Course Description

  • What’s the focus of this course?

    Website Conversion Rate Optimization is an effective framework that helps tap into the traffic a site receives and convert visitors into leads or sales. It’s vital to understand the reasons why site visitors aren’t converting sales, and use that knowledge to create a strategy that will better persuade customers.

    This course teaches you how to create a systematic, repeatable framework that consistently increases conversion rates on landing pages, microsites, and entire websites.

  • What are the course objectives?

    The objectives of this Advanced Website Conversion Rate Optimization course are:
    • Gain knowledge and expertise on various aspects of Conversion Optimization
    • Become familiar with a website’s traffic flow to design appropriate campaigns that capture the attention of the visitors
    • Learn the knack of persuading a potential lead
    • Learn the strategy and methodology on creating appropriate campaigns to gain the customers attention
    • Learn the repeatable conversion rate optimization process
    • Learn about specific testing hypotheses and innovative ideas you can use on a website

  • Who should take this course?

    This training course is best suited for professionals who want to specialize in Website Conversion Rate Optimization, including:
    • Digital Marketers
    • Optimization and Analytics Professionals
    • Professionals seeking to increase profits for their online business
    • Digital Marketers who use a data-driven approach to generate revenue

  • These industry-leading organizations trust our training

Course Preview

    • Section 1 : Introduction to Website Conversion Rate Optimization

      • 1 Introduction to Website Conversion Rate Optimization
      • 2 Knowledge Check
    • Section 2 : Conversion Planning

      • 1 Three Steps to Increase Conversion
      • 2 Developing an Optimization Framework
      • 3 Getting to Know the Four Key Personas
      • 4 Planning with Personas
      • 5 Knowledge Check
    • Section 3 : The Design Concepts of Conversion

      • 1 Designing for Conversion
      • 2 Building the Perfect Landing Page
      • 3 Designing for Mobile
      • 4 The Two Minute Visitor
      • 5 Knowledge Check
    • Section 4 : Creating Conversion Structure

      • 1 Discovering The Testing Cycle
      • 2 Eye Tracking Heatmaps and Visual Clarity
      • 3 Website Conversion Rate Optimization Toolbox
      • 4 Knowledge Check
    • Section 5 : Gaining Momentum

      • 1 Building Your Credibility
      • 2 All About Us
      • 3 Build a Consistent Trail
      • 4 Attention Interest Desire Action Satisfaction (AIDAS)
      • 5 Knowledge Check
    • Section 6 : Starting the Conversation

      • 1 Optimizing your Web Copy
      • 2 The Voice of the Customer
      • 3 Improving Blog Conversions
      • 4 Getting Email Marketing Right
      • 5 Knowledge Check
    • Section 7 : Web Analytics Analysis and Measurement

      • 1 Analytics and Optimization
      • 2 Working with KPI
      • 3 Knowledge Check
    • Section 8 : Taking Action and Optimizing your Product

      • 1 Converting with Social Media Trends
      • 2 Dealing with Shopping Cart Abandonment
      • 3 The Key Elements of Any Product Page
      • Knowledge Check
    • Section 9 : Conversion with PPC

      • 1 Conversion with PPC
      • 2 Knowledge Check
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Exam & Certification

  • How do I get Certified in Advanced CRO?

    • Complete 85% of the course.
    • Complete 3 projects and 1 simulation test with a minimum score of 60%.

  • What are the prerequisites for the certification?

    There are no particular prerequisites for this course. However, participants should have working knowledge of the internet and Microsoft Office along with a desire to learn more about Conversion Optimization. Although not required, many participants might also benefit from our Conversion Optimization Foundations course.

  • Do you provide any practice tests as part of this course?

    Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free Website Conversion Rate Optimization Practice Test to understand the type of tests that are part of the course curriculum.


Anupam Raj Gautam
Anupam Raj Gautam Client Partner at Capgemini

It is a good course for executives who wants to transition from traditional to digital marketing.

Everly Simon
Everly Simon

My goal was to learn a general overview of conversions. This course, therefore, was exactly what I was looking for. I recommend this course highly to those like me, seeking to gain a basic understanding of conversion optimization.

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Lia Oconnor
Lia Oconnor

This course delivered more than I expected. The content is clear enough for beginners but detailed enough for more advanced people like me.

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Jazmin Dennis
Jazmin Dennis

The in-depth and practical understanding offered in this course is just incomparable with any other course.


    • What is digital marketing all about?

      Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

    • What are the key highlights of the course?

      This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

    • Is the training up to date and relevant?

      Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

    • How long does the course take to complete?

      You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.

    • What are the prerequisites for this course?

      Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

    • Do I have to order any course material?

      This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

    • Who are the instructors?

      Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with combined decades of experience.
      • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
      • Training with New York Times bestselling author Bryan Eisenberg is an awesome experience, as he guides participants through Website Conversion Rate Optimization, landing page performances, and tips to get more traffic to your website.
      • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.

    • Who are your clientele for this course?

      The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

    • How is the job market for digital marketing professionals?

      The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

      Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

    • How does the online eLearning training work?

      Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

    • How do I enroll in this program?

      You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
      • Visa Credit or Debit card
      • MasterCard
      • American Express
      • Diner’s Club
      • PayPal

    • Will the access period be extended?

      Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.

    • I have trouble accessing the online course whom should I contact?

      If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

    • I’d like to learn more about this training program. Who should I contact?

      Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.