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Course description

  • What are the benefits of taking Digital Marketing Course?

    Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

    This digital marketing course will not only help learners stand out and polish their existing skillset in the marketing domain, but it will also help them take that necessary leap to bigger and more ambitious roles.

     

     
     

  • What are the course objectives?

    Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.

    The DMCA course will prepare you for the most sought-after certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google Ads, Google Analytics, and Twitter Marketing.

  • What skills will you learn?

    This course will enable you to:
    • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
    • Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
    • Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
    • Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
    • Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module
    • Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter
    • Create the right marketing messages tailored for the right audiences
    • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications

  • What are the projects and tools included in the course?

    Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.

    Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

    Project 2: Google Ads: You will design a Google Ads campaign to increase relevant paid search traffic to your website.

    Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.

    Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.
     
    As a part of our course, we have included guides and exclusive access to various tools such as :

    • Crazy Egg (60 days access worth $100)
    • Feng-GUI (30 days access)

  • What are the Mimic Pro simulations included in the course?

    The Mimic Pro simulations included in our course provide you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages, email campaigns, and perform a variety of other marketing tasks using virtual money.

     

  • Who is eligible to take this Digital marketing course?

    The Digital Marketing Certified Associate course is ideal for any business professional, marketing consultant or student interested in jump-starting a career in digital marketing, including:

    Sales or business professional looking to accelerate your career:
    This course will give you an insider’s view into the digital marketing domain. With this course you can:

    • Up-skill your competencies and carve an entry into a digital marketing role
    • Understand the inner workings of digital marketing campaigns that can help you as you collaborate and work with digital marketing teams


    Entrepreneur interested in leveraging digital marketing to improve the ROI for your company:
    We live in a digital world where most of your customers live online. So if you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you:

    • Understand the role that digital tools and marketing channels can play in growing your online brand
    • Gain the knowledge and experience required to engage with marketing partners and agencies as you implement an effective digital strategy for your brand


    Traditional marketer striving to enhance your knowledge and skills in digital marketing:
    Digital marketing has been gaining prominence over the last few years, and if you’re an expert marketer in traditional channels and methods, then adding digital marketing skills can be a great boost for your career. This course will:

    • Broaden your marketing know-how and help you stay current with the latest trends and channels in the digital marketing world
    • Arm you with the skills and experience to get a foothold and grow your career in digital marketing


    Digital marketer hoping to broaden your skillsets and accelerate your career to the next level:
    In today’s business world, digital marketers must be able to wear multiple hats and execute campaigns across different types of marketing channels to stay ahead of the competition. Our course can help you:

    • Learn the latest industry-relevant techniques to help you build well-rounded digital marketing expertise
    • Build multiple digital marketing skills and catapult your career in digital marketing


    A student looking to build a career in one of the most sought-after domains today:
    A study by Mondo suggests that senior leadership professionals in digital marketing earn between US $140,000 to $200,000. If you’re looking to build a career in one of the fastest growing domains in business, digital marketing is a great start. This course will help you:

    • Build a strong foundational knowledge of digital marketing and gain hands-on experience in digital marketing
    • Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry

Course preview

  • Introduction
    • DMCA Introduction 27:27
      • 1.1 Introduction 27:27
  • Search Engine Optimization (SEO)
    • Lesson 1 - Introduction to SEO 14:43
      • 1.1 Part 1 - Introduction to SEO 08:27
      • 1.2 Part 2 - A Model of Search Engines 06:16
      • 1.3 Quiz
    • Lesson 2 - On-Page Optimization 17:44
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 00:21
      • 1.3 Objectives 00:21
      • 1.4 Relevancy and Popularity 00:53
      • 1.5 Title Tags and META Descriptions 01:06
      • 1.6 Header Tags 00:38
      • 1.7 URLs and URL Structure 03:26
      • 1.8 Image Alt Text 00:41
      • 1.9 Internal Links 00:41
      • 1.10 Keyword Usage 01:00
      • 1.11 Sitemaps 00:52
      • 1.12 On-Page Don'ts 02:43
      • 1.13 Perfectly Optimized Page 04:03
      • 1.14 Key Takeaways 00:44
      • 1.15 Quiz
    • Lesson 3 - Off-Site Optimization and Link Building 11:53
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:15
      • 1.3 Objectives 00:23
      • 1.4 Signals of Popularity 01:14
      • 1.5 Principles of Link Building 00:37
      • 1.6 Link - Worthy Content 01:00
      • 1.7 Off - site Engagement 00:56
      • 1.8 Offline Relationships 01:15
      • 1.9 Types of Links 01:29
      • 1.10 Rel=" nofollow" and Social Media 01:19
      • 1.11 Link Building Don'ts 02:19
      • 1.12 Key Takeaways 00:52
      • 1.13 Quiz
    • Lesson 4 - Duplicate Content 06:24
      • 1.1 Introduction 00:12
      • 1.2 What's In It For Me 00:17
      • 1.3 Objectives 00:15
      • 1.4 What Is Duplicate Content 01:24
      • 1.5 Common Instances 01:23
      • 1.6 Fixing Duplicate Content 02:15
      • 1.7 Key Takeaways 00:38
      • 1.8 Quiz
    • Lesson 5 - Keyword Research and Competitive Analysis 16:46
      • 1.1 Introduction 00:18
      • 1.2 What's In It For Me 00:20
      • 1.3 Objectives 00:20
      • 1.4 User Intent 02:07
      • 1.5 Not Provided 01:07
      • 1.6 Performing Keyword Research 02:16
      • 1.7 Two Types of Queries 01:17
      • 1.8 Short Tail: Pros and Cons 01:13
      • 1.9 Long Tail: Pros and Cons 01:02
      • 1.10 Competitive Analysis Overview 02:23
      • 1.11 Factors to Analyze 02:00
      • 1.12 B2B vs B2C 01:46
      • 1.13 Key Takeaways 00:37
      • 1.14 Quiz
    • Lesson 6 - Design and Architecture 07:45
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:18
      • 1.3 Objectives 00:24
      • 1.4 Design Best Practices 02:51
      • 1.5 Designing for Search Engines 02:45
      • 1.6 Importance of Design 00:32
      • 1.7 Key Takeaways 00:42
      • 1.8 Quiz
    • Lesson 7 - Local SEO 08:53
      • 1.1 Introduction 00:11
      • 1.2 What's In It For Me 00:16
      • 1.3 Objectives 00:20
      • 1.4 Local SEO is Here 00:56
      • 1.5 NAP 01:56
      • 1.6 Directories 00:59
      • 1.7 Top Local Signals 03:37
      • 1.8 Key Takeaways 00:38
      • 1.9 Quiz
    • Lesson 8 - SEO Measurement 05:58
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:21
      • 1.3 Objectives 00:15
      • 1.4 Biggest SEO Misconception 03:26
      • 1.5 What to Measure 01:11
      • 1.6 Key Takeaways 00:32
      • 1.7 Quiz
    • Lesson 9 - The Changing State of SEO 06:58
      • 1.1 Introduction 00:12
      • 1.2 What's In It For Me 00:30
      • 1.3 Objectives 00:15
      • 1.4 Constant Changes 01:07
      • 1.5 Google Panda Update 01:04
      • 1.6 Google Penguin Update 01:07
      • 1.7 Not Provided 01:23
      • 1.8 Still Powerful 00:57
      • 1.9 Key Takeaways 00:23
      • 1.10 Quiz
    • Lesson 10 - Integrating SEO with Other Disciplines 06:00
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:37
      • 1.3 Objectives 00:18
      • 1.4 Integrated Marketing 00:34
      • 1.5 User Experience Across Channels 01:05
      • 1.6 SEO and Content Marketing 01:07
      • 1.7 SEO and Analytics 00:42
      • 1.8 SEO and Mobile 00:44
      • 1.9 Key Takeaways 00:40
      • 1.10 Quiz
    • SEO Foundations Quiz
      • SEO Foundations Quiz
  • Social Media
    • Lesson 00 - SME Introduction 00:42
      • SME Introduction 00:42
    • Lesson 01 - Introduction to Social Media 25:09
      • 1.01 Introduction to Social Media 00:41
      • 1.02 Modern Communication 03:40
      • 1.03 Social Media Landscape 01:54
      • 1.04 Social Media and Content Marketing 04:52
      • 1.05 Reputation Management and Monitoring 07:32
      • 1.06 Customer Engagement 05:17
      • 1.07 Key Takeaways 01:13
      • Quiz
    • Lesson 02 - Social Media Strategy and Planning 40:45
      • 2.01 Introduction 00:45
      • 2.02 Social Media Impact On Business Goals 03:58
      • 2.03 Social Media Marketing Integration 02:08
      • 2.04 Strategic Business channel Part 1 15:50
      • 2.05 Strategic Business channel Part 2 12:51
      • 2.06 Define Your Target Audience 02:22
      • 2.07 Types of Content to Post and Promote 02:00
      • 2.08 Key Takeaways 00:51
      • Quiz
    • Lesson 03 - Social Media Channel Management 42:36
      • 3.01 Introduction 00:43
      • 3.02 Social Networking 15:52
      • 3.03 Microblogging 03:42
      • 3.04 Media Sharing Videos 06:35
      • 3.05 Media Sharing Images 06:55
      • 3.06 Other Services 07:59
      • 3.07 Key Takeaways 00:50
      • Quiz
    • Lesson 04 - Social Media Management Tools 09:29
      • 4.01 Introduction 00:40
      • 4.02 Impact On Business Goals 01:18
      • 4.03 Buffer 01:53
      • 4.04 Hootsuite 02:09
      • 4.05 Social Studio 01:17
      • 4.06 Link Shortener 01:17
      • 4.07 Key Takeaways 00:55
      • Quiz
    • Lesson 05 - Social Media Measurement and Reporting 13:36
      • 5.01 Introduction 00:34
      • 5.02 Key Performance Indicators 05:49
      • 5.03 Social Analytics Tools 06:44
      • 5.04 Key Takeaways 00:29
      • Quiz
    • Lesson 06 - Social Advertising 17:17
      • 6.01 Introduction 00:29
      • 6.02 Social Advertising Key Factors 04:36
      • 6.03 Advertising Campaign in LinkedIn and Facebook 11:51
      • 6.04 Key Takeaways 00:21
      • Quiz
    • Social Media Foundations Quiz
      • Social Media Foundations Quiz
  • Content Marketing
    • Lesson 1 - Introduction to Content Marketing 18:31
      • 1.1 What is Content Marketing 00:40
      • 1.2 What's In It For Me 01:00
      • 1.3 Objectives 00:53
      • 1.4 Origins of Content Marketing 03:24
      • 1.5 Content Marketing—Definition 01:43
      • 1.6 Content Marketing Overlap 02:16
      • 1.7 Effective vs. Ineffective 04:23
      • 1.8 The No-strategy Penalty 01:30
      • 1.9 Key Takeaways 02:42
      • 1.10 Quiz
    • Lesson 2 - Content Marketing Strategy 29:09
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:37
      • 1.3 Objective 00:36
      • 1.4 You Need a Documented Strategy 00:52
      • 1.5 Start With Your Customers 02:20
      • 1.6 Your Brand's Story 02:57
      • 1.7 Channel Strategy 01:33
      • 1.8 Establish Listening Posts 01:39
      • 1.9 Measurement is a Must 01:49
      • 1.10 Questions Your Plan Must Answer 01:15
      • 1.11 Making the Playbook 01:04
      • 1.12 Overcoming Budget Issues 04:02
      • 1.13 Hindustan Unilever Case Study 05:08
      • 1.14 Key Takeaways 05:07
      • 1.15 Quiz
    • Lesson 3 - Overseeing a Content Marketing Program 24:30
      • 1.1 Introduction 00:19
      • 1.2 What's In It For Me 00:26
      • 1.3 Objective 00:50
      • 1.4 Who Oversees Content Marketing 01:57
      • 1.5 Content Marketing and Social Media 02:18
      • 1.6 Content Marketing and SEO 01:58
      • 1.7 Roles In The Customer Journey 04:57
      • 1.8 The Engagement Model 02:15
      • 1.9 GE's influencer campaign Case Studies 07:59
      • 1.10 Key Takeaways 01:31
      • 1.11 Quiz
    • Lesson 4 - Content Marketing Tactics 34:47
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:29
      • 1.3 Objectives 00:17
      • 1.4 Overview 00:50
      • 1.5 In-Person Events 02:11
      • 1.6 eNewsletters 00:58
      • 1.7 Online Videos 03:07
      • 1.8 Case Studies 00:35
      • 1.9 Webinars and Webcasts 00:39
      • 1.10 Social Media (Except Blogs) 01:45
      • 1.11 Blogs 01:11
      • 1.12 Research Reports 01:54
      • 1.13 White Papers 00:31
      • 1.14 On-Site Articles 01:41
      • 1.15 eBooks 01:03
      • 1.16 Mobile Content 01:38
      • 1.17 Online Presentations 00:58
      • 1.18 Infographics 00:52
      • 1.19 Press Releases 01:52
      • 1.20 Putting It All Together 01:22
      • 1.21 Caterpillar's Built For It campaign Case Studies 08:58
      • 1.22 Key Takeaways 01:46
      • 1.23 Quiz
    • Lesson 5 - Social Media Platforms 27:50
      • 1.1 Introduction 00:19
      • 1.2 What's In It For Me 00:25
      • 1.3 Objective 00:24
      • 1.4 Overview 00:44
      • 1.5 Facebook 01:59
      • 1.6 LinkedIn 02:24
      • 1.7 YouTube 02:38
      • 1.8 Twitter 01:21
      • 1.9 The Secret to Highly Shareable Content 01:06
      • 1.10 World Cup Example 05:30
      • 1.11 GoPro Case Studies 09:46
      • 1.12 Key Takeaways 01:14
      • 1.13 Quiz
    • Lesson 6 - Measurement and Budget 26:56
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:27
      • 1.3 Objectives 00:31
      • 1.4 Overcoming Hurdles 01:47
      • 1.5 B2C Goals and Metrics 02:07
      • 1.6 B2B Goals and Metrics 01:51
      • 1.7 Tying Outputs to Outcomes 01:16
      • 1.8 P and G Example 04:04
      • 1.9 Conclusion 01:09
      • 1.10 Piper Aircraft Case Study 12:11
      • 1.11 Key Takeaways 01:23
      • 1.12 Quiz
    • Content Marketing Foundations Quiz
      • Content Marketing Foundations Quiz
  • Email Marketing
    • Lesson 00 - SME Introduction 01:47
      • SME Introduction 01:47
    • Lesson 01 - Introduction to Email Marketing 16:59
      • 1.1 Introduction 00:40
      • 1.2 Email Marketing An Introduction 03:51
      • 1.3 History and Evolution of Email Marketing 03:21
      • 1.4 Pervasiveness of Email 05:46
      • 1.5 Key Drivers of Email Effectiveness 02:29
      • 1.6 Key Takeaways 00:52
      • Quiz
    • Lesson 02 - Elements of Email 18:21
      • 2.1 Introduction 00:24
      • 2.2 Primary Email Elements 03:09
      • 2.3 Email Preview and Email Development 11:01
      • 2.4 Legal Requirements, Email Footer and Subscription Options 03:00
      • 2.5 Key Takeaways 00:47
      • Quiz
    • Lesson 03 - Working with an ESP 23:43
      • 3.1 Introduction 00:45
      • 3.2 Need for ESP and Its Rise 05:54
      • 3.3 Email Campaign and ESP Account Settings and Features 07:56
      • 3.4 Building an Email Campaign 04:59
      • 3.5 ESP Reporting Features 03:14
      • 3.6 Key Takeaways 00:55
      • Quiz
    • Lesson 04 - Build and Maintain your List 35:31
      • 4.1 Introduction 00:49
      • 4.2 Importance of Building an Email Subscriber List 03:02
      • 4.3 Build Your Subscriber List 04:14
      • 4.4 Subscriber Options 07:06
      • 4.5 List Building Tactics 06:46
      • 4.6 Managing Subscriber List 06:31
      • 4.7 Segmenting Subscriber List 06:22
      • 4.8 Key Takeaways 00:41
      • Quiz
    • Lesson 05 - Avoid Spam Penalties 25:52
      • 5.1 Introduction 00:42
      • 5.2 Primary Email Elements 04:39
      • 5.3 Define Spam 03:42
      • 5.4 Spam Laws and Regulation 10:18
      • 5.5 Methods to Combat Spam 05:33
      • 5.6 Key Takeaways 00:58
      • Quiz
    • Lesson 06 - Email Deliverability 13:53
      • 6.1 Introduction 00:42
      • 6.2 Understand Deliverability 02:56
      • 6.3 Improve Deliverability with Email Preview 02:33
      • 6.4 Overcoming Deliverability Problems 02:50
      • 6.5 Focus on a Mobile-First Delivery 04:03
      • 6.6 Key Takeaways 00:49
      • Quiz
    • Lesson 07 - Campaign Measurement 25:35
      • 7.1 Introduction 00:47
      • 7.2 Email Measurement Funnel 10:14
      • 7.3 Email Measurements 05:36
      • 7.4 Essentials of Landing Pages 08:20
      • 7.5 Key Takeaways 00:38
      • Quiz
    • Lesson 08 - Automation Basics 21:07
      • 8.1 Introduction 00:42
      • 8.2 Autoresponders 02:38
      • 8.3 Thank You Email 03:28
      • 8.4 Welcome Series Emails 07:46
      • 8.5 Triggered Email Campaigns 05:30
      • 8.6 Key Takeaways 01:03
    • Email Marketing Foundations Quiz
      • Email Marketing Foundations Quiz
  • Mobile Marketing
    • Lesson 00 - SME Intro 01:35
      • SME Intro 01:35
    • Lesson 01 - Introduction to Mobile Marketing 20:10
      • 1.1 Introduction 00:44
      • 1.2 Definition of Mobile Marketing 02:57
      • 1.3 Importance of Mobile Marketing 04:44
      • 1.4 Mobile as a Promotional and an Engagement Tool 03:55
      • 1.5 Mobile Marketing vs Mobile Advertising 01:04
      • 1.6 Mobile and Other Channels 05:59
      • 1.7 Key takeways 00:47
      • Quiz
    • Lesson 02 - Mobile Products and Services 23:54
      • 2.1 Introduction 00:24
      • 2.2 Mobile Marketing Tools 12:21
      • 2.3 Location Marketing Services 02:59
      • 2.4 Mobile Web Applications and ecommerce 07:25
      • 2.5 Key Takeaways 00:45
      • Quiz
    • Lesson 03 - Promotions and Incentives 22:23
      • 3.1 Introduction 00:44
      • 3.2 Incentives for Mobile Channels 04:06
      • 3.3 Methods of Offering Mobile Incentives 07:48
      • 3.4 Mobile Incentives and Promotions 06:18
      • 3.5 Changeover to Mobile Coupons 02:49
      • 3.6 Key Takeaways 00:38
      • Quiz
    • Lesson 04 - Integration with Marketing Mix 27:41
      • 4.1 Introduction 00:54
      • 4.2 Multi-channel Marketing Plan 07:37
      • 4.3 Mobile Marketing Strategy Plan 00:45
      • 4.4 Elements of Mobile Marketing Mix 14:14
      • 4.5 Segmentation and Targeting 03:13
      • 4.6 Key Takeaways 00:58
      • Quiz
    • Lesson 05 - Mobile Advertising 19:59
      • 5.1 Introduction 00:39
      • 5.2 Mobile Advertising 01:33
      • 5.3 Mobile Marketing and Mobile Advertising 06:50
      • 5.4 Mobile Advertising Channels 03:20
      • 5.5 Types of Mobile Ads 03:31
      • 5.6 Strategies for Successful Mobile Advertising 03:03
      • 5.7 Key Takeaways 01:03
      • Quiz
    • Lesson 06 - Mobile Analysis 25:14
      • 6.1 Introduction 00:45
      • 6.2 Types of Analysis 13:02
      • 6.3 Mobile Marketing vs Ads-based Analysis 01:11
      • 6.4 Google as a Main Player 02:43
      • 6.5 Mobile Audience and Their Behavior 01:47
      • 6.6 Methods of Tracking Usage 04:41
      • 6.7 Key Takeaways 01:05
      • Quiz
    • Lesson 07 - Rules and Regulations 17:14
      • 7.1 Introduction 00:41
      • 7.2 Rules and regulations and code of conduct 03:14
      • 7.3 Mobile Marketing Guidelines 04:52
      • 7.4 Spam laws 02:57
      • 7.5 Regulations in Major Markets 04:48
      • 7.6 Key Takeaways 00:42
      • Quiz
    • Mobile Marketing Foundations Quiz
      • Mobile Marketing Foundations Quiz
  • Pay Per Click (PPC)
    • Lesson 00 - Course Introduction 00:35
      • Course Introduction 00:35
    • Lesson 01 - Introduction to Pay Per Click 23:14
      • 1.1 Introduction 00:36
      • 1.2 Defining Paid Search Advertising 07:25
      • 1.3 How PPC Works for Various Business Types 08:33
      • 1.4 Advantages of PPC 03:18
      • 1.5 The Three Rs of PPC 02:24
      • 1.6 Key Takeaways 00:58
      • Quiz
    • Lesson 02 - Psychology of Search 15:32
      • 2.1 Introduction 00:42
      • 2.2 The Search Process 06:08
      • 2.3 How Ads and Landing Pages 04:18
      • 2.4 Aligning Goals for Successful Search 03:29
      • 2.5 Key Takeaways 00:55
      • Quiz
    • Lesson 03 - Account Hierarchy 11:28
      • 3.1 Introduction 00:31
      • 3.2 Hierarchy of a PPC account 02:33
      • 3.3 Campaign Settings 02:06
      • 3.4 Structuring of Ad Groups 05:31
      • 3.5 Key Takeaways 00:47
      • Quiz
    • Lesson 04 - Search Ads and Keyword Targeting 39:41
      • 4.1 Introduction 00:31
      • 4.2 How to Create a Compelling Search Ad 15:21
      • 4.3 How Keywords and Search Queries Work Together 23:02
      • 4.4 Key Takeaways 00:47
      • Quiz
    • Lesson 05 - Increasing Reach With Display Network 13:06
      • 5.1 Introduction 00:32
      • 5.2 Display Network and its Reach 01:56
      • 5.3 Display Network Targeting Options 06:29
      • 5.4 Available Ad Formats 03:28
      • 5.5 Key Takeaways 00:41
      • Quiz
    • Lesson 06 - Reaching Target Audiences 19:59
      • 6.1 Introduction 00:35
      • 6.2 Who Is the Audience 01:39
      • 6.3 Remarketing Across Search and Display 11:45
      • 6.4 Reaching New Audience 01:46
      • 6.5 Segmenting Audience Based on Behavior 03:33
      • 6.6 Key Takeaways 00:41
      • Quiz
    • Lesson 07 - The Buying Funnel 22:13
      • 7.1 Introduction 00:35
      • 7.2 Overview of the Buying Funnel 07:39
      • 7.3 Targeting Users Throughout the Funnel 11:46
      • 7.4 Channels to Leverage throughout the Buying Funnel 01:25
      • 7.5 Key Takeaways 00:48
      • Quiz
    • Lesson 08 - The Paid Search Auction 19:52
      • 8.1 Introduction 00:29
      • 8.2 Functioning of Ad Ranks 04:40
      • 8.3 Effect of Bids on Ad Position 03:03
      • 8.4 Quality Score 11:01
      • 8.5 Key Takeaways 00:39
      • Quiz
    • Lesson 09 - Setting and Measuring Marketing Goals 19:38
      • 9.1 Introduction 00:37
      • 9.2 Setting and Measuring Marketing Goals 06:35
      • 9.3 Making Data Driven Decisions in Bidding and Account Management 06:32
      • 9.4 How Customer Journey can Use Attribution Management in Bidding 05:16
      • 9.5 Key Takeaways 00:38
      • Quiz
    • Lesson 10 - How PPC Fits into the Digital Strategy 24:06
      • 10.1 Introduction 00:35
      • 10.2 PPC and Other Marketing Channels 04:56
      • 10.3 PPC Management in Various Business Types 11:27
      • 10.4 Future of PPC 06:43
      • 10.5 Key Takeaways 00:25
      • Quiz
    • PPC Foundations Quiz
      • PPC Foundations Quiz
  • Website Conversion Rate Optimization
    • Lesson 1 - Introducing Website Conversion Rate Optimization 15:15
      • 1.1 Introduction 00:44
      • 1.2 What's In It For Me 00:43
      • 1.3 Objectives 00:18
      • 1.4 Introducing Website Conversion Rate Optimization 02:51
      • 1.5 The Traits of Success 02:10
      • 1.6 The Amazon Example 02:50
      • 1.7 What Should You Test 02:23
      • 1.8 Robert Cialdini’s Principles of Persuasion 02:42
      • 1.9 Key Takeaways 00:34
      • 1.10 Quiz
    • Lesson 2 - Laying the Foundations of Conversion 07:15
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:30
      • 1.3 Objectives 00:08
      • 1.4 Understanding AIDAS 01:46
      • 1.5 Understanding Information Scent 03:06
      • 1.6 Maintaining the Scent Examples 01:00
      • 1.7 Key Takeaways 00:25
      • 1.8 Quiz
    • Lesson 3 - Getting to Know Your Customers 07:43
      • 1.1 Introduction 00:23
      • 1.2 What's In It For Me 00:35
      • 1.3 Objectives 00:12
      • 1.4 Identify Your Visitors Goals 02:20
      • 1.5 Modeling Your Customers 03:54
      • 1.6 Key Takeaways 00:19
      • 1.7 Quiz
    • Lesson 4 - Creating the Message 11:57
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:14
      • 1.3 Objectives 00:13
      • 1.4 Identify Your Message 01:06
      • 1.5 Sell More Effectively 03:07
      • 1.6 Microcopy 04:08
      • 1.7 What if Your Copy Still Doesn't Convert 02:21
      • 1.8 Key Takeaways 00:28
      • 1.9 Quiz
    • Lesson 5 - Anatomy of a Landing Page 07:01
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:09
      • 1.3 Objectives 00:10
      • 1.4 Landing Pages 02:04
      • 1.5 Elements of a Great Landing Page 04:00
      • 1.6 Key Takeaways 00:18
      • 1.7 Quiz
    • Lesson 6 - Why Design Matters 07:08
      • 1.1 Introduction 00:25
      • 1.2 What's In It For Me 00:08
      • 1.3 Objectives 00:10
      • 1.4 The Elements of Design 02:08
      • 1.5 Fitting Your Page Together 02:44
      • 1.6 Technical Considerations 01:09
      • 1.7 Key Takeaways 00:24
      • 1.8 Quiz
    • Lesson 7 - Testing for Conversions 06:59
      • 1.1 Introduction 00:18
      • 1.2 What's In It For Me 00:10
      • 1.3 Objectives 00:07
      • 1.4 Three Key Factors of Conversion 04:35
      • 1.5 The Three Factors in Action 01:31
      • 1.6 Key Takeaways 00:18
      • 1.7 Quiz
    • Lesson 8 - Seeing the Bigger Picture 08:25
      • 1.1 Introduction 00:24
      • 1.2 What's In It For Me 00:08
      • 1.3 Objectives 00:22
      • 1.4 Conversion Optimization and SEO 00:58
      • 1.5 Conversion Optimization and Social Media 00:55
      • 1.6 Conversion Optimization and Paid Search 01:37
      • 1.7 Conversion Optimization and Email Lists 01:27
      • 1.8 Conversion Optimization and Analytics 00:56
      • 1.9 Conversion Optimization in the Mobile World 00:58
      • 1.10 Key Takeaways 00:40
      • 1.11 Quiz
    • Website Conversion Rate Optimization Foundations Quiz
      • Website Conversion Rate Optimization Foundations Quiz
  • Digital Analytics
    • Lesson 1 - Introduction to Digital Analytics 18:29
      • 1.1 Introduction 01:07
      • 1.2 What's In It For Me 02:20
      • 1.3 Objectives 00:41
      • 1.4 Why Digital Analytics 05:10
      • 1.5 What is Analytics 04:38
      • 1.6 Role of an Analyst 02:16
      • 1.7 How Difficult is it 00:55
      • 1.8 Key Takeaways 01:22
      • 1.9 Quiz
    • Lesson 2 - Organizational Maturity 35:37
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 01:12
      • 1.3 Objectives 00:57
      • 1.4 Why Maturity 00:30
      • 1.5 What is a Maturity Model 01:21
      • 1.6 Digital Analytics Maturity Model 02:06
      • 1.7 Management, Governance, and Adoption 04:13
      • 1.8 Objective and Scope 06:30
      • 1.9 Team and Expertise 03:33
      • 1.10 Continuous Improvement Process and Methodology 03:22
      • 1.11 Tools, Technology, and Data Integration 07:30
      • 1.12 Case Study 03:11
      • 1.13 Key Takeaways 00:57
      • 1.14 Quiz
    • Lesson 3 - Building Blocks 26:19
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 01:26
      • 1.3 Objectives 00:22
      • 1.4 Dimensions and Metrics 01:24
      • 1.5 Audience Building Blocks 04:41
      • 1.6 Acquisition Building Blocks 02:27
      • 1.7 Behavioral Building Blocks 05:38
      • 1.8 Conversion Building Blocks 05:15
      • 1.9 Calculated Metrics 01:56
      • 1.10 Compound Metrics 00:55
      • 1.11 Key Takeaways 02:05
      • 1.12 Quiz
    • Lesson 4 - Managerial Perspectives of Digital Analytics 26:00
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:13
      • 1.3 Objectives 01:44
      • 1.4 Porter’s Value Chain Framework and Marketing Centricity 02:01
      • 1.5 Customer Lifecycle 03:37
      • 1.6 Personas and Scent Trails 02:29
      • 1.7 Mapping Features Functions and Content to Personas and the Lifecycle 03:52
      • 1.8 The Power of Pilot Projects 03:54
      • 1.9 Planning 01:45
      • 1.10 Privacy and Ethics 03:15
      • 1.11 The Curse of Data - Analysis Paralysis 02:02
      • 1.12 Key Takeaways 00:55
      • 1.13 Quiz
    • Lesson 5 - Key Performance Indicators 24:48
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 00:45
      • 1.3 Objectives 00:39
      • 1.4 The Starting Point 01:32
      • 1.5 What is a Key Performance Indicator (KPI) 00:43
      • 1.6 The Ultimate KPIs 02:51
      • 1.7 How to Pick the Right KPIs 01:02
      • 1.8 Critical - To - Quality (CTQ) 03:56
      • 1.9 Attributes of a Great KPI 01:51
      • 1.10 Bounce Rate 02:59
      • 1.11 Average Order Value (AOV) — Metric or a KPI 02:25
      • 1.12 Measuring Engagement 01:56
      • 1.13 How Many KPIs 02:55
      • 1.14 Key Takeaways 00:59
      • 1.15 Quiz
    • Lesson 6 - Segmentation 19:58
      • 1.1 Introduction 00:09
      • 1.2 What's In It For Me 00:49
      • 1.3 Objectives 00:53
      • 1.4 Why Use Segmentation 00:57
      • 1.5 Population N — Example 03:21
      • 1.6 Segmenting — RFM Approach 03:02
      • 1.7 Built-in and Custom Segments 05:23
      • 1.8 Segmentation — ABC 04:58
      • 1.9 Key Takeaways 00:26
      • 1.10 Quiz
    • Lesson 7 - The Analysis Process 42:05
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 01:21
      • 1.3 Objectives 01:00
      • 1.4 Types of Analytics 02:02
      • 1.5 Continuous Improvements and Problem Solving with Lean Six Sigma 01:15
      • 1.6 Define 03:43
      • 1.7 Measure 08:34
      • 1.8 Analyze 09:19
      • 1.9 Improve 02:28
      • 1.10 Control 00:35
      • 1.11 Analysis Process Examples 10:48
      • 1.12 Key Takeaways 00:47
      • 1.13 Quiz
    • Lesson 8 - Marketing Management 22:45
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:22
      • 1.3 Objectives 00:44
      • 1.4 What is Campaign Tracking 02:35
      • 1.5 Components of a Campaign 03:21
      • 1.6 The Impact of Ad Blockers 02:06
      • 1.7 Paid Owned and Earned Media 02:42
      • 1.8 Attribution Modeling and Media-Mix Modeling 03:53
      • 1.9 Assisted Conversions 01:28
      • 1.10 Attribution Models 03:08
      • 1.11 Offline Attribution 00:53
      • 1.12 Key Takeaways 01:23
      • 1.13 Quiz
    • Lesson 9 - Experimentation and Testing 11:48
      • 1.1 Introduction 00:09
      • 1.2 What's In It For Me 00:59
      • 1.3 Objectives 00:19
      • 1.4 Benefits of Testing 01:38
      • 1.5 Web Design 101 01:39
      • 1.6 Hypothesis Testing 01:23
      • 1.7 A-B Testing Pros and Cons 01:06
      • 1.8 Multivariate Testing 02:15
      • 1.9 Multivariate Testing Pros and Cons 01:54
      • 1.10 Key Takeaways 00:26
      • 1.11 Quiz
    • Lesson 10 - Reports and Dashboards 18:10
      • 1.1 Introduction 00:19
      • 1.2 What's In It For Me 01:08
      • 1.3 Objectives 00:35
      • 1.4 What is a Dashboard 01:05
      • 1.5 Analysis and Reporting Workflow 01:42
      • 1.6 Planning Your Dashboard 03:21
      • 1.7 Choice Of Visualization 01:30
      • 1.8 Gestalt Principle 01:03
      • 1.9 Stephen Few Common Pitfalls in Dashboard Design 01:23
      • 1.10 Expressing Exactitude or Sense of Scale 01:34
      • 1.11 Remove to Improve 01:20
      • 1.12 The Art of Storytelling 02:26
      • 1.13 Key Takeaways 00:44
      • 1.14 Quiz
    • Lesson 11 - The Digital Analytics Stack 18:20
      • 1.1 Introduction 00:36
      • 1.2 What's In It For Me 00:53
      • 1.3 Objectives 00:36
      • 1.4 The Complex MarTech Landscape 01:19
      • 1.5 Selecting a Web Analytics Platform 01:56
      • 1.6 Qualitative Data 01:58
      • 1.7 Competitive Intelligence 03:19
      • 1.8 Social Analytics 03:21
      • 1.9 Back Office CRM and Sales Data 01:11
      • 1.10 Instrumentation (Tagging) 02:14
      • 1.11 Key Takeaways 00:57
      • 1.12 Quiz
    • Digital Analytics Foundations Quiz
      • Digital Analytics Foundations Quiz
  • Marketing Automation
    • Lesson 1 - Introduction to Marketing Automation 10:31
      • 1.1 Introduction 00:36
      • 1.2 Defining Marketing Automation 00:57
      • 1.3 Increase Engagement 02:16
      • 1.4 Flatten Your Sales Funnel 01:28
      • 1.5 Close More Deals 03:01
      • 1.6 Make More Money 00:55
      • 1.7 Develop Best Customers 01:18
      • 1.8 Quiz
    • Lesson 2 - Lead Capture and Nurture 09:42
      • 1.1 Introduction 00:31
      • 1.2 Capture and Nurture 00:40
      • 1.3 Lead Capture Process 01:19
      • 1.4 Lead Nurture - Building a Relationship 02:04
      • 1.5 Implicit and Explicit Data 01:31
      • 1.6 Lead Scoring 03:37
      • 1.7 Quiz
    • Lesson 3 - Automated Campaigns 28:21
      • 1.1 Triggers and Series 13:11
      • 1.2 Drip Campaigns 07:26
      • 1.3 Nurture Campaigns 07:44
      • 1.4 Quiz
    • Lesson 4 - Improving Customer Life cycle 24:56
      • 1.1 Measurement and Attribution 15:23
      • 1.2 Customer Journey 09:33
      • 1.3 Quiz
    • Marketing Automation Foundations Quiz
      • Marketing Automation Foundations Quiz
  • Programmatic Buying
    • Lesson 1 - What is Programmatic Buying 07:55
      • 1.1 Introduction 00:26
      • 1.2 Programmatic Buying 00:53
      • 1.3 Programmatic Uses 00:48
      • 1.4 Programmatic Media 00:43
      • 1.5 Programmatic Channels and Custom Audiences 00:34
      • 1.6 Using Videos in Programmatic 00:42
      • 1.7 Programmatic in Mobile and Apps 01:35
      • 1.8 Advanced Targeting 01:21
      • 1.9 Real Time Advertising 00:53
      • 1.10 Quiz
    • Lesson 2 - Programmatic Buying vs Traditional Paid Marketing Approaches 13:40
      • 1.1 Introduction 00:15
      • 1.2 Programmatic Ad Buying Approach-Publishers 01:28
      • 1.3 Programmatic Ad Buying Approach - Advertisers 00:55
      • 1.4 Traditional Ad Marketplace 04:27
      • 1.5 Ad Server - Tracking Users 01:07
      • 1.6 Data Management Platform (DMP) 01:16
      • 1.7 Ad Buying Approach - What Changed 01:57
      • 1.8 Programmatic Ad Approach 02:15
      • 1.9 Quiz
    • Lesson 3 - Programmatic Direct vs RTB 09:18
      • 1.1 Introduction 00:14
      • 1.2 Behavioral Targeting 01:00
      • 1.3 Programmatic and RTB 01:00
      • 1.4 RTB - DSP and SSP 02:03
      • 1.5 RTB Process 02:34
      • 1.6 Programmatic Direct 02:27
      • 1.7 Quiz
    • Lesson 4 - Programmatic Workflow 07:37
      • 1.1 Introduction 00:13
      • 1.2 Primary Systems in Programmatic 01:36
      • 1.3 How it Works 05:02
      • 1.4 Transparency in Programmatic 00:46
      • 1.5 Quiz
    • Lesson 5 - Targeting Strategies in Programmatic 13:49
      • 1.1 Introduction 00:11
      • 1.2 Targeting Using First-Party Data 01:10
      • 1.3 Targeting Using Third-Party Data 00:58
      • 1.4 Three Ways of Targeting - Impression-Based 02:21
      • 1.5 Three Ways of Targeting - Audience-Based 03:53
      • 1.6 Three Ways of Targeting - Customer-Based 03:20
      • 1.7 Customer-Based Targeting Example 01:56
      • 1.8 Quiz
    • Lesson 6 - Ad Frauds 15:58
      • 1.1 Introduction 00:15
      • 1.2 Digital Advertising Fraud 01:40
      • 1.3 Types of Ad Fraud 03:21
      • 1.4 Estimates of Ad Fraud 01:01
      • 1.5 Ad Fraud 04:24
      • 1.6 How to Tackle Ad Frauds 05:17
      • 1.7 Quiz
    • Programmatic Buying Foundations Quiz
      • Programmatic Buying Foundations Quiz
  • Tools - Google Analytics
    • Lesson 01 - Introduction to Google Analytics 09:11
      • 1.01 Introduction to Analytics 01:28
      • 1.02 Getting Familiar with Google Merchandise Store 01:25
      • 1.03 Creating Google Analytics Account 02:19
      • 1.04 Accessing Google Analytics Data 01:49
      • 1.05 Key Takeaways 00:55
      • 1.06 Resources
      • 1.07 Exercise 01:15
    • Lesson 02 - Navigating the Interface 21:29
      • 2.01 Navigating the Interface 01:01
      • 2.02 Understanding AABC Reporting Structure 06:02
      • 2.03 Understanding Reporting Parameters 02:49
      • 2.04 Creating Shortcuts to Customized Reports 10:27
      • 2.05 Key Takeaways 00:30
      • 2.06 Resources
      • 2.07 Exercise 00:40
    • Lesson 03 - Advanced Table Filtering 13:22
      • 3.01 Advanced Table Filtering 00:51
      • 3.02 Applying Efficient Inline Analysis 02:19
      • 3.03 Create Customized Reports with Selected Dimensions Metrics 02:01
      • 3.04 Using Advanced Filters and Regular Expressions 07:15
      • 3.05 Key Takeaways 00:26
      • 3.06 Resources
      • 3.07 Exercise 00:30
    • Lesson 04 - Creating Segments 21:53
      • 4.01 Creating Segments 00:55
      • 4.02 Using System Defined Segments 02:26
      • 4.03 Customizing Segments 13:32
      • 4.04 Advanced Segment Scope and Sequencing 03:41
      • 4.05 Key Takeaways 00:50
      • 4.06 Resource
      • 4.07 Exercise 00:29
    • Lesson 05 - Multiple Goals and Goal Types 21:49
      • 5.01 Multiple Goals and Goal Types 00:58
      • 5.02 Defining Goals to Measure Success 10:11
      • 5.03 Understanding Smart Goals 02:00
      • 5.04 Applying Goals to Understand Economic Value 00:24
      • 5.05 Key Takeaways 07:39
      • 5.06 Resource
      • 5.07 Exercise 00:37
    • Lesson 06 - Part 1 - Campaign Tracking: Fundamental Concepts 22:10
      • 6.01 Part 1 Fundamental Concepts 01:17
      • 6.02 Part 1 Categorizing Various Types of Clicks 04:58
      • 6.03 Part 1 UTM Parameters 06:53
      • 6.04 Part 1 Categorizing Tracking Parameters 08:07
      • 6.05 Part 1 Key Takeaways 00:22
      • 6.06 Part 1 Resource
      • 6.07 Part 1 Exercise 00:33
    • Lesson 06 - Part 2 - Campaign Tracking: Tracking Parameters Examples 19:11
      • 6.01 Part 2 Tracking Parameters Examples 01:10
      • 6.02 Part 2 Tracking Parameters in Different Scenarios 09:53
      • 6.03 Part 2 Differentiating Marketing Activities 03:53
      • 6.04 Part 2 Identifying Common Mistakes 03:25
      • 6.05 Part 2 Key Takeaways 00:23
      • 6.06 Part 2 Resource
      • 6.07 Part 2 Exercise 00:27
    • Lesson 07 - Tracking People 17:25
      • 7.01 Tracking People 00:50
      • 7.02 Introduction to User ID and User Metrics 08:50
      • 7.03 Impact of User ID Feature on Reporting 03:14
      • 7.04 Improve and Leverage User ID Feature 03:39
      • 7.05 Key Takeaways 00:31
      • 7.06 Resource
      • 7.07 Exercise 00:21
    • Lesson 08 - Analyzing Marketing Effectiveness 48:22
      • 8.01 Analyzing Marketing Effectiveness 00:46
      • 8.02 Understanding Your Audience 10:04
      • 8.03 Common Requests Related to Traffic Sources 09:18
      • 8.04 Exploring Campaign Effectiveness 04:40
      • 8.05 Attribution and Its Limits 22:22
      • 8.06 Key Takeaways 00:25
      • 8.07 Resource
      • 8.08 Exercise 00:47
    • Lesson 09 - Feature-Rich-Website Tracking 51:16
      • 9.01 Feature Rich Website 01:38
      • 9.02 Tracking Feature Rich Website 16:14
      • 9.03 Onsite Search 12:15
      • 9.04 Email Subscription 15:35
      • 9.05 Identifying Needs of RIA 04:18
      • 9.06 Key Takeaways 00:43
      • 9.07 Resource
      • 9.08 Exercise 00:33
    • Lesson 10 - Tracking Ecommerce 30:04
      • 10.01 E-commerce Tracking 01:03
      • 10.02 Leveraging E-commerce Tracking Features 15:00
      • 10.03 Remarketing Based on Shopping Behavior 03:55
      • 10.04 Leveraging E-commerce Tracking Features on Non e-commerce Websites 08:33
      • 10.05 Key Takeaways 01:07
      • 10.06 Resource
      • 10.07 Exercise 00:26
    • Lesson 11 - Analytics Intelligence 11:17
      • 11.01 Analytics Intelligence 01:08
      • 11.02 Identifying the Unknown Unknowns 01:54
      • 11.03 Using Intelligence 03:06
      • 11.04 Asking Your Own Questions 01:08
      • 11.05 Going Beyond GA Intelligence Feature 03:02
      • 11.06 Key Takeaways 00:34
      • 11.07 Resource
      • 11.08 Exercise 00:25
    • Lesson 12 - Collaboration and Sharing 17:07
      • 12.01 Collaboration and Sharing 00:51
      • 12.02 Using Sharing and Collaboration Features 10:16
      • 12.03 Using Annotations to Keep Track of Important Changes 02:45
      • 12.04 Applying Agile Management Concepts to Analysis Workflow 02:42
      • 12.05 Key Takeaways 00:21
      • 12.06 Resource
      • 12.07 Exercise 00:12
    • Lesson 13 - Dashboards 30:06
      • 13.01 Dashboards with Data Studio 01:10
      • 13.02 Introducing Data Studio 02:26
      • 13.03 Applying Visualization 12:39
      • 13.04 Extending Beyond Google Analytics 06:01
      • 13.05 Discussing Design Best Practices 06:32
      • 13.06 Key Takeaways 00:54
      • 13.07 Resource
      • 13.08 Exercise 00:24
    • Lesson 14 - Understanding the Account Structure and Managing Users 14:43
      • 14.01 Understanding Account Structure and Managing Users 00:55
      • 14.02 Understanding Google Analytics Account Structure 04:52
      • 14.03 Understanding Access Level Permissions 04:27
      • 14.04 Applying Best Practices for Teams Agencies 03:15
      • 14.05 Key Takeaways 00:39
      • 14.06 Resource
      • 14.07 Excercise 00:35
    • Lesson 15 - Quality Assurance 18:52
      • 15.01 Quality Assurance 00:51
      • 15.02 Identifying Google Analytics on the Page 02:47
      • 15.03 Leveraging Google Tools to Improve Data Quality 11:56
      • 15.04 Utilizing Third Party Tools for Quality Assurance and Audits 02:20
      • 15.05 Key Takeaways 00:27
      • 15.06 Resource
      • 15.07 Exercise 00:31
    • Lesson 16 - Course conclusion 02:55
      • 16.01 Conclusion 00:57
      • 16.02 Exercise 01:23
      • 16.03 Resource
      • 16.04 Course Conclusion 00:35
    • Google Analytics Quiz
      • Google Analytics Quiz
  • Tools - Google AdWords Fundamentals
    • Lesson 01 - Introduction to AdWords 11:00
      • 1.1 Introduction to AdWords 00:54
      • 1.2 What is AdWords? 01:53
      • 1.3 How AdWords Works 03:56
      • 1.4 Google's Networks 01:27
      • 1.5 Targeting Options 01:10
      • 1.6 Key Takeaways 01:40
    • Lesson 02 - Account Structure 14:44
      • 2.1 AdWords Account Structure 00:41
      • 2.2 Overview of the AdWords Account Structure 04:04
      • 2.3 Campaign Type Uses 02:22
      • 2.4 Campaign Organization 02:05
      • 2.5 Ad Group Organization 03:01
      • 2.6 Key Takeaways 02:31
    • Lesson 03 - Keywords & Match Types 16:49
      • 3.1 Keywords & Match Types 00:45
      • 3.2 Overview of Match Types 00:56
      • 3.3 The Match Types 08:43
      • 3.4 Negative Keywords 02:41
      • 3.5 Search Terms Report 01:21
      • 3.6 Key Takeaways 02:23
    • Lesson 04 - Creating Text & Search Ads 12:08
      • 4.1 Creating Text & Search Ads 00:42
      • 4.2 Text Ads 07:43
      • 4.3 Other Search Ads 01:40
      • 4.4 Key Takeaways 02:03
    • Lesson 05 - Ad Extensions 10:19
      • 5.1 Ad Extensions 00:44
      • 5.2 Ad Extensions 07:18
      • 5.3 Key Takeaways 02:17
    • Lesson 06 - Display Ads 06:03
      • 6.1 Display Ads 00:30
      • 6.2 Display Ad Formats 04:05
      • 6.3 Key Takeaways 01:28
    • Lesson 07 - Display Targeting 11:16
      • 7.1 Display Targeting 00:41
      • 7.2 Contextual Targeting 02:08
      • 7.3 Audience Targeting 03:44
      • 7.4 Placement Targeting 01:22
      • 7.5 Key Takeaways 03:21
    • Lesson 08 - Campaign Types & Settings 21:13
      • 8.1 Campaign Types & Settings 00:52
      • 8.2 Location Targeting 03:11
      • 8.3 Language Targeting 01:44
      • 8.4 Daily Budgets and Bidding 03:46
      • 8.5 Ad Scheduling 02:30
      • 8.6 Other Targeting 02:35
      • 8.7 Campaign Types 04:13
      • 8.8 Key Takeaways 02:22
    • Lesson 09 - Advertising Metrics 16:10
      • 9.1 Advertising Metrics 00:42
      • 9.2 AdWords Metrics and Jargon 06:39
      • 9.3 Sale Metrics 02:10
      • 9.4 Measurement Based on Goals 04:04
      • 9.5 Key Takeaways 02:35
    • Lesson 10 - Bidding & Bid Modifiers 16:23
      • 10.1 Bid Methods & Bid Modifiers 00:34
      • 10.2 Bid Methods 06:30
      • 10.3 Bid Modifiers 05:14
      • 10.4 Where to Set Bids 01:58
      • 10.5 Key Takeaways 02:07
    • Lesson 11 - Quality Score 12:22
      • 11.1 Quality Score 00:38
      • 11.2 What is Quality Score? 01:55
      • 11.3 Ad Rank 04:40
      • 11.4 Improving Quality Score 03:21
      • 11.5 Key Takeaways 01:48
    • Lesson 12 - AdWords Reports 11:33
      • 12.1 AdWords Reports 00:56
      • 12.2 The AdWords Interface 02:39
      • 12.3 Reporting Segments 01:43
      • 12.4 Dimensions Tab 01:50
      • 12.5 Other Useful Reports 02:20
      • 12.6 Key Takeaways 02:05
    • Lesson 13 - AdWords Tools 12:04
      • 13.1 AdWords Tools 00:57
      • 13.2 Tracking Conversions 02:11
      • 13.3 Campaign Planning Tools 03:35
      • 13.4 Management Tools 01:14
      • 13.5 Other Tools 02:32
      • 13.6 Key Takeaways 01:35
    • Lesson 14 - Optimizing Your Account 14:29
      • 14.1 Optimizing Your Account 00:40
      • 14.2 Improving ROI 10:56
      • 14.3 Branding Goals 00:51
      • 14.4 Key Takeaways 02:02
    • Google AdWords Fundamentals Quiz
      • Google AdWords Fundamentals Quiz
  • Tools - Facebook
    • Lesson 01 - Understanding Facebook 19:17
      • 1.1 Understanding Facebook Part 1 06:46
      • 1.2 Understanding Facebook Part 2 12:31
    • Lesson 02 - Facebook Presence and The News Feed Alogorithm 30:59
      • 2.1 Facebook Presence and The News Feed Alogorithm Part 1 00:42
      • 2.2 Facebook Presence and The News Feed Alogorithm Part 2 04:38
      • 2.3 Facebook Presence and The News Feed Alogorithm Part 3 05:02
      • 2.4 Facebook Presence and The News Feed Alogorithm Part 4 15:06
      • 2.5 Facebook Presence and The News Feed Alogorithm Part 5 05:31
    • Lesson 03 - Visual and Video Content on Facebook 28:09
      • 3.1 Visual and Video Content on Facebook Part 1 08:17
      • 3.2 Visual and Video Content on Facebook Part 2 17:10
      • 3.3 Visual and Video Content on Facebook Part 3 02:42
    • Lesson 04 - Putting Facebook to Work 31:26
      • 4.1 Putting Facebook to Work Part 1 00:44
      • 4.2 Putting Facebook to Work Part 2 14:01
      • 4.3 Putting Facebook to Work Part 3 06:42
      • 4.4 Putting Facebook to Work Part 4 09:59
    • Lesson 05 - Facebook Messenger 16:28
      • 5.1 Facebook Messenger Part 1 00:37
      • 5.2 Facebook Messenger Part 2 03:35
      • 5.3 Facebook Messenger Part 3 06:25
      • 5.4 Facebook Messenger Part 4 04:15
      • 5.5 Facebook Messenger Part 5 01:36
    • Lesson 06 - Facebook Advertising 20:33
      • 6.1 Facebook Advertising Part 1 06:27
      • 6.2 Facebook Advertising Part 2 08:15
      • 6.3 Facebook Advertising Part 3 02:36
      • 6.4 Facebook Advertising Part 4 03:15
    • Demos 26:31
      • 1.1 How to Setup A Facebook Page - Demo 1 06:36
      • 1.2 Understanding Facebook Posting Style - Demo 2 07:01
      • 1.3 Calculating Reach of An Existing Facebook Page - Demo 3 04:08
      • 1.4 Understanding Facebook Settings - Demo 4 08:46
    • Facebook Quiz
      • Facebook Quiz
  • Tools - YouTube and Video Marketing
    • Lesson 01 - YouTube and Video Marketing 55:20
      • 1.1 YouTube and Video Marketing Part 1: Establishing a Video Marketing Strategy
      • 1.2 Part 1: Establishing a Video Marketing Strategy 14:54
      • 1.3 YouTube and Video Marketing Part 2: Gaining Exposure and Measuring Impact
      • 1.4 Part 2: Gaining Exposure and Measuring Impact 14:21
      • 1.5 YouTube and Video Marketing Part 3: Leveraging Mobile Video
      • 1.6 Part 3: Leveraging Mobile Video 13:15
      • 1.7 YouTube and Video Marketing Part 4: Promoting and Measuring Mobile Video
      • 1.8 Part 4: Promoting and Measuring Mobile Video 12:50
    • YouTube and Video Marketing Quiz
      • YouTube and Video Marketing Quiz
  • Tools - Twitter
    • Lesson 01 - Understanding Twitter 18:53
      • 1.1 Understanding Twitter Part 1 00:40
      • 1.2 Understanding Twitter Part 2 03:33
      • 1.3 Understanding Twitter Part 3 05:10
      • 1.4 Understanding Twitter Part 4 07:52
      • 1.5 Understanding Twitter Part 5 01:38
    • Lesson 02 - Using Twitter as a Marketer 22:56
      • 2.1 Using Twitter as a Marketer Part 1 00:40
      • 2.2 Using Twitter as a Marketer Part 2 04:32
      • 2.3 Using Twitter as a Marketer Part 3 05:03
      • 2.4 Using Twitter as a Marketer Part 4 04:36
      • 2.5 Using Twitter as a Marketer Part 5 04:38
      • 2.6 Using Twitter as a Marketer Part 6 03:27
    • Lesson 03 - Customer Service and Engagement Via Twitter 32:30
      • 3.1 Customer Service and Engagement Via Twitter Part 1 00:42
      • 3.2 Customer Service and Engagement Via Twitter Part 2 03:44
      • 3.3 Customer Service and Engagement Via Twitter Part 3 04:22
      • 3.4 Customer Service and Engagement Via Twitter Part 4 08:43
      • 3.5 Customer Service and Engagement Via Twitter Part 5 08:57
      • 3.6 Customer Service and Engagement Via Twitter Part 6 06:02
    • Lesson 04 - Marketing on Twitter 20:43
      • 4.1 Marketing on Twitter Part 1 00:37
      • 4.2 Marketing on Twitter Part 2 05:26
      • 4.3 Marketing on Twitter Part 3 06:32
      • 4.4 Marketing on Twitter Part 4 08:08
    • Lesson 05 - Understanding Twitter Advertising 15:59
      • 5.1 Understanding Twitter Advertising Part 1 00:41
      • 5.2 Understanding Twitter Advertising part 2 05:46
      • 5.3 Understanding Twitter Advertising part 3 04:59
      • 5.4 Understanding Twitter Advertising part 4 04:33
    • Lesson 06 - Twitter Ad Options 12:09
      • 6.1 Twitter Ad Options Part 1 00:47
      • 6.2 Twitter Ad Options Part 2 02:13
      • 6.3 Twitter Ad Options Part 3 04:54
      • 6.4 Twitter Ad Options Part 4 04:15
    • Demos 23:03
      • 1.1 Retweeting and Retweeting With A Comment - Demo 1 01:32
      • 1.2 Using Advanced Twitter Search - Demo 2 05:22
      • 1.3 Joining or Creating Hashtag Conversations - Demo 3 04:04
      • 1.4 Building a Twitter List - Demo 4 04:56
      • 1.5 Creating and Curating a Twitter Moment - Demo 5 07:09
    • Twitter Quiz
      • Twitter Quiz
  • Digital Marketing Strategy
    • Lesson 1 - Digital Marketing Strategy 2:02:52
      • 1.1 Creating a Digital Marketing Strategy 12:27
      • 1.2 Targeting Audience 10:43
      • 1.3 Plan the Right Channel Mix 41:21
      • 1.4 Campaign Management 32:36
      • 1.5 Campaign Measurement 25:45
  • Free Course
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Exam & certification

  • How will I become a Digital Marketing Certified Associate?

    To become a Digital Marketing Certified Associate, you must fulfill both of the following criteria:
    • Successfully complete first five rounds in Mimic Pro, which will be evaluated by the lead trainer. 
    • Pass any one of the two OMCA Simulation Tests in the Digital Marketing Certified Associate course with a minimum score of 60%. The simulation test is an online exam and consists of 75 multiple choice questions that must be answered within 75 minutes

       

  • What is the duration of Simplilearn's DMCA course?

    • Simplilearn’s Digital Marketing course (DMCA) has two learning methodologies. One is the Self-paced e-Learning methodology that has a validity of 180 days (6 months) where learners can work at their own pace through high quality e-learning video modules.
    • The second methodology is the Online Classroom Flexi-Pass that has a validity of 180 days (6 months) of high quality e-learning videos plus 90 days of access to 11+ instructor-led online training classes.

  • How much does Digital Marketing course cost?

    Simplilearn’s DMCA course is priced at $499 for Self Paced Learning and $999 for Online Classroom Flexi-Pass.

  • How will I earn the OMCA Certification?

    Once you’ve completed the DMCA course, you’ll schedule your online OMCA examination. To earn this industry certification, you'll need a passing score on the exam, proof of education and experience. The certification is valid for two years when renewed with professional development units.

  • How will I earn the Google Analytics Certification?

    Once you’ve completed the DMCA course, you’ll need to register on the Google Analytics Academy website. From there, you’ll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months.

CMO Perspectives

Kshitij Torka

Kshitij Torka

VP Marketing at

Simplilearn digital marketing courses are created by the industry experts. These comprehensive courses provide solid foundational learning for all aspects of digital marketing and shape a candidate for a career in the industry. I would consider Simplilearn alumni for our digital marketing needs.

Meera Iyer

Meera Iyer

Head of Marketing at

I recommend Simplilearn for anyone who wants to get a strong foundation in digital marketing. Simplilearn's program gets the learner hands-on and job ready with case studies as well as live projects, across different marketing channels.

Course advisor

Brad Geddes
Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars.

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

Stéphane Hamel
Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

Reviews

Greg Guenther
Greg Guenther Web Strategist at WebpageFX, New York City

Simplilearn provided excellent training to help jumpstart my knowledge with their Digital Marketing Certified Associate course. Definitely learned a lot. Thank you Simplilearn.

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Mireille Davis
Mireille Davis Digital Marketing Leader at Phalanx Biotech Group, Houston

I loved Simplilearn's course! With my new, upgraded digital marketing skill-set, I now direct and lead our company's sales and marketing efforts.
Read her success story

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Christina Stormson
Christina Stormson Partner at Pink Iguana Services, Reno

The skills gained from the certification helped me to optimize my clients' website and measure the outcome of my decisions on a website.

Phil Jackson
Phil Jackson Marketing Director at Wilhelm Automotive, Houston

I was really impressed with the content and the knowledge of the presenter. Looking forward to learning and moving forward onto the rest of the course and the projects. Thank you.

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Jorge Ponce‎ 
Jorge Ponce‎  Project Success - Driving Stakeholder Engagement, Houston

I got more than what I expected from my learning experience taking up the DMCA course. Aside from the excellent content from the learning modules, there is the application of knowledge through project submission that made me put in all what I have learned. Going through the project submission experience, there is the great support through online coaching with scheduled webinars. Great learning.

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Ankit Jhamb
Ankit Jhamb Strategy & Insights at Expedia | Seattle, Houston

Simplilearn has a great Digital Marketing certification program for someone who wants to expand his or her knowledge in this field. The course is well designed and it's easy to follow! Value for money!! Not to mention Simplilearn's helpful customer associates team who are 24 X 7 available for you to help with any kind of difficulties. I'm joining their Data scientist track also!

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Samit Saenz
Samit Saenz Social para la innovación, Houston

The Simplilearn experience helps our social project Home(Home) to grow and have more opportunity on the market. The support its great and have a lot of great information. It has the ability to give a boost to your career by giving in-depth knowledge of various topics. As the courses are taught by industry experts, you will have up to date information about all the topics. Simplilearn is just perfect for anyone looking for an online course for the next step in their career. I enrolled for Big Data master course recently. I had chosen the one which includes online classes led my highly qualified instructors. Excellent content and resources!

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V Tom Davila
V Tom Davila Digital Marketer, Houston

DMCA master course is great, highly recommended! My career counselor was very patient and above all, very professional! Thanks once again! Great team guys! Congrats! Simplilearn has knowledgeable and great leaders! Thanks a lot for your support as well!

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Lynn Sheldon
Lynn Sheldon A. E. at Mississippi AgriNews Network, Houston

I love the course and the people who train are very knowledgeable. I have been able to use what I've learned in my own business. I highly recommend this course and have been impressed by their great service and training. I have been able to use this course in my business, helping my clients with their social media, in addition to the media I represent. What I've learned has helped me bring the two together and it will help increase my client's sales.

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Toi Sweeney
Toi Sweeney Senior Style Lead at QVC, Philadelphia

I like the course very much. I was very afraid at the start of the course because I work full-time and run my image consulting business part-time and could not imagine that I would be able to complete my class work. I was afraid that I would not be able to keep up. But this has not been an issue so far. Trainers are very encouraging ! and works hard to make sure that all of our questions are answered.

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Rakesh Seshan
Rakesh Seshan Technical Project Manager at Family Dollar, Charlotte

The course is awesome!

Luis Moret
Luis Moret Credit & Collections Representative at ION Media Networks, New York City

The course is so creative, I enjoyed it... It's like learning a new language. Although I had some knowledge with regards to how a digital media campaign is created, the training has opened my eyes to the possibility that one can build a brand through digital marketing. The creative process is very interesting.

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Mary Lenahan
Mary Lenahan Marketing Admin. Asst. at Ute Mountain Casino, Albuquerque

The training is very easy to understand and follow. Content and LMS are excellent and the trainer is very knowledgable. I love this course.

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Michelle Hall-norvell
Michelle Hall-norvell Marketing Analyst and Operations Specialist at Strayer University, Washington

The training is really targeted and spot-on...and I can apply the learnings to my job right away! The training offers practical tools and techniques in addition to the high-level view. I really like it.

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Rajesh Parekar
Rajesh Parekar Chief Technology Strategist at ASENEXT, Pune

I had an awesome experience in learning Digital Marketing with Simplilearn. The course structure is very well designed for novice to experienced IT and non-IT professionals. The trainers were fantastic. I would surely recommend SimpliLearn to others.

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FAQs

  • What certification will I receive after completing the training?

    After successful completion of the training, you will be awarded the course completion certificate. OMCA certification is also included in this training and you will have to clear the OMCA exam to get this certification.
    You can also appear for Google Analytics, Google Ads, Facebook Blueprint and YouTube marketing certification by registering on their respective websites and qualifying the relevant exams.

  • Is this live training, or will I watch pre-recorded videos?

    All of the classes are conducted via live online streaming. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference. Classes are attended by a global audience to enrich your learning experience.

  • What is OMCP Certification?

    OMCP (Online Marketing Certified Professional) is an advanced level professional certification for online marketing professionals who have verified experience and have demonstrated a working knowledge of online marketing concepts and best practices.  OMCP recognizes online marketing training from a budding, appraised list of industry’s best known educational institutes in online marketing domain.

    OMCP is an industry-wide accepted certification standard, and many experienced marketing professionals pursue this certification to build on their existing skill set.

    To get this certification, participants need to show 5000 hours of experience in Digital/Online Marketing or a post-secondary degree plus 2000 hours of experience. Participants must also register with OMCP and pass the certification exam.

  • What is OMCA Certification?

    OMCA is an entry level certification for online marketing associates and practitioners who are planning to build their career in digital marketing. This certification is perfect for managers and associates who are starting their journey in digital marketing, and it can be regarded as the first step towards the OMCP (advanced level) certificate.
    This certification is designed to prove conceptual knowledge of digital marketing foundational concepts and accepted practices across multiple digital marketing disciplines.

  • Who awards OMCA and OMCP certification?

    OMCP accredits training providers from a budding list of industry’s best known educational institutes , and awards PDUs for participation in the industry’s top events in various capacities. Only those institutes whose course meets strict quality standards.are accredited by OMCP.

  • How many institutions teach OMCP standards and who are they?

    There are hundreds of institutions who teach in accordance to OMCP standards, but only those who have become Registered Educational Providers are verified to teach the knowledge and skills that prepare professionals for OMCP Certification. Some of the well known OMCP Registered Education Providers are:

    • Simplilearn marketing courses
    • Duke Digital Media and Marketing Certificate Program
    • Concordia College M.S. in Digital Marketing
    • Digital Directions
    • The DMA Advanced Marketing courses

  • Can I cancel my enrollment? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our Refund Policy.

  • What payment options are available?

    Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.

    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • What tools do I need to attend the training sessions?

    The tools you’ll need to attend training are:

    • Windows: Windows XP SP3 or higher
    • Mac: OSX 10.6 or higher
    • Internet speed: Preferably 512 Kbps or higher
    • Headset, speakers and microphone: You’ll need headphones or speakers to hear instruction clearly, as well as a microphone to talk to others. You can use a headset with a built-in microphone, or separate speakers and microphone.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.

  • Who are our Faculties and how are they selected?

    All of our highly qualified trainers have more than 10-12 years of experience in training and working in the digital marketing domain. Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating continue to train for us.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified in your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.

  • What is covered under the 24/7 Support promise?

    We offer 24/7 support through email, chat, and calls. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

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    Contact Us

    0-800-088-5474

    (Toll Free)

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    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.

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