About the Program

  • What are the course objectives?

    This online digital marketing course gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience. You’ll be exposed to 40+ digital marketing tools extensive project experience and Mimic Pro simulations to make you job-ready.

    After you have completed this digital marketing online program, you will receive a Masters's certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.
     

  • What skills will you learn in this digital marketing course?

    Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. This digital marketing certification program provides access to 35+ live instructor-led online classes conducted by multiple expert trainers. You will also get access to the highest quality of e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skillset. This digital marketing course will help you to:
    • Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics
    • Become competent in planning, managing, and executing integrated multi-channel campaigns
    • Lead digital marketing teams and digital marketing initiatives for your organization
    • Understand how digital marketing disciplines all work together and how to optimize your use of each one

  • Who should take this online Digital Marketing Specialist Masters Program?

    Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from this Digital Marketing Specialist training:

    • Marketing Managers
    • Digital Marketing Specialists
    • Marketing or Sales Professionals
    • Management, Engineering, Business, or Communication Graduates
    • Entrepreneurs or Business Owners
    • Marketing Consultant


    Following are a few facts and figures that demonstrate the high demand for digital marketers around the world:

    • The annual average salary of a Digital Marketing Head is $102,358 on Indeed.com
    • In the USA, there are 58,944+ jobs, and in the UK, there are 18,335+ jobs in Digital Marketing on Indeed.com
    • In India, there are 16,508+ jobs for Digital Marketers on Naukri.com
    • Average annual salary in the US is $111K - $153K

  • What is the OMCP certification?

    The OMCP (Online Marketing Certified Professional) Certification is the industry's premier certification for online marketing professionals who have verified experience and have demonstrated the working knowledge of digital marketing concepts and best practices. Requirements for certification are based on a combination of applied industry experience, education and certification exam results designed by industry thought leaders, experts, renowned authors and educators in the field. Those who wish to pursue the OMCP certification will have demonstrated their knowledge and expertise by fulfilling the requirements by OMCP and their approved training providers. 

    Simplilearn is recognized by OMCP as one of its top training providers. 
     

  • How can I become OMCP certified?

    Upon successful completion of Simplilearn's online Digital Marketing certification Program, you will receive a Simplilearn voucher that will enable you to apply to take the exam with OMCP. The voucher provided will be valid for 1 year from the date a participant enrolls in this course. Hence post completion of the course, the participants have to apply for the OMCP certification within 12 months from the date of purchase, to be eligible for the examination.

  • What does a Digital Marketing Specialist do?

    A digital marketing specialist is a 360-degree digital marketer who has good working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.

    A digital marketing specialist works to initiate effective online marketing campaigns, evaluate the needs of the consumer market, and comprehend how and where to acquire knowledge about consumer trends and demands. They are responsible for developing strategies to market a company's product online by integrating various promotions to get the company's message out to prospects.

  • What is the workplace of a Digital Marketing Specialist like?

    A digital marketing specialist is responsible for strategizing and executing various online marketing promotions and campaigns. These can be carried out through any of the digital marketing domains - SEO, SEM, PPC, social media, email, and content. A digital marketing specialist is a marketer who should display a complete understanding of all domains so that he/she can make the right decisions for campaigns to succeed.

    Other digital marketing activities include analyzing data and performance of ongoing campaigns, comparing the previous month’s ROI on campaigns, planning/implementing changes that are to be made, and determining next steps for improving campaign performance. A specialist should be highly proficient in analyzing data to better understand the market and customer landscape. One of the most important aspects of a specialist’s job is to strategize campaigns with respect to their performance, both organic and inorganic, and budget allocation. The digital marketing specialist is also responsible for scouting for new avenues and geographies for acquiring new leads, clicks, and customers.

  • What is the Mimic Pro Simulation included in the program?

    The Mimic Pro simulations included in our course provide you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages and email campaigns, and perform a variety of other marketing tasks using virtual money.

     

  • How do I earn the Masters Program certificate?

    When you have completed the following course requirements, you will be eligible to receive the Masters Program Certificate that will prove your skill set as a Digital Marketing Specialist.
     
    Course Course Completion Simulation Exam Project
    DMCA Required Score > 60% Required
    Advanced Web Analytics Required Score > 60% Required
    Advanced SEO Required Score > 60% Required
    Advanced PPC Required Score > 60% Required
    Advanced Social Media Required Score > 60% Required

Tools Covered

Facebook InsightsGoogle AnalyticsQlikViewYouTube AnalyticsGoogle Keyword PlannerGoogle Trendsuber suggestcarzyeggFeng-GUIhitwiseSimilarWebBing Ads MangagerFacebook AdsGoogle AdsGoogle Ads ManagerGoogle Data StudioLinkedIn AdsTwitter AdsMAJESTICMOZRavensemrushSpyFuBufferFacebookHootsuiteInstagramLinkedInTwitterYouTube

Course Advisor

  • Paul Lewis

    Paul Lewis

    Program Member of the University of Westminster's Alumni Student Mentor Program

    Paul is a 20+ year marketing veteran who has been overseeing the management, creation, and execution of digital marketing and sales enablement programs at Pitney Bowes. He has built and scaled a highly effective global digital selling program which has generated over $10M in revenue.

  • Brad Geddes

    Brad Geddes

    Expert PPC Marketer, Founder of Certified Knowledge, Author

    Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

  • Stéphane Hamel

    Stéphane Hamel

    Google Product Strategy Expert, Expert Data Analyst

    Stéphane Hamel is a Google Product Strategy Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

  • Matt Bailey

    Matt Bailey

    Expert Internet Marketer, President of SiteLogic, Author

    Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

Learning Path

  • Course 1Online Classroom Flexi Pass

    Digital Marketing Certified Associate

    The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

    Read More
  • Course 2

    Advanced Web Analytics

    This Advanced Web Analytics certification training course helps you master the critical elements of social media, web, mobile, and content analytics. Learn how to optimize your organization’s ability to make highly informed business decisions based on data analytics. Become an expert at collecting and working with multi-channel data sources, performing quantitative and qualitative analysis and more. Enroll now to become a data wizard and give your company a competitive edge!

    Read More
  • Course 3Online Classroom Flexi Pass

    Advanced Search Engine Optimization (SEO)

    The Advanced Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many facets of SEO, including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives.

    Read More
  • Course 4Online Classroom Flexi Pass

    Advanced Pay Per Click (PPC) Certification Program

    The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.

    Read More
  • Course 5

    Advanced Social Media(With OMCP Voucher)

    The Advanced Social Media Course will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced content marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns. Fast-track your marketing career with this complete, structured advanced social media course.

    Read More
  • Master's Program Certificate

  • Electives

    Advanced Mobile Marketing

  • Electives

    Advanced Email Marketing

  • Electives

    Advanced Content Marketing

  • Electives

    Advanced Website Conversion Rate Optimization

Get Ahead with Simplilearn's Master Certificate

Earn your certificate

Our Masters program is exhaustive and this certificate is proof that you have taken a big leap in mastering the domain.

Differentiate yourself with a Masters Certificate

The knowledge and skills you've gained working on projects, simulations, case studies will set you ahead of competition.

Share your achievement

Talk about it on Linkedin, Twitter, Facebook, boost your resume or frame it - tell your friends and colleagues about it.

Digital Marketing Specialist

FAQs

  • How do you become a digital marketing specialist?

    Simplilearn’s Digital Marketing course is a good stepping stone for experienced digital marketers to expand the depth and breadth of their digital marketing expertise This digital marketing course offers advanced digital marketing concepts across a variety of domains and offers a hands-on learning experience that will help you gain the skills you need to thrive in today’s evolving marketplace. To become a digital marketing specialist, follow these three easy steps:   
    • Start with Simplilearn’s Digital Marketing Certified Associate (DMCA) course,  which is designed to provide you with a clear and structured foundation of the digital marketing domain.
    • Become a complete digital marketer by enrolling in our more advanced Digital Marketing Specialist program. You’ll gain an in-depth understanding and advanced knowledge across eight most important digital marketing domains.
    • Gain real-life experience by completing a wide range of simulations and projects, learning how to use the most important execution tools and formulating your own strategies with the right channel mix.
    • Once you have completed the course, you’ll be prepared to get OMCP certified to validate your domain knowledge and your ability to lead digital marketing efforts in your organization.

  • What are the benefits of taking the digital marketing course?

    • Digital marketing is one of the most coveted skills for any marketing professional to help get a higher salary and more impactful role, thanks to the soaring budget contribution of digital marketing
    • Entrepreneurs find digital marketing the most sought after medium to reach customers and prospects.
    • Career prospects and job security are the key drivers for students. Digital marketing positions offer high salaries and job satisfaction, and relevant skills to help students kick start their career.
    • Digital marketing courses help professionals to expand their skillsets and master digital marketing to confidently manage complex digital marketing problems.

  • What is the duration of Simplilearn's digital marketing course?

    This Digital Marketing Program lasts for 365 days (1 year) where learners can work at their own pace through high-quality e-learning video modules. Learners may also enroll in 75+ instructor-led online training classes for the year.

  • What course will be available for live instructor led online classes?

    Sl.No Course Name Monthly no. of online classes availability
    1 Digital Marketing Certified Associate 3
    2 Advanced SEO Certification Program 2
    3 Advanced PPC Certification Program 2
    4 Advanced Social Media Certification Program 2

    You’ll get access to 75+ live instructor-led online classes over the span of a year, enabling you to revisit every course at your convenience. You’ll also get access to our batch session recordings to complete the learning path that will empower you to become a qualified digital marketing specialist.

  • How do I enroll in the Digital Marketing Specialist Masters Program?

    You can register for the Digital Marketing Specialist course on our website. Online payments may be made using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is completed, you will automatically receive a payment receipt and access information via email.

  • What can I expect from the Masters Program?

    • Access to eLearning content for all of the courses included in the learning path (syllabus is provided above)
    • Access to 35+ live instructor led online classes for the key course
    • Access to exclusive forums moderated by faculty and industry experts
    • Monthly mentoring sessions by faculty and industry experts
    • The Digital Marketing Specialist Masters certificate upon completing the program requirements of the learning path

  • Where and how do I access the eLearning content for the course?

    Once you have registered and paid for the course, you will have 24/7 access to the eLearning content on our website for a lifetime. You will receive a course purchase confirmation receipt by email that will guide you through the process.

  • I am unable to access the online course. Who should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • Is there a money-back guarantee for the course?

    Yes, we do offer a money-back guarantee for this program. Refer to the Refund Policy and submit refund requests through our Help & Support link.

  • Are exam fees included in the course price?

    Yes. the OMCP exam fees is included in the Digital Marketing Specialist course. You will receive course completion certificates for each course you complete, along with the Masters Program certificate when you have completed the program requirements

  • Can I cancel my enrollment? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our refund policy.
     

  • * OMCP certification voucher will be provided only to those learners who have registered for this program from 16th July 2018 onwards

  • * OMCP exam voucher will be provided only to those learners who have registered for this program in India only

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.