Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.
Paid marketing is the most effective way to target digital audiences and accounts for over 40-percent of all Digital Marketing budgets (Source: Marin Software). There is an impressive growth of paid digital spending and a huge global demand for Pay-Per-Click specialists.
Using the keyword planner, complete the initial research on keywords that encompass your target services for the scenario provided.
Using your researched keywords, create ads for your product or service to reach your target market.
Create an audience to help you target your ideal customer and maintain the conversion of those who have turned into leads via seeing your ads.
Using the information, organize data to understand the relationship between the layers of your account to help organize your ads, keywords, and ad groups into effective campaigns.
Understanding the provided business goals and objectives, plan an effective marketing strategy for promoting your products and services.
This Advanced PPC training course can help you if you want to become a PPC specialist. This course will help you gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing, which will help you master PPC and gain a PPC Certificate.
|Course||Required for the certificate?||Simulation Exam||Project Certificate|
|PPC Foundations||Yes||Not required|
|Display Advertising||Yes||Not required|
|Advanced Content Marketing||Yes||Not required|
|Advanced Website Conversion Rate Optimization||Yes||Not required|
A certified PPC specialist can earn more than $53,000 per annum.
This PPC training course is ideal for:
Here are the job roles of a PPC specialist:
Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free PPC Exam Questions Practice Test to understand the type of tests that are part of the course curriculum.
Once you’ve completed the Advanced PPC course, you’ll need to register on the Google Academy website. From there, you’ll sign up to take the Google Ads Certification Exam. To be certified, you need to take 2 assessments — the Google Ads Fundamentals and an additional product area assessment. When you take the assessments, you need to pass the Fundamentals assessment before you can access the product area assessment. The additional product assessments are Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.
The Google Ads Fundamental Exam is comprised of 100 questions with an allotment of 120 minutes to complete the examination. The additional exams allot only 70 questions with 90 minutes to complete the examination. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months, after which you’ll need to re-take the exam to maintain your certification status.
Once you’ve completed the Advanced PPC course, you’ll need to register on the Microsoft website. From there, you’ll sign up to take the Bing Ads Certification Exam. Only current Bing Ads customers can qualify to become an Accredited Professional. To be certified, visit Bing Ads training section to view the free training materials which focuses on features of Bing Ads, Bing Ads Editor, campaign optimization and budgeting.
The exam is comprised of 100 multiple-choice questions and takes 90 minutes to complete. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months, after which you’ll need to re-take the exam to maintain your certification status.
Yes, this Advanced PPC course is certified by OMCP. It is also aligned with Google Ads and Bing Ads Certification exams
Users can choose a convenient date while booking the exam.
We don’t provide specific assistance for the application process, but it is very simple. Please refer to the OMCP website: https://omcp.org/register-for-the-omcp-exam/
Upon completion of this online PPC course successfully and passing the exam, it will take about three days to receive your certificate.
You have only one attempt to pass this online Advanced PPC Certification exam.
There is no validity attached to it. Once you download the certificate, it is valid for a lifetime.
Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.
Pay per click marketing is and paid advertising method that allows websites to appear at the top of SERPs. PPC is preferred by all small to large businesses to generate leads in less time. PPC advertisers pay fees to the platform to display their ads. The prices differ from one platform to the other. Google Adwords is one of the most prominent platforms to place ads and generate good quality leads. Brands need a well-researched strategy to make PPC advertising work for them. A PPC course can give you the right exposure to do this job effectively.
Become a successful PPC expert with our Advanced Pay Per Click (PPC) Certification Training. Our well-structured course will give you extensive PPC training and exposure to essential PPC tools. You will master the science of launching high-end campaigns, creating PPC strategy, choosing the right keywords, and much more. Industry experts and PPC specialists have designed our PPC certificate. Platforms covered in our PPC certification are Google Adwords, Youtube Advertisements, and Bing Ads. You will get lifetime access to high-quality self-paced elearning content curated by industry experts. Along with that, you get to work on five hands-on projects to perfect the skills learned. We also provide 24*7 learning support to our learners.
Our Advanced PPC Training Course includes the following topics -
Understand Pay-Per-Click trends
Keyword organization and match types
Advanced ad features
Analyze click pattern
Ad testing and extensions
Bidding and attribution
Campaign and ad group organization
Quality scorePPC strategy
Track clicks and ROI
Any individual who wants to be a successful marketer must understand 4Ps -
Product, Pricing, Placement, and Promotion.
A PPC advertiser should also have a sound understanding of these terms. Another essential skill for PPC specialists is understanding a user's search intent and psychology. This knowledge will help you make sound judgments while dividing your monthly marketing budget into different segments.
PPC and SEO, are responsible for attracting more visitors to a website and selling targeted products. The only difference is that SEO is organic, and PPC is paid. SEO is a much more diverse and time-consuming process as it organically increases brand visibility. PPC takes less time and delivers accurate results. Both these marketing techniques are essential for growth. A PPC certification teaches students about SEO and keywords as they are involved in placing paid ads.
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.
This course is all-inclusive, providing more than 35 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.
Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.
You should expect to spend about 40-50 hours to complete the course and take the certification exam.
The following course is available for live instructor-led online classes:
|Sl.No||Course Name||Monthly no. of online classes available|
|1||Advanced Pay Per Click (PPC) Certification Program||2|
You will get access to 20+ live instructor-led online classes over the span of a year, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.
You can enroll for this PPC course on our website and make an online payment using any of the following options:
Once payment is received you will automatically receive a payment receipt and access information via email.
You will gain access to e-learning content for all courses included in the learning path, exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Advanced PPC certificate.
Once you register for a course by paying the course fee, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation email will guide you through the process.
Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.
No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for this course.
All of our highly qualified trainers are industry experts with at least 10-12 years of relevant teaching experience.
Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating continue to train for us.
All of the classes are conducted via live online streaming. They are interactive sessions that enable you to ask questions and participate in discussions during class time.
You will require a laptop/PC with a good Internet connection and a headset (optional).
If you enroll for self-paced e-learning, you will have access to pre-recorded videos. If you enroll for the online classroom Flexi-Pass, you will have access to live training conducted online as well as the pre-recorded videos.
Yes, Simplilearn’s training and course materials guarantee success with the Advanced PPC certification exam.
We offer 24/7 support through email, chat, and calls.
We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.
Upon completion of Simplilearn’s Advanced PPC training, you will receive a certificate from Simplilearn.
Simplilearn provides recordings of each class so you can review them as needed before the next session.
Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.
Please refer to the Exam Fee Refund Policy at:
We recommend that you continue your learning after you become well-versed in PPC and achieve the PPC certificate. For your career growth, you can consider taking a Post Graduate Program in Digital Marketing that will make you an expert in this field.
You need to be well-versed in many concepts to become a PPC Specialist. Some of the top things to learn are Google Adwords, storytelling, Ad Copywriting Finesse, among others. Our PPC certification can help you understand what it takes to be a PPC Specialist.
Pay-Per-Click, as the name suggests, is a paid digital marketing channel used by businesses to drive traffic to their websites from search engines. Compared to SEO, PPC marketing allows businesses to witness results very quickly. PPC efforts are easily measurable and businesses can track the returns from the ad platform they use. Our PPC course can help you start learning this interesting subject from scratch.
The instructors for this PPC course are highly qualified and explain all the concepts in an easy-to-understand manner. So, you will not find the course materials difficult to follow.
Certainly, digital marketing is one of the fastest-growing career domains these days, and PPC is one of the crucial aspects of it. Today, businesses cannot survive without having an online presence, and it is PPC marketing that helps them reach their target audience instantly and gain new customers. Now is the right to achieve our PPC certification and step into this promising career field.
The best part about PPC is anyone with an interest in this field can get started; there is no specific educational background required. Beginners usually take a PPC training program to gain the right skills and become more marketable.
Achieving certification is a great way to demonstrate your skills in a specific domain and stay ahead of the competition. A PPC certification can help you build a strong foundation in this field and explore the world of digital marketing. Our PPC training is all you need to get started and achieve this valuable certification.
You shouldn’t be under the impression that a PPC certification is only suitable for the job role of a PPC manager. Knowledge of PPC is helpful in other aspects of digital marketing as well, and one can later explore job roles like SEM specialist, social media marketer, brand marketing expert, and digital marketing manager. Get ready for such lucrative career options with our PPC certification.
Companies hire PPC specialists to primarily manage their online PPC advertising campaigns. They oversee the PPC strategy, design, implementation, and analysis of the ad performance. They tweak their ad campaigns based on the latest trends, keyword choices, and various performance metrics. Simplilearn’s PPC certification lets you understand what it takes to be a successful PPC Specialist.
A PPC specialist should possess a number of skills like working knowledge of statistics, copywriting, Google AdWords, design ability, customer journey, and knowledge of PPC tools like Google Keyword Planner, Hootsuite, SEMRush, SpyFu, etc. Our PPC certification can impart you all these skills.
PPC is crucial to every business seeking the success of their products and services through digital marketing. Industries like eCommerce, media and entertainment, retail, information technology, and online education use PPC widely. Explore working in any of these sectors with our PPC course.
PPC Specialists, especially those with a PPC certification, are in high demand in various companies like ADP, CDK Global, Netflix, Facebook, and Ebix Travels. With our PPC certification, you can become more employable and try your luck in any of these companies.
Our PPC training is enough to prepare you for a career in this field. However, there are certain books you can read for future reference:
Professionals with relevant experience and PPC certification earn lucrative salaries working as PPC Specialists. Here are the average annual salaries they earn in different countries (source: Payscale):