Course Description

  • About Author

    Avinash Kaushik, Author, Blogger, Digital Marketing Evangelist
    • The author of two best-selling books: Web Analytics 2.0, Web Analytics: An Hour A Day
    • The Digital Marketing Evangelist for Google
    • Delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.
    • Lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah
    • Received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association

  • What is the course all about?

    Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solutions and market research.

    Simplilearn’s Web Analytics – Segmentation Course imparts knowledge on how to break down a huge chunk of data, in order to understand and improve on it.

    A certified Web data Analyst specialized in Segmentation could have special and niche skillsets to help organizations determine very important sections of business.

  • Why is the course most sought-after?

    Web Analytics specialization Course from Simplilearn helps participants gain a refined understanding of segmentation within analytics. It enables participants to dive deep within an important section of the data and do a thorough research.

    Benefits of gaining the Web Analytics - Segmentation course:
    • Proficiency in web analytics segmentation is a great skill to possess.
    • Advanced analytical techniques and presentations regarding segmentation.
    • Web Analytics is vital for a companies performance review and to have a sound knowledge in segmentaion is an added advantage.
    • Course imparts extensive knowledge on Demographics, conversion data etc

  • What are the Learning Benefits of this Course?

    Web Analytics - Segmentations Course by Simplilearn trains the professional to be proficient in Web Data analytics and gain a sound knowledge on Segmentation which is vital for in-depth analysis.

    Web Analytics – Segmentation course offers the following benefits:
    • Gain knowledge and expertise on Web Data Analytics.
    • Explore the various features of segmentation and effective presentation of the data
    • Discover how to generate graphical representation of an important segment
    • Ability to confidently analyze & infer from the segmentation data.
    • Conduct qualitative research and delivering actionable "data driven" business insights

  • What are the career benefits in-store for you?

    • Obtain a globally recognized through this course offered by Simplilearn, which validates the professionals knowledge on Web Analytics
    • Lucrative job offers in the field of business development, Analytics and Market research organizations
    • Proficient in industry best practices, latest tactics and technology
    • Web Analytics is seeking certified professionals in Web Analytics, and this course will prepare the participants for various job opportunities in the digital marketing industry.

  • Who should do this course?

    The Web Analytics Segmentation Course can be pursued by professionals who want to specialize in Web Analytics and gain recognition in the digital marketing industry. This course is best suited for:
    • Web Analytics Implementers
    • Web Analytics Data Reporters
    • Digital Analysts
    • Graduates

  • Trusted By Industry Leading Marketing Teams

Course Preview

    • Lesson 1 - Segmentation, Part 1: Introduction & Segment Types

      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 Why Segment?
      • 1.4 Commonalities
      • 1.5 Segmentation Example
      • 1.6 1. Drill Down into Standard Reports
      • 1.7 2. Use Standard Segments
      • 1.8 3. Create Custom Segments
      • 1.9 Category 1: Acquisition
      • 1.10 Additional Acquisition Examples
      • 1.11 Category 2: Behavior
      • 1.12 Additional Behavior Examples
      • 1.13 Category 3: Outcomes
      • 1.14 Additional Outcome Examples
      • 1.15 Applying the Three Categories to Standard Segments
      • 1.16 ABO & Web Analytics Measurement Model
      • 1.17 Thank You
    • Lesson 2 - Segmentation, Part 2: Techniques, Nuances, & Amazing Features

      • 2.1 Overview
      • 2.2 Introduction
      • 2.3 Conditions
      • 2.4 Using "And" & "Or
      • 2.5 User, Visit, & Hit
      • 2.6 Sequence Segments
      • 2.7 Cohort Analysis
      • 2.8 Thank You
    • Lesson 3 - Segmentation, Part 3: Twelve Incredible Advanced Segments

      • 3.1 Overview
      • 3.2 Introduction
      • 3.3 Acquisition: Focus on a Specific Channel
      • 3.4 Acquisition: Long-Tail/Multiple-Keyword Search
      • 3.5 Acquisition: Cohort (Retention) Analysis
      • 3.6 Behavior: Content Consumption
      • 3.7 Behavior: Specific Content Purchase Influence
      • 3.8 Behavior: Home Page Promo Effectiveness
      • 3.9 Behavior: Frequent Visitors
      • 3.10 Outcome: Specific Product Buyers
      • 3.11 Outcome: Multiple Items (+ Combo)
      • 3.12 Outcome: Short or Long Purchase Cycles
      • 3.13 Outcome: Micro-Conversions (+ Combo)
      • 3.14 Acquisition + Behavior + Outcome!
      • 3.15 One More Thing
      • 3.16 Example: Getty Museum
      • 3.17 Conclusion
    • Article

      • Article: Produce Actionable Insights: Mate Custom Reports With Adv Segments!
      • Article: 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail
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          • Disclaimer
          • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.