Live streaming video is an effective way for brands to connect with their audience on the platforms where they’re spending more of their time. Yet going live on social media can be quite intimidating.

With social media live video, there is no editing or time to think about what’s been recorded. Instead, the footage is completely raw, honest, and authentic—all of which makes this video format incredibly appealing to audiences.

To help you prepare for your time on screen, here are a few handy tips to make your social media live streaming engaging, meaningful, and downright successful.

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Tip #1: Announce Your Social Media Live Video Ahead of Time

When you’re going live on social media—whether it’s Facebook, Instagram, TikTok, or LinkedIn—you want to be sure the audience is aware. Create social media posts ahead of your live video session, so followers know when to tune in and what they can expect to get out of it. You might also announce the upcoming video in other communications, like email newsletters or blog posts.

Check out NASA’s recent announcement of going live on social media:


Source: Facebook

Apart from scheduling posts, you may want to create an event with all of the relevant information. Once people indicate they’re planning to attend an event, they will get reminders beforehand, which can help increase attendance for your live video on social media.

Tip #2: Practice Before You Go Live on Social Media

While it’s true that live streaming on social media is more casual than traditional, pre-recorded video, you still want your content to represent your brand in the best way possible. Before you go live with your video, take some time to practice what you want to say, check your lighting, get rid of background noise, and eliminate distractions. You may even want to invest in a tripod to avoid the shaky camera appearance, and check that you have a good internet connection to avoid disruptions or downtime.

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Tip #3: Connect with Your Audience

Live streaming on social media is less about promoting your brand and more about making connections with viewers. It’s an exciting opportunity to give your audience a look “behind the curtain” of your brand and associate it with your people rather than your products and services. Social Media Examiner hosts regular live Q&A videos where viewers can ask questions and get answers during the social media live stream.


Source: Facebook

Tip #4: Invite Others to Join the Conversation

What makes live streaming on social media so engaging is the opportunity to pull in other guests to enrich the conversation—and to invite and respond to comments from viewers. Doing this makes the video way more engaging. In fact, Facebook Live drives ten times more comments than non-live video. 

Food Network combined its special guests with fundraising to double the impact of its live streaming video.


Source: Facebook

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Tip #5: Consider Your Timing

Is your audience going to be asleep during your live broadcast? Maybe that 10 p.m. slot isn’t looking so appealing. It’s important to consider the timing when you’re planning to go live on social media. Sure, it can be challenging if your audience is all around the globe, but keep in mind your social media live videos don’t go away once you stop recording. Usually, live videos on social media can be played later on your other social platforms, too.

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About the Author

Rob SandersRob Sanders

Rob Sanders is a digital marketing veteran with over 20 years of experience. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad. As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics.

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