Course description

  • What’s the focus of this course?

    As the name suggests, email marketing involves sending marketing messages using email. When properly done, a personalized email marketing message can be a very effective marketing tool. This Advanced Email Marketing course will help participants learn email marketing strategies, including creating effective advertisements to promote products and services.

    Simplilearn's Advanced Email Marketing Course emphasizes on advanced marketing strategies using emails and guides in creating effective advertisements to promote a product or service, to request business, solicit sales/donations, meant to build loyalty, trust and create brand awareness.

    Email marketing is one of the most effective and personalized modes of gaining the customer’s trust. Emails are used by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business.

  • What are the course objectives?

    The objectives of this course are:
    • Learn to draw more traffic, as well as gain visibility and awareness of a brand or product
    • Understand the subtle and intricate details of effective email marketing
    • Learn how to efficiently build an email list and email campaigns
    • Generate a higher number of email subscribers
    • Use effective email marketing to get more traction by employing the latest strategies
    • Learn how to market a business through an email marketing platform
    • In-depth knowledge of email Rules and Regulations
    • Gain expertise and knowledge of email marketing to attract buyers at a larger scale and expand globally
    • Learn the art of sending mass emails to a selected group of recipients who are searching for the product you are selling

  • Who should take this course?

    This course is best suited for those who want to leverage email as a marketing tool, including:
    • Business Owners / Entrepreneurs
    • Internet Marketers
    • Affiliate Marketers
    • Bloggers
    • Marketing Professionals who want more traffic, sales, and conversions
    • Business Owners who want to generate revenue
    • Business Development Professionals
    • Aspiring professionals in the marketing field
    • Freelancers and graduates

  • These industry-leading organizations trust our training

Course preview

    • Lesson 01 - Course Introduction

      04:09
      • 1.01 Course Introduction
        04:09
    • Lesson 02 - Introduction to Advanced Email Marketing

      09:51
      • 2.01 Introduction to Advanced Email Marketing
        00:45
      • 2.02 Introduction to Email Marketing
        02:40
      • 2.03 Increasing Value of Email in Marketing
        02:38
      • 2.04 Identifying the Email Sender
        03:11
      • 2.05 Key Takeaways
        00:37
      • Knowledge Check
    • Lesson 03 - Write Better Subject Lines

      34:00
      • 3.01 Write Better Subject Lines
        00:49
      • 3.02 The Critical Importance of the Subject Line
        03:17
      • 3.03 Deciding Subject Line Length
        05:19
      • 3.04 Subject Line Wording Improves Performance
        09:41
      • 3.05 Words in the Subject Line-Actions, Promises and Outcomes
        10:08
      • 3.06 Industry Examples
        04:16
      • 3.07 Key Takeaways
        00:30
      • Knowledge Check
    • Lesson 04 - Develop Emails that Drive Results

      33:34
      • 4.01 Develop Emails that Drive Results
        00:39
      • 4.02 Critical Email Design Factors
        06:50
      • 4.03 Utilize and Optimize Preheader, Headline, and Call-to-Action
        09:03
      • 4.04 Understand Color Contrast and White Space
        06:29
      • 4.05 Create Readable, Actionable Text
        07:14
      • 4.06 Utilize Mobile-Responsive Emails
        02:40
      • 4.07 Key Takeaways
        00:39
      • Knowledge Check
    • Lesson 05 - Optimize Your Email Content

      39:30
      • 5.01 Optimize Your Email Content
        00:50
      • 5.02 Create Great Content
        09:26
      • 5.03 Develop a Brand Voice and Strategy
        07:25
      • 5.04 Benefits of Using Images in Email
        07:28
      • 5.05 Integrate Video for Higher Engagement
        04:18
      • 5.06 Use Email with Other Digital Channels
        09:18
      • 5.07 Key Takeaways
        00:45
      • Knowledge Check
    • Lesson 06 - List Management Strategies

      38:32
      • 6.01 Subscriber List Management Strategies
        00:56
      • 6.02 Issues of Subscriber Consent to Send Emails
        14:09
      • 6.03 List is a Business Asset
        04:40
      • 6.04 Manage Churn Rate and Improve
        07:59
      • 6.05 Understand Personalization
        04:59
      • 6.06 Utilize Recognition and Rewards
        05:07
      • 6.07 Key Takeaways
        00:42
      • Knowledge Check
    • Lesson 07 - Automating Your Emails

      30:07
      • 7.01 Automating Your Emails
        00:51
      • 7.02 The Demonstrated Value of Automated Emails
        04:30
      • 7.03 Get Started with Welcome Emails
        08:50
      • 7.04 Understand Date-Based Triggers
        05:42
      • 7.05 Understanding Action and Event Triggers
        09:27
      • 7.06 Key Takeaways
        00:47
      • Knowledge Check
    • Lesson 08 - Create Optimal Landing Pages

      42:45
      • 8.01 Create Optimal Landing Pages
        01:00
      • 8.02 The Purpose of Landing Pages
        02:48
      • 8.03 Types of Landing Pages
        07:21
      • 8.04 Landing Page Design and Layout
        09:15
      • 8.05 Human Factors in Landing Page Design
        05:20
      • 8.06 Consistency in Message
        06:55
      • 8.07 Optimize Call-to-action and Lead Capture
        09:26
      • 8.08 Key Takeaways
        00:40
      • Knowledge Check
    • Lesson 09- Create an Email Campaign Checklist

      27:53
      • 9.01 Create an Email Campaign Checklist
        00:46
      • 9.02 Email Preflight Strategy
        09:56
      • 9.03 Create a Preflight Review Checklist
        05:55
      • 9.04 Test Your Emails
        02:43
      • 9.05 Timing Strategies for Email Campaigns
        08:05
      • 9.06 Key Takeaways
        00:28
      • Knowledge Check
    • Lesson 10 - GDPR for Digital Marketers

      18:06
      • 10.01 Overview
        01:49
      • 10.02 Implications of GDPR
        04:43
      • 10.03 Email Marketing and GDPR
        06:45
      • 10.04 Audit and Review for GDPR
        04:49
      • Knowledge Check
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Exam & certification FREE PRACTICE TEST

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.
    • Complete 3 projects.

  • What are the prerequisites for the certification?

    Although not required, ideally, participants will first complete our Email Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.

  • Do you provide any practice tests as part of this course?

    Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free Email Marketing Questions Free Practice Test to understand the type of tests that are part of the course curriculum.

Course advisor

Matt Bailey
Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

    FAQs

    • What is digital marketing all about?

      Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the focal areas of this field.

    • What are the key highlights of the course?

      This course is all-inclusive, providing more than 25 hours of high-quality e-learning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

    • Is the training up to date and relevant?

      Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

    • How long does the course take to complete?

      You should expect to spend about 20-25 hours to complete the course and take the certification exam.

    • What are the prerequisites for this course?

      Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite, including Word, Excel, and PowerPoint. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

    • Do I have to order any course material?

      This training course is all-inclusive; all materials are included. The package consists of enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.

    • Who are the instructors?

      Our reputed team of expert instructors have a long history with the industry and are certified Subject Matter Experts in their own respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at conferences with decades of combined experience.
       
      • Industry expert Todd Malicoat helps participants understand Search Engine Optimization rankings and traffic.
      • Training with New York Times bestselling author Bryan Eisenberg guides participants through conversion optimization, landing page performances, and tips to get more traffic to their website.
      • Matt Bailey, founder and president of SiteLogic, gives participants an overview of Internet marketing fundamentals.

    • Who are your clientele for this course?

      The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

    • How is the job market for digital marketing professionals?

      The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : Monster.com). This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities.

      Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

    • How does the online e-learning training work?

      Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and e-learning content to give participants complete overview of all the concepts.

    • How do I enroll in this program?

      You enroll in the program on the Simplilearn website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
      • Visa Credit or Debit card
      • MasterCard
      • American Express
      • Diner’s Club
      • PayPal

    • Will the access period be extended?

      Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support Portal.

    • I have trouble accessing the online course. Whom should I contact?

      If you have trouble accessing the course at any time, use the Help and Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

    • I’d like to learn more about this training program. WhoM should I contact?

      Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.