Course Description

Course Preview

    • Lesson 01 - Introduction to Social Media: Part 1 - The Importance of Social Media

      09:44
      • 1 Introduction
        00:14
      • 2 What is Social Media?
        01:05
      • 3 Who Uses Social Media?
        00:34
      • 4 Time Spent on Social Media
        00:59
      • 5 The Importance of Social Media
        01:55
      • 6 Bringing Businesses and Consumers Together
        01:25
      • 7 The Foundation of Social Media
        00:53
      • 8 Observe and Listen
        00:51
      • 9 Social Media Humanizes a Company
        00:40
      • 10 A Word of Warning
        00:44
      • 11 Coming Up
        00:24
    • Lesson 02 - Introduction to Social Media: Part 2 - Social Media Channels

      20:32
      • 1 Introduction
        00:29
      • 2 Blogs
        02:49
      • 3 Blogs Lead to Gain and Offer Opportunities
        01:19
      • 4 Microblogging
        03:40
      • 5 Social Networks
        03:10
      • 6 Media Sharing
        00:20
      • 7 Media Sharing: Understanding YouTube
        01:47
      • 8 Media Sharing: Understanding Pinterest
        01:56
      • 9 Media Sharing: Understanding Instagram
        01:41
      • 10 Social Reviews
        01:47
      • 11 Something to Keep in Mind
        01:18
      • 12 Coming Up
        00:16
    • Lesson 03 - Introduction to Social Media: Part 3 - Business Impact

      20:17
      • 1 Introduction
        00:13
      • 2 Social Media Impacts All Areas of Business
        01:44
      • 3 Bring Credibility to Small Biz
        00:40
      • 4 Gives Big Businesses Personality
        01:48
      • 5 Social Medias Three Key Things
        00:30
      • 6 The Brand Impact
        00:55
      • 7 Why Social Media Impacts Brand
        01:14
      • 8 The Brand Impact at Work
        02:35
      • 9 The Engagement Impact
        01:59
      • 10 Why Social Media Impacts Engagement
        00:59
      • 11 Engagement Impact at Work
        02:46
      • 12 The Conversion Impact
        00:40
      • 13 Why Social Media Impacts Conversions
        01:44
      • 14 The Conversion Impact at Work
        02:11
      • 15 Coming Up
        00:19
    • Lesson 04 - Introduction to Social Media: Part 4 - The Social Media Conversation

      13:33
      • 1 Introduction
        00:13
      • 2 Remember This?
        00:44
      • 3 Social Media Cycle
        00:58
      • 4 Discovering the Conversation
        00:38
      • 5 How to Discover the Conversation
        00:57
      • 6 Observing the Conversation
        01:27
      • 7 How to Observe the Conversation
        01:10
      • 8 Joining the Conversation
        02:02
      • 9 Sparking the Conversation
        01:41
      • 10 How to Spark the Conversation
        02:39
      • 11 Don't Freak Out!
        01:04
    • Quiz

      • Quiz
    • Lesson 01 - Social Media Strategy: Part 1, The Challenge of Social Media

      11:20
      • 1 Introduction
        00:13
      • 2 The Challenge of Social Media
        01:26
      • 3 Your First Challenge
        01:16
      • 4 Numbers Only Matter if...
        00:21
      • 5 What We Need is a Strategy
        00:30
      • 6 Business Goal Leads to Strategy
        02:35
      • 7 We Need a Goal
        00:33
      • 8 Think About Your Business Goals
        01:08
      • 9 Brand Related Goals
        00:38
      • 10 Conversion Related Goals
        00:40
      • 11 Company Goals Are?
        01:10
      • 12 Consider Social Media
        00:29
      • 13 Coming Up
        00:21
    • Lesson 02 - Social Media Strategy: Part 2, Goals Micro Goals and Tactics

      15:54
      • 1 Introduction
        00:13
      • 2 Goals, Micro Goals, and Tactics
        00:40
      • 3 Social Media Equation
        01:22
      • 4 Exposure
        00:47
      • 5 What Gives Impact?
        02:50
      • 6 What's Next?
        01:27
      • 7 Goals and Micro Goals
        01:05
      • 8 Micro Goals to Tactics
        01:30
      • 9 Tactics to Channels
        01:05
      • 10 Strategic Overlap
        01:13
      • 11 Gather Your Tools
        00:27
      • 12 Starting and Building Your Plan
        01:37
      • 13 Summary
        01:15
      • 14 Coming Up
        00:23
    • Lesson 03 - Social Media Strategy: Part 3, Campaign Hooks

      19:55
      • 1 Introduction
        00:13
      • 2 Campaign Hook
        01:10
      • 3 Social Media With No Hooks
        00:23
      • 4 What It's Really About
        00:33
      • 5 What's Your Message?
        01:19
      • 6 What Do You Want Them To Do?
        02:01
      • 7 What Do You Want Them To Share?
        01:36
      • 8 What Makes You Different?
        01:57
      • 9 Putting it All Together
        01:05
      • 10 Understanding Motivators
        01:32
      • 11 Good Motivators
        00:59
      • 12 What Makes Things Viral
        02:20
      • 13 Make Your Message Spreadable
        00:41
      • 14 Make Your Message Match Your Goal
        01:05
      • 15 Putting Your Message into Content
        01:46
      • 16 Getting Everything in Order
        00:44
      • 17 Coming Up
        00:31
    • Lesson 04 - Social Media Strategy: Part 4, The Value of a Social Media Strategy

      13:49
      • 1 Introduction
        00:13
      • 2 The Vast Social Media
        00:54
      • 3 The Overall Strategy
        00:39
      • 4 Understanding The Value
        01:14
      • 5 Social Media Touch Points
        00:36
      • 6 Your Social Media Home Base
        00:22
      • 7 Blogs Are Essential
        01:49
      • 8 What Your Blog Does For You
        00:36
      • 9 Blogs Empower Touch Points
        01:27
      • 10 A Common Mistake
        01:11
      • 11 The Big Mistake
        00:32
      • 12 Try an Alternative
        01:32
      • 13 The Difference in Process
        01:01
      • 14 Your Most Powerful SoMe Tool
        01:09
      • 15 Reality Check
        00:34
    • Quiz

      • Quiz
    • Lesson 01 - Understanding Paid, Earned, & Owned, Part 1: Defining Media Types

      09:43
      • 1 Introduction
        00:17
      • 2 Social Exposure Categories
        00:39
      • 3 Paid Media
        01:28
      • 4 Owned Media
        02:04
      • 5 Earned Media
        02:49
      • 6 Buckets of Social
        01:58
      • 7 Coming Up
        00:28
    • Lesson 02 - Understanding Paid, Earned, & Owned, Part 2: Balancing Costs Value

      11:31
      • 1 Introduction
        00:09
      • 2 Balancing Media Investments
        02:44
      • 3 Paid: Old vs. New
        01:22
      • 4 Owned: Old vs. New
        02:04
      • 5 Earned: Old vs. New
        02:13
      • 6 Integrated Media Solutions
        02:25
      • 7 Coming Up
        00:34
    • Lesson 03 - Understanding Paid, Earned, & Owned, Part 3: Creating a Cohesive Strategy

      23:42
      • 1 Introduction
        00:09
      • 2 Advertising and Social Balance
        03:03
      • 3 Blurred Lines
        02:59
      • 4 Value of Converged Media
        01:59
      • 5 Cycle: Social Strategy
        01:49
      • 6 Cycle: Development & Publication
        01:44
      • 7 Cycle: First Amplification
        02:24
      • 8 Cycle: Influencer Outreach
        01:28
      • 9 Cycle: Customer Engagement
        01:15
      • 10 Cycle: Second Amplification
        01:36
      • 11 Cycle: Feedback & Refinement
        04:32
      • 12 Connect Media
        00:44
    • Quiz

      • Quiz
    • Lesson 01 - Social Sharing, Part 1: The Basics of Social Sharing

      20:24
      • 1 Introduction
        00:15
      • 2 Value of Social Sharing
        02:26
      • 3 Sharing Drives Exposure
        03:25
      • 4 Social Influencers
        02:36
      • 5 Benefits of Credibility & Conversions
        01:01
      • 6 What Goes into Social Sharing?
        04:02
      • 7 You Need Social Sharing
        01:03
      • 8 Keep It Simple
        01:18
      • 9 Spark Passion
        01:03
      • 10 Unusual?
        01:02
      • 11 Risk Their Reputation?
        00:56
      • 12 You Can't Control Sharing
        00:42
      • 13 Coming Up
        00:35
    • Lesson 02 - Social Sharing, Part 2: What Motivates Social Sharing & Interest?

      27:59
      • 1 Introduction
        00:14
      • 2 What Makes People Share?
        02:51
      • 3 The Gap Theory of Curiosity
        02:57
      • 4 Create a Need
        03:44
      • 5 Spark Curiosity
        02:49
      • 6 Make Sharing Easy
        01:04
      • 7 Know What Plays Well
        01:49
      • 8 Make Offers
        00:58
      • 9 Six Qualities of Highly Sharable Content
        00:43
      • 10 Embrace Simplicity
        01:02
      • 11 Deliver the Unexpected
        01:56
      • 12 Be Concrete
        02:06
      • 13 Carry Credibility
        01:10
      • 14 Tap Into Emotions
        01:43
      • 15 Tell a Story
        02:23
      • 16 Coming Up
        00:30
    • Lesson 03 - Social Sharing, Part 3: Brainstorming Socially Shareable Content

      22:12
      • 1 Introduction
        00:14
      • 2 Determining Your Goals
        03:06
      • 3 Getting Ideas
        03:44
      • 4 Asking Questions?
        01:55
      • 5 Recognize Problems
        02:30
      • 6 Sparking Conversations
        02:19
      • 7 Motivating Your Customers
        01:40
      • 8 Creating a Story
        03:17
      • 9 Getting Attention
        01:40
      • 10 Reviewing Your Ideas
        01:47
    • Quiz

      • Quiz
    • Lesson 01 - Blogging for Business, Part 1: What Makes Blogs Essential

      22:17
      • 1 Introduction
        00:15
      • 2 Blogs Address Communication
        00:46
      • 3 Why Marketers Love Blogs
        03:28
      • 4 Why SEOs Love Blogs
        03:54
      • 5 Making Your Blog SEO Friendly
        02:13
      • 6 The 80/20 Rule of Visitors
        03:07
      • 7 Sources of New Blog Traffic
        01:48
      • 8 Don't Miss Value of Blogs
        01:36
      • 9 Social Media Provides Touch Points
        01:37
      • 10 Blogs Empower Touch Points
        01:51
      • 11 Focus on Awesome Content
        01:12
      • 12 Coming Up
        00:30
    • Lesson 02 - Blogging for Business, Part 2: Content Marketing Plans

      20:53
      • 1 Introduction
        00:31
      • 2 Content Marketing Matrix
        01:05
      • 3 Entertainment Quadrant
        02:30
      • 4 Inspirational Quadrant
        01:52
      • 5 Educational Quadrant
        00:46
      • 6 Convincing Quadrant
        01:12
      • 7 Creating Content Is a Must
        01:11
      • 8 Blog Schedules and Standards
        02:31
      • 9 Editorial Calendar
        01:24
      • 10 Consider Seasonal and Trending Content
        01:45
      • 11 Plan a Month in Advance
        03:35
      • 12 Skills Needed
        02:10
      • 13 Coming Up
        00:21
    • Lesson 03 - Blogging for Business, Part 3: Cross Channel Content Support

      14:17
      • 1 Introduction
        00:15
      • 2 Brands Have Too Many Homes
        02:25
      • 3 Don't Begin and End on a Channel
        02:45
      • 4 How to View Social
        02:28
      • 5 Cross Channel Messaging is Vital
        01:19
      • 6 Understanding What Delivers Impact
        04:38
      • 7 A Parting Word on Social Connections
        00:27
    • Quiz

      • Quiz
    • Lesson 01 - Finding and Communicating with Influencers, Part 1: Finding Your Influencers

      20:35
      • 1 Introduction
        00:13
      • 2 Social Media is Simple
        01:31
      • 3 Finding the Standouts
        01:07
      • 4 What You Need to Know...
        01:05
      • 5 Who are They?
        02:34
      • 6 What/Where They Share
        03:59
      • 7 What Motivates?
        01:31
      • 8 How Do We Find Them?
        03:08
      • 9 Dig Deeper
        01:11
      • 10 Fill Your Tool Belt
        03:59
      • 11 Coming Up...
        00:17
    • Lesson 02 - Finding and Communicating with Influencers, Part 2: The Perfect Pitch

      24:00
      • 1 Introduction
        00:18
      • 2 Pitch the Right People
        00:25
      • 3 Number One Rule of Pitching
        01:06
      • 4 Three Keys to a Great Pitch
        04:02
      • 5 Should Do Before Pitching
        02:42
      • 6 Absolutely MUST Do Before Pitching
        02:20
      • 7 A Note About Gender
        02:37
      • 8 Mapping Out Approaches
        01:47
      • 9 The Danger Zone of Influencer
        04:53
      • 10 A Word of Advice After the Pitch
        03:25
      • 11 Coming Up
        00:25
    • Lesson 03 - Finding and Communicating with Influencers, Part 3: Working With Influencers

      21:45
      • 1 Introduction
        00:17
      • 2 You've Searched for Them
        00:27
      • 3 You've Identified Them
        00:34
      • 4 Who They Are
        01:06
      • 5 The Evangelist
        02:28
      • 6 Working with Evangelists
        01:21
      • 7 Influencers
        02:53
      • 8 Working with Influencers
        01:07
      • 9 Chatterboxes
        00:58
      • 10 One Timers
        00:30
      • 11 Working with the Rest
        00:54
      • 12 Deconstructing Your Audience
        02:20
      • 13 Establishing B2B Influence
        00:40
      • 14 Establishing B2C Influence
        01:24
      • 15 Going Through the Backdoor
        00:50
      • 16 Build a Relationship
        01:19
      • 17 Become a Known
        00:28
      • 18 Transparency Leads to Trust
        01:13
      • 19 Review And Renew the Team
        00:49
      • 20 Thank You
        00:07
    • Quiz

      • Quiz
    • Lesson 01 - Video & YouTube Marketing, Part 1: Establishing a Video Marketing Strategy

      14:56
      • 1 Introduction
        00:25
      • 2 7 Video Strategies
        00:48
      • 3 YouTube is Key
        03:01
      • 4 Make Videos That Users Watch
        02:33
      • 5 Schedule Your Videos
        03:49
      • 6 Optimize Videos for Search
        04:20
    • Lesson 02 - Video & YouTube Marketing, Part 2: Gaining Exposure and Measuring Impact

      14:23
      • 1 Introduction
        00:12
      • 2 Paid Video Promotion
        03:34
      • 3 Success with TrueView Ads
        02:40
      • 4 Make Your Video Shareable
        03:10
      • 5 Measure Your Impact
        01:34
      • 6 Analyze the Customer Journey
        01:42
      • 7 Video Length Guidelines
        01:06
      • 8 Coming Up
        00:25
    • Lesson 03 - Video & YouTube Marketing, Part 3: Leveraging Mobile Video

      13:17
      • 1 Introduction
        00:21
      • 2 Power of Mobile Video
        01:01
      • 3 Six Questions on Mobile Video
        00:45
      • 4 Who's on Which Channels?
        03:00
      • 5 What Are Viewers Watching and Sharing?
        03:03
      • 6 When Should You Make Mobile Videos?
        01:08
      • 7 Example: GoPro
        02:17
      • 8 Examples: USA Today & GE
        01:42
    • Lesson 04 - Video & YouTube Marketing, Part 4: Promoting Measuring Mobile Video

      11:50
      • 1 Introduction
        00:14
      • 2 Where to Promote Your Videos?
        00:45
      • 3 YouTube Ads & Orabrush
        02:57
      • 4 Why Is Mobile Video Unique?
        01:58
      • 5 Vloggers vs Brands: Time of Day
        01:35
      • 6 Vloggers vs Brands: Upload Frequency
        00:54
      • 7 How to Measure Mobile Video?
        02:45
      • 8 Conclusion
        00:42
    • Quiz

      • Quiz
    • Lesson 01 - YouTube Advertising, Part 1: YouTube for Business

      12:41
      • 1 Introduction
        00:21
      • 2 Series Overview
        00:53
      • 3 Why YouTube
        05:02
      • 4 Myths Busted
        04:22
      • 5 Getting Started
        01:38
      • 6 Coming Up
        00:25
    • Lesson 02 - YouTube Advertising, Part 2: Make a Client Video

      17:50
      • 1 Introduction
        00:25
      • 2 Remarkable Stories
        00:36
      • 3 Planning Your Video
        01:51
      • 4 Choose A Creative Approach
        01:35
      • 5 8 Tips for Scripts
        01:10
      • 6 Storyboard
        00:36
      • 7 Shooting Techniques
        00:31
      • 8 Shooting Techniques
        02:29
      • 9 Use A Checklist
        00:52
      • 10 Video Editing Then & Now
        02:02
      • 11 Simple Editing Effects
        00:43
      • 12 Incorporating Music
        00:58
      • 13 Exporting Your Video
        00:59
      • 14 Uploading Video
        03:03
    • Lesson 03 - YouTube Advertising, Part 3: Promote Your Client Video

      16:16
      • 1 Introduction
        00:44
      • 2 Reach the Right Audience
        02:17
      • 3 Goals Through AdWords
        01:03
      • 4 Steps for Set-Up
        00:16
      • 5 Create Your Google AdWords Account
        00:26
      • 6 Link Google & YouTube Accounts
        00:47
      • 7 General Settings & Daily Budget
        00:52
      • 8 Select Locations & Languages
        01:02
      • 9 Choose Video for Ad Display
        00:54
      • 10 Select Ad Format
        01:56
      • 11 Write Ad Text & Choose Thumbnail
        00:58
      • 12 Name Targeting Group & Choose Bid Settings
        00:25
      • 13 Define Targeting Group
        00:52
      • 14 Launch Your Campaign & Set Up Billing
        00:15
      • 15 Optional Call-To-Action Overlay
        01:41
      • 16 Jumpstart Traffic
        01:33
      • 17 Coming Up
        00:15
    • Lesson 04 - YouTube Advertising, Part 4: Data, Metrics, & Analytics

      15:32
      • 1 Introduction
        00:28
      • 2 Test, Learn, Improve
        00:43
      • 3 YouTube Watch
        01:32
      • 4 Analytics Reports
        00:41
      • 5 Views Report
        01:12
      • 6 Demographics Report
        01:01
      • 7 Playback Locations Report
        00:44
      • 8 Traffic Sources Report
        00:43
      • 9 Audience Retention Report
        01:23
      • 10 Subscribers Report
        00:48
      • 11 Likes/Dislikes Report
        00:37
      • 12 Favorites Report
        00:49
      • 13 Comments Report
        00:39
      • 14 Sharing Report
        00:28
      • 15 Ad Performance Report
        00:29
      • 16 Call-To-Action Report
        00:41
      • 17 AdWords for Video
        01:30
      • 18 TRX Rip Trainer
        01:04
    • Quiz

      • Quiz
    • Lesson 01 - Social Networking Overview

      08:10
      • 1 Introduction
        00:13
      • 2 What is Social Networking?
        00:58
      • 3 How Social Networking Works
        00:45
      • 4 Expand, but Control Your Network
        00:48
      • 5 All In One Multimedia Sharing
        00:39
      • 6 Facebook
        01:15
      • 7 LinkedIn
        01:29
      • 8 What Are People Sharing?
        00:30
      • 9 Why Does Social Networking Matter?
        01:33
    • Lesson 02 - Facebook Marketing, Part 1: Understanding Facebook

      17:13
      • 1 Introduction
        00:14
      • 2 What is Facebook?
        01:22
      • 3 Diverse Userbase
        01:51
      • 4 Why This Audience Matters
        02:17
      • 5 Understanding the Options
        02:41
      • 6 Marketing Yourself
        01:37
      • 7 The Business Side
        04:16
      • 8 Where Followers Interact
        02:28
      • 9 Coming Up
        00:27
    • Lesson 03 - Facebook Marketing, Part 2: Getting Started on Facebook

      28:30
      • 1 Introduction
        00:08
      • 2 Anatomy of a Page
        03:01
      • 3 Establishing Your Presence
        01:45
      • 4 Facebook Cover Photos
        02:30
      • 5 Vanity Facebook URL
        00:38
      • 6 Pinning & Reviews
        02:15
      • 7 Timeline Menu System
        01:06
      • 8 Page Messaging
        01:38
      • 9 Daily Moderation
        01:01
      • 10 Page Admin Types
        02:20
      • 11 Integrated Post Scheduling
        02:35
      • 12 Great Engagement Data
        02:40
      • 13 Promotion Guidelines
        02:44
      • 14 A Secondary Home
        01:37
      • 15 Keep in Mind...
        01:53
      • 16 Coming Up
        00:39
    • Lesson 04 - Facebook Marketing, Part 3: Understanding the Facebook Algorithm & News Feed

      25:27
      • 1 Introduction
        00:09
      • 2 The News Feed
        03:09
      • 3 News Feed Changes
        02:19
      • 4 An End to Like Baiting
        02:04
      • 5 Generate Genuine Engagement
        01:50
      • 6 Value Over Sales Pitches
        02:25
      • 7 Algorithm Reality Check
        02:26
      • 8 How You Rank
        03:08
      • 9 The Science of Facebook
        02:17
      • 10 Importance of Tagging
        01:15
      • 11 Ordering Posts
        01:41
      • 12 Promoted Posts
        02:16
      • 13 Coming Up
        00:28
    • Lesson 05 - Facebook Marketing, Part 4: Integrating Facebook with Other Efforts

      12:06
      • 1 Introduction
        00:16
      • 2 The Problem with Social Media
        02:03
      • 3 Facebook Social Plugins
        03:27
      • 4 Other Plugin Options
        02:33
      • 5 Claim Your Places Listing
        03:47
    • Lesson 06 - Facebook Analytics

      33:04
      • 1 Introduction
        00:55
      • 2 Overview
        05:26
      • 3 Think Different
        03:51
      • 4 Business Value
        01:07
      • 5 Conversation Rate
        00:39
      • 6 Amplification Rate
        01:35
      • 7 Applause Rate
        03:12
      • 8 Economic Value
        03:32
      • 9 Measure Facebook's Value
        03:42
      • 10 Measure Facebook's Value cont.
        08:09
      • 11 Think Different
        00:56
    • Quiz

      • Quiz
    • Lesson 01 - Facebook Advertising, Part 1: Understanding Facebook Ads

      11:48
      • 1 Introduction
        00:15
      • 2 Tapping into the Ad Market
        01:35
      • 3 Advertising Options
        02:56
      • 4 Target New Contacts
        01:20
      • 5 Push Your Way to Followers
        01:11
      • 6 Follow the Rules
        00:55
      • 7 The 20% Rule
        01:10
      • 8 Today's Facebok Mini-Rant
        02:05
      • 9 Coming Up
        00:21
    • Lesson 02 - Facebook Advertising, Part 2: Choosing Your Ad Type

      09:53
      • 1 Introduction
        00:15
      • 2 What Ad Do You Want?
        01:54
      • 3 Every Ad Starts Differently
        00:51
      • 4 Choosing Your Creative
        00:42
      • 5 Understanding Your Ad Options
        01:11
      • 6 Apply PPC Principles
        01:15
      • 7 Match Your Brand
        01:23
      • 8 Tell Them Who You Are
        00:43
      • 9 Emotional Impact
        00:47
      • 10 Visual Impact
        00:36
      • 11 Coming Up
        00:16
    • Lesson 03 - Facebook Advertising, Part 3: Facebook Ad Targeting

      15:15
      • 1 Introduction
        00:14
      • 2 Dozen Ways to Target
        02:07
      • 3 Location, Age, and Gender Targeting
        01:13
      • 4 Interest Targeting
        01:41
      • 5 Connection Targeting
        01:12
      • 6 Relationship Status Targeting
        01:15
      • 7 Education & Work Targeting
        01:23
      • 8 An Ultra Targeting List
        01:04
      • 9 Custom Audiences
        02:27
      • 10 Minimum Reach
        00:52
      • 12 Why Use Custom Audiences?
        01:47
    • Quiz

      • Quiz
    • Lesson 01 - Leveraging Twitter, Part 1: Understanding Twitter

      10:59
      • 1 Introduction
        00:15
      • 2 What is Twitter?
        01:28
      • 3 Twitter Then & Now
        01:07
      • 4 Popularity in the USA
        01:04
      • 5 Popularity Internationally
        02:42
      • 6 Twitter Demographics
        02:14
      • 7 Marketing Impact
        01:44
      • 8 Coming Up
        00:25
    • Lesson 02 - Leveraging Twitter, Part 2: Twitter Marketing Foundations

      26:03
      • 1 Introduction
        00:16
      • 2 Twitter Looking Like Facebook
        00:36
      • 3 Twitter Profile Dimensions
        01:53
      • 4 Designing Your Header
        01:25
      • 5 Image Post Tips
        02:31
      • 6 Twitter Video
        02:09
      • 7 Embeddable Tweets
        01:25
      • 8 URL Shorteners
        01:47
      • 9 How Many Accounts?
        01:31
      • 10 What Are Hashtags?
        02:47
      • 11 Joining Existing Hashtags
        01:50
      • 12 Understanding Hashtags
        02:13
      • 13 Why Retweets Matter
        01:42
      • 14 Creating a Twitter List
        01:44
      • 15 Leveraging Twitter Lists
        01:53
      • 16 Coming Up
        00:21
    • Lesson 03 - Leveraging Twitter, Part 3: Twitter Search & Twitter Cards

      14:07
      • 1 Introduction
        00:15
      • 2 Advanced Search
        02:34
      • 3 Twitter Search Campaign Prep
        01:29
      • 4 Other Uses for Search
        01:04
      • 5 Twitter Cards Overview
        00:37
      • 6 Summary Cards
        00:59
      • 7 Large Photo & Product Cards
        01:06
      • 8 Player Cards
        00:49
      • 9 Enabling Twitter Cards on Your Site
        00:59
      • 10 Conversion & Campaign Cards
        03:09
      • 11 More Ways to Leverage Cards
        01:06
    • Lesson 04 - Leveraging Twitter, Part 4: Define a Goal & Create a Strategy

      30:12
      • 1 Introduction
        00:15
      • 2 Twitter Strategy
        01:40
      • 3 Twitter's Marketing Impact
        01:03
      • 4 Build a Strategy
        02:53
      • 5 Goals and Team Define Strategy
        03:58
      • 6 Brand Building
        03:50
      • 7 Credibility Boosting
        02:58
      • 8 Reputation Management
        05:08
      • 9 JetBlue Example: Reputation Management
        02:43
      • 10 Driving Conversions
        03:19
      • 11 Automation Advice
        02:02
      • 12 Coming Up
        00:23
    • Lesson 05 - Leveraging Twitter, Part 5: Twitter Tools

      22:47
      • 1 Introduction
        00:15
      • 2 Client & Tool Considerations
        02:33
      • 3 Tools for Team Management
        01:46
      • 4 Tools for Content Research
        01:32
      • 5 Tools for Influencer Research
        01:56
      • 6 Native Analytics
        02:05
      • 7 Top Twitter Items
        03:08
      • 8 In-Depth Analytics
        04:00
      • 9 Tracking Conversation
        02:28
      • 10 Goal Tracking
        03:04
    • Quiz

      • Quiz
    • Lesson 01 - Twitter Advertising Part 1 Understanding the Options

      15:00
      • 1 Introduction
        00:15
      • 2 Twitter Advertising Space
        01:26
      • 3 Understanding Twitter Ads
        00:48
      • 4 Understanding Promoted Accounts
        01:16
      • 5 Reasons for Promoted Accounts
        03:03
      • 6 Understanding Promoted Tweets
        01:02
      • 7 Reasons for Promoted Tweets
        02:22
      • 8 Understanding Promoted Trends
        01:40
      • 9 Reasons for Promoted Trends
        02:45
      • 10 Coming Up
        00:23
    • Lesson 02 - Twitter Advertising Part 2 Understanding Targeting Bids

      11:37
      • 1 Introduction
        00:09
      • 2 Start with Twitter Ads
        00:56
      • 3 Marketing Platform Partners
        01:44
      • 4 Certified Partner Program
        01:26
      • 5 Ad Targeting
        02:42
      • 6 Promoted Tweets
        02:23
      • 7 Keep in Mind
        01:49
      • 8 Coming Up
        00:28
    • Lesson 03 - Twitter Advertising Part 3 Advanced Twitter Targeting with TV Ads

      11:47
      • 1 Introduction
        00:13
      • 2 Two-Screen Popularity & Behaviors
        03:05
      • 3 Nielsen Twitter TV Ratings
        02:15
      • 4 Twitter Amplify Potential
        02:18
      • 5 Twitter Amplify
        02:17
      • 6 TV Conversation Targeting
        01:17
      • 7 Coming Up
        00:22
    • Lesson 04 - Twitter Advertising Part 4 Increased Ad Engagement with Twitter Cards

      10:21
      • 1 Introduction
        00:08
      • 2 Challenge of Twitter Marketing
        01:04
      • 3 Introducing Twitter Cards
        01:17
      • 4 Types of Twitter Cards
        01:01
      • 5 Setting Up Twitter Cards
        01:38
      • 6 Tailored Audiences
        02:12
      • 7 CRM Targeting
        03:01
    • Quiz

      • Quiz
    • Lesson 01 - Online Reputation Management, Part 1: What to Measure

      12:06
      • 1 Introduction
        00:33
      • 2 What Should You Be Tracking?
        00:39
      • 3 5 Things to Measure Awareness
        01:37
      • 4 Five Things to Measure: Conversions
        02:34
      • 5 Five Things to Measure: Relationships
        02:23
      • 6 Five Things to Measure: Sentiment
        01:50
      • 7 Five Things to Measure: Engagement
        02:03
      • 8 Coming Up
        00:27
    • Lesson 02 - Online Reputation Management, Part 2: Tools of the Trade

      14:52
      • 1 Introduction
        00:29
      • 2 The Right Tools
        00:33
      • 3 What Will It Cost?
        00:51
      • 4 How Much Time WIll It Take?
        00:50
      • 5 How Much Data Will It Gather?
        00:56
      • 6 What Kind of Reports Does It Provide?
        01:09
      • 7 Why You Need Tools
        00:44
      • 8 A Realistic Tool Roundup
        00:16
      • 9 Name Claimers
        02:17
      • 10 Free and Easy Alerts
        01:32
      • 11 Free Social Media Monitoring
        02:26
      • 12 Interpreting Results
        00:53
      • 13 Use a Subscription Based Tool
        01:02
      • 14 Choose the Best Tool for Your Needs
        00:27
      • 15 Coming Up
        00:27
    • Lesson 03 - Online Reputation Management, Part 3: What to Listen For

      10:36
      • 1 Introduction
        00:13
      • 2 Put What You Hear to Work
        00:30
      • 3 Mining Conversation for Content Ideas
        02:44
      • 4 Address Customer Service Issues
        01:23
      • 5 Track What's Said About Competitors
        01:04
      • 6 Track Industry Chatter
        01:31
      • 7 Track Reactions to News
        01:44
      • 8 Track What Customers Say
        01:02
      • 9 Coming Up
        00:25
    • Lesson 04 - Online Reputation Management, Part 4: Five Steps to Smart Reputation Management

      16:29
      • 1 Introduction
        00:13
      • 2 There's a Lot of Conversation
        04:01
      • 3 The Power of a Great Post
        02:18
      • 5 Five Steps to Reputation Management
        00:22
      • 4 When to Respond
        01:40
      • 6 1. Listen...
        01:36
      • 7 2. Identify
        00:43
      • 8 3. Research
        00:20
      • 9 4. Communicate
        01:42
      • 10 5. Resolve
        00:42
      • 11 Follow-up
        00:45
      • 12 Above All: Don't Freak Out
        01:20
      • 13 A Word of Encouragement
        00:47
    • Quiz

      • Quiz
    • Lesson 01 - Social Media Measurement, Part 1: Introduction to Social Media Measurement

      12:08
      • 1 Introduction
        00:16
      • 2 How Social Media Marketing Works
        01:41
      • 3 Marketing with Social
        01:16
      • 4 Social as a Channel
        02:28
      • 5 Social as an Engagement Platform
        01:06
      • 6 A Measurable Platform
        01:45
      • 7 Measuring a Channel
        01:16
      • 8 Measuring a Campaign
        01:39
      • 9 Finding Your Happy Place
        00:20
      • 10 Thank You
        00:21
    • Lesson 02 - Social Media Measurement, Part 2: Social Metrics

      23:31
      • 1 Introduction
        00:15
      • 2 Meaning of Measurement
        01:49
      • 3 Measuring Social's Impact
        00:53
      • 4 What to Measure
        00:19
      • 5 Understanding Conversions
        02:14
      • 6 Understanding Brand
        01:22
      • 7 Understanding Presence
        01:16
      • 8 Insight on Measuring
        01:30
      • 9 Conversation Rate
        01:52
      • 10 Amplification Rate
        01:51
      • 11 Applause Rate
        02:09
      • 12 Economic Value
        03:26
      • 13 Tools
        01:58
      • 14 Getting Started
        02:10
      • 15 Thank You
        00:27
    • Lesson 03 - Social Media Measurement, Part 3: Finding and Fixing Issues

      18:55
      • 1 Introduction
        00:15
      • 2 Plenty of Metrics
        02:14
      • 3 Strategy and Funnels
        02:40
      • 4 Understanding Impact
        01:48
      • 5 Learning from Weak Spots
        01:40
      • 6 Facebook Issues
        03:37
      • 7 Pinterest Issues
        02:55
      • 8 YouTube Issues
        02:42
      • 9 Taking Action
        01:00
      • 10 Thank You
        00:04
    • Quiz

      • Quiz
    • Lesson 01 - Social Media Analytics, Part 1: Conversation Rate

      05:14
      • 1 Introduction
        00:13
      • 2 Measurement
        01:43
      • 3 Conversation Rate
        03:18
    • Lesson 02 - Social Media Analytics, Part 2: Amplification Rate

      07:24
      • 1 Introduction
        00:13
      • 2 Amplification Rate
        02:54
      • 3 How it Works
        04:17
    • Lesson 03 - Social Media Analytics, Part 3: Applause Rate

      09:02
      • 1 Introduction
        00:13
      • 2 Applause Rate
        04:08
      • 3 How It Is Measured
        04:41
    • Lesson 04 - Social Media Analytics, Part 4: Economic Value

      12:28
      • 1 Introduction
        00:13
      • 2 Economic Value
        02:24
      • 3 What It Is
        09:51
    • Lesson 05 - Social Media Analytics, Part 5: Tools

      09:12
      • 1 Introduction
        00:13
      • 2 Tools for Measuring
        08:16
      • 3 Conclusion
        00:43
    • Quiz

      • Quiz
    • Lesson 01 - Pinterest Marketing, Part 1: Understanding Pinterest's Potential

      24:13
      • 1 Introduction
        00:15
      • 2 What is Pinterest?
        01:14
      • 3 Redefining Bookmarks
        01:26
      • 4 Redefining Idea Search
        01:38
      • 5 A Gateway Site
        02:17
      • 6 Who's On Pinterest?
        02:02
      • 7 Men on Pinterest
        02:08
      • 8 Great Traffic Potential
        01:53
      • 9 E-Commerce Potential
        02:28
      • 10 Image Value
        04:10
      • 11 Why Jump at Pinterest?
        02:18
      • 12 Business Size and Potential
        02:04
      • 13 Coming Up Next
        00:20
    • Lesson 02 - Pinterest Marketing, Part 2: Putting Pinterest to Work

      25:51
      • 1 Introduction
        00:15
      • 2 Getting Set Up
        01:39
      • 3 Business Setup
        01:44
      • 4 Finalizing Setup
        01:46
      • 5 Types of Boards
        03:42
      • 6 Creating a Pinboard
        02:27
      • 7 Category Selection
        01:16
      • 8 Smart Feed Algorithm
        02:22
      • 9 The Smart Feed & You
        01:36
      • 10 Pinterest Segmentation
        03:03
      • 11 Pinterest & Your Website
        01:33
      • 12 Rich Pins
        03:23
      • 13 Who Pinned Your Content?
        00:45
      • 14 Coming Up Next
        00:20
    • Lesson 03 - Pinterest Marketing, Part 3: Building a Pinterest Strategy

      27:45
      • 1 Introduction
        00:14
      • 2 Why Use Pinterest?
        01:09
      • 3 Driving Traffic
        02:17
      • 4 Generating Loyalty
        02:12
      • 5 Demonstrating Product Potential
        03:14
      • 6 Understanding Consumers on Pinterest
        02:53
      • 7 Leveraging Trends and Content
        01:55
      • 8 Tell Your Story on Pinterest
        02:19
      • 9 Creating and Curating Content
        01:57
      • 10 Trendspotting
        02:29
      • 11 Repurposing Content
        01:24
      • 12 Outreach & Pitch Research
        03:01
      • 13 Secret Boards
        02:21
      • 14 Coming Up Next
        00:20
    • Lesson 04 - Pinterest Marketing, Part 4: Pinterest Measurement

      22:53
      • 1 Introduction
        00:15
      • 2 Measuring Activity
        02:12
      • 3 Pinterest Profile Data
        01:17
      • 4 Top Pin Impressions
        01:19
      • 5 Audience Data
        01:56
      • 6 Your Audience Interests
        01:32
      • 7 Things to Consider
        02:33
      • 8 Analytics Reveals Value
        03:48
      • 9 Tracking Traffic
        01:49
      • 10 Troubleshooting Issues
        04:59
      • 11 Pin Alerts
        01:13
    • Lesson 05 - Pinterest Advertising

      13:09
      • 1 Introduction
        00:15
      • 2 Paying for Pinterest Exposure
        02:06
      • 3 Pay for a Partner
        01:37
      • 4 Case Study: Target
        01:06
      • 5 Promoted Pins
        03:01
      • 6 Promoted Pins Data
        01:01
      • 7 Promoted Pins Tips
        04:03
    • Quiz

      • Quiz
    • Lesson 01 - LinkedIn

      28:18
      • 1 Introduction
        00:17
      • 2 Questions for Marketers
        01:32
      • 3 Who Impacts Business
        02:09
      • 4 Thought Leadership
        01:34
      • 5 Account Types
        01:57
      • 6 LinkedIn Marketing
        01:48
      • 7 Publish and Showcase
        01:54
      • 8 LinkedIn Groups
        00:58
      • 9 Relevant Content
        01:54
      • 10 Key Targets
        01:07
      • 11 Track Outputs/Outcomes
        01:40
      • 12 Example: Transfer Network
        05:05
      • 13 Example: Reel SEO
        04:33
      • 14 Accurately Targeted
        01:50
    • Quiz

      • Quiz
    • Lesson 01 - Instagram

      15:35
      • 1 Introduction
        00:13
      • 2 Instagram Best Practices
        02:30
      • 3 Instagram: Goals
        01:37
      • 4 Instagram: Themes
        01:37
      • 5 Using Hashtags
        02:16
      • 6 Tracking Engagement
        02:05
      • 7 Nike Example
        01:47
      • 8 Ben & Jerry's Example
        03:30
    • Quiz

      • Quiz
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    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.