Digital Marketing Specialist

Masters Program

Simplilearn Masters Program gives an in-depth understanding and advanced knowledge of the 8 most important digital marketing domains - Search Engine Optimization, Social Media Marketing, Pay-Per-Click, Conversion Optimization, Digital Analytics, Content Marketing, Mobile Marketing, and Email Marketing. The course includes real-world projects and virtual simulations for gaining domain experience.

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365 days course access

Access to 35+ live instructor-led online classes

Experience Certificate

Virtual simulations for real-life practice

Masters Certification

Earn masters certification on completion

$111K - $135K

Annual average salary in USA

USD 1299

Course 1 Digital Marketing Certified Associate
Course 2 Advanced Web Analytics
Course 3 Advanced Search Engine Optimization (SEO)
Course 4 Advanced Pay Per Click (PPC)
Course 5 Advanced Social Media
Masters Certificate *You will get individual certificates for each course.

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About the program

About the Digital Marketing Specialist Program

The Digital Marketing Specialist Masters Program is designed to transform you into a complete digital marketer with expertise across the top eight digital marketing domain- search engine optimization, social media marketing, pay-per-click, conversion optimization, digital analytics, content marketing, mobile marketing & email marketing.

Fast-track your career by following a clear and structured learning path recommended by industry and expert faculties. You’ll receive a holistic understanding of digital marketing and gain advanced expertise in digital marketing. The course exposes you to over 40+ tools & includes extensive project experience as well as Mimic Pro simulations to make you job ready.

The program provides access to the 35+ live instructor-led online classes conducted by multiple expert trainers. You will also get access to highest quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skill set.

After you have completed this program, you will receive a Masters certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.
Why be a Digital marketing specialist?
Digital marketing specialist have an in-depth understanding of all the top-of-mind digital marketing functions like inbound marketing, paid marketing, social media marketing, and web analytics. They are competent in planning, managing, and executing integrated multichannel campaigns. There are many facets to digital marketing, and there is enormous demand for digital marketers with a well-rounded skill set. Digital marketing specialist are best suited to lead digital marketing teams as well as the digital marketing initiatives for their organizations.

Here are a few facts and figures that demonstrate the high demand for digital marketers around the world:
- The average salary of a ‘Digital Marketing Head’ is $82,000 on Indeed.com
- In the USA, there are 49,000+ jobs, and in the UK, there are 25,700+ jobs in Digital Marketing on Indeed.com
- In India, there are 10,000+ jobs for Digital Marketers on Naukri.com
What is the Mimic Pro Simulation included in the program?
The Mimic Pro simulations included in our course provides you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages, email campaigns, and perform a variety of other marketing tasks using virtual money.

Key Features of the Mimic Pro Simulator:
- Hands-on experience gives you real-life experience
- Sell more than 20 different products using multiple campaign formats
- Learn KPIs of digital marketing campaigns
- Use real Google data to practice keyword research and bid management
- Get a virtual budget of more than $50,000 to run simulations
- Write, run, and analyze ads to determine what works and what doesn’t
- Set and manage online bids and budgets, giving you real-world experience managing an Ad account
- Practice optimizing your marketing efforts with A/B ad and landing page testing
- Familiarize yourself with using analytics data for optimizing marketing campaigns
- Practice basic onsite SEO for your landing page
- Create, write, and design email marketing campaigns
Who can be a Digital Marketing Specialist?
Anyone who is looking to further their career in digital marketing should take this course, especially those seeking leadership positions. A Digital Marketing Specialist may be:
- Marketing Managers
- Digital Marketing Specialists
- Marketing or Sales professionals
- Management, Engineering, Business, or Communication graduates
- Entrepreneurs or Business Owners

How do I earn the Masters Program certificate?

When you have completed the following course requirements, you will be eligible to receive the Masters Program certificate that will prove your skill set as a Digital Marketing Specialist.

Course	Course Completion Certificate	Simulation Exam	Project Certificate
DMCA	Required	Score > 75%	Required
Advanced Web Analytics	Required	Score > 75%	Not required
Advanced SEO	Required	Score > 75%	Not required
Advanced PPC	Required	Score > 75%	Not required
Advanced Social Media	Required	Score > 75%	Not required

Sample Certificate

44-203-627-9615

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Course Advisor

Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars.
Lilach Bullock Forbes Top Women Social Media Influencer

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She was listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.
Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

Learning path

Course 1

Digital Marketing Certified Associate

Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready t qualify for high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real-life projects. This training will provide you hands-on experience in various Digital Marketing disciplines. It will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing. ...Know More Less

Weekend class starting 3rd JunClassroom Schedule Course Content

Class schedule All Batches

Jun 03 - Jul 09 Weekend classes 16:00 - 20:00 CEST 12 sessions
- Jun
- Sat 03
- Sun 04
- Sat 10
- Sun 11
- Sat 17
- Sun 18
- Sat 24
- Sun 25
- Jul
- Sat 01
- Sun 02
- Sat 08
- Sun 09
Jun 05 - Jun 26 Weekday classes 16:30 - 19:30 CEST 16 sessions
- Jun
- Mon 05
- Tue 06
- Wed 07
- Thu 08
- Fri 09
- Mon 12
- Tue 13
- Wed 14
- Thu 15
- Fri 16
- Mon 19
- Tue 20
- Wed 21
- Thu 22
- Fri 23
- Mon 26
Jun 16 - Jul 22 Weekday classes 11:30 - 15:30 CEST 12 sessions
- Jun
- Fri 16
- Sat 17
- Fri 23
- Sat 24
- Fri 30
- Jul
- Sat 01
- Fri 07
- Sat 08
- Fri 14
- Sat 15
- Fri 21
- Sat 22
Jun 17 - Jul 23 Weekend classes 16:00 - 20:00 CEST 12 sessions
- Jun
- Sat 17
- Sun 18
- Sat 24
- Sun 25
- Jul
- Sat 01
- Sun 02
- Sat 08
- Sun 09
- Sat 15
- Sun 16
- Sat 22
- Sun 23
Jun 24 - Jul 30 Weekend classes 05:30 - 09:30 CEST 12 sessions
- Jun
- Sat 24
- Sun 25
- Jul
- Sat 01
- Sun 02
- Sat 08
- Sun 09
- Sat 15
- Sun 16
- Sat 22
- Sun 23
- Sat 29
- Sun 30
Jul 01 - Aug 06 Weekend classes 16:00 - 20:00 CEST 12 sessions
- Jul
- Sat 01
- Sun 02
- Sat 08
- Sun 09
- Sat 15
- Sun 16
- Sat 22
- Sun 23
- Sat 29
- Sun 30
- Aug
- Sat 05
- Sun 06
Jul 10 - Jul 31 Weekday classes 16:30 - 19:30 CEST 16 sessions
- Jul
- Mon 10
- Tue 11
- Wed 12
- Thu 13
- Fri 14
- Mon 17
- Tue 18
- Wed 19
- Thu 20
- Fri 21
- Mon 24
- Tue 25
- Wed 26
- Thu 27
- Fri 28
- Mon 31
Jul 15 - Aug 20 Weekend classes 05:30 - 09:30 CEST 12 sessions
- Jul
- Sat 15
- Sun 16
- Sat 22
- Sun 23
- Sat 29
- Sun 30
- Aug
- Sat 05
- Sun 06
- Sat 12
- Sun 13
- Sat 19
- Sun 20
Jul 22 - Aug 27 Weekend classes 16:00 - 20:00 CEST 12 sessions
- Jul
- Sat 22
- Sun 23
- Sat 29
- Sun 30
- Aug
- Sat 05
- Sun 06
- Sat 12
- Sun 13
- Sat 19
- Sun 20
- Sat 26
- Sun 27

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Course Content

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Course 2

Advanced Web Analytics

Advanced Web Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-informed decisions leading to the opt mization of an organization's digital ecosystem and supporting business processes. Data from websites, mobile applications, social media, Internet of Things, or third party sources are commonly combined with back-office Customer Relationship Management (CRM) and Sales systems to inform business decisions. ...Know More Less

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Course 3

Advanced Search Engine Optimization (SEO)

Our Advanced SEO training is designed to offer a complete 360-degree learning on all the concepts, tools, and techniques of Search Engine Optimization. Master the pr cess of organically driving traffic to your website/webpage by learning key modules such as keyword research, on-page and off-page optimization, link building, URL building, and SEO analytics. So, Enroll for Simplilearn’s Advanced SEO course and become a full-fledged SEO specialist. ...Know More Less

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Course 4

Advanced Pay Per Click (PPC)

Pay Per Click is an effective internet advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the ad ertisement is clicked. Simplilearn’s Advanced Pay Per Click (PPC) trains Professionals gain skills in the field of online marketing discipline of PPC and Paid Search. In the Digital world, a Pay Per Click certified professional would be able to display compelling campaigns to the targeted audience based on their expressed interests and demonstrated history. ...Know More Less

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Course 5

Advanced Social Media

Social Media is a collection of internet-mediated applications where users generate, share or exchange content in the form of information, ideas, pictures or videos n virtual communities and networks. Simplilearn’s Advanced Social Media Course is aimed at educating and training participants in the rapidly-expanding field of Social Media. Professionals will be trained on the latest and most advanced techniques, and help develop skills to attract traffic to the websites, promote and protect the online reputation with the latest techniques and strategies. Social Media attracts the attention of viewers more than any other websites. The Advanced Social Media course would be beneficial to professionals who are looking forward to execute effective social media campaigns. ...Know More Less

Course Content

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Masters Program Certificate

Electives

Advanced Mobile Marketing
Advanced Content Marketing
Advanced Website Conversion Rate Optimization
Advanced Email Marketing

FAQs

What course will be available for live instructor led online classes?

The course that will be available for live instructor led online classes under this Masters course is:

Srl No Course Name Monthly no. of online classes availability

1 Digital Marketing Certified Associate 3

So you get access to over 35+ live instructor led online classes over the span of a year. The advantage of this is that you may come and revisit each and every course as you please. While you still get access to our batch session recordings you get the advantage of completing the entire learning path that empowers you to reach dream destination of becoming an all-round digital marketing specialist.
How do I enroll in the Digital Marketing Specialist Masters Program?
You can register for the Digital Marketing Specialist course on our website. You can make an online payment using any of the following options:
- Visa debit/credit card
- American Express and Diners Club cards
- Master Card
- PayPal
Once the online payment is done, you will automatically receive a payment receipt and access information, via email.
What can I expect from the Masters Program?
- Access to eLearning content for all the courses included in the learning path (syllabus is provided above)
- Access to 35+ live instructor led online classes for the key course
- Access to exclusive forums moderated by faculty and industry experts
- Monthly mentoring sessions by faculty and industry experts
- The Digital Marketing Specialist Masters certificate upon completing the program requirements of the learning path
Where and how do I access the eLearning content for the course?

Once you have registered and paid for the course, you will have 24/7 access to the eLearning content on our website for a full 365 days. You will receive a course purchase confirmation receipt by email; it will guide you through the process.
I am unable to access the online course. Who should I contact?

If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.
Is there a money-back guarantee for the course?

Yes, we do offer a money-back guarantee for many of our training programs. Refer to the Refund Policy and submit refund requests through our Help & Support link.
Are exam fees included in the course price?

No. Exam fees are not included for any of the courses we offer. However, you will receive course completion certificates for each course you complete, along with the Masters Program certificate when you have completed the program requirements.

Srl No	Course Name	Monthly no. of online classes availability
1	Digital Marketing Certified Associate	3

Digital Marketing Specialist

About the program

About the Digital Marketing Specialist Program

Why be a Digital marketing specialist?

What is the Mimic Pro Simulation included in the program?

Who can be a Digital Marketing Specialist?

How do I earn the Masters Program certificate?

44-203-627-9615

Request more information

For individuals

For business

We are looking into your query.

Our consultants will get in touch with you soon.

Course Advisor

Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

Lilach Bullock Forbes Top Women Social Media Influencer

Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

Learning path

Digital Marketing Certified Associate

Advanced Web Analytics

Advanced Search Engine Optimization (SEO)

Advanced Pay Per Click (PPC)

Advanced Social Media

FAQs

What course will be available for live instructor led online classes?

How do I enroll in the Digital Marketing Specialist Masters Program?

What can I expect from the Masters Program?

Where and how do I access the eLearning content for the course?

I am unable to access the online course. Who should I contact?

Is there a money-back guarantee for the course?

Are exam fees included in the course price?

Talk to us and get expert advice

Talk to us and get
expert advice