Course Description

  • What’s the focus of this course?

    Content Marketing is aimed at building authority, amplifying the message, acquiring, and retaining the intended audience. Well written Marketing Content helps build the reputation of a trusted advisor.

    This Advanced Content Marketing Course trains participants to produce compelling and impressive Marketing Content, concentrating on the vital strategies, tactics, and best practices that a writer needs to create and enhance content marketing efforts. This course also helps participants learn various aspects of planning and executing Content Marketing strategies with greater efficiency and impact, guiding participants to harness the power of words to disseminate information and create impressive marketing content.

  • What are the course objectives?

    The learning objectives of this Advanced Content Marketing Course are:
    • Create interesting and compelling Marketing Content
    • Identify Prospects and create an effective Content Marketing Strategy
    • Create messaging and appropriate content guidelines
    • Learn how to find industry influencers and identify promotional opportunities
    • Learn content marketing strategies, tactics, and best practices to produce effective content
    • Learn how to develop appropriate content for each type of audience segment
    • Create best practices for content across media types, including social media, images, etc.

  • Who should take this course?

    This course will be of particular interest to professionals in these fields:
    • Digital marketing
    • Online content planning or writing
    • Business development
    • Social media and search marketing
    • Public relations
    • Organizational communication
    • Branding

  • These industry-leading organizations trust our training

Course Preview

    • Section 1 : Introduction to Content Marketing

      44:42
      • 1.1 Introduction
        00:56
      • 1.2 What's In It For Me
        01:18
      • 1.3 What Is Content Marketing
        02:09
      • 1.4 How to Become a Best-in-Class Content Marketer
        01:23
      • 1.5 Develop a Clear Vision
        02:49
      • 1.6 Develop a Business Case
        03:36
      • 1.7 Document your Content Marketing Strategy
        01:36
      • 1.8 Create a Editorial Mission Statement
        02:04
      • 1.9 Target Customers based on their Intent
        03:26
      • 1.10 Target Key Influencers
        02:30
      • 1.11 Produce Help, Hub, and Hero Content
        01:31
      • 1.12 Produce Engaging Content
        01:41
      • 1.13 Use Content Marketing Tactics
        01:42
      • 1.14 Use Social Media Platforms
        01:42
      • 1.15 Help Customers Find the Information
        01:30
      • 1.16 Help Key Influencers Impact the Buyer’s Decision Making Process
        02:51
      • 1.17 Measure Content Effectiveness
        01:53
      • 1.18 Measure ROMI
        03:15
      • 1.19 Improve by Experimenting with New Initiatives
        03:26
      • 1.20 Improve by Becoming Sophisticated and Mature
        02:16
      • 1.21 Key Takeaways
        01:08
      • Knowledge Check
    • Section 2 : Developing a Vision of Content Marketing Success

      33:23
      • 2.1 Introduction
        00:19
      • 2.2 What's In It For Me
        00:59
      • 2.3 Vision for Successful Content Marketing
        02:17
      • 2.4 The Michelin Guide Story
        08:10
      • 2.5 Hindustan Unilever
        05:23
      • 2.6 Volvo Trucks
        07:16
      • 2.7 Dell's Take It Easy
        06:17
      • 2.8 Key Takeaways
        02:42
      • Knowledge Check
    • Section 3 : Developing a Business Case for Content Marketing

      51:10
      • 3.1 Introduction
        00:28
      • 3.2 What's In It For Me
        00:42
      • 3.3 Content Marketing Budget
        01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs)
        12:25
      • 3.5 Challenges and Impact
        10:45
      • 3.6 Best Practices
        10:40
      • 3.7 Benefits and Financial Impact
        06:26
      • 3.8 Build your Business Case
        02:56
      • 3.9 Compare the Value of Content Marketing
        03:21
      • 3.10 Key Takeaways
        01:54
      • Knowledge Check
    • Section 4 : Creating a Successful Content Marketing Strategy

      50:13
      • 4.1 Introduction
        00:16
      • 4.2 What's In It For Me
        01:15
      • 4.3 Creating a Successful Content Marketing Strategy
        03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy
        08:00
      • 4.5 Content Marketing Strategy - Two-Step Model
        08:29
      • 4.6 Two Step Model - First Phase
        14:22
      • 4.7 Two-Step Model - Second Phase
        10:03
      • 4.8 Benefit of Two-Step flow Model
        02:03
      • 4.9 Key Takeaways
        02:22
      • Knowledge Check
    • Section 5 : Creating a Remarkable Editorial Mission Statement

      37:05
      • 5.1 Introduction
        00:20
      • 5.2 What's In It For Me
        00:44
      • 5.3 Editorial Mission Statements
        12:21
      • 5.4 Create Remarkable Content
        06:53
      • 5.5 Top Global Ad Campaigns
        07:49
      • 5.6 Remarkable Editorial Mission Statement
        07:30
      • 5.7 Key Takeaways
        01:28
      • Knowledge Check
    • Section 6 : Targeting Customer Intent Instead of Demographics

      34:28
      • 6.1 Introduction
        00:17
      • 6.2 What's In It For Me
        00:45
      • 6.3 Target Intent over Demographic
        02:46
      • 6.4 Target Customers on Mobile Devices
        04:56
      • 6.5 Target Intent on YouTube
        03:46
      • 6.6 Know Your Customers' Intent
        10:23
      • 6.7 Have a Mobile-friendly Website
        01:47
      • 6.8 Video are Preferred Over Text
        08:11
      • 6.9 Key Takeaways
        01:37
      • Knowledge Check
    • Section 7 : Targeting Key Influencers

      36:57
      • 7.1 Introduction
        00:18
      • 7.2 What's In It For Me
        00:43
      • 7.3 Importance Of Influencer Marketing
        07:14
      • 7.4 Process Of Augmenting With Influencers
        20:26
      • 7.5 Case Study—Orange France
        06:03
      • 7.6 Key Takeaways
        02:13
      • Knowledge Check
    • Section 8 : Producing Help, Hub, and Hero Content Consistently

      27:45
      • 8.1 Introduction
        00:24
      • 8.2 What's In It For Me
        00:46
      • 8.3 Help Content
        09:10
      • 8.4 Hub Content
        07:45
      • 8.5 Hero Content
        08:43
      • 8.6 Key Takeaways
        00:57
      • Knowledge Check
    • Section 9 : Producing Engaging Content More Frequently

      24:41
      • 9.1 Introduction
        00:22
      • 9.2 What's In It For Me
        00:44
      • 9.3 Producing Engaging Content
        03:24
      • 9.4 Engagement Through Video and Text
        03:49
      • 9.5 Text Vs Video
        03:51
      • 9.6 What to Seek
        08:38
      • 9.7 Checklist - When to Use Video or Text
        02:28
      • 9.8 Key Takeaways
        01:25
      • Knowledge Check
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics

      1:19:16
      • 10.1 Introduction
        00:24
      • 10.2 What's In It For Me
        01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage
        02:47
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness
        01:34
      • 10.5 Email Newsletters
        04:33
      • 10.6 In-person Events
        04:00
      • 10.7 Illustrations/Photos
        03:14
      • 10.8 Social Media content
        07:11
      • 10.9 Infographics
        02:41
      • 10.10 Videos—B2C
        03:17
      • 10.11 Videos—B2B
        02:56
      • 10.12 Online Presentations
        03:21
      • 10.13 Microsites
        03:13
      • 10.14 Website Articles
        02:56
      • 10.15 Blogs
        02:40
      • 10.16 Webinars
        02:45
      • 10.17 Case Studies
        02:15
      • 10.18 Mobile Apps
        03:07
      • 10.19 Print Magazines
        03:10
      • 10.20 Digital Magazines
        01:40
      • 10.21 Books
        03:37
      • 10.22 Podcasts
        02:04
      • 10.23 White Papers
        03:58
      • 10.24 Research Reports
        02:32
      • 10.25 E-Books
        02:20
      • 10.26 Branded Content Tools
        01:39
      • 10.27 Virtual Conferences
        02:11
      • 10.28 Key Takeaways
        01:42
      • Knowledge Check
    • Section 11 : Building Successful B2C and B2B Social Media Platforms

      1:09:44
      • 11.1 Introduction
        00:17
      • 11.2 What's In It For Me
        01:07
      • 11.3 Social Media Platforms
        02:24
      • 11.4 Facebook
        15:22
      • 11.5 LinkedIn
        15:02
      • 11.6 YouTube
        05:47
      • 11.7 YouTube - Create Great Content
        08:26
      • 11.8 YouTube - Develop a Programming Strategy
        11:09
      • 11.9 Twitter
        08:12
      • 11.10 Key Takeaways
        01:58
      • Knowledge Check
    • Section 12 : Helping Customers find the Information They Seek

      54:47
      • 12.1 Introduction
        00:17
      • 12.2 What's In It For Me
        00:47
      • 12.3 Optimizing Your Content For Your Web Site
        03:45
      • 12.4 Creating A Google-friendly Web Site
        11:15
      • 12.5 Optimizing Web Pages For Keywords
        12:38
      • 12.6 Optimizing Video Content
        06:37
      • 12.7 Micro-moments
        17:46
      • 12.8 Key Takeaways
        01:42
      • Knowledge Check
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process

      37:28
      • 13.1 Introduction
        00:20
      • 13.2 What's In It For Me
        00:53
      • 13.3 Influencing the Influencers
        04:12
      • 13.4 Schmooze Optimization
        02:57
      • 13.5 Nurture Key Relationships
        01:46
      • 13.6 Example - WineWorld
        03:00
      • 13.7 Four Key Influencers
        03:16
      • 13.8 Engaging Digital Presence
        01:36
      • 13.9 Keys to Success
        05:04
      • 13.10 Work together with influencers
        02:55
      • 13.11 GE with influential YouTube creators
        04:52
      • 13.12 Creations in support with GE
        05:21
      • 13.13 Key Takeaways
        01:16
      • Knowledge Check
    • Section 14 : Measuring Content Effectiveness

      48:22
      • 14.1 Introduction
        00:23
      • 14.2 What's In It For Me
        00:59
      • 14.3 Sales and Sales Lead Quality
        01:03
      • 14.4 Touchpoints in the Customer Journey
        01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales
        04:12
      • 14.6 Focus on the Right Metrics
        11:51
      • 14.7 Value Your Best Customer
        05:21
      • 14.8 Attribute Value Across the Journey
        14:03
      • 14.9 Prove Marketing Impact
        06:50
      • 14.10 Key Takeaways
        02:28
      • Knowledge Check
    • Section 15 : Measuring Return on Marketing Investment

      38:40
      • 15.1 Introduction
        00:23
      • 15.2 What's In It For Me
        00:52
      • 15.3 Return on Marketing Investment
        06:21
      • 15.4 The Power of the Press Release
        07:23
      • 15.5 Test A - ROMI Revisited
        08:29
      • 15.6 Test B - Impact of a Budget Cut
        06:20
      • 15.7 Test C - Impact of Using Multimedia
        07:24
      • 15.8 Key Takeaways
        01:28
      • Knowledge Check
    • Section 16 : Improving by Experimenting With New Initiatives

      27:21
      • 16.1 Introduction
        00:22
      • 16.2 What's In It For Me
        00:44
      • 16.3 Creating Engaging Content
        14:56
      • 16.4 What is Effective and What is Not
        09:33
      • 16.5 Key Takeaways
        01:46
      • Knowledge Check
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature

      41:05
      • 17.1 Introduction
        00:21
      • 17.2 What's In It For Me
        00:52
      • 17.3 Content Marketing Maturity
        07:08
      • 17.4 Get Value from Editorial Meetings
        09:15
      • 17.5 Content Marketing in Organizations
        04:33
      • 17.6 Content Marketing with SEO and Social Media
        04:55
      • 17.7 Leverage Paid Advertising
        02:48
      • 17.8 Sophisticated Content Marketers
        03:38
      • 17.9 Analytics Tips
        05:46
      • 17.10 Key Takeaways
        01:49
      • Knowledge Check
    • Section 18 : Content Marketing in the Foreseeable Future

      48:50
      • 18.1 Introduction
        00:15
      • 18.2 What's In It For Me
        00:45
      • 18.3 Content Marketing Forecast
        02:48
      • 18.4 Impact on Content Marketing Strategy
        01:07
      • 18.5 Video Sharing Platforms—Audience Segments
        01:39
      • 18.6 Video Sharing Platforms—Content Genres
        00:57
      • 18.7 YouTube vs Facebook
        05:05
      • 18.8 YouTube Best Practices—Part A
        08:26
      • 18.9 YouTube Best Practices—Part B
        10:07
      • 18.10 Virtual Reality
        04:38
      • 18.11 Facebook Best Practices
        04:45
      • 18.12 Instagram and Twitter Best Practices
        05:36
      • 18.13 Key Takeaways
        02:42
      • Knowledge Check
    • {{childObj.title}}

      • {{childObj.childSection.chapter_name}}

        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

Exam & Certification

  • How do I get certified in Advanced Content Marketing?

    • Complete 85% of the course.
    • Complete 3 projects and 1 simulation test with a minimum score of 60%.

  • What are the prerequisites for the certification?

    There are no particular prerequisites for this course. However, participants should have a flair for writing. Although not required, many participants might also benefit from our Content Marketing Foundations course.

  • Do you provide any practice tests as part of this course?

    Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free Content Marketing Questions Free Practice Test to understand the type of tests that are part of the course curriculum.

Reviews

Jazmine Daniel
Jazmine Daniel

This is definitely an interesting course for getting a hang of how to manage social media channels.

Camryn Cross
Camryn Cross

This course offered by Simplilearn is quite interesting and useful for everyone who is looking for developing the content and using it for B2B marketing.

Read more Read less

    FAQs

    • What is digital marketing all about?

      Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

    • What are the key highlights of the course?

      This course is all-inclusive, providing more than 15 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

    • Is the training up to date and relevant?

      Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

    • How long does the course take to complete?

      You should expect to spend about 15 hours to complete the course and take the certification exam.

    • What are the prerequisites for this course?

      Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

    • Do I have to order any course material?

      This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

    • Who are the instructors?

      Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.
       
      • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
      • Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through conversion optimization, landing page performances, and tips to get more traffic to your website.
      • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.

    • Who are your clientele for this course?

      The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

    • How is the job market for digital marketing professionals?

      The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

      Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

    • How does the online eLearning training work?

      Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

    • How do I enroll in this program?

      You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
      • Visa Credit or Debit card
      • MasterCard
      • American Express
      • Diner’s Club
      • PayPal

    • Will the access period be extended?

      Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

    • I have trouble accessing the online course whom should I contact?

      If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

    • I’d like to learn more about this training program. Who should I contact?

      Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.