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Course description

  • What are the course objectives?

    Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.

    The DMCA course will prepare you for the most sought-after certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google AdWords, Google Analytics, and Twitter Marketing.
     
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  • What skills will you learn?

    This course will enable you to:
    • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
    • Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing
    • Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
    • Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing
    • Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module
    • Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter
    • Create the right marketing messages tailored for the right audiences
    • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications

  • Who is eligible to take this Digital marketing course?

    The Digital Marketing Certified Associate course is ideal for any business professional, marketing consultant or student interested in jump-starting a career in digital marketing, including:

    Sales or business professional looking to accelerate your career:
    This course will give you an insider’s view into the digital marketing domain. With this course you can:

    • Up-skill your competencies and carve an entry into a digital marketing role
    • Understand the inner workings of digital marketing campaigns that can help you as you collaborate and work with digital marketing teams

    Entrepreneur interested in leveraging digital marketing to improve the ROI for your company:
    We live in a digital world where most of your customers live online. So if you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you:
    • Understand the role that digital tools and marketing channels can play in growing your online brand
    • Gain the knowledge and experience required to engage with marketing partners and agencies as you implement an effective digital strategy for your brand

    Traditional marketer striving to enhance your knowledge and skills in digital marketing:
    Digital marketing has been gaining prominence over the last few years, and if you’re an expert marketer in traditional channels and methods, then adding digital marketing skills can be a great boost for your career. This course will:
    • Broaden your marketing know-how and help you stay current with the latest trends and channels in the digital marketing world
    • Arm you with the skills and experience to get a foothold and grow your career in digital marketing

    Digital marketer hoping to broaden your skillsets and accelerate your career to the next level:
    In today’s business world, digital marketers must be able to wear multiple hats and execute campaigns across different types of marketing channels to stay ahead of the competition. Our course can help you:
    • Learn the latest industry-relevant techniques to help you build well-rounded digital marketing expertise
    • Build multiple digital marketing skills and catapult your career in digital marketing

    A student looking to build a career in one of the most sought-after domains today:
    A study by Mondo suggests that senior leadership professionals in digital marketing earn between US $140,000 to $200,000. If you’re looking to build a career in one of the fastest growing domains in business, digital marketing is a great start. This course will help you:
    • Build a strong foundational knowledge of digital marketing and gain hands-on experience in digital marketing
    • Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry

  • What are the projects and tools included in the course?

    Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.

    Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

    Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.

    Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.

    Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.
     
    As a part of our course, we have included guides and exclusive access to various tools such as :

    • Crazy Egg (60 days access worth $100)
    • Feng-GUI (30 days access)

  • What are the Mimic Pro simulations included in the course?

    The Mimic Pro simulations included in our course provide you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages, email campaigns, and perform a variety of other marketing tasks using virtual money.

     

Course preview

  • Introduction
    • DMCA Introduction 27:27
      • 1.1 Introduction27:27
  • Search Engine Optimization (SEO)
    • Lesson 1 - Introduction to SEO 14:43
      • 1.1 Part 1 - Introduction to SEO08:27
      • 1.2 Part 2 - A Model of Search Engines06:16
      • 1.3 Quiz
    • Lesson 2 - On-Page Optimization 17:44
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me00:21
      • 1.3 Objectives00:21
      • 1.4 Relevancy and Popularity00:53
      • 1.5 Title Tags and META Descriptions01:06
      • 1.6 Header Tags00:38
      • 1.7 URLs and URL Structure03:26
      • 1.8 Image Alt Text00:41
      • 1.9 Internal Links00:41
      • 1.10 Keyword Usage01:00
      • 1.11 Sitemaps00:52
      • 1.12 On-Page Don'ts02:43
      • 1.13 Perfectly Optimized Page04:03
      • 1.14 Key Takeaways00:44
      • 1.15 Quiz
    • Lesson 3 - Off-Site Optimization and Link Building 11:53
      • 1.1 Introduction00:14
      • 1.2 What's In It For Me00:15
      • 1.3 Objectives00:23
      • 1.4 Signals of Popularity01:14
      • 1.5 Principles of Link Building00:37
      • 1.6 Link - Worthy Content01:00
      • 1.7 Off - site Engagement00:56
      • 1.8 Offline Relationships01:15
      • 1.9 Types of Links01:29
      • 1.10 Rel=" nofollow" and Social Media01:19
      • 1.11 Link Building Don'ts02:19
      • 1.12 Key Takeaways00:52
      • 1.13 Quiz
    • Lesson 4 - Duplicate Content 06:24
      • 1.1 Introduction00:12
      • 1.2 What's In It For Me00:17
      • 1.3 Objectives00:15
      • 1.4 What Is Duplicate Content01:24
      • 1.5 Common Instances01:23
      • 1.6 Fixing Duplicate Content02:15
      • 1.7 Key Takeaways00:38
      • 1.8 Quiz
    • Lesson 5 - Keyword Research and Competitive Analysis 16:46
      • 1.1 Introduction00:18
      • 1.2 What's In It For Me00:20
      • 1.3 Objectives00:20
      • 1.4 User Intent02:07
      • 1.5 Not Provided01:07
      • 1.6 Performing Keyword Research02:16
      • 1.7 Two Types of Queries01:17
      • 1.8 Short Tail: Pros and Cons01:13
      • 1.9 Long Tail: Pros and Cons01:02
      • 1.10 Competitive Analysis Overview02:23
      • 1.11 Factors to Analyze02:00
      • 1.12 B2B vs B2C01:46
      • 1.13 Key Takeaways00:37
      • 1.14 Quiz
    • Lesson 6 - Design and Architecture 07:45
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:18
      • 1.3 Objectives00:24
      • 1.4 Design Best Practices02:51
      • 1.5 Designing for Search Engines02:45
      • 1.6 Importance of Design00:32
      • 1.7 Key Takeaways00:42
      • 1.8 Quiz
    • Lesson 7 - Local SEO 08:53
      • 1.1 Introduction00:11
      • 1.2 What's In It For Me00:16
      • 1.3 Objectives00:20
      • 1.4 Local SEO is Here00:56
      • 1.5 NAP01:56
      • 1.6 Directories00:59
      • 1.7 Top Local Signals03:37
      • 1.8 Key Takeaways00:38
      • 1.9 Quiz
    • Lesson 8 - SEO Measurement 05:58
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:21
      • 1.3 Objectives00:15
      • 1.4 Biggest SEO Misconception03:26
      • 1.5 What to Measure01:11
      • 1.6 Key Takeaways00:32
      • 1.7 Quiz
    • Lesson 9 - The Changing State of SEO 06:58
      • 1.1 Introduction00:12
      • 1.2 What's In It For Me00:30
      • 1.3 Objectives00:15
      • 1.4 Constant Changes01:07
      • 1.5 Google Panda Update01:04
      • 1.6 Google Penguin Update01:07
      • 1.7 Not Provided01:23
      • 1.8 Still Powerful00:57
      • 1.9 Key Takeaways00:23
      • 1.10 Quiz
    • Lesson 10 - Integrating SEO with Other Disciplines 06:00
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:37
      • 1.3 Objectives00:18
      • 1.4 Integrated Marketing00:34
      • 1.5 User Experience Across Channels01:05
      • 1.6 SEO and Content Marketing01:07
      • 1.7 SEO and Analytics00:42
      • 1.8 SEO and Mobile00:44
      • 1.9 Key Takeaways00:40
      • 1.10 Quiz
    • SEO Foundations Quiz
      • SEO Foundations Quiz
  • Social Media
    • Lesson 00 - SME Introduction 00:42
      • SME Introduction00:42
    • Lesson 01 - Introduction to Social Media 25:09
      • 1.01 Introduction to Social Media00:41
      • 1.02 Modern Communication03:40
      • 1.03 Social Media Landscape01:54
      • 1.04 Social Media and Content Marketing04:52
      • 1.05 Reputation Management and Monitoring07:32
      • 1.06 Customer Engagement05:17
      • 1.07 Key Takeaways01:13
      • Quiz
    • Lesson 02 - Social Media Strategy and Planning 40:45
      • 2.01 Introduction00:45
      • 2.02 Social Media Impact On Business Goals03:58
      • 2.03 Social Media Marketing Integration02:08
      • 2.04 Strategic Business channel Part 115:50
      • 2.05 Strategic Business channel Part 212:51
      • 2.06 Define Your Target Audience02:22
      • 2.07 Types of Content to Post and Promote02:00
      • 2.08 Key Takeaways00:51
      • Quiz
    • Lesson 03 - Social Media Channel Management 42:36
      • 3.01 Introduction00:43
      • 3.02 Social Networking15:52
      • 3.03 Microblogging03:42
      • 3.04 Media Sharing Videos06:35
      • 3.05 Media Sharing Images06:55
      • 3.06 Other Services07:59
      • 3.07 Key Takeaways00:50
      • Quiz
    • Lesson 04 - Social Media Management Tools 09:29
      • 4.01 Introduction00:40
      • 4.02 Impact On Business Goals01:18
      • 4.03 Buffer01:53
      • 4.04 Hootsuite02:09
      • 4.05 Social Studio01:17
      • 4.06 Link Shortener01:17
      • 4.07 Key Takeaways00:55
      • Quiz
    • Lesson 05 - Social Media Measurement and Reporting 13:36
      • 5.01 Introduction00:34
      • 5.02 Key Performance Indicators05:49
      • 5.03 Social Analytics Tools06:44
      • 5.04 Key Takeaways00:29
      • Quiz
    • Lesson 06 - Social Advertising 17:17
      • 6.01 Introduction00:29
      • 6.02 Social Advertising Key Factors04:36
      • 6.03 Advertising Campaign in LinkedIn and Facebook11:51
      • 6.04 Key Takeaways00:21
      • Quiz
    • Social Media Foundations Quiz
      • Social Media Foundations Quiz
  • Content Marketing
    • Lesson 1 - Introduction to Content Marketing 18:31
      • 1.1 What is Content Marketing00:40
      • 1.2 What's In It For Me01:00
      • 1.3 Objectives00:53
      • 1.4 Origins of Content Marketing03:24
      • 1.5 Content Marketing—Definition01:43
      • 1.6 Content Marketing Overlap02:16
      • 1.7 Effective vs. Ineffective04:23
      • 1.8 The No-strategy Penalty01:30
      • 1.9 Key Takeaways02:42
      • 1.10 Quiz
    • Lesson 2 - Content Marketing Strategy 29:09
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me00:37
      • 1.3 Objective00:36
      • 1.4 You Need a Documented Strategy00:52
      • 1.5 Start With Your Customers02:20
      • 1.6 Your Brand's Story02:57
      • 1.7 Channel Strategy01:33
      • 1.8 Establish Listening Posts01:39
      • 1.9 Measurement is a Must01:49
      • 1.10 Questions Your Plan Must Answer01:15
      • 1.11 Making the Playbook01:04
      • 1.12 Overcoming Budget Issues04:02
      • 1.13 Hindustan Unilever Case Study05:08
      • 1.14 Key Takeaways05:07
      • 1.15 Quiz
    • Lesson 3 - Overseeing a Content Marketing Program 24:30
      • 1.1 Introduction00:19
      • 1.2 What's In It For Me00:26
      • 1.3 Objective00:50
      • 1.4 Who Oversees Content Marketing01:57
      • 1.5 Content Marketing and Social Media02:18
      • 1.6 Content Marketing and SEO01:58
      • 1.7 Roles In The Customer Journey04:57
      • 1.8 The Engagement Model02:15
      • 1.9 GE's influencer campaign Case Studies07:59
      • 1.10 Key Takeaways01:31
      • 1.11 Quiz
    • Lesson 4 - Content Marketing Tactics 34:47
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me00:29
      • 1.3 Objectives00:17
      • 1.4 Overview00:50
      • 1.5 In-Person Events02:11
      • 1.6 eNewsletters00:58
      • 1.7 Online Videos03:07
      • 1.8 Case Studies00:35
      • 1.9 Webinars and Webcasts00:39
      • 1.10 Social Media (Except Blogs)01:45
      • 1.11 Blogs01:11
      • 1.12 Research Reports01:54
      • 1.13 White Papers00:31
      • 1.14 On-Site Articles01:41
      • 1.15 eBooks01:03
      • 1.16 Mobile Content01:38
      • 1.17 Online Presentations00:58
      • 1.18 Infographics00:52
      • 1.19 Press Releases01:52
      • 1.20 Putting It All Together01:22
      • 1.21 Caterpillar's Built For It campaign Case Studies08:58
      • 1.22 Key Takeaways01:46
      • 1.23 Quiz
    • Lesson 5 - Social Media Platforms 27:50
      • 1.1 Introduction00:19
      • 1.2 What's In It For Me00:25
      • 1.3 Objective00:24
      • 1.4 Overview00:44
      • 1.5 Facebook01:59
      • 1.6 LinkedIn02:24
      • 1.7 YouTube02:38
      • 1.8 Twitter01:21
      • 1.9 The Secret to Highly Shareable Content01:06
      • 1.10 World Cup Example05:30
      • 1.11 GoPro Case Studies09:46
      • 1.12 Key Takeaways01:14
      • 1.13 Quiz
    • Lesson 6 - Measurement and Budget 26:56
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me00:27
      • 1.3 Objectives00:31
      • 1.4 Overcoming Hurdles01:47
      • 1.5 B2C Goals and Metrics02:07
      • 1.6 B2B Goals and Metrics01:51
      • 1.7 Tying Outputs to Outcomes01:16
      • 1.8 P and G Example04:04
      • 1.9 Conclusion01:09
      • 1.10 Piper Aircraft Case Study12:11
      • 1.11 Key Takeaways01:23
      • 1.12 Quiz
    • Content Marketing Foundations Quiz
      • Content Marketing Foundations Quiz
  • Email Marketing
    • Lesson 00 - SME Introduction 01:47
      • SME Introduction01:47
    • Lesson 01 - Introduction to Email Marketing 16:59
      • 1.1 Introduction00:40
      • 1.2 Email Marketing An Introduction03:51
      • 1.3 History and Evolution of Email Marketing03:21
      • 1.4 Pervasiveness of Email05:46
      • 1.5 Key Drivers of Email Effectiveness02:29
      • 1.6 Key Takeaways00:52
      • Quiz
    • Lesson 02 - Elements of Email 18:21
      • 2.1 Introduction00:24
      • 2.2 Primary Email Elements03:09
      • 2.3 Email Preview and Email Development11:01
      • 2.4 Legal Requirements, Email Footer and Subscription Options03:00
      • 2.5 Key Takeaways00:47
      • Quiz
    • Lesson 03 - Working with an ESP 23:43
      • 3.1 Introduction00:45
      • 3.2 Need for ESP and Its Rise05:54
      • 3.3 Email Campaign and ESP Account Settings and Features07:56
      • 3.4 Building an Email Campaign04:59
      • 3.5 ESP Reporting Features03:14
      • 3.6 Key Takeaways00:55
      • Quiz
    • Lesson 04 - Build and Maintain your List 35:31
      • 4.1 Introduction00:49
      • 4.2 Importance of Building an Email Subscriber List03:02
      • 4.3 Build Your Subscriber List04:14
      • 4.4 Subscriber Options07:06
      • 4.5 List Building Tactics06:46
      • 4.6 Managing Subscriber List06:31
      • 4.7 Segmenting Subscriber List06:22
      • 4.8 Key Takeaways00:41
      • Quiz
    • Lesson 05 - Avoid Spam Penalties 25:52
      • 5.1 Introduction00:42
      • 5.2 Primary Email Elements04:39
      • 5.3 Define Spam03:42
      • 5.4 Spam Laws and Regulation10:18
      • 5.5 Methods to Combat Spam05:33
      • 5.6 Key Takeaways00:58
      • Quiz
    • Lesson 06 - Email Deliverability 13:53
      • 6.1 Introduction00:42
      • 6.2 Understand Deliverability02:56
      • 6.3 Improve Deliverability with Email Preview02:33
      • 6.4 Overcoming Deliverability Problems02:50
      • 6.5 Focus on a Mobile-First Delivery04:03
      • 6.6 Key Takeaways00:49
      • Quiz
    • Lesson 07 - Campaign Measurement 25:35
      • 7.1 Introduction00:47
      • 7.2 Email Measurement Funnel10:14
      • 7.3 Email Measurements05:36
      • 7.4 Essentials of Landing Pages08:20
      • 7.5 Key Takeaways00:38
      • Quiz
    • Lesson 08 - Automation Basics 21:07
      • 8.1 Introduction00:42
      • 8.2 Autoresponders02:38
      • 8.3 Thank You Email03:28
      • 8.4 Welcome Series Emails07:46
      • 8.5 Triggered Email Campaigns05:30
      • 8.6 Key Takeaways01:03
    • Email Marketing Foundations Quiz
      • Email Marketing Foundations Quiz
  • Mobile Marketing
    • Lesson 00 - SME Intro 01:35
      • SME Intro01:35
    • Lesson 01 - Introduction to Mobile Marketing 20:10
      • 1.1 Introduction00:44
      • 1.2 Definition of Mobile Marketing02:57
      • 1.3 Importance of Mobile Marketing04:44
      • 1.4 Mobile as a Promotional and an Engagement Tool03:55
      • 1.5 Mobile Marketing vs Mobile Advertising01:04
      • 1.6 Mobile and Other Channels05:59
      • 1.7 Key takeways00:47
      • Quiz
    • Lesson 02 - Mobile Products and Services 23:54
      • 2.1 Introduction00:24
      • 2.2 Mobile Marketing Tools12:21
      • 2.3 Location Marketing Services02:59
      • 2.4 Mobile Web Applications and ecommerce07:25
      • 2.5 Key Takeaways00:45
      • Quiz
    • Lesson 03 - Promotions and Incentives 22:23
      • 3.1 Introduction00:44
      • 3.2 Incentives for Mobile Channels04:06
      • 3.3 Methods of Offering Mobile Incentives07:48
      • 3.4 Mobile Incentives and Promotions06:18
      • 3.5 Changeover to Mobile Coupons02:49
      • 3.6 Key Takeaways00:38
      • Quiz
    • Lesson 04 - Integration with Marketing Mix 27:41
      • 4.1 Introduction00:54
      • 4.2 Multi-channel Marketing Plan07:37
      • 4.3 Mobile Marketing Strategy Plan00:45
      • 4.4 Elements of Mobile Marketing Mix14:14
      • 4.5 Segmentation and Targeting03:13
      • 4.6 Key Takeaways00:58
      • Quiz
    • Lesson 05 - Mobile Advertising 19:59
      • 5.1 Introduction00:39
      • 5.2 Mobile Advertising01:33
      • 5.3 Mobile Marketing and Mobile Advertising06:50
      • 5.4 Mobile Advertising Channels03:20
      • 5.5 Types of Mobile Ads03:31
      • 5.6 Strategies for Successful Mobile Advertising03:03
      • 5.7 Key Takeaways01:03
      • Quiz
    • Lesson 06 - Mobile Analysis 25:14
      • 6.1 Introduction00:45
      • 6.2 Types of Analysis13:02
      • 6.3 Mobile Marketing vs Ads-based Analysis01:11
      • 6.4 Google as a Main Player02:43
      • 6.5 Mobile Audience and Their Behavior01:47
      • 6.6 Methods of Tracking Usage04:41
      • 6.7 Key Takeaways01:05
      • Quiz
    • Lesson 07 - Rules and Regulations 17:14
      • 7.1 Introduction00:41
      • 7.2 Rules and regulations and code of conduct03:14
      • 7.3 Mobile Marketing Guidelines04:52
      • 7.4 Spam laws02:57
      • 7.5 Regulations in Major Markets04:48
      • 7.6 Key Takeaways00:42
      • Quiz
    • Mobile Marketing Foundations Quiz
      • Mobile Marketing Foundations Quiz
  • Pay Per Click (PPC)
    • Lesson 00 - Course Introduction 00:35
      • Course Introduction00:35
    • Lesson 01 - Introduction to Pay Per Click 23:14
      • 1.1 Introduction00:36
      • 1.2 Defining Paid Search Advertising07:25
      • 1.3 How PPC Works for Various Business Types08:33
      • 1.4 Advantages of PPC03:18
      • 1.5 The Three Rs of PPC02:24
      • 1.6 Key Takeaways00:58
      • Quiz
    • Lesson 02 - Psychology of Search 15:32
      • 2.1 Introduction00:42
      • 2.2 The Search Process06:08
      • 2.3 How Ads and Landing Pages04:18
      • 2.4 Aligning Goals for Successful Search03:29
      • 2.5 Key Takeaways00:55
      • Quiz
    • Lesson 03 - Account Hierarchy 11:28
      • 3.1 Introduction00:31
      • 3.2 Hierarchy of a PPC account02:33
      • 3.3 Campaign Settings02:06
      • 3.4 Structuring of Ad Groups05:31
      • 3.5 Key Takeaways00:47
      • Quiz
    • Lesson 04 - Search Ads and Keyword Targeting 39:41
      • 4.1 Introduction00:31
      • 4.2 How to Create a Compelling Search Ad15:21
      • 4.3 How Keywords and Search Queries Work Together23:02
      • 4.4 Key Takeaways00:47
      • Quiz
    • Lesson 05 - Increasing Reach With Display Network 13:06
      • 5.1 Introduction00:32
      • 5.2 Display Network and its Reach01:56
      • 5.3 Display Network Targeting Options06:29
      • 5.4 Available Ad Formats03:28
      • 5.5 Key Takeaways00:41
      • Quiz
    • Lesson 06 - Reaching Target Audiences 19:59
      • 6.1 Introduction00:35
      • 6.2 Who Is the Audience01:39
      • 6.3 Remarketing Across Search and Display11:45
      • 6.4 Reaching New Audience01:46
      • 6.5 Segmenting Audience Based on Behavior03:33
      • 6.6 Key Takeaways00:41
      • Quiz
    • Lesson 07 - The Buying Funnel 22:13
      • 7.1 Introduction00:35
      • 7.2 Overview of the Buying Funnel07:39
      • 7.3 Targeting Users Throughout the Funnel11:46
      • 7.4 Channels to Leverage throughout the Buying Funnel01:25
      • 7.5 Key Takeaways00:48
      • Quiz
    • Lesson 08 - The Paid Search Auction 19:52
      • 8.1 Introduction00:29
      • 8.2 Functioning of Ad Ranks04:40
      • 8.3 Effect of Bids on Ad Position03:03
      • 8.4 Quality Score11:01
      • 8.5 Key Takeaways00:39
      • Quiz
    • Lesson 09 - Setting and Measuring Marketing Goals 19:38
      • 9.1 Introduction00:37
      • 9.2 Setting and Measuring Marketing Goals06:35
      • 9.3 Making Data Driven Decisions in Bidding and Account Management06:32
      • 9.4 How Customer Journey can Use Attribution Management in Bidding05:16
      • 9.5 Key Takeaways00:38
      • Quiz
    • Lesson 10 - How PPC Fits into the Digital Strategy 24:06
      • 10.1 Introduction00:35
      • 10.2 PPC and Other Marketing Channels04:56
      • 10.3 PPC Management in Various Business Types11:27
      • 10.4 Future of PPC06:43
      • 10.5 Key Takeaways00:25
      • Quiz
    • PPC Foundations Quiz
      • PPC Foundations Quiz
  • Website Conversion Rate Optimization
    • Lesson 1 - Introducing Website Conversion Rate Optimization 15:15
      • 1.1 Introduction00:44
      • 1.2 What's In It For Me00:43
      • 1.3 Objectives00:18
      • 1.4 Introducing Website Conversion Rate Optimization02:51
      • 1.5 The Traits of Success 02:10
      • 1.6 The Amazon Example02:50
      • 1.7 What Should You Test02:23
      • 1.8 Robert Cialdini’s Principles of Persuasion02:42
      • 1.9 Key Takeaways00:34
      • 1.10 Quiz
    • Lesson 2 - Laying the Foundations of Conversion 07:15
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:30
      • 1.3 Objectives00:08
      • 1.4 Understanding AIDAS01:46
      • 1.5 Understanding Information Scent03:06
      • 1.6 Maintaining the Scent Examples01:00
      • 1.7 Key Takeaways00:25
      • 1.8 Quiz
    • Lesson 3 - Getting to Know Your Customers 07:43
      • 1.1 Introduction00:23
      • 1.2 What's In It For Me00:35
      • 1.3 Objectives00:12
      • 1.4 Identify Your Visitors Goals02:20
      • 1.5 Modeling Your Customers03:54
      • 1.6 Key Takeaways00:19
      • 1.7 Quiz
    • Lesson 4 - Creating the Message 11:57
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:14
      • 1.3 Objectives00:13
      • 1.4 Identify Your Message01:06
      • 1.5 Sell More Effectively03:07
      • 1.6 Microcopy04:08
      • 1.7 What if Your Copy Still Doesn't Convert02:21
      • 1.8 Key Takeaways00:28
      • 1.9 Quiz
    • Lesson 5 - Anatomy of a Landing Page 07:01
      • 1.1 Introduction00:20
      • 1.2 What's In It For Me00:09
      • 1.3 Objectives00:10
      • 1.4 Landing Pages02:04
      • 1.5 Elements of a Great Landing Page04:00
      • 1.6 Key Takeaways00:18
      • 1.7 Quiz
    • Lesson 6 - Why Design Matters 07:08
      • 1.1 Introduction00:25
      • 1.2 What's In It For Me00:08
      • 1.3 Objectives00:10
      • 1.4 The Elements of Design02:08
      • 1.5 Fitting Your Page Together02:44
      • 1.6 Technical Considerations01:09
      • 1.7 Key Takeaways00:24
      • 1.8 Quiz
    • Lesson 7 - Testing for Conversions 06:59
      • 1.1 Introduction00:18
      • 1.2 What's In It For Me00:10
      • 1.3 Objectives00:07
      • 1.4 Three Key Factors of Conversion04:35
      • 1.5 The Three Factors in Action01:31
      • 1.6 Key Takeaways00:18
      • 1.7 Quiz
    • Lesson 8 - Seeing the Bigger Picture 08:25
      • 1.1 Introduction00:24
      • 1.2 What's In It For Me00:08
      • 1.3 Objectives00:22
      • 1.4 Conversion Optimization and SEO00:58
      • 1.5 Conversion Optimization and Social Media00:55
      • 1.6 Conversion Optimization and Paid Search01:37
      • 1.7 Conversion Optimization and Email Lists01:27
      • 1.8 Conversion Optimization and Analytics00:56
      • 1.9 Conversion Optimization in the Mobile World00:58
      • 1.10 Key Takeaways00:40
      • 1.11 Quiz
    • Website Conversion Rate Optimization Foundations Quiz
      • Website Conversion Rate Optimization Foundations Quiz
  • Digital Analytics
    • Lesson 1 - Introduction to Digital Analytics 18:29
      • 1.1 Introduction01:07
      • 1.2 What's In It For Me02:20
      • 1.3 Objectives00:41
      • 1.4 Why Digital Analytics05:10
      • 1.5 What is Analytics04:38
      • 1.6 Role of an Analyst02:16
      • 1.7 How Difficult is it00:55
      • 1.8 Key Takeaways01:22
      • 1.9 Quiz
    • Lesson 2 - Organizational Maturity 35:37
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me01:12
      • 1.3 Objectives00:57
      • 1.4 Why Maturity00:30
      • 1.5 What is a Maturity Model01:21
      • 1.6 Digital Analytics Maturity Model02:06
      • 1.7 Management, Governance, and Adoption04:13
      • 1.8 Objective and Scope06:30
      • 1.9 Team and Expertise03:33
      • 1.10 Continuous Improvement Process and Methodology03:22
      • 1.11 Tools, Technology, and Data Integration07:30
      • 1.12 Case Study03:11
      • 1.13 Key Takeaways00:57
      • 1.14 Quiz
    • Lesson 3 - Building Blocks 26:19
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me01:26
      • 1.3 Objectives00:22
      • 1.4 Dimensions and Metrics01:24
      • 1.5 Audience Building Blocks04:41
      • 1.6 Acquisition Building Blocks02:27
      • 1.7 Behavioral Building Blocks05:38
      • 1.8 Conversion Building Blocks05:15
      • 1.9 Calculated Metrics01:56
      • 1.10 Compound Metrics00:55
      • 1.11 Key Takeaways02:05
      • 1.12 Quiz
    • Lesson 4 - Managerial Perspectives of Digital Analytics 26:00
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me00:13
      • 1.3 Objectives01:44
      • 1.4 Porter’s Value Chain Framework and Marketing Centricity02:01
      • 1.5 Customer Lifecycle03:37
      • 1.6 Personas and Scent Trails02:29
      • 1.7 Mapping Features Functions and Content to Personas and the Lifecycle03:52
      • 1.8 The Power of Pilot Projects03:54
      • 1.9 Planning01:45
      • 1.10 Privacy and Ethics03:15
      • 1.11 The Curse of Data - Analysis Paralysis02:02
      • 1.12 Key Takeaways00:55
      • 1.13 Quiz
    • Lesson 5 - Key Performance Indicators 24:48
      • 1.1 Introduction00:15
      • 1.2 What's In It For Me00:45
      • 1.3 Objectives00:39
      • 1.4 The Starting Point01:32
      • 1.5 What is a Key Performance Indicator (KPI)00:43
      • 1.6 The Ultimate KPIs02:51
      • 1.7 How to Pick the Right KPIs01:02
      • 1.8 Critical - To - Quality (CTQ)03:56
      • 1.9 Attributes of a Great KPI01:51
      • 1.10 Bounce Rate02:59
      • 1.11 Average Order Value (AOV) — Metric or a KPI02:25
      • 1.12 Measuring Engagement01:56
      • 1.13 How Many KPIs02:55
      • 1.14 Key Takeaways00:59
      • 1.15 Quiz
    • Lesson 6 - Segmentation 19:58
      • 1.1 Introduction00:09
      • 1.2 What's In It For Me00:49
      • 1.3 Objectives00:53
      • 1.4 Why Use Segmentation00:57
      • 1.5 Population N — Example03:21
      • 1.6 Segmenting — RFM Approach03:02
      • 1.7 Built-in and Custom Segments05:23
      • 1.8 Segmentation — ABC04:58
      • 1.9 Key Takeaways00:26
      • 1.10 Quiz
    • Lesson 7 - The Analysis Process 42:05
      • 1.1 Introduction00:13
      • 1.2 What's In It For Me01:21
      • 1.3 Objectives01:00
      • 1.4 Types of Analytics02:02
      • 1.5 Continuous Improvements and Problem Solving with Lean Six Sigma01:15
      • 1.6 Define03:43
      • 1.7 Measure08:34
      • 1.8 Analyze09:19
      • 1.9 Improve02:28
      • 1.10 Control00:35
      • 1.11 Analysis Process Examples10:48
      • 1.12 Key Takeaways00:47
      • 1.13 Quiz
    • Lesson 8 - Marketing Management 22:45
      • 1.1 Introduction00:10
      • 1.2 What's In It For Me00:22
      • 1.3 Objectives00:44
      • 1.4 What is Campaign Tracking02:35
      • 1.5 Components of a Campaign03:21
      • 1.6 The Impact of Ad Blockers02:06
      • 1.7 Paid Owned and Earned Media02:42
      • 1.8 Attribution Modeling and Media-Mix Modeling03:53
      • 1.9 Assisted Conversions01:28
      • 1.10 Attribution Models03:08
      • 1.11 Offline Attribution00:53
      • 1.12 Key Takeaways01:23
      • 1.13 Quiz
    • Lesson 9 - Experimentation and Testing 11:48
      • 1.1 Introduction00:09
      • 1.2 What's In It For Me00:59
      • 1.3 Objectives00:19
      • 1.4 Benefits of Testing01:38
      • 1.5 Web Design 10101:39
      • 1.6 Hypothesis Testing01:23
      • 1.7 A-B Testing Pros and Cons01:06
      • 1.8 Multivariate Testing02:15
      • 1.9 Multivariate Testing Pros and Cons01:54
      • 1.10 Key Takeaways00:26
      • 1.11 Quiz
    • Lesson 10 - Reports and Dashboards 18:10
      • 1.1 Introduction00:19
      • 1.2 What's In It For Me01:08
      • 1.3 Objectives00:35
      • 1.4 What is a Dashboard01:05
      • 1.5 Analysis and Reporting Workflow01:42
      • 1.6 Planning Your Dashboard03:21
      • 1.7 Choice Of Visualization01:30
      • 1.8 Gestalt Principle01:03
      • 1.9 Stephen Few Common Pitfalls in Dashboard Design01:23
      • 1.10 Expressing Exactitude or Sense of Scale01:34
      • 1.11 Remove to Improve01:20
      • 1.12 The Art of Storytelling02:26
      • 1.13 Key Takeaways00:44
      • 1.14 Quiz
    • Lesson 11 - The Digital Analytics Stack 18:20
      • 1.1 Introduction00:36
      • 1.2 What's In It For Me00:53
      • 1.3 Objectives00:36
      • 1.4 The Complex MarTech Landscape01:19
      • 1.5 Selecting a Web Analytics Platform01:56
      • 1.6 Qualitative Data01:58
      • 1.7 Competitive Intelligence03:19
      • 1.8 Social Analytics03:21
      • 1.9 Back Office CRM and Sales Data01:11
      • 1.10 Instrumentation (Tagging)02:14
      • 1.11 Key Takeaways00:57
      • 1.12 Quiz
    • Digital Analytics Foundations Quiz
      • Digital Analytics Foundations Quiz
  • Marketing Automation
    • Lesson 1 - Introduction to Marketing Automation 10:31
      • 1.1 Introduction00:36
      • 1.2 Defining Marketing Automation00:57
      • 1.3 Increase Engagement02:16
      • 1.4 Flatten Your Sales Funnel01:28
      • 1.5 Close More Deals03:01
      • 1.6 Make More Money00:55
      • 1.7 Develop Best Customers01:18
      • 1.8 Quiz
    • Lesson 2 - Lead Capture and Nurture 09:42
      • 1.1 Introduction00:31
      • 1.2 Capture and Nurture00:40
      • 1.3 Lead Capture Process01:19
      • 1.4 Lead Nurture - Building a Relationship02:04
      • 1.5 Implicit and Explicit Data01:31
      • 1.6 Lead Scoring03:37
      • 1.7 Quiz
    • Lesson 3 - Automated Campaigns 28:21
      • 1.1 Triggers and Series13:11
      • 1.2 Drip Campaigns07:26
      • 1.3 Nurture Campaigns07:44
      • 1.4 Quiz
    • Lesson 4 - Improving Customer Life cycle 24:56
      • 1.1 Measurement and Attribution15:23
      • 1.2 Customer Journey09:33
      • 1.3 Quiz
    • Marketing Automation Foundations Quiz
      • Marketing Automation Foundations Quiz
  • Programmatic Buying
    • Lesson 1 - What is Programmatic Buying 07:55
      • 1.1 Introduction00:26
      • 1.2 Programmatic Buying00:53
      • 1.3 Programmatic Uses00:48
      • 1.4 Programmatic Media00:43
      • 1.5 Programmatic Channels and Custom Audiences00:34
      • 1.6 Using Videos in Programmatic00:42
      • 1.7 Programmatic in Mobile and Apps01:35
      • 1.8 Advanced Targeting 01:21
      • 1.9 Real Time Advertising00:53
      • 1.10 Quiz
    • Lesson 2 - Programmatic Buying vs Traditional Paid Marketing Approaches 13:40
      • 1.1 Introduction00:15
      • 1.2 Programmatic Ad Buying Approach-Publishers01:28
      • 1.3 Programmatic Ad Buying Approach - Advertisers00:55
      • 1.4 Traditional Ad Marketplace04:27
      • 1.5 Ad Server - Tracking Users01:07
      • 1.6 Data Management Platform (DMP)01:16
      • 1.7 Ad Buying Approach - What Changed01:57
      • 1.8 Programmatic Ad Approach02:15
      • 1.9 Quiz
    • Lesson 3 - Programmatic Direct vs RTB 09:18
      • 1.1 Introduction00:14
      • 1.2 Behavioral Targeting01:00
      • 1.3 Programmatic and RTB01:00
      • 1.4 RTB - DSP and SSP02:03
      • 1.5 RTB Process02:34
      • 1.6 Programmatic Direct02:27
      • 1.7 Quiz
    • Lesson 4 - Programmatic Workflow 07:37
      • 1.1 Introduction00:13
      • 1.2 Primary Systems in Programmatic01:36
      • 1.3 How it Works05:02
      • 1.4 Transparency in Programmatic00:46
      • 1.5 Quiz
    • Lesson 5 - Targeting Strategies in Programmatic 13:49
      • 1.1 Introduction00:11
      • 1.2 Targeting Using First-Party Data01:10
      • 1.3 Targeting Using Third-Party Data00:58
      • 1.4 Three Ways of Targeting - Impression-Based02:21
      • 1.5 Three Ways of Targeting - Audience-Based03:53
      • 1.6 Three Ways of Targeting - Customer-Based03:20
      • 1.7 Customer-Based Targeting Example01:56
      • 1.8 Quiz
    • Lesson 6 - Ad Frauds 15:58
      • 1.1 Introduction00:15
      • 1.2 Digital Advertising Fraud01:40
      • 1.3 Types of Ad Fraud03:21
      • 1.4 Estimates of Ad Fraud01:01
      • 1.5 Ad Fraud04:24
      • 1.6 How to Tackle Ad Frauds05:17
      • 1.7 Quiz
    • Programmatic Buying Foundations Quiz
      • Programmatic Buying Foundations Quiz
  • Tools - Google Analytics
    • Lesson 01 - Introduction to Google Analytics 09:11
      • 1.01 Introduction to Analytics01:28
      • 1.02 Getting Familiar with Google Merchandise Store01:25
      • 1.03 Creating Google Analytics Account02:19
      • 1.04 Accessing Google Analytics Data01:49
      • 1.05 Key Takeaways00:55
      • 1.06 Resources
      • 1.07 Exercise01:15
    • Lesson 02 - Navigating the Interface 21:29
      • 2.01 Navigating the Interface01:01
      • 2.02 Understanding AABC Reporting Structure06:02
      • 2.03 Understanding Reporting Parameters02:49
      • 2.04 Creating Shortcuts to Customized Reports10:27
      • 2.05 Key Takeaways00:30
      • 2.06 Resources
      • 2.07 Exercise00:40
    • Lesson 03 - Advanced Table Filtering 13:22
      • 3.01 Advanced Table Filtering00:51
      • 3.02 Applying Efficient Inline Analysis02:19
      • 3.03 Create Customized Reports with Selected Dimensions Metrics02:01
      • 3.04 Using Advanced Filters and Regular Expressions07:15
      • 3.05 Key Takeaways00:26
      • 3.06 Resources
      • 3.07 Exercise00:30
    • Lesson 04 - Creating Segments 21:53
      • 4.01 Creating Segments00:55
      • 4.02 Using System Defined Segments02:26
      • 4.03 Customizing Segments13:32
      • 4.04 Advanced Segment Scope and Sequencing03:41
      • 4.05 Key Takeaways00:50
      • 4.06 Resource
      • 4.07 Exercise00:29
    • Lesson 05 - Multiple Goals and Goal Types 21:49
      • 5.01 Multiple Goals and Goal Types00:58
      • 5.02 Defining Goals to Measure Success10:11
      • 5.03 Understanding Smart Goals02:00
      • 5.04 Applying Goals to Understand Economic Value00:24
      • 5.05 Key Takeaways07:39
      • 5.06 Resource
      • 5.07 Exercise00:37
    • Lesson 06 - Part 1 - Campaign Tracking: Fundamental Concepts 22:10
      • 6.01 Part 1 Fundamental Concepts01:17
      • 6.02 Part 1 Categorizing Various Types of Clicks 04:58
      • 6.03 Part 1 UTM Parameters06:53
      • 6.04 Part 1 Categorizing Tracking Parameters08:07
      • 6.05 Part 1 Key Takeaways00:22
      • 6.06 Part 1 Resource
      • 6.07 Part 1 Exercise00:33
    • Lesson 06 - Part 2 - Campaign Tracking: Tracking Parameters Examples 19:11
      • 6.01 Part 2 Tracking Parameters Examples01:10
      • 6.02 Part 2 Tracking Parameters in Different Scenarios09:53
      • 6.03 Part 2 Differentiating Marketing Activities03:53
      • 6.04 Part 2 Identifying Common Mistakes03:25
      • 6.05 Part 2 Key Takeaways00:23
      • 6.06 Part 2 Resource
      • 6.07 Part 2 Exercise00:27
    • Lesson 07 - Tracking People 17:25
      • 7.01 Tracking People00:50
      • 7.02 Introduction to User ID and User Metrics08:50
      • 7.03 Impact of User ID Feature on Reporting03:14
      • 7.04 Improve and Leverage User ID Feature03:39
      • 7.05 Key Takeaways00:31
      • 7.06 Resource
      • 7.07 Exercise00:21
    • Lesson 08 - Analyzing Marketing Effectiveness 48:22
      • 8.01 Analyzing Marketing Effectiveness00:46
      • 8.02 Understanding Your Audience10:04
      • 8.03 Common Requests Related to Traffic Sources09:18
      • 8.04 Exploring Campaign Effectiveness04:40
      • 8.05 Attribution and Its Limits22:22
      • 8.06 Key Takeaways00:25
      • 8.07 Resource
      • 8.08 Exercise00:47
    • Lesson 09 - Feature-Rich-Website Tracking 51:16
      • 9.01 Feature Rich Website01:38
      • 9.02 Tracking Feature Rich Website16:14
      • 9.03 Onsite Search12:15
      • 9.04 Email Subscription15:35
      • 9.05 Identifying Needs of RIA04:18
      • 9.06 Key Takeaways00:43
      • 9.07 Resource
      • 9.08 Exercise00:33
    • Lesson 10 - Tracking Ecommerce 30:04
      • 10.01 E-commerce Tracking01:03
      • 10.02 Leveraging E-commerce Tracking Features15:00
      • 10.03 Remarketing Based on Shopping Behavior03:55
      • 10.04 Leveraging E-commerce Tracking Features on Non e-commerce Websites08:33
      • 10.05 Key Takeaways01:07
      • 10.06 Resource
      • 10.07 Exercise00:26
    • Lesson 11 - Analytics Intelligence 11:17
      • 11.01 Analytics Intelligence01:08
      • 11.02 Identifying the Unknown Unknowns01:54
      • 11.03 Using Intelligence03:06
      • 11.04 Asking Your Own Questions01:08
      • 11.05 Going Beyond GA Intelligence Feature03:02
      • 11.06 Key Takeaways00:34
      • 11.07 Resource
      • 11.08 Exercise00:25
    • Lesson 12 - Collaboration and Sharing 17:07
      • 12.01 Collaboration and Sharing00:51
      • 12.02 Using Sharing and Collaboration Features10:16
      • 12.03 Using Annotations to Keep Track of Important Changes02:45
      • 12.04 Applying Agile Management Concepts to Analysis Workflow02:42
      • 12.05 Key Takeaways00:21
      • 12.06 Resource
      • 12.07 Exercise00:12
    • Lesson 13 - Dashboards 30:06
      • 13.01 Dashboards with Data Studio01:10
      • 13.02 Introducing Data Studio02:26
      • 13.03 Applying Visualization12:39
      • 13.04 Extending Beyond Google Analytics06:01
      • 13.05 Discussing Design Best Practices06:32
      • 13.06 Key Takeaways00:54
      • 13.07 Resource
      • 13.08 Exercise00:24
    • Lesson 14 - Understanding the Account Structure and Managing Users 14:43
      • 14.01 Understanding Account Structure and Managing Users00:55
      • 14.02 Understanding Google Analytics Account Structure04:52
      • 14.03 Understanding Access Level Permissions04:27
      • 14.04 Applying Best Practices for Teams Agencies03:15
      • 14.05 Key Takeaways00:39
      • 14.06 Resource
      • 14.07 Excercise00:35
    • Lesson 15 - Quality Assurance 18:52
      • 15.01 Quality Assurance00:51
      • 15.02 Identifying Google Analytics on the Page02:47
      • 15.03 Leveraging Google Tools to Improve Data Quality11:56
      • 15.04 Utilizing Third Party Tools for Quality Assurance and Audits02:20
      • 15.05 Key Takeaways00:27
      • 15.06 Resource
      • 15.07 Exercise00:31
    • Lesson 16 - Course conclusion 02:55
      • 16.01 Conclusion00:57
      • 16.02 Exercise01:23
      • 16.03 Resource
      • 16.04 Course Conclusion00:35
    • Google Analytics Quiz
      • Google Analytics Quiz
  • Tools - Google AdWords Fundamentals
    • Lesson 01 - Introduction to AdWords 11:00
      • 1.1 Introduction to AdWords00:54
      • 1.2 What is AdWords?01:53
      • 1.3 How AdWords Works03:56
      • 1.4 Google's Networks01:27
      • 1.5 Targeting Options01:10
      • 1.6 Key Takeaways01:40
    • Lesson 02 - Account Structure 14:44
      • 2.1 AdWords Account Structure00:41
      • 2.2 Overview of the AdWords Account Structure04:04
      • 2.3 Campaign Type Uses02:22
      • 2.4 Campaign Organization02:05
      • 2.5 Ad Group Organization03:01
      • 2.6 Key Takeaways02:31
    • Lesson 03 - Keywords & Match Types 16:49
      • 3.1 Keywords & Match Types00:45
      • 3.2 Overview of Match Types00:56
      • 3.3 The Match Types08:43
      • 3.4 Negative Keywords02:41
      • 3.5 Search Terms Report01:21
      • 3.6 Key Takeaways02:23
    • Lesson 04 - Creating Text & Search Ads 12:08
      • 4.1 Creating Text & Search Ads00:42
      • 4.2 Text Ads07:43
      • 4.3 Other Search Ads01:40
      • 4.4 Key Takeaways02:03
    • Lesson 05 - Ad Extensions 10:19
      • 5.1 Ad Extensions00:44
      • 5.2 Ad Extensions07:18
      • 5.3 Key Takeaways02:17
    • Lesson 06 - Display Ads 06:03
      • 6.1 Display Ads00:30
      • 6.2 Display Ad Formats04:05
      • 6.3 Key Takeaways01:28
    • Lesson 07 - Display Targeting 11:16
      • 7.1 Display Targeting00:41
      • 7.2 Contextual Targeting02:08
      • 7.3 Audience Targeting03:44
      • 7.4 Placement Targeting01:22
      • 7.5 Key Takeaways03:21
    • Lesson 08 - Campaign Types & Settings 21:13
      • 8.1 Campaign Types & Settings00:52
      • 8.2 Location Targeting03:11
      • 8.3 Language Targeting01:44
      • 8.4 Daily Budgets and Bidding03:46
      • 8.5 Ad Scheduling02:30
      • 8.6 Other Targeting02:35
      • 8.7 Campaign Types04:13
      • 8.8 Key Takeaways02:22
    • Lesson 09 - Advertising Metrics 16:10
      • 9.1 Advertising Metrics00:42
      • 9.2 AdWords Metrics and Jargon06:39
      • 9.3 Sale Metrics02:10
      • 9.4 Measurement Based on Goals04:04
      • 9.5 Key Takeaways02:35
    • Lesson 10 - Bidding & Bid Modifiers 16:23
      • 10.1 Bid Methods & Bid Modifiers00:34
      • 10.2 Bid Methods06:30
      • 10.3 Bid Modifiers05:14
      • 10.4 Where to Set Bids01:58
      • 10.5 Key Takeaways02:07
    • Lesson 11 - Quality Score 12:22
      • 11.1 Quality Score00:38
      • 11.2 What is Quality Score?01:55
      • 11.3 Ad Rank04:40
      • 11.4 Improving Quality Score03:21
      • 11.5 Key Takeaways01:48
    • Lesson 12 - AdWords Reports 11:33
      • 12.1 AdWords Reports00:56
      • 12.2 The AdWords Interface02:39
      • 12.3 Reporting Segments01:43
      • 12.4 Dimensions Tab01:50
      • 12.5 Other Useful Reports02:20
      • 12.6 Key Takeaways02:05
    • Lesson 13 - AdWords Tools 12:04
      • 13.1 AdWords Tools00:57
      • 13.2 Tracking Conversions02:11
      • 13.3 Campaign Planning Tools03:35
      • 13.4 Management Tools01:14
      • 13.5 Other Tools02:32
      • 13.6 Key Takeaways01:35
    • Lesson 14 - Optimizing Your Account 14:29
      • 14.1 Optimizing Your Account00:40
      • 14.2 Improving ROI10:56
      • 14.3 Branding Goals00:51
      • 14.4 Key Takeaways02:02
    • Google AdWords Fundamentals Quiz
      • Google AdWords Fundamentals Quiz
  • Tools - Facebook
    • Lesson 01 - Understanding Facebook 19:17
      • 1.1 Understanding Facebook Part 106:46
      • 1.2 Understanding Facebook Part 212:31
    • Lesson 02 - Facebook Presence and The News Feed Alogorithm 30:59
      • 2.1 Facebook Presence and The News Feed Alogorithm Part 100:42
      • 2.2 Facebook Presence and The News Feed Alogorithm Part 204:38
      • 2.3 Facebook Presence and The News Feed Alogorithm Part 305:02
      • 2.4 Facebook Presence and The News Feed Alogorithm Part 415:06
      • 2.5 Facebook Presence and The News Feed Alogorithm Part 505:31
    • Lesson 03 - Visual and Video Content on Facebook 28:09
      • 3.1 Visual and Video Content on Facebook Part 108:17
      • 3.2 Visual and Video Content on Facebook Part 217:10
      • 3.3 Visual and Video Content on Facebook Part 302:42
    • Lesson 04 - Putting Facebook to Work 31:26
      • 4.1 Putting Facebook to Work Part 100:44
      • 4.2 Putting Facebook to Work Part 214:01
      • 4.3 Putting Facebook to Work Part 306:42
      • 4.4 Putting Facebook to Work Part 409:59
    • Lesson 05 - Facebook Messenger 16:28
      • 5.1 Facebook Messenger Part 100:37
      • 5.2 Facebook Messenger Part 203:35
      • 5.3 Facebook Messenger Part 306:25
      • 5.4 Facebook Messenger Part 404:15
      • 5.5 Facebook Messenger Part 501:36
    • Lesson 06 - Facebook Advertising 20:33
      • 6.1 Facebook Advertising Part 106:27
      • 6.2 Facebook Advertising Part 208:15
      • 6.3 Facebook Advertising Part 302:36
      • 6.4 Facebook Advertising Part 403:15
    • Demos 26:31
      • 1.1 How to Setup A Facebook Page - Demo 106:36
      • 1.2 Understanding Facebook Posting Style - Demo 207:01
      • 1.3 Calculating Reach of An Existing Facebook Page - Demo 304:08
      • 1.4 Understanding Facebook Settings - Demo 408:46
    • Facebook Quiz
      • Facebook Quiz
  • Tools - YouTube and Video Marketing
    • Lesson 01 - YouTube and Video Marketing 55:20
      • 1.1 YouTube and Video Marketing Part 1: Establishing a Video Marketing Strategy
      • 1.2 Part 1: Establishing a Video Marketing Strategy14:54
      • 1.3 YouTube and Video Marketing Part 2: Gaining Exposure and Measuring Impact
      • 1.4 Part 2: Gaining Exposure and Measuring Impact14:21
      • 1.5 YouTube and Video Marketing Part 3: Leveraging Mobile Video
      • 1.6 Part 3: Leveraging Mobile Video13:15
      • 1.7 YouTube and Video Marketing Part 4: Promoting and Measuring Mobile Video
      • 1.8 Part 4: Promoting and Measuring Mobile Video12:50
    • YouTube and Video Marketing Quiz
      • YouTube and Video Marketing Quiz
  • Tools - Twitter
    • Lesson 01 - Understanding Twitter 18:53
      • 1.1 Understanding Twitter Part 100:40
      • 1.2 Understanding Twitter Part 203:33
      • 1.3 Understanding Twitter Part 305:10
      • 1.4 Understanding Twitter Part 407:52
      • 1.5 Understanding Twitter Part 501:38
    • Lesson 02 - Using Twitter as a Marketer 22:56
      • 2.1 Using Twitter as a Marketer Part 100:40
      • 2.2 Using Twitter as a Marketer Part 204:32
      • 2.3 Using Twitter as a Marketer Part 305:03
      • 2.4 Using Twitter as a Marketer Part 404:36
      • 2.5 Using Twitter as a Marketer Part 504:38
      • 2.6 Using Twitter as a Marketer Part 603:27
    • Lesson 03 - Customer Service and Engagement Via Twitter 32:30
      • 3.1 Customer Service and Engagement Via Twitter Part 100:42
      • 3.2 Customer Service and Engagement Via Twitter Part 203:44
      • 3.3 Customer Service and Engagement Via Twitter Part 304:22
      • 3.4 Customer Service and Engagement Via Twitter Part 408:43
      • 3.5 Customer Service and Engagement Via Twitter Part 508:57
      • 3.6 Customer Service and Engagement Via Twitter Part 606:02
    • Lesson 04 - Marketing on Twitter 20:43
      • 4.1 Marketing on Twitter Part 100:37
      • 4.2 Marketing on Twitter Part 205:26
      • 4.3 Marketing on Twitter Part 306:32
      • 4.4 Marketing on Twitter Part 408:08
    • Lesson 05 - Understanding Twitter Advertising 15:59
      • 5.1 Understanding Twitter Advertising Part 100:41
      • 5.2 Understanding Twitter Advertising part 205:46
      • 5.3 Understanding Twitter Advertising part 304:59
      • 5.4 Understanding Twitter Advertising part 404:33
    • Lesson 06 - Twitter Ad Options 12:09
      • 6.1 Twitter Ad Options Part 100:47
      • 6.2 Twitter Ad Options Part 202:13
      • 6.3 Twitter Ad Options Part 304:54
      • 6.4 Twitter Ad Options Part 404:15
    • Demos 23:03
      • 1.1 Retweeting and Retweeting With A Comment - Demo 101:32
      • 1.2 Using Advanced Twitter Search - Demo 205:22
      • 1.3 Joining or Creating Hashtag Conversations - Demo 304:04
      • 1.4 Building a Twitter List - Demo 404:56
      • 1.5 Creating and Curating a Twitter Moment - Demo 507:09
    • Twitter Quiz
      • Twitter Quiz
  • Digital Marketing Strategy
    • Lesson 1 - Digital Marketing Strategy 2:02:52
      • 1.1 Creating a Digital Marketing Strategy12:27
      • 1.2 Targeting Audience10:43
      • 1.3 Plan the Right Channel Mix41:21
      • 1.4 Campaign Management32:36
      • 1.5 Campaign Measurement25:45
  • Free Course
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Exam & certification

  • How will I become a Digital Marketing Certified Associate?

    To become a Digital Marketing Certified Associate, you must fulfill both of the following criteria:
    • Successfully complete first five rounds in Mimic Pro, which will be evaluated by the lead trainer. 
    • Pass any one of the two OMCA Simulation Tests in the Digital Marketing Certified Associate course with a minimum score of 60%. The simulation test is an online exam and consists of 75 multiple choice questions that must be answered within 75 minutes

       

  • What are the benefits of taking Digital Marketing Course?

    Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

    This digital marketing course will not only help learners stand out and polish their existing skillset in the marketing domain, but it will also help them take that necessary leap to bigger and more ambitious roles.

  • What is the duration of Simplilearn's DMCA course?

    • Simplilearn’s Digital Marketing course (DMCA) has two learning methodologies. One is the Self-paced e-Learning methodology that has a validity of 180 days (6 months) where learners can work at their own pace through high quality e-learning video modules.
    • The second methodology is the Online Classroom Flexi-Pass that has a validity of 180 days (6 months) of high quality e-learning videos plus 90 days of access to 11+ instructor-led online training classes.

  • How much does Digital Marketing course cost?

    Simplilearn’s DMCA course is priced at $499 for Self Paced Learning and $999 for Online Classroom Flexi-Pass.

  • How will I earn the OMCA Certification?

    Once you’ve completed the DMCA course, you’ll schedule your online OMCA examination. To earn this industry certification, you'll need a passing score on the exam, proof of education and experience. The certification is valid for two years when renewed with professional development units.

  • How will I earn the Google Analytics Certification?

    Once you’ve completed the DMCA course, you’ll need to register on the Google Analytics Academy website. From there, you’ll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months.

CMO Perspectives

Kshitij Torka

Kshitij Torka

VP Marketing at

Simplilearn digital marketing courses are created by the industry experts. These comprehensive courses provide solid foundational learning for all aspects of digital marketing and shape a candidate for a career in the industry. I would consider Simplilearn alumni for our digital marketing needs.

Meera Iyer

Meera Iyer

Head of Marketing at

I recommend Simplilearn for anyone who wants to get a strong foundation in digital marketing. Simplilearn's program gets the learner hands-on and job ready with case studies as well as live projects, across different marketing channels.

    Course advisor

    Brad Geddes
    Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

    Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars.

    Matt Bailey
    Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

    Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

    Stéphane Hamel
    Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

    Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

    Reviews

    Greg Guenther
    Greg Guenther Web Strategist at WebpageFX, New York City

    Simplilearn provided excellent training to help jumpstart my knowledge with their Digital Marketing Certified Associate course. Definitely learned a lot. Thank you Simplilearn.

    Read more Read less
    Mireille Davis
    Mireille Davis Digital Marketing Leader at Phalanx Biotech Group, Houston

    I loved Simplilearn's course! With my new, upgraded digital marketing skill-set, I now direct and lead our company's sales and marketing efforts.
    Read her success story

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    Christina Stormson
    Christina Stormson Partner at Pink Iguana Services, Reno

    The skills gained from the certification helped me to optimize my clients' website and measure the outcome of my decisions on a website.

    Phil Jackson
    Phil Jackson Marketing Director at Wilhelm Automotive, Houston

    I was really impressed with the content and the knowledge of the presenter. Looking forward to learning and moving forward onto the rest of the course and the projects. Thank you.

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    Jorge Ponce‎ 
    Jorge Ponce‎  Project Success - Driving Stakeholder Engagement, Houston

    I got more than what I expected from my learning experience taking up the DMCA course. Aside from the excellent content from the learning modules, there is the application of knowledge through project submission that made me put in all what I have learned. Going through the project submission experience, there is the great support through online coaching with scheduled webinars. Great learning.

    Read more Read less
    Ankit Jhamb
    Ankit Jhamb Strategy & Insights at Expedia | Seattle, Houston

    Simplilearn has a great Digital Marketing certification program for someone who wants to expand his or her knowledge in this field. The course is well designed and it's easy to follow! Value for money!! Not to mention Simplilearn's helpful customer associates team who are 24 X 7 available for you to help with any kind of difficulties. I'm joining their Data scientist track also!

    Read more Read less
    Samit Saenz
    Samit Saenz Social para la innovación, Houston

    The Simplilearn experience helps our social project Home(Home) to grow and have more opportunity on the market. The support its great and have a lot of great information. It has the ability to give a boost to your career by giving in-depth knowledge of various topics. As the courses are taught by industry experts, you will have up to date information about all the topics. Simplilearn is just perfect for anyone looking for an online course for the next step in their career. I enrolled for Big Data master course recently. I had chosen the one which includes online classes led my highly qualified instructors. Excellent content and resources!

    Read more Read less
    V Tom Davila
    V Tom Davila Digital Marketer, Houston

    DMCA master course is great, highly recommended! My career counselor was very patient and above all, very professional! Thanks once again! Great team guys! Congrats! Simplilearn has knowledgeable and great leaders! Thanks a lot for your support as well!

    Read more Read less
    Lynn Sheldon
    Lynn Sheldon A. E. at Mississippi AgriNews Network, Houston

    I love the course and the people who train are very knowledgeable. I have been able to use what I've learned in my own business. I highly recommend this course and have been impressed by their great service and training. I have been able to use this course in my business, helping my clients with their social media, in addition to the media I represent. What I've learned has helped me bring the two together and it will help increase my client's sales.

    Read more Read less
    Toi Sweeney
    Toi Sweeney Senior Style Lead at QVC, Philadelphia

    I like the course very much. I was very afraid at the start of the course because I work full-time and run my image consulting business part-time and could not imagine that I would be able to complete my class work. I was afraid that I would not be able to keep up. But this has not been an issue so far. Trainers are very encouraging ! and works hard to make sure that all of our questions are answered.

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    Rakesh Seshan
    Rakesh Seshan Technical Project Manager at Family Dollar, Charlotte

    The course is awesome!

    Luis Moret
    Luis Moret Credit & Collections Representative at ION Media Networks, New York City

    The course is so creative, I enjoyed it... It's like learning a new language. Although I had some knowledge with regards to how a digital media campaign is created, the training has opened my eyes to the possibility that one can build a brand through digital marketing. The creative process is very interesting.

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    Mary Lenahan
    Mary Lenahan Marketing Admin. Asst. at Ute Mountain Casino, Albuquerque

    The training is very easy to understand and follow. Content and LMS are excellent and the trainer is very knowledgable. I love this course.

    Read more Read less
    Michelle Hall-norvell
    Michelle Hall-norvell Marketing Analyst and Operations Specialist at Strayer University, Washington

    The training is really targeted and spot-on...and I can apply the learnings to my job right away! The training offers practical tools and techniques in addition to the high-level view. I really like it.

    Read more Read less
    Rajesh Parekar
    Rajesh Parekar Chief Technology Strategist at ASENEXT, Pune

    I had an awesome experience in learning Digital Marketing with Simplilearn. The course structure is very well designed for novice to experienced IT and non-IT professionals. The trainers were fantastic. I would surely recommend SimpliLearn to others.

    Read more Read less
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    FAQs

    • What certification will I receive after completing the training?

      After successful completion of the training, you will be awarded the course completion certificate. OMCA certification is also included in this training and you will have to clear the OMCA exam to get this certification.
      You can also appear for Google Analytics, Google AdWords, Facebook Blueprint and YouTube marketing certification by registering on their respective websites and qualifying the relevant exams.

    • Is this live training, or will I watch pre-recorded videos?

      All of the classes are conducted via live online streaming. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference. Classes are attended by a global audience to enrich your learning experience.

    • What is OMCP Certification?

      OMCP (Online Marketing Certified Professional) is an advanced level professional certification for online marketing professionals who have verified experience and have demonstrated a working knowledge of online marketing concepts and best practices.  OMCP recognizes online marketing training from a budding, appraised list of industry’s best known educational institutes in online marketing domain.

      OMCP is an industry-wide accepted certification standard, and many experienced marketing professionals pursue this certification to build on their existing skill set.

      To get this certification, participants need to show 5000 hours of experience in Digital/Online Marketing or a post-secondary degree plus 2000 hours of experience. Participants must also register with OMCP and pass the certification exam.

    • What is OMCA Certification?

      OMCA is an entry level certification for online marketing associates and practitioners who are planning to build their career in digital marketing. This certification is perfect for managers and associates who are starting their journey in digital marketing, and it can be regarded as the first step towards the OMCP (advanced level) certificate.
      This certification is designed to prove conceptual knowledge of digital marketing foundational concepts and accepted practices across multiple digital marketing disciplines.

    • Who awards OMCA and OMCP certification?

      OMCP accredits training providers from a budding list of industry’s best known educational institutes , and awards PDUs for participation in the industry’s top events in various capacities. Only those institutes whose course meets strict quality standards.are accredited by OMCP.

    • How many institutions teach OMCP standards and who are they?

      There are hundreds of institutions who teach in accordance to OMCP standards, but only those who have become Registered Educational Providers are verified to teach the knowledge and skills that prepare professionals for OMCP Certification. Some of the well known OMCP Registered Education Providers are:

      • Simplilearn marketing courses
      • Duke Digital Media and Marketing Certificate Program
      • Concordia College M.S. in Digital Marketing
      • Digital Directions
      • The DMA Advanced Marketing courses

    • Can I cancel my enrollment? Will I get a refund?

      Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our Refund Policy.

    • What payment options are available?

      Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.

      • Visa Credit or Debit Card
      • MasterCard
      • American Express
      • Diner’s Club
      • PayPal

    • What tools do I need to attend the training sessions?

      The tools you’ll need to attend training are:

      • Windows: Windows XP SP3 or higher
      • Mac: OSX 10.6 or higher
      • Internet speed: Preferably 512 Kbps or higher
      • Headset, speakers and microphone: You’ll need headphones or speakers to hear instruction clearly, as well as a microphone to talk to others. You can use a headset with a built-in microphone, or separate speakers and microphone.

    • I’d like to learn more about this training program. Who should I contact?

      Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.

    • Who are our Faculties and how are they selected?

      All of our highly qualified trainers have more than 10-12 years of experience in training and working in the digital marketing domain. Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating continue to train for us.

    • What is Global Teaching Assistance?

      Our teaching assistants are a dedicated team of subject matter experts here to help you get certified in your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.

    • What is covered under the 24/7 Support promise?

      We offer 24/7 support through email, chat, and calls. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

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    Contact Us

    0-800-088-5474

    (Toll Free)

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    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.

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