Digital Marketing Job Description: Responsibilities and Skill Requirements

The world is constantly living online, from shopping to entertainment and now, learning and working as well. Given this scenario, offline marketing just doesn't cut it anymore. Marketing all is about making connections, and the right time and place for connecting today is "on the internet".

The realm of digital marketing is booming with online advertising and marketing efforts that use digital devices, platforms, mediums, data, and technology. Every business from local to multinational today is leveraging digital channels like email, search engines, social media, and other websites to reach out to existing and potential customers.

As an industry in constant flux, digital marketing is the next frontier in career growth and development. It has emerged as a field where opportunities are immense, and rewards are plentiful. 

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Growth of Digital Marketing Jobs 

The blazing pace of digital penetration has led to an ever-increasing demand for skilled digital marketing professionals. The McKinley Marketing Partners' 2019 Marketing Hiring Trends report shows a steady rise in the demand for professionals with digital marketing skills. In the current year, India alone is expected to generate at least 20 lakh jobs in this industry, with an expected growth of 27.4% by 2025. With advertising spends increasing annually, digital marketing is expected to surpass traditional print by next year. 

Even in the current economic slowdown, the digital marketing industry continues to grow with consumer durables and e-commerce spending big. Clearly, there is work to be done here, and with it, many opportunities to be explored.

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Therefore, if you're looking to build or transition into a career in digital marketing, now is the time for you to get started. Thanks to an array of different career options in this arena, you can choose your path from a ton of different directions based on your aptitude and natural abilities. Digital marketing job descriptions are also evolving and, businesses today are looking for fresh and innovative minds to help them make the difference in their marketing.

The Role of a Digital Marketer- the Digital Marketing Job Description Explained

The range of digital channels, the constant upgrade of digital technology, and the evolving strategies make the scope of digital marketing immense. Primarily, a digital marketer is in charge of all the digital channels and uses them to drive brand awareness and generate leads. That is to say, a digital marketer's roles and responsibilities involve overseeing and development of the overall content strategy for an enterprise, as well as marketing campaigns.

However, there are different job roles within digital marketing, from designing marketing campaigns to maintaining and supplying the right content for a business campaign, managing social media engagement, and quantitative analysis of website traffic. Being a digital marketer is a dynamic career opportunity for enhancing creative as well as tech skills.

Specialist Digital Marketing Skills

For businesses to compete, digital marketing demands excellence in specific digital skills. As the industry grows and evolves, specialist skills are being sought after by hiring companies. An ideal core digital team has to ensure that digital marketing investments are prioritized, the latest techniques are used across platforms and mediums, and consumers are successfully influenced. 

As a specialist, the required skills that form part of today's digital marketing job description will involve innovation, interpretation of data, engaging with customers, and communicating the latest trends in order to develop effective marketing strategies. Theoretical knowledge about the latest benchmarks and innovations within digital marketing is necessary. However, the most important marker would be to upgrade the skills to implement new technologies and campaign planning. 

A range of specific technical skills and specialization that are important in the digital marketing industry has triggered demands for SEO/SEM Specialists, Content Managers and Strategists, Email Marketing Specialist, Analysts & AI Specialists, among others. The opportunities are emerging, and accordingly, the demand is rising too. The Salesforce statistics have projected that 75% of the total marketing budget will be earmarked for digital campaigns by 2021. This only means that businesses will look to diversify their core digital marketing teams.

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The Common Elements of a Digital Marketing Job Description

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:

  • Identify trends and insights
  • Allocate marketing investments 
  • Plan and direct marketing campaigns
  • Manage an organization's website and maintain it, keeping best practices in mind
  • Optimize content for the website and social media platforms
  • Work with various content formats such as blogs, videos, audio podcasts, etc.
  • Track the website traffic flow
  • Implement and analyze performance metrics
  • Measure and assess goals vis-à-vis ROI
  • Device experiments and conversion tests
  • Provide internal reports on a regular basis
  • Execute new and creative collaborations among technologies and platforms

A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.

Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects. Google certification is a helpful add-on, as is a good understanding of marketing automation tools and software.

To see how hiring companies layout job descriptions, you can check out this sample

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Seize the Opportunity

The improvement of digital skills is a continuous effort. One should always look towards learning more and upgrading the skill set. At Simplilearn, an integrated library of digital marketing courses and other resources await to upskill you and your marketing team. Our latest and curated Digital Marketing Course, can help you plan, manage, and optimize digital marketing, and easily create focused strategies. Followed by Digital Marketing course, you can also go through some frequently asked Digtial Marketing Interview Questions tutorial so that you can be interview ready.

With a role-based learning path, this program aligns with the most in-demand skills and knowledge requirements outlined in almost all digital marketing job descriptions seen today.

No industry changes faster than digital marketing. At Simplilearn, our up-to-date specialist course includes real-time projects and provides a 360-degree view of digital marketing. We aim to train smart marketers who try new tactics to stay ahead of the curve and better their target prospects. Our online courses and certifications are offered by professionals who are already experts in the field. Our training delivers tailor-made course solutions proven to be effective in the workforce.

The demand for specialist digital marketing skills is on the rise, but it's critical to continually upskill and take advantage of innovations. Our specialist course provides skills that can be a lifesaver for marketing professionals. Armed and updated with the latest tools and techniques, the added benefits include collaboration and interaction with experts and peers alike.

About the Author


Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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