Course Overview

Training Options

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Course Curriculum

Course Content

  • Understanding the Digital Customer

    Preview
    • Lesson 1 - Display Advertising: The Digital Customer

      10:26Preview
      • 1.1 Overview
      • 1.2 Introduction
        00:12
      • 1.3 The Digital Consumer
        00:45
      • 1.4 Accepted Fact #1
        00:35
      • 1.5 Accepted Fact #2
        00:27
      • 1.6 Search Marketing
        00:53
      • 1.7 Primary Influence to Purchase
        01:01
      • 1.8 Online Ads
        01:13
      • 1.9 Accepted Fact #3
        01:23
      • 1.10 Searches
        01:18
      • 1.11 Relevancy
        01:58
      • 1.12 Relevancy Increases Conversions
        00:34
      • 1.13 Thank You
        00:07
    • Quiz

      • Quiz
  • Defining Display Advertising

    Preview
    • Lesson 1 - Display Advertising: Defining Display Advertising

      09:06Preview
      • 1.1 Overview
      • 2.2 Introduction
        00:11
      • 2.3 Display Ads and Banner Blindness
        01:02
      • 2.4 Text Ads
        00:50
      • 2.5 Leaderboard and Rectangle Ads
        00:43
      • 2.6 Billboard Ads
        00:49
      • 2.7 Sidekick Ads
        00:39
      • 2.8 Filmstrip Ads
        00:45
      • 2.9 Medium Rectangle Ads
        00:35
      • 2.10 Pushdown Ads
        01:05
      • 2.11 Interstitial Ads
        00:24
      • 2.12 In-Banner Video: Billboard
        00:53
      • 2.13 IAB
        00:57
      • 2.14 Thank You
        00:13
    • Quiz

      • Quiz
  • Targeting Methods

    Preview
    • Lesson 1 - Display Advertising: Targeting Display Advertising

      14:56Preview
      • 1.1 Overview
      • 3.2 Introduction
        00:10
      • 3.3 Targeting
        00:55
      • 3.4 Relevancy
        00:57
      • 3.5 Contextual Advertising
        03:04
      • 3.6 Intent of User
        02:33
      • 3.7 Retargeting
        01:26
      • 3.8 Two Types of Display Ads
        01:27
      • 3.9 Behavioral Targeting
        01:48
      • 3.10 Addressable Targeting
        01:38
      • 3.11 Privacy vs Relevance
        00:58
    • Quiz

      • Quiz
  • Behind the Scenes of Display

    Preview
    • Lesson 1 - Display Advertising: How to Track Cookies

      13:40Preview
      • 1.1 Overview
      • 4.2 Introduction
        00:23
      • 4.3 How Data is Developed
        02:41
      • 4.4 Types of Cookies
        01:45
      • 4.5 How It Works
        02:27
      • 4.6 What Happens Next
        02:42
      • 4.7 The Funnel
        01:02
      • 4.8 Retargeting
        02:15
      • 4.9 Thank You
        00:25
    • Quiz

      • Quiz
  • Display Ad Optimization

    Preview
    • Lesson 1 - Display Advertising: Ad Creative

      13:04Preview
      • 1.1 Overview
      • 5.2 Introduction
        00:18
      • 5.3 Levels of Advertising
        02:46
      • 5.4 Relevency Review
        00:49
      • 5.5 Retargeting
        01:55
      • 5.6 Behavioral Targeting
        00:58
      • 5.7 DMP
        01:15
      • 5.8 Addressability
        01:48
      • 5.9 Ad Optimization
        01:33
      • 5.10 What We've Learned
        01:30
      • 5.11 Thank You
        00:12
    • Quiz

      • Quiz
  • Display Advertising Players

    Preview
    • Lesson 1 - Display Advertising: The Players

      10:54Preview
      • 1.1 Overview
      • 6.2 Introduction
        00:23
      • 6.3 The Players, Advertisers, and Publishers
        00:44
      • 6.4 Ads on your Site
        00:43
      • 6.5 Ads Example
        00:37
      • 6.6 Behavior and Ads
        00:40
      • 6.7 Relationships Between Technology
        01:18
      • 6.8 Agencies
        01:45
      • 6.9 Ad Networks
        01:02
      • 6.10 Ad Exchanges
        00:58
      • 6.11 DSP
        01:14
      • 6.12 Browsing Behavior
        01:16
      • 6.13 Thank You
        00:14
    • Quiz

      • Quiz
  • How Display Is Sold

    Preview
    • Lesson 1 - Display Advertising: How it all Works

      09:52Preview
      • 1.1 Overview
      • 7.2 Introduction
        00:22
      • 7.3 Ad Networks
        00:22
      • 7.4 Ad Exchanges
        00:39
      • 7.5 Demand Side Platform
        02:34
      • 7.6 Some Different Views
        02:22
      • 7.7 Advantages
        03:33
  • Measuring Display Success

    Preview
    • Lesson 1 - Display Advertising: Follow the Money

      13:36Preview
      • 1.1 Overview
      • 8.2 Introduction
        00:10
      • 8.3 Follow the money
        00:50
      • 8.4 CPM
        01:38
      • 8.5 Cost per click
        01:11
      • 8.6 Cost per sale
        02:09
      • 8.7 Using CPA model
        02:26
      • 8.8 Dynamic Cost Per Mille
        04:46
      • 8.9 Conclusion
        00:26
    • Quiz

      • Quiz

Course Advisor

  • Matt Bailey

    Matt Bailey

    Expert Internet Marketer, President of SiteLogic, Author

    Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

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FAQs

  • How do I enroll for the online training?

    You can enroll for the online training through our website. You can make online payment using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive payment receipt, via email.

  • What will I get along with this training?

    In this training, you will have access to online e-learning.

  • Do you provide money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

  • Can I extend the access period?

    Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

  • Where and how can I access the e-learning content? Are there any limitations?

    Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.

  • I am not able to access the online course. Whom should I contact for a solution?

    Please raise a request via our Help and Support portal to have your issue resolved.

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.