Course Overview

Key Features

  • 5 hours of high quality e-learning content
  • Comprehensive, up-to-date content
  • Online progress quizzes
  • Course completion certificate

Training Options

Self-Paced Learning

$ 29

  • Lifetime access to high-quality self-paced e-learning content curated by industry experts
  • 24x7 learner assistance and support

Course Curriculum

Course Content

  • Fundamentals of Digital Marketing

    Preview
    • Introduction to SEO

      14:56Preview
      • 1 Part 1 - Introduction to SEO
        08:33
      • 2 Part 2 - A Model of Search Engines
        06:23
    • Introduction to Social Media

      43:43Preview
      • 1 Part 01 - Understanding Social Media Strategy
        24:03
      • 2 Part 02 - Building a Social Media Strategy
        19:40
    • Introduction to Content Marketing

      18:28Preview
      • 1 Introduction to Content Marketing
        18:28
    • Introduction to Email Marketing

      14:36
      • 1 Part 1 - Introduction to Email
        04:54
      • 2 Part 2 - Basic Terminology
        09:42
    • Introduction to Mobile Marketing

      15:17
      • 1 Introduction to Mobile Marketing
        15:17
    • Introduction to PPC

      27:21
      • 1 Part 1 - Introduction to PPC
        13:36
      • 2 Part 2 - Psychology of Search
        13:45
    • Introduction to Conversion Optimization

      15:19Preview
      • 1 Introduction to Conversion Optimization
        15:19
    • Introduction to Digital Analytics

      18:13
      • 1 Introduction to Digital Analytics
        18:13
    • Introduction to Marketing Automation

      10:33
      • 1 Introduction to Marketing Automation
        10:33
    • Introduction to Programmatic Buying

      07:59
      • 1 Introduction to Programmatic Buying
        07:59
    • Digital Marketing Strategy

      02:04:56Preview
      • 1 Digital Marketing Strategy
        02:04:56
    • Fundamentals of Digital Marketing Test

      • Fundamentals of Digital Marketing Test

FAQs

  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.