As brands and businesses around the globe adjust to the new normal, the shift to digital is one of the most perceptible changes happening across countries. And, if the last 11 months are any indication, the pace of digital transformation is staggering and is likely to accelerate further in the coming year. 

Digital marketing is one of the careers that has seen massive growth, even in this slow economy. If you seek to advance your career in digital marketing or planning to break into this fast-evolving, lucrative field, this article will cover the following topics that will give you an overview of the salary trends of a digital marketer in 2022: 

  • The Rising Demand for Digital Marketing Roles in 2022
  • SEO and Digital Marketing Specialist Salary
  • Social Media Manager Salary
  • Content Strategist Salary
  • E-commerce Specialist Salary
  • Digital Marketing Analyst Salary

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The Rising Demand for Digital Marketing Roles in 2022

With a rapid rise in ecommerce and remote work, digital has become an overnight reality for millions of businesses. Consumers in most parts of the world have been staying indoors, while most businesses had to shut their physical doors and get their employees to work from their homes. This means that brands and consumers alike are now faced with online being the top, if not the only option to transact. According to the latest CMO Survey, 56% of businesses are changing their go-to-businesses models to capitalize on digital opportunities. 

Clearly, traditional marketing is taking a backseat, with brands relying more than ever on their digital strategies. This shift has put enormous demands on digital marketing. How is this change impacting the digital marketing career? 

As an industry teeming with opportunities, digital marketing has been creating career options that didn’t even exist ten years ago. But today, with businesses thrust into this new environment, the demand for professionals with digital skills who can help them successfully navigate this new landscape is soaring. According to a report by Burning Glass Technologies, four out of 10 job positions in marketing demand professionals to have digital marketing skills. 

As such, the future outlook for careers in digital marketing is extremely bright, especially for those with the expertise and background in marketing or those willing to invest the time and effort into learning new skills. 

What Components Affect Your Digital Marketing Salary?

According to McKinsey, 83% of global CEOs look at marketing to be a major driver for most of the company’s growth plans. LinkedIn also reported a 33% hike in digital marketing jobs. And today, there are more than 280,000 digital marketing jobs listed on LinkedIn. In that, 12,000 are added each week. 

The digital marketing salary depends on various factors. A few of them are:

Educational Background

According to LinkedIn, a bachelor’s degree is a must for becoming a digital marketer. It can be in communications, business administration, advertising, or journalism. Many digital marketing professionals have started their careers without having a college education in the present era. Based on specialized courses, like SEO, SEM, data analytics, and more, they have initiated their marketing career. However, you must know that more educational qualifications will help you command a better salary. 


If you have more than five years of experience as a digital marketer, you can expect more than your previous digital marketing salary. The more years you work, the more the salary you will get. However, the number of years is not the sole reason for gaining experience. If you work in a specific industry or deal with specific tools, you might make more than a marketing copywriter. The same is true for people who work in the AI and machine learning industries.  

According to LinkedIn, a senior digital marketing director earns $105,000, a mid-level digital marketing manager earns $70,000, and a fresher digital marketer earns $52,000 per year. 


If you possess both hard and soft skills, such as knowledge of technical SEO, link building, strong interpersonal skills, and communication, there’s a possibility you’ll be paid higher than your challengers. You must acquire the most in-demand digital marketing skills, such as SEO, social media marketing, project management, audience building, data analysis, and copywriting. 


Location plays an important role in determining your digital marketing salary. According to Indeed, a digital marketing manager gets $76,477 in New York, while the same gets $67,170 and $66,248 in Chicago and Denver, respectively. The remote location is becoming more commonplace these days, which is reflected in the digital marketing salaries.  


The top tech companies provide handsome salaries to their employees. There is no exception in the digital marketing salary as well. Startups provide the best salaries to skilled and experienced candidates who add value to the company. According to Payscale, the average salary of a digital marketing specialist is $51,209 in the US. Various top companies that offer lucrative digital marketing salaries are Accenture, Deloitte, IBM, Fortira, Apple, Intel, Meta, etc.

When it comes to pay, many companies are deciding the pay hikes based on the employee’s digital skills

It’s not hard to see why professionals with digital skills are commanding higher salaries. Another report by Burning Glass Technologies found that job roles that list digital skills as a requirement pay 29% more than those that do not. 

Even with the current year putting a dampener on increments, reports find digital marketing to be one of the skills for which employers are willing to pay a premium

Undoubtedly, the career opportunities in digital marketing look promising in the coming year. 

That said, let’s take a look at some digital marketing jobs that are expected to be the hottest in the industry and are showing positive salary trends in the coming years. We’ll breakdown digital marketing salary by job role as well as by geography. 

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1. SEO/Digital Marketing Specialist

LinkedIn has listed ‘digital marketing specialist’ as one of the top 10 most in-demand jobs, identifying SEO as one of the most desired skills.

A digital marketing specialist wears multiple hats and must possess skills to perform techniques like search engine optimization (SEO), pay-per-click (PPC), social media, conversion optimization, digital analytics, content, mobile, and email marketing. The job involves driving search results, managing online campaigns, tapping into various digital channels, and ensuring a company’s digital marketing initiatives are aligned to their overall strategies and objectives. 

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An SEO specialist is more laser-focused on getting clients to rank high in search results to drive more traffic to a website through organic as well as paid strategies. 

Digital marketing specialists and those specializing in SEO are some of the highest earners in this field. One of the reasons is that the search engine algorithms and best practices change faster than seasons. Staying on top of these changes requires constant learning and keeping up with the trends while generating results takes knowledge, skill, and persistence. 

Digital Marketing Specialist Salary by Geography:

In the United States, the average digital marketing specialist salary is $50,139 /year.

In the UK, the average salary of a digital marketing specialist is £25,755/year.

A digital marketing specialist’s average salary in India is ₹4, 69,000/year.

2. Social Media Manager

Social media usage is growing in leaps and bounds, and it shows no signs of slowing. With buyers hanging around in social media platforms more than ever (over 3 billion social media users are predicted by 2021), there’s a massive incentive for businesses to strengthen their social media presence. Today, businesses use social media channels to engage their audience, expand their network, generate awareness about their products and services, and build their brands, in general. 

Social media managers help businesses reach fans and followers on social media platforms with the aim to gain traction and build revenues. 

Social media managers are not only highly paid professionals but also enjoy the opportunity to quickly ride up the ladder to reach sought-after positions like that of a communications manager. 

Social Media Manager Salary by Geography:

In the United States, the average salary of a social media manager is $44,160/year.

In the UK, the average salary of a social media manager is £32,310 / year.

A social media manager’s average salary in India is ₹5,00,000/year.

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3. Content Strategist

Content is an integral part of the digital strategy for all types of businesses as nearly every level of marketing these days requires content in some form or another. After all, it is content that buyers consume, and brands compete over.  

Content strategists not only have the skills to create compelling content themselves but play a much bigger role by managing teams of writers, developing editorial calendars, contributing to online campaigns, using analytics to determine the effectiveness of campaigns, and more. 

As professionals who carry out a whole gamut of activities related to content strategy, they are valuable assets for companies that hire them. 

Content Strategist Salary by Geography:

In the United States, the average salary of a content strategist is $61,289 /year.

The average salary of a content strategist in the UK is £40,369 / year.

In India, a content strategist’s average salary is ₹7,43,000 / year.

4. E-commerce Specialist

E-commerce Marketing Specialists are in charge of managing the overall development and maintenance of e-commerce websites and portals to maximize their sales and revenues. It’s also a part of their job to establish standards for product and content management, collaborate with sales and marketing teams, and identify growth opportunities using web analytics, among others. 

With a boom in e-commerce and online purchases taking over in-store shopping, e-commerce specialists have become indispensable for the retail businesses. Hence, it is not surprising that it is one of the most well-compensated roles in digital marketing.

E-Commerce Specialist Salary by Geography:

The average salary of an e-commerce specialist in the US is $56,482 / year

An ecommerce specialist in the UK has an average salary of £40,369 / year.

In India, an ecommerce specialist gets an average salary of ₹6,64,000 / year.

5. Digital Marketing Analyst

There’s hardly an industry untouched by big data and the Internet of Things (IoT), and digital marketing is not an exception. With an emerging focus on customer data and personalization to drive sales, delight customers, and reduce costs, this field is ripe for professionals skilled in analytics. 

A digital marketing analyst is responsible for performing market analysis, identifying online marketing trends, and extracting value from customer data to develop strategies that match business goals. They also work closely with the sales and marketing teams to help them drive more leads and revenues using data-driven insights. 

Not surprisingly, data and web analytics are some of the highest-paid employees in organizations.

Digital Marketing Analyst Salary by Geography:

The average salary of a digital marketing analyst in the US is $52,166/ year.

In the UK, digital marketing analysts earn an average salary of £ 32,930 / year.

For a digital marketing analyst in India, the average salary is ₹4,12,000 / year.

6. Content Marketing Manager 

A content marketing manager in a company is responsible for increasing brand awareness and web traffic through online marketing. They are the ones who create ‘shareable’ content that increases the market activities. You must be an expert in social media analytics, analyze the shortcomings of each platform, and understand the nuances and advantages of every campaign strategy. 

If you become a content marketing manager, you will be responsible for the following roles:

  • Drive traffic and engagement in the form of sales and brand promotion
  • Measure the results of marketing activity 
  • Manage a team of data analysts, illustrators, and copywriters
  • Know which platform is different and which one is the best suited for a particular role

Content Marketing Manager Salary by Geography:

In the US, a content marketing manager earns $75,900 per year. 

The average salary of a content marketing manager is ₹1,004,875 per year. 

7. Marketing Automation Specialist

A marketing automation specialist is a tech-savvy content curator. They possess great communication skills and set up workflows. Many often have a misconception that the job profile of a marketing automation specialist is easy. It’s not. It takes a lot of time, work, and specialized skills to see the maximum benefit from a tool. 

If you become a marketing automation specialist, you will be assigned the following roles:

  • Understand your platforms that automation will help you solve
  • Build your marketing automation blueprint
  • Build the marketing automation engine
  • A/B test to optimize
  • Report and revamp
  • Repeat 

Marketing Automation Specialist Salary by Geography:

The average salary of a marketing automation specialist in the US is $62,147 per year.

In India, a marketing automation specialist earns ₹800,973 per year.  

8. Digital Marketing Manager

A digital marketing manager is a professional who maintains the brand’s sales and online presence on various marketing campaigns. You must have a strong grasp of various digital marketing tools and strategies to become a digital marketing manager. You must know how to lead integrated digital marketing campaigns from planning to execution. 

If you become a digital marketing manager, here are the responsibilities that you need to handle:

  • Maintain social media presence across various digital platforms
  • Measure, analyze and report the performance of all digital marketing campaigns
  • Plan digital media campaigns, such as SEO/SEM, social media, and display advertising 

Digital Marketing Manager Salary by Geography

In the US, the average annual salary of a digital marketing manager is $123,899

In India, a digital marketing manager earns ₹700,000 per year. 

9. Paid Media Specialist

To become a paid media specialist, you need to understand advertising and social media. A paid media specialist brings traffic to your web portals via online advertising from Google, Facebook, Instagram, etc. 

If you are hired as a paid media specialist, you will have the following responsibilities:

  • Conduct in-depth analysis of keywords and website 
  • Analyze the effectiveness of PPC and ROI
  • Develop, implement and optimize digital campaigns
  • Oversee and manage the social media budget 

Paid Media Specialist Salary by Geography

The average salary of a paid media specialist in the US is $70,537 per year.

In India, the salary of a paid media specialist is ₹4,93,901/yr

10. Pay-Per-Click Analyst

Many professionals are eying to become pay-per-click analysts as the role is one of the emerging digital marketing careers in 2022. You must have the right knowledge and ability to obtain profit greater to or equal to the investment. You must also have an in-depth understanding of campaign creation and its psychology. 

If you get selected as a pay-per-click analyst, you will have the following responsibilities:

  • Understand Google Analytics
  • Correct the keyword bids
  • Monitor daily/monthly/weekly/annual budget
  • Manage paid ad campaigns and other networks
  • Manage advertising platforms, such as Facebook, Instagram, Quora

Pay-Per-Click Analyst Salary by Geography

The average salary of a PPC analyst in the US is $49,312 per year.  

In India, a PPC analyst earns ₹328,997 per year. 

Digital Marketing Salary Guide: 10-Year Plan

The digital marketing salary varies from years of experience to the job location. The salaries of professionals working in different designations under a digital marketer saw a rise of 15%-50% over a year. With the boom in the social media world, it is expected to grow more abruptly in the upcoming years. 

The tables below demonstrate the top job profiles that grab the highest digital marketing salaries, the job locations, and digital marketing salaries based on experience. 

Years of Experience


Average digital marketing salary in US

1-3 Years



4-6 Years



8-10 Years



Job Profile 

Average digital marketing salary in US





Marketing Coordinator


Marketing Associate


Social Media Manager


Content Strategist


Marketing Manager



Average digital marketing salary (

New York




San Diego










Las Vegas




For more details on the salary trends of digital marketing jobs, you can also check out this salary calculator.

Get Started Today to Earn a Handsome Digital Marketing Salary in Your Dream Job!

Businesses are rushing to ride the digital wave. To rise above in this competitive landscape, they have recognized the need for marketers with digital skills and are paying premiums to get these professionals onboard. Act now to become one of these sought-after candidates that companies across the world are scrambling to hire. 

Simplilearn offers a bunch of expert-led digital marketing courses that will set you on the right track in this fast-paced, challenging, and highly rewarding career. Get certified today with the Digital Marketing Certification Course and the Post Graduate Program in Digital Marketing

About the Author


Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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