 1.5 Conversion Optimization and Social Media 00:55
      • 1.6 Conversion Optimization and Paid Search 01:37
      • 1.7 Conversion Optimization and Email Lists 01:27
      • 1.8 Conversion Optimization and Analytics 00:56
      • 1.9 Conversion Optimization in the Mobile World 00:58
      • 1.10 Key Takeaways 00:40
      • 1.11 Quiz
    • Website Conversion Rate Optimization Foundations Quiz
      • Website Conversion Rate Optimization Foundations Quiz
    • Lesson 1 - Introduction to Digital Analytics 18:29
      • 1.1 Introduction 01:07
      • 1.2 What's In It For Me 02:20
      • 1.3 Objectives 00:41
      • 1.4 Why Digital Analytics 05:10
      • 1.5 What is Analytics 04:38
      • 1.6 Role of an Analyst 02:16
      • 1.7 How Difficult is it 00:55
      • 1.8 Key Takeaways 01:22
      • 1.9 Quiz
    • Lesson 2 - Organizational Maturity 35:37
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 01:12
      • 1.3 Objectives 00:57
      • 1.4 Why Maturity 00:30
      • 1.5 What is a Maturity Model 01:21
      • 1.6 Digital Analytics Maturity Model 02:06
      • 1.7 Management, Governance, and Adoption 04:13
      • 1.8 Objective and Scope 06:30
      • 1.9 Team and Expertise 03:33
      • 1.10 Continuous Improvement Process and Methodology 03:22
      • 1.11 Tools, Technology, and Data Integration 07:30
      • 1.12 Case Study 03:11
      • 1.13 Key Takeaways 00:57
      • 1.14 Quiz
    • Lesson 3 - Building Blocks 26:19
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 01:26
      • 1.3 Objectives 00:22
      • 1.4 Dimensions and Metrics 01:24
      • 1.5 Audience Building Blocks 04:41
      • 1.6 Acquisition Building Blocks 02:27
      • 1.7 Behavioral Building Blocks 05:38
      • 1.8 Conversion Building Blocks 05:15
      • 1.9 Calculated Metrics 01:56
      • 1.10 Compound Metrics 00:55
      • 1.11 Key Takeaways 02:05
      • 1.12 Quiz
    • Lesson 4 - Managerial Perspectives of Digital Analytics 26:00
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:13
      • 1.3 Objectives 01:44
      • 1.4 Porter’s Value Chain Framework and Marketing Centricity 02:01
      • 1.5 Customer Lifecycle 03:37
      • 1.6 Personas and Scent Trails 02:29
      • 1.7 Mapping Features Functions and Content to Personas and the Lifecycle 03:52
      • 1.8 The Power of Pilot Projects 03:54
      • 1.9 Planning 01:45
      • 1.10 Privacy and Ethics 03:15
      • 1.11 The Curse of Data - Analysis Paralysis 02:02
      • 1.12 Key Takeaways 00:55
      • 1.13 Quiz
    • Lesson 5 - Key Performance Indicators 24:48
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 00:45
      • 1.3 Objectives 00:39
      • 1.4 The Starting Point 01:32
      • 1.5 What is a Key Performance Indicator (KPI) 00:43
      • 1.6 The Ultimate KPIs 02:51
      • 1.7 How to Pick the Right KPIs 01:02
      • 1.8 Critical - To - Quality (CTQ) 03:56
      • 1.9 Attributes of a Great KPI 01:51
      • 1.10 Bounce Rate 02:59
      • 1.11 Average Order Value (AOV) — Metric or a KPI 02:25
      • 1.12 Measuring Engagement 01:56
      • 1.13 How Many KPIs 02:55
      • 1.14 Key Takeaways 00:59
      • 1.15 Quiz
    • Lesson 6 - Segmentation 19:58
      • 1.1 Introduction 00:09
      • 1.2 What's In It For Me 00:49
      • 1.3 Objectives 00:53
      • 1.4 Why Use Segmentation 00:57
      • 1.5 Population N — Example 03:21
      • 1.6 Segmenting — RFM Approach 03:02
      • 1.7 Built-in and Custom Segments 05:23
      • 1.8 Segmentation — ABC 04:58
      • 1.9 Key Takeaways 00:26
      • 1.10 Quiz
    • Lesson 7 - The Analysis Process 42:05
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 01:21
      • 1.3 Objectives 01:00
      • 1.4 Types of Analytics 02:02
      • 1.5 Continuous Improvements and Problem Solving with Lean Six Sigma 01:15
      • 1.6 Define 03:43
      • 1.7 Measure 08:34
      • 1.8 Analyze 09:19
      • 1.9 Improve 02:28
      • 1.10 Control 00:35
      • 1.11 Analysis Process Examples 10:48
      • 1.12 Key Takeaways 00:47
      • 1.13 Quiz
    • Lesson 8 - Marketing Management 22:45
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:22
      • 1.3 Objectives 00:44
      • 1.4 What is Campaign Tracking 02:35
      • 1.5 Components of a Campaign 03:21
      • 1.6 The Impact of Ad Blockers 02:06
      • 1.7 Paid Owned and Earned Media 02:42
      • 1.8 Attribution Modeling and Media-Mix Modeling 03:53
      • 1.9 Assisted Conversions 01:28
      • 1.10 Attribution Models 03:08
      • 1.11 Offline Attribution 00:53
      • 1.12 Key Takeaways 01:23
      • 1.13 Quiz
    • Lesson 9 - Experimentation and Testing 11:48
      • 1.1 Introduction 00:09
      • 1.2 What's In It For Me 00:59
      • 1.3 Objectives 00:19
      • 1.4 Benefits of Testing 01:38
      • 1.5 Web Design 101 01:39
      • 1.6 Hypothesis Testing 01:23
      • 1.7 A-B Testing Pros and Cons 01:06
      • 1.8 Multivariate Testing 02:15
      • 1.9 Multivariate Testing Pros and Cons 01:54
      • 1.10 Key Takeaways 00:26
      • 1.11 Quiz
    • Lesson 10 - Reports and Dashboards 18:10
      • 1.1 Introduction 00:19
      • 1.2 What's In It For Me 01:08
      • 1.3 Objectives 00:35
      • 1.4 What is a Dashboard 01:05
      • 1.5 Analysis and Reporting Workflow 01:42
      • 1.6 Planning Your Dashboard 03:21
      • 1.7 Choice Of Visualization 01:30
      • 1.8 Gestalt Principle 01:03
      • 1.9 Stephen Few Common Pitfalls in Dashboard Design 01:23
      • 1.10 Expressing Exactitude or Sense of Scale 01:34
      • 1.11 Remove to Improve 01:20
      • 1.12 The Art of Storytelling 02:26
      • 1.13 Key Takeaways 00:44
      • 1.14 Quiz
    • Lesson 11 - The Digital Analytics Stack 18:20
      • 1.1 Introduction 00:36
      • 1.2 What's In It For Me 00:53
      • 1.3 Objectives 00:36
      • 1.4 The Complex MarTech Landscape 01:19
      • 1.5 Selecting a Web Analytics Platform 01:56
      • 1.6 Qualitative Data 01:58
      • 1.7 Competitive Intelligence 03:19
      • 1.8 Social Analytics 03:21
      • 1.9 Back Office CRM and Sales Data 01:11
      • 1.10 Instrumentation (Tagging) 02:14
      • 1.11 Key Takeaways 00:57
      • 1.12 Quiz
    • Digital Analytics Foundations Quiz
      • Digital Analytics Foundations Quiz
    • Lesson 1 - Introduction to Marketing Automation 10:31
      • 1.1 Introduction 00:36
      • 1.2 Defining Marketing Automation 00:57
      • 1.3 Increase Engagement 02:16
      • 1.4 Flatten Your Sales Funnel 01:28
      • 1.5 Close More Deals 03:01
      • 1.6 Make More Money 00:55
      • 1.7 Develop Best Customers 01:18
      • 1.8 Quiz
    • Lesson 2 - Lead Capture and Nurture 09:42
      • 2.1 Introduction 00:31
      • 2.2 Capture and Nurture 00:40
      • 2.3 Lead Capture Process 01:19
      • 2.4 Lead Nurture - Building a Relationship 02:04
      • 2.5 Implicit and Explicit Data 01:31
      • 2.6 Lead Scoring 03:37
      • 1.7 Quiz
    • Lesson 3 - Automated Campaigns 28:21
      • 1.1 Triggers and Series 13:11
      • 1.2 Drip Campaigns 07:26
      • 1.3 Nurture Campaigns 07:44
      • 1.4 Quiz
    • Lesson 4 - Improving Customer Life cycle 24:56
      • 1.1 Measurement and Attribution 15:23
      • 1.2 Customer Journey 09:33
      • 1.3 Quiz
    • Marketing Automation Foundations Quiz
      • Marketing Automation Foundations Quiz
    • Lesson 1 - What is Programmatic Buying 07:55
      • 1.1 Introduction 00:26
      • 1.2 Programmatic Buying 00:53
      • 1.3 Programmatic Uses 00:48
      • 1.4 Programmatic Media 00:43
      • 1.5 Programmatic Channels and Custom Audiences 00:34
      • 1.6 Using Videos in Programmatic 00:42
      • 1.7 Programmatic in Mobile and Apps 01:35
      • 1.8 Advanced Targeting 01:21
      • 1.9 Real Time Advertising 00:53
      • 1.10 Quiz
    • Lesson 2 - Programmatic Buying vs Traditional Paid Marketing Approaches 13:40
      • 2.1 Introduction 00:15
      • 2.2 Programmatic Ad Buying Approach-Publishers 01:28
      • 2.3 Programmatic Ad Buying Approach - Advertisers 00:55
      • 2.4 Traditional Ad Marketplace 04:27
      • 2.5 Ad Server - Tracking Users 01:07
      • 2.6 Data Management Platform (DMP) 01:16
      • 2.7 Ad Buying Approach - What Changed 01:57
      • 2.8 Programmatic Ad Approach 02:15
      • 1.9 Quiz
    • Lesson 3 - Programmatic Direct vs RTB 09:18
      • 3.1 Introduction 00:14
      • 3.2 Behavioral Targeting 01:00
      • 3.3 Programmatic and RTB 01:00
      • 3.4 RTB - DSP and SSP 02:03
      • 3.5 RTB Process 02:34
      • 3.6 Programmatic Direct 02:27
      • 1.7 Quiz
    • Lesson 4 - Programmatic Workflow 07:37
      • 4.1 Introduction 00:13
      • 4.2 Primary Systems in Programmatic 01:36
      • 4.3 How it Works 05:02
      • 4.4 Transparency in Programmatic 00:46
      • 1.5 Quiz
    • Lesson 5 - Targeting Strategies in Programmatic 13:49
      • 5.1 Introduction 00:11
      • 5.2 Targeting Using First-Party Data 01:10
      • 5.3 Targeting Using Third-Party Data 00:58
      • 5.4 Three Ways of Targeting - Impression-Based 02:21
      • 5.5 Three Ways of Targeting - Audience-Based 03:53
      • 5.6 Three Ways of Targeting - Customer-Based 03:20
      • 5.7 Customer-Based Targeting Example 01:56
      • 1.8 Quiz
    • Lesson 6 - Ad Frauds 15:45
      • 6.1 Introduction 00:15
      • 6.2 Digital Advertising Fraud 01:40
      • 6.3 Types of Ad Fraud 03:21
      • 6.4 Estimates of Ad Fraud 01:01
      • 6.5 Ad Fraud 04:24
      • 6.6 How to Tackle Ad Frauds 05:04
      • 1.7 Quiz
    • Programmatic Buying Foundations Quiz
      • Programmatic Buying Foundations Quiz
    • Lesson 01 - Introduction to Google Analytics 09:11
      • 1.01 Introduction to Analytics 01:28
      • 1.02 Getting Familiar with Google Merchandise Store 01:25
      • 1.03 Creating Google Analytics Account 02:19
      • 1.04 Accessing Google Analytics Data 01:49
      • 1.05 Key Takeaways 00:55
      • 1.06 Resources
      • 1.07 Exercise 01:15
    • Lesson 02 - Navigating the Interface 21:29
      • 2.01 Navigating the Interface 01:01
      • 2.02 Understanding AABC Reporting Structure 06:02
      • 2.03 Understanding Reporting Parameters 02:49
      • 2.04 Creating Shortcuts to Customized Reports 10:27
      • 2.05 Key Takeaways 00:30
      • 2.06 Resources
      • 2.07 Exercise 00:40
    • Lesson 03 - Advanced Table Filtering 13:22
      • 3.01 Advanced Table Filtering 00:51
      • 3.02 Applying Efficient Inline Analysis 02:19
      • 3.03 Create Customized Reports with Selected Dimensions Metrics 02:01
      • 3.04 Using Advanced Filters and Regular Expressions 07:15
      • 3.05 Key Takeaways 00:26
      • 3.06 Resources
      • 3.07 Exercise 00:30
    • Lesson 04 - Creating Segments 21:53
      • 4.01 Creating Segments 00:55
      • 4.02 Using System Defined Segments 02:26
      • 4.03 Customizing Segments 13:32
      • 4.04 Advanced Segment Scope and Sequencing 03:41
      • 4.05 Key Takeaways 00:50
      • 4.06 Resource
      • 4.07 Exercise 00:29
    • Lesson 05 - Multiple Goals and Goal Types 21:49
      • 5.01 Multiple Goals and Goal Types 00:58
      • 5.02 Defining Goals to Measure Success 10:11
      • 5.03 Understanding Smart Goals 02:00
      • 5.04 Applying Goals to Understand Economic Value 00:24
      • 5.05 Key Takeaways 07:39
      • 5.06 Resource
      • 5.07 Exercise 00:37
    • Lesson 06 - Part 1 - Campaign Tracking: Fundamental Concepts 22:10
      • 6.01 Part 1 Fundamental Concepts 01:17
      • 6.02 Part 1 Categorizing Various Types of Clicks 04:58
      • 6.03 Part 1 UTM Parameters 06:53
      • 6.04 Part 1 Categorizing Tracking Parameters 08:07
      • 6.05 Part 1 Key Takeaways 00:22
      • 6.06 Part 1 Resource
      • 6.07 Part 1 Exercise 00:33
    • Lesson 06 - Part 2 - Campaign Tracking: Tracking Parameters Examples 19:11
      • 6.01 Part 2 Tracking Parameters Examples 01:10
      • 6.02 Part 2 Tracking Parameters in Different Scenarios 09:53
      • 6.03 Part 2 Differentiating Marketing Activities 03:53
      • 6.04 Part 2 Identifying Common Mistakes 03:25
      • 6.05 Part 2 Key Takeaways 00:23
      • 6.06 Part 2 Resource
      • 6.07 Part 2 Exercise 00:27
    • Lesson 07 - Tracking People 17:25
      • 7.01 Tracking People 00:50
      • 7.02 Introduction to User ID and User Metrics 08:50
      • 7.03 Impact of User ID Feature on Reporting 03:14
      • 7.04 Improve and Leverage User ID Feature 03:39
      • 7.05 Key Takeaways 00:31
      • 7.06 Resource
      • 7.07 Exercise 00:21
    • Lesson 08 - Analyzing Marketing Effectiveness 48:22
      • 8.01 Analyzing Marketing Effectiveness 00:46
      • 8.02 Understanding Your Audience 10:04
      • 8.03 Common Requests Related to Traffic Sources 09:18
      • 8.04 Exploring Campaign Effectiveness 04:40
      • 8.05 Attribution and Its Limits 22:22
      • 8.06 Key Takeaways 00:25
      • 8.07 Resource
      • 8.08 Exercise 00:47
    • Lesson 09 - Feature-Rich-Website Tracking 51:16
      • 9.01 Feature Rich Website 01:38
      • 9.02 Tracking Feature Rich Website 16:14
      • 9.03 Onsite Search 12:15
      • 9.04 Email Subscription 15:35
      • 9.05 Identifying Needs of RIA 04:18
      • 9.06 Key Takeaways 00:43
      • 9.07 Resource
      • 9.08 Exercise 00:33
    • Lesson 10 - Tracking Ecommerce 30:04
      • 10.01 E-commerce Tracking 01:03
      • 10.02 Leveraging E-commerce Tracking Features 15:00
      • 10.03 Remarketing Based on Shopping Behavior 03:55
      • 10.04 Leveraging E-commerce Tracking Features on Non e-commerce Websites 08:33
      • 10.05 Key Takeaways 01:07
      • 10.06 Resource
      • 10.07 Exercise 00:26
    • Lesson 11 - Analytics Intelligence 11:17
      • 11.01 Analytics Intelligence 01:08
      • 11.02 Identifying the Unknown Unknowns 01:54
      • 11.03 Using Intelligence 03:06
      • 11.04 Asking Your Own Questions 01:08
      • 11.05 Going Beyond GA Intelligence Feature 03:02
      • 11.06 Key Takeaways 00:34
      • 11.07 Resource
      • 11.08 Exercise 00:25
    • Lesson 12 - Collaboration and Sharing 17:07
      • 12.01 Collaboration and Sharing 00:51
      • 12.02 Using Sharing and Collaboration Features 10:16
      • 12.03 Using Annotations to Keep Track of Important Changes 02:45
      • 12.04 Applying Agile Management Concepts to Analysis Workflow 02:42
      • 12.05 Key Takeaways 00:21
      • 12.06 Resource
      • 12.07 Exercise 00:12
    • Lesson 13 - Dashboards 30:06
      • 13.01 Dashboards with Data Studio 01:10
      • 13.02 Introducing Data Studio 02:26
      • 13.03 Applying Visualization 12:39
      • 13.04 Extending Beyond Google Analytics 06:01
      • 13.05 Discussing Design Best Practices 06:32
      • 13.06 Key Takeaways 00:54
      • 13.07 Resource
      • 13.08 Exercise 00:24
    • Lesson 14 - Understanding the Account Structure and Managing Users 14:43
      • 14.01 Understanding Account Structure and Managing Users 00:55
      • 14.02 Understanding Google Analytics Account Structure 04:52
      • 14.03 Understanding Access Level Permissions 04:27
      • 14.04 Applying Best Practices for Teams Agencies 03:15
      • 14.05 Key Takeaways 00:39
      • 14.06 Resource
      • 14.07 Excercise 00:35
    • Lesson 15 - Quality Assurance 18:52
      • 15.01 Quality Assurance 00:51
      • 15.02 Identifying Google Analytics on the Page 02:47
      • 15.03 Leveraging Google Tools to Improve Data Quality 11:56
      • 15.04 Utilizing Third Party Tools for Quality Assurance and Audits 02:20
      • 15.05 Key Takeaways 00:27
      • 15.06 Resource
      • 15.07 Exercise 00:31
    • Lesson 16 - Course conclusion 02:55
      • 16.01 Conclusion 00:57
      • 16.02 Exercise 01:23
      • 16.03 Resource
      • 16.04 Course Conclusion 00:35
    • Google Analytics Quiz
      • Google Analytics Quiz
    • Lesson 01 - Introduction to AdWords 11:00
      • 1.1 Introduction to AdWords 00:54
      • 1.2 What is AdWords? 01:53
      • 1.3 How AdWords Works 03:56
      • 1.4 Google's Networks 01:27
      • 1.5 Targeting Options 01:10
      • 1.6 Key Takeaways 01:40
    • Lesson 02 - Account Structure 14:44
      • 2.1 AdWords Account Structure 00:41
      • 2.2 Overview of the AdWords Account Structure 04:04
      • 2.3 Campaign Type Uses 02:22
      • 2.4 Campaign Organization 02:05
      • 2.5 Ad Group Organization 03:01
      • 2.6 Key Takeaways 02:31
    • Lesson 03 - Keywords & Match Types 16:49
      • 3.1 Keywords & Match Types 00:45
      • 3.2 Overview of Match Types 00:56
      • 3.3 The Match Types 08:43
      • 3.4 Negative Keywords 02:41
      • 3.5 Search Terms Report 01:21
      • 3.6 Key Takeaways 02:23
    • Lesson 04 - Creating Text & Search Ads 12:08
      • 4.1 Creating Text & Search Ads 00:42
      • 4.2 Text Ads 07:43
      • 4.3 Other Search Ads 01:40
      • 4.4 Key Takeaways 02:03
    • Lesson 05 - Ad Extensions 10:19
      • 5.1 Ad Extensions 00:44
      • 5.2 Ad Extensions 07:18
      • 5.3 Key Takeaways 02:17
    • Lesson 06 - Display Ads 06:03
      • 6.1 Display Ads 00:30
      • 6.2 Display Ad Formats 04:05
      • 6.3 Key Takeaways 01:28
    • Lesson 07 - Display Targeting 11:16
      • 7.1 Display Targeting 00:41
      • 7.2 Contextual Targeting 02:08
      • 7.3 Audience Targeting 03:44
      • 7.4 Placement Targeting 01:22
      • 7.5 Key Takeaways 03:21
    • Lesson 08 - Campaign Types & Settings 21:13
      • 8.1 Campaign Types & Settings 00:52
      • 8.2 Location Targeting 03:11
      • 8.3 Language Targeting 01:44
      • 8.4 Daily Budgets and Bidding 03:46
      • 8.5 Ad Scheduling 02:30
      • 8.6 Other Targeting 02:35
      • 8.7 Campaign Types 04:13
      • 8.8 Key Takeaways 02:22
    • Lesson 09 - Advertising Metrics 16:10
      • 9.1 Advertising Metrics 00:42
      • 9.2 AdWords Metrics and Jargon 06:39
      • 9.3 Sale Metrics 02:10
      • 9.4 Measurement Based on Goals 04:04
      • 9.5 Key Takeaways 02:35
    • Lesson 10 - Bidding & Bid Modifiers 16:23
      • 10.1 Bid Methods & Bid Modifiers 00:34
      • 10.2 Bid Methods 06:30
      • 10.3 Bid Modifiers 05:14
      • 10.4 Where to Set Bids 01:58
      • 10.5 Key Takeaways 02:07
    • Lesson 11 - Quality Score 12:22
      • 11.1 Quality Score 00:38
      • 11.2 What is Quality Score? 01:55
      • 11.3 Ad Rank 04:40
      • 11.4 Improving Quality Score 03:21
      • 11.5 Key Takeaways 01:48
    • Lesson 12 - AdWords Reports 11:33
      • 12.1 AdWords Reports 00:56
      • 12.2 The AdWords Interface 02:39
      • 12.3 Reporting Segments 01:43
      • 12.4 Dimensions Tab 01:50
      • 12.5 Other Useful Reports 02:20
      • 12.6 Key Takeaways 02:05
    • Lesson 13 - AdWords Tools 12:04
      • 13.1 AdWords Tools 00:57
      • 13.2 Tracking Conversions 02:11
      • 13.3 Campaign Planning Tools 03:35
      • 13.4 Management Tools 01:14
      • 13.5 Other Tools 02:32
      • 13.6 Key Takeaways 01:35
    • Lesson 14 - Optimizing Your Account 14:29
      • 14.1 Optimizing Your Account 00:40
      • 14.2 Improving ROI 10:56
      • 14.3 Branding Goals 00:51
      • 14.4 Key Takeaways 02:02
    • Google AdWords Fundamentals Quiz
      • Google AdWords Fundamentals Quiz
    • Lesson 01 - Understanding Facebook 19:17
      • 1.1 Understanding Facebook Part 1 06:46
      • 1.2 Understanding Facebook Part 2 12:31
    • Lesson 02 - Facebook Presence and The News Feed Alogorithm 30:59
      • 2.1 Facebook Presence and The News Feed Alogorithm Part 1 00:42
      • 2.2 Facebook Presence and The News Feed Alogorithm Part 2 04:38
      • 2.3 Facebook Presence and The News Feed Alogorithm Part 3 05:02
      • 2.4 Facebook Presence and The News Feed Alogorithm Part 4 15:06
      • 2.5 Facebook Presence and The News Feed Alogorithm Part 5 05:31
    • Lesson 03 - Visual and Video Content on Facebook 28:09
      • 3.1 Visual and Video Content on Facebook Part 1 08:17
      • 3.2 Visual and Video Content on Facebook Part 2 17:10
      • 3.3 Visual and Video Content on Facebook Part 3 02:42
    • Lesson 04 - Putting Facebook to Work 31:26
      • 4.1 Putting Facebook to Work Part 1 00:44
      • 4.2 Putting Facebook to Work Part 2 14:01
      • 4.3 Putting Facebook to Work Part 3 06:42
      • 4.4 Putting Facebook to Work Part 4 09:59
    • Lesson 05 - Facebook Messenger 16:28
      • 5.1 Facebook Messenger Part 1 00:37
      • 5.2 Facebook Messenger Part 2 03:35
      • 5.3 Facebook Messenger Part 3 06:25
      • 5.4 Facebook Messenger Part 4 04:15
      • 5.5 Facebook Messenger Part 5 01:36
    • Lesson 06 - Facebook Advertising 20:33
      • 6.1 Facebook Advertising Part 1 06:27
      • 6.2 Facebook Advertising Part 2 08:15
      • 6.3 Facebook Advertising Part 3 02:36
      • 6.4 Facebook Advertising Part 4 03:15
    • Demos 26:31
      • 1.1 How to Setup A Facebook Page - Demo 1 06:36
      • 1.2 Understanding Facebook Posting Style - Demo 2 07:01
      • 1.3 Calculating Reach of An Existing Facebook Page - Demo 3 04:08
      • 1.4 Understanding Facebook Settings - Demo 4 08:46
    • Facebook Quiz
      • Facebook Quiz
    • Lesson 01 - YouTube and Video Marketing 55:20
      • 1.1 YouTube and Video Marketing Part 1: Establishing a Video Marketing Strategy
      • 1.2 Part 1: Establishing a Video Marketing Strategy 14:54
      • 1.3 YouTube and Video Marketing Part 2: Gaining Exposure and Measuring Impact
      • 1.4 Part 2: Gaining Exposure and Measuring Impact 14:21
      • 1.5 YouTube and Video Marketing Part 3: Leveraging Mobile Video
      • 1.6 Part 3: Leveraging Mobile Video 13:15
      • 1.7 YouTube and Video Marketing Part 4: Promoting and Measuring Mobile Video
      • 1.8 Part 4: Promoting and Measuring Mobile Video 12:50
    • YouTube and Video Marketing Quiz
      • YouTube and Video Marketing Quiz
    • Lesson 01 - Understanding Twitter 18:53
      • 1.1 Understanding Twitter Part 1 00:40
      • 1.2 Understanding Twitter Part 2 03:33
      • 1.3 Understanding Twitter Part 3 05:10
      • 1.4 Understanding Twitter Part 4 07:52
      • 1.5 Understanding Twitter Part 5 01:38
    • Lesson 02 - Using Twitter as a Marketer 22:56
      • 2.1 Using Twitter as a Marketer Part 1 00:40
      • 2.2 Using Twitter as a Marketer Part 2 04:32
      • 2.3 Using Twitter as a Marketer Part 3 05:03
      • 2.4 Using Twitter as a Marketer Part 4 04:36
      • 2.5 Using Twitter as a Marketer Part 5 04:38
      • 2.6 Using Twitter as a Marketer Part 6 03:27
    • Lesson 03 - Customer Service and Engagement Via Twitter 32:30
      • 3.1 Customer Service and Engagement Via Twitter Part 1 00:42
      • 3.2 Customer Service and Engagement Via Twitter Part 2 03:44
      • 3.3 Customer Service and Engagement Via Twitter Part 3 04:22
      • 3.4 Customer Service and Engagement Via Twitter Part 4 08:43
      • 3.5 Customer Service and Engagement Via Twitter Part 5 08:57
      • 3.6 Customer Service and Engagement Via Twitter Part 6 06:02
    • Lesson 04 - Marketing on Twitter 20:43
      • 4.1 Marketing on Twitter Part 1 00:37
      • 4.2 Marketing on Twitter Part 2 05:26
      • 4.3 Marketing on Twitter Part 3 06:32
      • 4.4 Marketing on Twitter Part 4 08:08
    • Lesson 05 - Understanding Twitter Advertising 15:59
      • 5.1 Understanding Twitter Advertising Part 1 00:41
      • 5.2 Understanding Twitter Advertising part 2 05:46
      • 5.3 Understanding Twitter Advertising part 3 04:59
      • 5.4 Understanding Twitter Advertising part 4 04:33
    • Lesson 06 - Twitter Ad Options 12:09
      • 6.1 Twitter Ad Options Part 1 00:47
      • 6.2 Twitter Ad Options Part 2 02:13
      • 6.3 Twitter Ad Options Part 3 04:54
      • 6.4 Twitter Ad Options Part 4 04:15
    • Lesson 07 - Increased Character Limit 05:33
      • 7 Increased Character Limit 05:33
    • Demos 23:03
      • 1.1 Retweeting and Retweeting With A Comment - Demo 1 01:32
      • 1.2 Using Advanced Twitter Search - Demo 2 05:22
      • 1.3 Joining or Creating Hashtag Conversations - Demo 3 04:04
      • 1.4 Building a Twitter List - Demo 4 04:56
      • 1.5 Creating and Curating a Twitter Moment - Demo 5 07:09
    • Twitter Quiz
      • Twitter Quiz
    • Lesson 1 - Digital Marketing Strategy 2:02:52
      • 1.1 Creating a Digital Marketing Strategy 12:27
      • 1.2 Targeting Audience 10:43
      • 1.3 Plan the Right Channel Mix 41:21
      • 1.4 Campaign Management 32:36
      • 1.5 Campaign Measurement 25:45
    • Course Welcome
      • 1.1 Welcome to the Hootsuite Platform Certification Course
    • The Fundamentals of Using Hootsuite 28:25
      • Chapter Overview
      • The Hootsuite Platform Fundamentals
      • What is Hootsuite? 01:15
      • An Overview of the Hootsuite Dashboard 02:31
      • How to Add a Social Network in Hootsuite 01:23
      • Additional Reading
      • Hootsuite Engagement Fundamentals
      • Getting Set Up for Listening and Engagement : Tabs and Streams 01:47
      • How to Find Conversations with Hootsuite Search Streams 02:01
      • How to Engage with Your Audience Using Streams 02:27
      • Hootsuite Publishing : Fundamentals
      • Using the Hootsuite Composer 02:20
      • Networking Specific Publishing
      • Publishing to Instagram Personal Accounts to Hootsuite 03:00
      • Publishing to Instagram Business Accounts to Hootsuite 02:14
      • How to Publish YouTube Videos using Hootsuite 01:46
      • Pintrest Publishing with Hootsuite 01:46
      • Using Hootsuite to Manage LinkedIn Pages 03:09
      • Hootsuite Mobile Fundamentals
      • How to Use the Hootsuite Mobile App 01:45
      • Hootsuite App Directory
      • How to use the Hootsuite App Directory 01:01
      • Knowledge Check
      • Additional Reading
      • Next Steps
    • Advanced Uses of Hootsuite 45:31
      • Chapter Overview
      • Hootsuite Engagement : Advanced Tactics
      • How to Create Twitter Lists in Hootsuite 01:09
      • How to Engage Your Youtube Community with HootSuite 01:40
      • Using Geo - Search to Find Relevant Conversations With Hootsuite 01:54
      • Introduction to Hootsuite Inbox 02:29
      • Hootsuite Publishing : Advanced Tactics
      • Getting the Most out of Planner 02:02
      • How to Use the Hootsuite Publisher 02:28
      • How to Schedule Messages in Bulk Using Hootsuite 02:42
      • Using Colloborative Drafts in Hootsuite 02:52
      • Using RSS Feeds in Hootsuite 02:27
      • Using Vanity URLs in Hootsuite 02:44
      • Link Settings in Hootsuite Composer 04:26
      • Getting Started with Hootsuite boost 04:01
      • Hootsuite Analytics : Advanced Tactics
      • An Introduction To Hootsuite Analytics 02:28
      • How to Use Reports in Hootsuite Analytics 02:38
      • How to Use Post Performance In Hootsuite Analytics 01:27
      • How to Share and Collaborate With Hootsuite Analytics 03:18
      • Hootsuite Mobile : Advanced Tactics
      • Using the Hootsuite Mobile App for Team Collaboration 01:30
      • Introduction to Hootsuite Organizations
      • Introduction to Hootsuite Organizations and Permission 03:16
      • Knowledge Check
      • Additional Reading
      • Next Steps
    • Hootsuite Platform Certification Exam
      • Hootsuite Platform Certification Exam
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

Exam & certification FREE PRACTICE TEST

  • How will I become a Digital Marketing Certified Associate?

    Candidates must fulfill the following conditions to become a successful Digital Marketing Certified Associate:
    • Clear the first five rounds of Mimic Pro and get is assessed by the lead trainer
    • Score at least 60% in any one of the OMCA Simulation tests included in the DMCA course
    • The simulation test is a 75 minutes exam in which candidates need to attempt 75 MCQs.

  • The duration of Simplilearn’s Digital Marketing course depends on the learning method that the candidate takes.
    Self Paced Learning:
    E-learning video modules with 180 days of access are provided to the candidates. Using them, the candidates can learn at their own convenience.
    Online Classroom Flexi-Pass:
    More than 11 instructor-led online classes are provided to the candidates for 90 days along the e-learning videos that can be followed for 180 days.

  • The Digital Marketing course in Gurgaon can be taken by paying $499 for Self-Paced learning and $999 for Flexi-Pass learning.

  • Candidates need to take the OMCA exam after they complete the DMCA course satisfactorily. After passing the exam, they need to submit proof of their education and experience. When renewed with PDUs, the certification remains valid for 2 years.

  • To earn the Google Analytics certificate, candidates need to take the Google Analytics Qualification Exam. First, they need to sign up on the Google Analytics Academy website and schedule the exam. The exam includes 70 multiple choice and true/false questions to be attempted in 90 minutes. Candidates must score at least 80% to qualify for the exam. The Google Analytics certification has 18 months of validity.

CMO Perspectives

Kshitij Torka

Kshitij Torka

VP Marketing at

Simplilearn digital marketing courses are created by the industry experts. These comprehensive courses provide solid foundational learning for all aspects of digital marketing and shape a candidate for a career in the industry. I would consider Simplilearn alumni for our digital marketing needs.

Meera Iyer

Meera Iyer

Head of Marketing at

I recommend Simplilearn for anyone who wants to get a strong foundation in digital marketing. Simplilearn's program gets the learner hands-on and job ready with case studies as well as live projects, across different marketing channels.

Course advisor

Brad Geddes
Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

Stéphane Hamel
Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

Stéphane Hamel is a Google Product Strategy Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

Reviews

Chahat Sahgal
Chahat Sahgal Manager at Wisa, Gurgaon

Simplilearn is a great platform. The way the team has put the course together makes it so easy to comprehend. It's user-friendly and amazingly organized. The classes are interesting and fun, so well thought of and helpful. The trainers are well-versed knowledgeable. This certification is really going to benefit me in real life work. I never thought doing an online course would be this nice. The Simplilearn team are so helpful and always eager and ready to help you with any queries. They also provide course-related study material that one can really benefit from. All in all, I'd recommend it definitely.

Read more Read less
Rakshit Agarwal
Rakshit Agarwal Manager - Marketing and Corporate Communication at out of home media, Gurgaon

Descriptive & Quality content. Many tools available to learn and excel.

Bharat Saxena
Bharat Saxena Marketing Director (Marketing Head - India) at Artsana India, Gurgaon

The training explains all the digital marketing concepts in detail.

Ravish Vasan
Ravish Vasan Business Analyst at CarDekho, Gurgaon

Practical perspectives are my favorites.

Rajesh Parekar
Rajesh Parekar Chief Technology Strategist at ASENEXT, Pune

I had an awesome experience in learning Digital Marketing with Simplilearn. The course structure is very well designed for novice to experienced IT and non-IT professionals. The trainers were fantastic. I would surely recommend SimpliLearn to others.

Read more Read less
Vipresh Dwivedi
Vipresh Dwivedi Territory Manager at Vortex Engineering Pvt. Ltd., Kanpur

I have done DMCA course from Simplilearn. I liked their live classes, provided during the course. You are also allowed to attend as many classes you want, which really helps you to clear your confusion, and converts it from a virtual to real class experience. Overall it was really helpful.

Read more Read less
Abhilash M.
Abhilash M. Senior Customer Service Manager at Informatics Publishing Limited, Bangalore

I have enrolled for DMCA certification from Simplilearn. The trainer is great in explaining in detail and is calm and composed. The number of case studies and real-world examples given by him really helped me to understand the concept easily.

Read more Read less
Girish Pai
Girish Pai Founder & Growth Marketer at HITBYSEO, Bangalore

The hands-on projects helped me map my learnings from the theory sessions and apply them on my website.
Read his success story

Read more Read less
Sahil Bhatia
Sahil Bhatia Digital Marketing Intern at Media.net, Ahmedabad

Simplilearn is a platform to enhance the prospects of your professional career. I took the DMCA course and I have to tell you that it was a great experience and goes a long way in making the Professional CV better. Customer service is also very prompt in solving any issues you are facing while doing the course.

Read more Read less
Sutapa Saha
Sutapa Saha Digital Marketer, Bangalore

Simplilearn is certainly a good platform to develop & strengthen your knowledge that's crucial to excelling in your profession. I am taking DMCA course which is digital marketing masters program and it’s very informative and useful. Simplilearn was quite supportive with queries & clarifications. I would certainly recommend their courses. Digital marketing courses are quite good & applicable. I have plans for my own venture and these courses are going to help me both in my profession & my venture. A very good place to learn the skills and apply them practically. I have quite a few years of working experience in the digital marketing field and I notice that in these courses real-world scenarios are explained.

Read more Read less
Alok Sharma
Alok Sharma General Manager at Patel Computers Education Systems Pvt. Ltd, Bangalore

I salute Simplilearn for the extended support and mind blowing support by staff. I am highly impressed by your services and technical knowledge provided in Digital Marketing. I recommend your company to people at large especially students to take your services for learning Digital Marketing. All the best Team Simplilearn.

Read more Read less
Anubrata Chatterjee
Anubrata Chatterjee Freelancer, Bangalore

My experience with Simplilearn has been very enriching. The faculty was quite experienced and had a deep knowledge on the subject. The online classroom training was also stemless. The course contain was quite comprehensive. Overall very happy with Simplilearn and would definitely recommend others.

Read more Read less
Anushree Karnani
Anushree Karnani Magma Fincorp Ltd., Bangalore

I took the DMCA course from Simplilearn, and it's amazing. It certainly added value to my career. Thanks to the trainers, they are the best trainers one can possibly get, to make things so easy and interesting. They are a powerhouse of knowledge in Digital Marketing.

Read more Read less
Srinivas Puspala
Srinivas Puspala Manager at Indu Projects Limited, Bangalore

I had joined the DMCA online course, the experience overall has been good, The trainer was very exceptional. Simplilearn team from sales to customer delight have been really very helpful. I would highly recommend the course to everyone who is in marketing. It has a step by step process to first learn and then become a pro. It has a very easy to follow and flawless training program. You can choose from several options of weekdays or weekend batches. You also have the flexi-pass which gives you access for 90 days. It has a good online repository of the study material.

Read more Read less
Kanchan Shetty
Kanchan Shetty Head HRD, Bangalore

I strongly recommend Simplilearn for their Simple and Easy way of teaching. I learnt Digital Marketing from Simplilearn. Their trainers have a rich practical knowledge and they are experts in the advanced tools which help you to learn tactics of digital marketing. My learning on Digital Marketing Certified Associate from Simplilearn is awesome. I did enjoy my learning. Really helped to learn deeper insights on digital world, that helped to me to utilize the same at my current work.

Read more Read less

FAQs

  • What certification will I receive after completing the training?

    Simplilearn awards a course completion certificate to the candidates who finish the train satisfactorily. The training also provides an OMCA certificate if the candidate qualifies the OMCA exam.
    The DMCA course also prepares the candidates to appear for popular marketing certification exams like Google Ads, YouTube, Google Analytics, and Facebook Blueprint. Candidates need to register on their respective websites to take the exams.

  • Is this live training, or will I watch pre-recorded videos?

    The Digita Marketing training is carried out through live video streaming. The sessions are conversational and allow students to communicate with the mentors during the class. Moreover, the classes are recorded and can be accessed by the candidates to review in the future. A global audience is also present during the classes to enhance the candidate’s learning.

  • What is OMCP Certification?

    OMCP (Online Marketing Certified Professional) is a certification standard acknowledged across industries and is ideal for marketing professionals to broaden their skill set. It is an advanced level professional certification, and online marketing employees pursue it to validate their working knowledge of online marketing concepts and best practices. OMCP recognizes online marketing training from a budding, appraised list of industry’s best known educational institutes in online marketing domain.
    To achieve the OMCP certification candidates need to possess 5000 hours of Digital Marketing experience or a post-secondary degree with 2000 hours of experience. They also need to qualify the OMCP certification exam to get certified.  

  • What is OMCA Certification?

    OMCA is an entry-level certification to build a digital marketing career. It is ideal for marketing practitioners, associates, and managers to get their desired career growth. It can also be considered as the initial step towards the OMCP (advanced level) certificate.
    The OMCA certification validates your understanding of the accepted practices across multiple digital marketing disciplines and foundational concepts of digital marketing.  

  • Who awards OMCA and OMCP certification?

    A budding list of industry’s popular training institutes is used by OMCP to accredit the training providers, and it offers PDUs for participating in the industry’s top events in various capacities. OMCP accredits courses of such institutes that meet strict quality standards.

  • How many institutions teach OMCP standards and who are they?

    Out of hundreds of training providers that follow the OMCP standards in their teaching, only a few are accredited to impart the knowledge and skills necessary for OMCP certification. These few institutions have become OMCP Registered Educational Providers, and some of them are listed below:

    • Simplilearn marketing courses
    • The DMA Advanced Marketing courses
    • Digital Directions
    • Concordia College M.S. in Digital Marketing
    • Duke Digital Media and Marketing Certificate Program

  • Can I cancel my enrollment? Will I get a refund?

    The enrollment in the Digital Marketing training program can be canceled if the candidate feels it necessary. After deducing the administration fee, the remaining amount gets refunded to the candidate. Read our Refund Policy to find out more.

  • What payment options are available?

    The Digital Marketing course in Gurgaon can be undertaken by completing an online payment via:

    • MasterCard
    • Diner’s Club
    • American Express
    • PayPal
    • Visa Debit or Credit Card

    The payment receipt is automatically emailed to the candidate along with the course access information.

  • What tools do I need to attend the training sessions?

    To attend the Digital Marketing training in Gurgaon, there are some basic system requirements as follows:

    • Mac OSX 10.6 or higher
    • Windows: Windows XP SP3 or higher
    • Headset, speakers, and microphone
    • Internet speed: Preferably 512 Kbps or higher

  • I’d like to learn more about this training program. Who should I contact?

    The Live Chat link or Contact Us form can be used to get in touch with the customer support team of Simplilearn. The team is dedicated to providing more details about the training program.

  • Who are our Faculties and how are they selected?

    Simplilearn appoints individuals who are expert in Digital Marketing and have 10-12 years of training experience. Profile screening, technical evaluation, and a training demo form the part of our rigorous selection process followed to hire the trainers. Individuals also need to have high alumni rating to be eligible for becoming a faculty at Simplilearn.

  • What is Global Teaching Assistance?

    The teaching assistants for Digital Marketing training are highly qualified and guide you to get certified successfully. They enhance the learning experience of the candidates throughout the course. Starting from class onboard to project mentoring as well as job assistance, our mentors engage the students proactively. Teaching assistance from the trainers is available during business hours.

  • What is covered under the 24/7 Support promise?

    Simplilearn’s customer support representatives are available 24/7 via calls, chat, or email. There is a community forum too which can also be used to get the on-demand assistance. The forum can be accessed for a lifetime to ask any Digital Marketing questions.

  • What if I miss the class?

    If in case you miss any class don’t worry, all the live courses are recorded and available for you to access. So, if you miss any class, you can go back and watch the video to clear your doubts.

  • What are the other benefits apart from the job?

    Apart from getting a job as a Digital Marketing professional, here are the other benefits that you would get by pursuing the course:

    • You will gain in-depth knowledge of SEO, Social media marketing, PPC, digital analytics, content marketing, email marketing, web analytics, marketing automation, website conversion rate optimization, and digital marketing strategy.
    • You will have real-life experience of how to formulate, plan, and execute digital marketing strategies.
    • Also, you will be prepared for various digital marketing certification exams, like OMCA, Google Analytics, Facebook Blueprint, Google Ads, and YouTube Marketing.
       

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.