Course description

  • What are the course objectives?

    The Digital and Social Selling Training Program shows you how to integrate digital techniques into your sales process and enhance your sales performance. We introduce you to digital and social selling tools and techniques that will help you better engage prospects and achieve faster conversion rates. A variety of case studies and industry-specific projects will give you hands-on, real-world experience with digital and social selling.

  • What skills will you learn?

    After completing the digital and social selling training program, you will be able to:

    • Leverage advanced digital tools and methods in the sales cycle and acquire more relevant leads
    • Understand the importance of personalized, quality content
    • Develop a fully integrated selling strategy
    • Enhance your social presence to influence buyer decisions
    • Use social selling tools to increase online sales conversions
    • Build stronger customer engagement and shorten the sales cycle
    • Utilize CRM and sales intelligence tools to boost customer loyalty and retention

  • Who should take this course?

    This digital and social selling training program is perfect for professionals who want to advance their career with a deeper understanding of digital and social sales methodologies and techniques, including:

    • Sales and sales team leads
    • Account and relationship management
    • Consulting
    • Business development
    • Marketing and digital marketing

Course preview

    • Course Introduction

      03:00
      • Introduction
        03:00
    • Section 1 - Introduction to Digital Selling-Beyond Social Selling

      50:49
      • 1.1 What is Digital Selling?
        16:17
      • 1.2 What Makes a Successful Digital Business
        12:11
      • 1.3 The Difference between Digital Selling and Social Selling
        09:14
      • 1.4 The Importance of Digital Sales Tools
        13:07
      • Quiz
    • Section 2 - Developing Digital Selling Credibility

      1:52:55
      • 2.1 Importance of Developing a Strong Social Media Profile
        14:17
      • 2.2 Advantages of Building a Personal Brand
        13:48
      • 2.3 Building a Strong Personal Brand
        21:34
      • 2.4 Enhancing Social Credibility
        17:04
      • 2.5 Managing Your Social Platforms Part 1
        11:15
      • 2.6 Managing Your Social Platforms Part 2
        12:19
      • 2.7 Managing Your Social Platforms Part 3
        09:13
      • 2.8 Managing Your Social Platforms Part 4
        13:25
      • Quiz
    • Project 1 – Building Digital Sales Credibility

      • Building Digital Sales Credibility
    • Section 3 - Digital Research and Developing Buyer Personas

      1:40:29
      • 3.1 Defining the Buyer Journey
        14:23
      • 3.2 Introduction to Digital Buyer Profiles
        08:57
      • 3.3 Honing Your Target Buyer Personas
        21:01
      • 3.4 The Value of Sales Intelligence
        21:44
      • 3.5 Sales Intelligence Tools and How to Use Them
        18:02
      • 3.6 Researching Market Trends
        16:22
      • Quiz
    • Section 4 - Turning Digital Connections into Sales Conversations

      1:14:31
      • 4.1 CRM and Marketing Automation and Their Value in Digital Selling
        20:16
      • 4.2 The Importance of A Digital Sales Hub
        08:37
      • 4.3 Measuring Buyer Engagement
        11:17
      • 4.4 Introduction to Digital Selling Tools
        12:36
      • 4.5 Converting Prospects into Customers
        21:45
      • Quiz
    • Project 2 – Identifying Buyer Personas

      • Identifying Buyer Personas
    • Section 5 - Building Sales Engagement Through Content Marketing

      55:20
      • 5.1 Creating Persona-specific Content and Delivering It
        11:19
      • 5.2 Establishing Thought Leadership
        09:53
      • 5.3 Setting Up Your Content Creation Calendar
        10:20
      • 5.4 Creating a Multi-channel Campaign
        11:23
      • 5.5 Essential Content Management Tools
        12:25
      • Quiz
    • Project 3 – Building Content Marketing Plan

      • Building Content Marketing Plan
    • Section 6 - Developing an Integrated Digital Selling Strategy

      38:27
      • 6.1 Optimizing Your Campaign Calendar
        09:34
      • 6.2 Tailoring Your Message to Suit the Buyer Persona
        08:33
      • 6.3 How to Engage with Buyer Personas to Drive Sales
        11:09
      • 6.4 Managing Your Digital Sales Campaigns
        09:11
      • Quiz
    • Section 7 - Digital Selling Beyond Customer Acquisition

      41:10
      • 7.1 Importance of Developing Customer Relationships
        11:25
      • 7.2 Using Digital Selling to Aid Customer Expansion
        08:07
      • 7.3 Handling Negative Customer Experiences
        12:04
      • 7.4 The Future of Social and Digital Selling
        09:34
      • Quiz
    • Project 4 – Building Integrated Selling Strategy

      • Building Integrated Selling Strategy
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Exam & certification

  • How will I become a Digital & Social Selling Certified Professional?

    To become a Digital & Social Selling Certified Professional, you must fulfill the following criteria:

    • Successfully complete 85 percent of the course
    • Complete one project and one simulation test
    • Course assessment with a minimum score of 60 percent

Course advisor

Paul Lewis
Paul Lewis Program Member of the University of Westminster's Alumni Student Mentor Program

Paul is a 20+ year marketing veteran who has been overseeing the management, creation, and execution of digital marketing and sales enablement programs at Pitney Bowes. He has built and scaled a highly effective global digital selling program which has generated over $10M in revenue.

    FAQs

    • What are the main differences between digital selling and social selling?

      Social selling is a subset of digital selling, but has its own specialities. If you’re thinking that social media comes into play here, you’re absolutely right, but there’s more to social selling than merely engaging with customers via Twitter and Facebook.
      Social selling is a critical element of digital selling, but one that shouldn’t take up all your energies at the exclusion of other methods. Social selling is a slice of the cake, but it’s by no means the whole cake. There’s still display advertising, email marketing, content creation and various other digital techniques and mediums, all of which have a role to play as part of your overall digital sales strategy.

    • Is this live training, or will I watch pre-recorded videos?

      All of the classes are conducted via live online streaming. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session that you attend for your future reference. Classes are attended by a global audience to enrich your learning experience.

    • Can I cancel my enrollment? Will I get a refund?

      Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our Refund Policy.

    • What payment options are available?

      Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.

      • Visa Credit or Debit Card
      • MasterCard
      • American Express
      • Diner’s Club
      • PayPal

    • What tools do I need to attend the training sessions?

      The tools you’ll need to attend training are:

      • Windows: Windows XP SP3 or higher
      • Mac: OSX 10.6 or higher
      • Internet speed: Preferably  512 Kbps or higher
      • Headset, speakers and microphone: You’ll need headphones or speakers to hear instructions clearly, as well as a microphone to talk to others. You can use a headset with a built-in microphone, or separate speakers and microphone.

    • I’d like to learn more about this training program. Whom should I contact?

      Contact us using the form to the right or select the Live Chat link. Our customer service specialists will help you with more details.

    • Who are our faculties and how are they selected?

      All of our trainers are working professionals and industry experts with at least 10-12 years of relevant teaching experience. We have carefully selected faculty based on their industry profile, technical evaluation, and training demo before they are certified to train for us. 

    • What is Global Teaching Assistance?

      Our teaching assistants are here to help you get certified in your first attempt. They are a dedicated team of subject matter experts to help you at every step and enrich your learning experience from class onboarding to project mentoring and job assistance. They engage proactively with our students to ensure the right course path is followed. Teaching Assistance is available during business hours.

    • What is covered under the 24/7 Support Promise?

      We offer 24/7 support through email, chat, and calls.  We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.