How Red Bull Quietly Changed Its Video Marketing Strategy

  • Fri, April 7, 2017
  • 11:30 AM CDT

About the Webinar

One brand has dramatically changed its video marketing strategy despite the fact that the rest of the industry generally considers it to have been wildly successful over the past eight years. Now, that’s doubly surprising. First of all because, who stops doing what everyone else says is the right thing to do? And secondly, why has it taken so long for most video marketers to realize that this brand isn’t doing what it was once famous for doing anymore? That brand is Red Bull. And this webinar will examine the shift from creating "hero" content one every blue moon to creating "hub" content several times a week.

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Greg Jarboe is president and co-founder of SEO-PR, an award-winning content marketing agency. He has authored and contributed to five books on digital marketing. He is on the faculty roster of the Rutgers Business School’s Mini-MBA program and the IAB’s Digital Leadership Program. Greg is also one of 25 successful online marketing gurus profiled in Online Marketing Heroes by Michael Miller.

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