Course description

Course preview

    • Section 1 : Introduction to Social Media

      48:04
      • 1.001 How Social Media Has Changed Businesses Part 1
        14:24
      • 1.002 How Social Media Has Changed Businesses Part 2
        08:47
      • 1.003 How Social Media Has Changed Businesses Part 3
        07:34
      • 1.004 How Social Media Has Changed Businesses Part 4
        05:23
      • 1.005 How Social Media Has Changed Businesses Part 5
        11:56
    • Section 2 : Building a Sustainable Social Media Strategy

      1:03:43
      • 2.001 Social Media Challenges
        10:44
      • 2.002 Strategy Building Guide
        15:34
      • 2.003 Establishing and Benefitting
        13:52
      • 2.004 Creating a Campaign Message
        11:15
      • 2.005 Planning and Benefiting from a Diversified Posting Strategy
        12:18
      • 6 Quiz
    • Project 1 : Building A Social Media Strategy

      • Building A Social Media Strategy
    • Section 3 : Converged Social Media

      45:18
      • 1 The Role of Converged Media in Social
        14:19
      • 2 Understanding Paid, Owned, and Earned Media
        10:50
      • 3 Putting Converged Media to Work for You - Part 1
        09:52
      • 4 Putting Converged Media to Work for You - Part 2
        10:17
      • 5 Quiz
    • Project 2 : Converged Media

      • Converged Media
    • Section 4 : Content Marketing in a Social Media World

      1:33:16
      • 1 The Role of Content Marketing in Social - Part 1
        08:46
      • 2 The Role of Content Marketing in Social - Part 2
        09:01
      • 3 Building a Content Plan - Part 1
        07:47
      • 4 Building a Content Plan - Part 2
        13:36
      • 5 Matching Content to Consumer Intent - Part 1
        14:23
      • 6 Matching Content to Consumer Intent - Part 2
        07:18
      • 7 Generating Content Ideas - Part 1
        10:05
      • 8 Generating Content Ideas - Part 2
        07:45
      • 9 Unlocking Content’s Full Potential
        14:35
      • 10 Quiz
    • Project 3 : Content Marketing

      • Content Marketing
    • Section 5 : Visual Social Media

      51:23
      • 1 Understanding the impact of great visuals
        11:09
      • 2 Leveraging Images in Social Media - Part 1
        04:22
      • 3 Leveraging Images in Social Media - Part 2
        14:36
      • 4 Leveraging Video in Social Content - Part 1
        07:27
      • 5 Leveraging Video in Social Content - Part 2
        05:23
      • 6 Leveraging Video in Social Content - Part 3
        08:26
      • 7 Quiz
    • Project 4 : Visual Social

      • Visual Social
    • Section 6 : Understanding and Sparking Social Sharing

      1:03:42
      • 1 What Makes Social Sharing so Valuable
        15:44
      • 2 Building Content That is Inherently Shareable
        15:08
      • 3 Psychology of Social Sharing
        14:23
      • 4 Brainstorming Your Social Content Ideas - Part 1
        03:45
      • 5 Brainstorming Your Social Content Ideas - Part 2
        14:42
      • 6 Quiz
    • Project 5 : Social Sharing

      • Social Sharing
    • Section 7 : Storytelling An Essential Part of Your Social Narrative

      1:01:25
      • 1 Why Storytelling is Essential in Social Marketing
        12:28
      • 2 Finding Your Focus and Your Story - Part 1
        09:44
      • 3 Finding Your Focus and Your Story - Part 2
        09:57
      • 4 Understanding Consumer Stories and Their Role
        13:41
      • 5 Matching Customer Story to Motive
        15:35
      • 6 Quiz
    • Project 6 : Storytelling

      • Storytelling
    • Section 8 : Influencer Marketing and Online Reputation Management

      1:18:58
      • 1 The Role of Social Media Listening
        10:23
      • 2 Reputation Management And Response
        18:36
      • 3 Finding Influencers and Evangelists
        14:03
      • 4 Engaging with Influencers and Evangelists
        14:49
      • 5 Engaging with Paid Influencers and Evangelists - Part 1
        07:48
      • 6 Engaging with Paid Influencers and Evangelists - Part 2
        13:19
      • 7 Quiz
    • Project 7 : Influencer ORM

      • Influencer ORM
    • Section 9 : Social Media Selling

      31:59
      • 1 Understanding the Role of Social in the Sales Cycle
        13:14
      • 2 How Sales and Marketing Function as a Team in Social Selling - Part 1
        08:53
      • 3 How Sales and Marketing Function as a Team in Social Selling - Part 2
        09:52
      • 4 Quiz
    • Project 8 : Social Selling

      • Social Selling
    • Section 10 : Social Media Measurement

      33:20
      • 1 The Basics of Social Media Measurement
        16:21
      • 2 Social Media Specific Metrics
        16:59
      • 3 Quiz
    • Project 9 : Social Measurement

      • Social Measurement
    • Section 11 : Video and YouTube Marketing

      55:39
      • 1 Video and YouTube Marketing - Part 1: Establishing A Video Marketing Strategy
        14:53
      • 2 Video and YouTube Marketing - Part 2: Gaining Exposure And Measuring Impact
        14:27
      • 3 Video and YouTube Marketing - Part 3: Leveraging Mobile Video
        13:21
      • 4 Video and YouTube Marketing - Part 4: Promoting And Measuring Mobile Video
        12:58
      • 5 Quiz
    • Section 12 : YouTube Advertising

      1:02:42
      • 1 YouTube Advertising - Part 1: YouTube for Business
        12:43
      • 2 YouTube Advertising - Part 2: How To Make A Client Video
        17:58
      • 3 YouTube Advertising - Part 3: Promote Your Client video
        16:20
      • 4 YouTube Advertising - Part 4: Data, Metrics, And Analytics
        15:41
    • Section 14 : Twitter Marketing

      2:33:58
      • 1 Understanding Twitter
        18:56
      • 2 Using Twitter as a Marketer
        22:58
      • 3 Customer Service and Engagement Via Twitter
        32:32
      • 4 Marketing on Twitter
        20:45
      • 5 Understanding Twitter Advertising
        15:59
      • 6 Twitter Ad Options
        12:10
      • 7 Increased Character Limit
        05:33
      • 8 Walkthrough Retweeting and Retweeting With A Comment Demo 1
        01:32
      • 9 Walkthrough Using Advanced Twitter Search Demo 2
        05:22
      • 10 Walkthrough Joining or Creating Hashtag Conversations Demo 3
        04:04
      • 11 Walkthrough Building a Twitter List Demo 4
        04:56
      • 12 Walkthrough Creating and Curating a Twitter Moment Demo 5
        07:09
      • 13 Walkthrough Adding Location to Tweet Demo 6
        02:02
      • Quiz
    • Section 15 : Pinterest Marketing

      1:59:13
      • 1 Understanding Pinterest
        16:57
      • 2 Pinterest Presence and the Algorithm
        24:12
      • 3 Marketing with Pinterest
        25:28
      • 4 Putting Pinterest to Work
        23:10
      • 5 Pinterest for Pitching and Outreach
        14:20
      • 6 Walkthrough Creating a Pinterest Board Demo 1
        05:40
      • 7 Walkthrough Moving Pins from One Board to Another Demo 2
        03:05
      • 8 Walkthrough Creating and Uploading a Great Pin Image Demo 3
        03:33
      • 9 Walkthrough Searching for Pins from a Specific URL Demo 4
        02:48
      • Quiz
    • Section 16 : LinkedIn Marketing

      55:08
      • 1 Understanding LinkedIn
        14:57
      • 2 Your LinkedIn Presence
        24:22
      • 3 LinkedIn Groups and Prospecting
        15:49
      • Quiz
    • Section 17 : Instagram Marketing

      1:13:07
      • 1 Understanding Instagram
        10:18
      • 2 Setting up Instagram
        15:42
      • 3 Marketing Through Instagram
        16:51
      • 4 Leveraging Instagram
        30:16
      • Quiz
    • Section 18 : Snapchat Marketing

      1:13:37
      • 1 Understanding Snapchat
        19:23
      • 2 Getting Started with Snapchat
        14:36
      • 3 Marketing with Snapchat
        21:53
      • 4 Snapchat Advertising and Partnerships
        17:45
      • Quiz
    • Course Feedback

      • Course Feedback
    • Lesson 01 - Course Introduction

      01:55
      • 1.01 Course Introduction
        01:55
    • Lesson 02 - Understanding Facebook

      13:11
      • 2.01 Introduction
        00:42
      • 2.02 Role of Marketing in the Future
        01:07
      • 2.03 Social Media Landscape
        02:33
      • 2.04 Facebook Introduction
        03:53
      • 2.05 Starting Your Facebook Journey
        02:00
      • 2.06 Facebook Options for Business
        02:13
      • 2.07 Key Takeaways
        00:43
      • Knowledge Check
    • Lesson 03 - Understanding the Facebook Algorithm

      16:31
      • 3.01 Introduction
        01:47
      • 3.02 The Facebook News Feed and Organic Reach
        04:58
      • 3.03 The Facebook Algorithm Today
        04:21
      • 3.04 Top Ranking Factors in the Facebook Algorithm
        03:44
      • 3.05 The Future of the Facebook News Feed
        01:03
      • 3.06 Key Takeaways
        00:38
      • Knowledge Check
    • Lesson 04 - Groups, Pages, Messenger, and Facebook Live

      1:04:04
      • 4.01 Introduction
        01:41
      • 4.02 Facebook Groups Set Up and Business Use
        13:06
      • 4.03 Facebook Pages Setup, Business Use, and Best Practices
        06:19
      • 4.04 Anatomy of a Facebook Page
        23:23
      • 4.05 Facebook Pages Best Practices
        02:57
      • 4.06 Facebook Messenger: How to Use for Business
        08:38
      • 4.07 Facebook Live: Set Up and How to Use for Business
        07:10
      • 4.08 Key Takeaways
        00:50
      • Knowledge Check
    • Lesson 05 - Managing Facebook

      25:57
      • 5.01 Managing Facebook
        01:50
      • 5.02 Facebook Business Manager
        05:38
      • 5.03 Publishing, Scheduling, and Moderation
        09:39
      • 5.04 Facebook Page Insights
        04:02
      • 5.05 Demo: Facebook Productivity Tools
        02:12
      • 5.06 Facebook Pages, Groups, and Events Policies
        01:53
      • 5.07 Key Takeaways
        00:43
      • Knowledge Check
    • Lesson 06 - Facebook Marketing Tools

      17:01
      • 6.01 Introduction
        01:53
      • 6.02 Facebook's Social Plugins
        03:06
      • 6.3 Facebook Rights Manager
        01:52
      • 6.04 Set Up Facebook Local and Facebook Place
        05:19
      • 6.05 Facebook and Non-Facebook Marketing Tools
        04:10
      • 6.06 Key Takeaways
        00:41
      • Knowledge Check
    • Lesson 07 - Understanding Facebook Ads

      20:11
      • 7.01 Introduction
        01:44
      • 7.02 Global Advertising Spend by Media
        02:04
      • 7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting
        06:59
      • 7.04 Facebook Ad Placements, Ad Formats, and Budgeting
        05:33
      • 7.05 Facebook Ad Performance, Testing, and Tools
        03:06
      • 7.06 Key Takeaways
        00:45
      • Knowledge Check
    • Lesson 08 - Creating Your Facebook Ad

      24:03
      • 8.01 Introduction
        01:49
      • 8.02 Facebook Ad Manager
        00:52
      • 8.03 Demo: Create Your Facebook Ad Campaign
        05:06
      • 8.04 Demo: Create Your Facebook Ad Set
        06:41
      • 8.05 Demo: Create Your Facebook Ad
        05:44
      • 8.06 Facebook Ad Images and Text
        01:37
      • 8.07 Facebook Ad Review Process
        01:39
      • 8.08 Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 09 - Facebook Targeting

      15:28
      • 9.01 Introduction
        01:48
      • 9.02 Targeting in Facebook Pre and Post GDPR
        12:55
      • 9.03 Key Takeaways
        00:45
      • Knowledge Check
    • Lesson 10 - Facebook Tracking and Reporting

      11:22
      • 10.01 Introduction
        01:42
      • 10.02 Facebook Conversion Tracking and Facebook Pixel
        07:25
      • 10.03 Facebook Analytics
        01:35
      • 10.04 Key Takeaways
        00:40
      • Knowledge Check
    • Lesson 11 - Facebook Commerce

      16:04
      • 11.01 Introduction
        01:35
      • 11.02 Setting up Your Facebook Shop
        08:59
      • 11.03 Creating Your Facebook Catalog
        03:42
      • 11.04 Using Facebook Dynamic Ads
        01:11
      • 11.05 Key Takeaways
        00:37
      • Knowledge Check
    • Lesson 12 - Facebook Best Practices

      16:47
      • 12.01 Introduction
        01:40
      • 12.02 Optimize Your Facebook Page
        03:42
      • 12.03 Best Practices in Pages Posts and Ads
        05:05
      • 12.04 Facebook Ads in the Sales Funnel
        03:32
      • 12.05 Best Practices Facebook Images and Ad Copies
        02:11
      • 12.06 Key Takeaways
        00:37
      • Knowledge Check
    • Lesson 13 - Facebook Privacy and Security

      06:24
      • 13.01 Introduction
        01:44
      • 13.02 Facebook Ad Policies
        01:54
      • 13.03 Data Use Restrictions
        00:26
      • 13.04 Facebook Ads Post GDPR
        01:14
      • 13.05 Ads Politics or Issues of National Importance
        00:31
      • 13.06 Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 14 - Facebook Blueprint Examinations

      04:12
      • 14.01 Introduction
        01:30
      • 14.02 Certifications and Badges
        00:46
      • 14.03 Exam Process and Fees
        00:43
      • 14.04 Facebook Planning Professional Certification
        00:17
      • 14.05 Facebook Buying Professional Certification
        00:17
      • 14.06 Key Takeaways
        00:39
      • Knowledge Check
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Reviews

Alyson Daikalo
Alyson Daikalo

I thought it was very user friendly and easy to navigate. I've never taken an online course and wasn't sure what to expect. I would recommend this and am looking forward to starting my second course with you.

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Violeta Avila
Violeta Avila Realtor Associate at Park Lane Realty

The content is excellent. It has a very detailed explanation with many examples of real life.

Vasudev Purohit
Vasudev Purohit Project Sales Head at Concorde Group

I have taken the course from Simplilearn. It was really wonderful experience to learn through online courses.

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.