Course description

  • What’s the focus of this course?

    Simplilearn’s course on YouTube and Video Marketing course enables the professional to make the best use of a video to promote a business and advertise the product.

  • What are the course objectives?

    YouTube and Video Marketing Course offers the following benefits:
    • Learn about streaming videos
    • Produce compelling and effective videos
    • Learn to use videos as a mode of marketing
    • Learn to measure business outcomes
    • Youtube advertising
    • Learn to identify who discovers new videos and
    • Learn to customize your channel

  • Who should take this course?

    Youtube and Video Marketing Course can be pursued by professionals who want to specialize in Social Media, to draw a higher audience and be effective marketers. This course is best suited for:
    • Social Media Marketing Manager
    • Social Media Consultant
    • Public Relations/ Brand Manager
    • Blogger/ Social Media Copywriter
    • Businesses that want more traffic to their websites.
    • Anyone looking to learn more about social media marketing.
    • Professionals who want to add another skill to their marketing mix.

  • These industry-leading organizations trust our training

Course preview

    • Lesson 1 - Video & YouTube Marketing, Part 1: Establishing a Video Marketing Strategy 15:00
      • 1.1 Overview
      • 1.2 Introduction 00:26
      • 1.3 7 Video Strategies 00:49
      • 1.4 YouTube is Key 03:01
      • 1.5 Make Videos That Users Watch 02:34
      • 1.6 Schedule Your Videos 03:49
      • 1.7 Optimize Videos for Search 04:21
    • Lesson 2 - Video & YouTube Marketing, Part 2: Gaining Exposure and Measuring Impact 14:28
      • 2.1 Overview
      • 2.2 Introduction 00:13
      • 2.3 Paid Video Promotion 03:34
      • 2.4 Success with TrueView Ads 02:40
      • 2.5 Make Your Video Shareable 03:11
      • 2.6 Measure Your Impact 01:35
      • 2.7 Analyze the Customer Journey 01:42
      • 2.8 Video Length Guidelines 01:07
      • 2.9 Coming Up 00:26
    • Lesson 3 - Video & YouTube Marketing, Part 3: Leveraging Mobile Video 13:22
      • 3.1 Overview
      • 3.2 Introduction 00:22
      • 3.3 Power of Mobile Video 01:01
      • 3.4 Six Questions on Mobile Video 00:45
      • 3.5 Who's on Which Channels? 03:01
      • 3.6 What Are Viewers Watching and Sharing? 03:03
      • 3.7 When Should You Make Mobile Videos? 01:09
      • 3.8 Example: GoPro 02:18
      • 3.9 Examples: USA Today & GE 01:43
    • Lesson 4 - Video & YouTube Marketing, Part 4: Promoting & Measuring Mobile Video 11:52
      • 4.1 Overview
      • 4.2 Introduction 00:14
      • 4.3 Where to Promote Your Videos? 00:46
      • 4.4 YouTube Ads & Orabrush 02:56
      • 4.5 Why Is Mobile Video Unique? 01:58
      • 4.6 Vloggers vs Brands: Time of Day 01:36
      • 4.7 Vloggers vs Brands: Upload Frequency 00:54
      • 4.8 How to Measure Mobile Video? 02:45
      • 4.9 Conclusion 00:43
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Exam & certification

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.


Nisha JK
Nisha JK Director, GreenPepper Consulting India Pvt. Ltd.

The course was very informative with right and relevant examples.


  • How do I enroll for the online training?

    You can enroll for the online training through our website. You can make online payment using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive payment receipt, via email.

  • What will I get along with this training?

    In this training, you will have access to online e-learning.

  • Do you provide money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

  • Can I extend the access period?

    Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

  • Where and how can I access the e-learning content? Are there any limitations?

    Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.

  • I am not able to access the online course. Whom should I contact for a solution?

    Please raise a request via our Help and Support portal to have your issue resolved.

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

  • What does it mean to be GSA approved course?

    The course is part of Simplilearn’s contract with GSA (only US) with special pricing for GSA approved agencies & organizations. To know more click here

  • How do i know if I am eligible to buy this course at GSA price?

    You should be employed with GSA approved agencies & organizations. The list of approved agencies is provided here

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.