PG DM - Fundamentals of Digital Marketing and SEO

2,983 Learners

Course Overview

You will gain the basic skills and insights required to become a highly effective digital marketer that can generate a measurable impact on your company’s bottom line. This Digital Marketing Program also covers all these key skills of search engine optimization and how to incorporate SEO into an effective marketing strategy.

Course Curriculum

Course Content

  • Section 01 - Course Introduction

    Preview
    • Lesson 01: Introduction to Digital Marketing 101

      02:52Preview
      • Introduction
        02:52
  • Section 02 - Fundamental Concepts of Digital Marketing

    Preview
    • Lesson 1 - Introduction to Digital Marketing

      24:11Preview
      • 1 - Introduction to Digital Marketing
        11:08
      • 2 - Basics of Customer Acquisition
        13:03
      • Knowledge Check
    • Lesson 2 - History of Digital Marketing

      12:25Preview
      • 1- History of Digital Marketing
        12:25
      • Knowledge Check
    • Lesson 3 - Developing and Nurturing a Digital Culture

      21:25Preview
      • 1 - Developing and Nurturing a Digital Culture
        09:46
      • 2 - Product Thinking and Customer Centricity
        11:39
      • Knowledge Check
    • Lesson 4 - Where is Digital Marketing Headed

      10:23
      • 1 - Where is Digital Marketing Headed
        10:23
      • Knowledge Check
    • Lesson 5 - Global Impact of Digital Marketing

      14:03
      • 1- Global Impact of Digital Marketing
        14:03
      • Knowledge Check
  • Section 03 - Customer Lifecycle

    Preview
    • Lesson 1 - Acquisition

      12:59Preview
      • 1 - Acquisition
        12:59
      • Knowledge Check
    • Lesson 2 - Engagement

      12:03Preview
      • 1 - Engagement
        12:03
      • Knowledge Check
    • Lesson 3 - Conversion

      13:13Preview
      • 1 - Conversion
        13:13
      • Knowledge Check
    • Lesson 4 - Onboarding, Retention, and Expansion

      14:16Preview
      • 1 - Onboarding, Retention, and Expansion
        14:16
      • Knowledge Check
  • Section 04 - Marketing Technology

    Preview
    • Lesson 1 - Mobile and IoT

      10:29Preview
      • 1 - Mobile and IoT
        10:29
      • Knowledge Check
    • Lesson 2 - Analytics

      09:29Preview
      • 1 - Analytics
        09:29
      • Knowledge Check
    • Lesson 3 - Challenges of an Offline-Online Experience

      08:11Preview
      • 1 - Challenges of an Offline-Online Experience
        08:11
      • Knowledge Check
  • Section 05 - The Future of Digital Marketing

    Preview
    • Lesson 1 - A peek into the future

      09:57Preview
      • 1 - A peek into the future
        09:57
      • Knowledge Check
  • Section 06 - SEO Foundations

    Preview
    • Lesson 1 - Course Introduction

      04:54Preview
      • Course Introduction
        04:54
    • Lesson 2 - SEO Introduction

      22:59Preview
      • SEO Introduction
        00:24
      • Importance of SEO
        01:27
      • What Is SEO?
        00:20
      • Search Ecosystem Components
        02:45
      • Search Ecosystem Components: Incentives
        01:55
      • What Drives Search Ecosystem?
        02:12
      • SEO and Social Media
        01:10
      • SEO: Pros and Cons
        02:56
      • Avoid Outdated Techniques
        01:10
      • SEO Career in Organizations
        01:00
      • Enterprise SEO
        02:06
      • Small-Medium Business SEO
        00:58
      • SEOs in Agencies
        01:12
      • Individual SEO
        01:09
      • Opportunities and Skill
        01:02
      • Key Takeaways
        01:13
      • Knowledge Check
    • Lesson 3 - How Search Engines Work

      27:20Preview
      • How Search Engines Work
        00:31
      • Major Search Engines
        01:26
      • Minor Search Engines: Search
        00:59
      • International Search Engines: Yandex
        02:35
      • International Search Engines: Baidu
        02:48
      • International Search Engines: Naver
        01:41
      • International Search Engines: Qwant
        01:02
      • Search Engine Mechanism
        01:11
      • Search Engine Crawling
        03:08
      • Search Engine Crawling: Robots.txt
        03:34
      • Sitemaps
        01:37
      • Storing
        00:59
      • Processing and Indexing
        02:13
      • Ranking
        02:35
      • Key Takeaways
        01:01
      • Knowledge Check
    • Lesson 4 - Types of SEO

      27:26Preview
      • Types of SEO
        00:24
      • SEO Hats
        00:20
      • White Hat SEO
        01:56
      • Black Hat SEO
        01:41
      • Gray Hat SEO
        01:39
      • SEO Mistakes
        03:20
      • SEO Best Practices: No Hidden Content
        01:44
      • SEO Best Practices: Optimized Snippet
        01:08
      • SEO Best Practices: Prominent Heading
        03:03
      • SEO Best Practices: Organized Hierarchy
        01:50
      • SEO Best Practices: Practical Links
        01:28
      • What is SEO Spam?
        00:42
      • Falsifying Content
        03:00
      • Falsifying Links
        00:59
      • Falsifying Website Content
        01:16
      • SEO Spam
        01:43
      • The Periodic Table of SEO Success Factor
        00:17
      • Key Takeaways
        00:56
      • Knowledge Check
    • Lesson 5 - Keyword Research and Competitive Intelligence

      25:38Preview
      • Importance of Keyword Research
        01:00
      • User Intent
        02:14
      • Not Provided
        01:14
      • Performing Keyword Research
        02:21
      • Demo: Keyword Research Tool (Wordtracker)
        04:24
      • Keyword Research and Competitive Intelligence
        02:49
      • Types of Queries
        01:38
      • Short Tail Query: Pros and Cons
        01:57
      • Long Tail Query: Advantages
        01:00
      • Competitive Analysis Overview
        02:16
      • Factors in Competitive Analysis
        02:09
      • B2B vs. B2C
        01:30
      • Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 6 - On-Page Optimization

      23:49Preview
      • On-Page Optimization
        00:37
      • Defining On-Page Optimization
        01:04
      • On-Page Factors
        00:19
      • Title Tags
        00:34
      • Meta Description
        01:05
      • Header Tags
        01:45
      • URLs and URL Structure
        03:50
      • Image Alt Text
        01:09
      • Internal Links
        00:48
      • Keyword Usage
        01:20
      • Sitemaps
        01:14
      • On-Page Don'ts
        00:17
      • Keyword Stuffing
        00:46
      • Hidden Text
        01:06
      • Repetitive Anchor Text
        00:51
      • Cloaking
        00:26
      • Perfectly Optimized Page
        01:25
      • SEO Factors
        00:58
      • Top Ranking Factors
        03:40
      • Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 7 - Off-Page Optimization

      13:36Preview
      • Off-Page Optimization
        00:39
      • What Is Off-Page Optimization
        00:22
      • Signals of Popularity
        02:08
      • Why Links?
        01:37
      • Create Link-Worthy Content
        00:46
      • Off-Site Engagement
        01:08
      • Utilize Offline Relationships
        00:39
      • Types of Links
        01:23
      • Rel = “nofollow” and Social Media
        01:23
      • Link Building Don’ts
        02:46
      • Key Takeaways
        00:45
      • Knowledge Check
    • Lesson 8 - Duplicate Content

      08:01
      • Duplicate Content
        00:35
      • What Is Duplicate Content?
        02:33
      • Common Instances
        01:47
      • Fixing Duplicate Content
        02:30
      • Key Takeaways
        00:36
      • Knowledge Check
    • Lesson 9 - Design and Architecture

      06:48Preview
      • Design and Architecture
        00:41
      • Importance of Design
        00:46
      • Design: Best Practices
        01:49
      • Designing for Search Engines
        02:53
      • Key Takeaways
        00:39
      • Knowledge Check
    • Lesson 10 - Local SEO

      12:11Preview
      • Local SEO
        00:35
      • Local Searches
        01:16
      • NAP
        02:56
      • Directories
        01:20
      • Top Local Search Signals - I
        02:07
      • Top Local Search Signals - II
        03:05
      • Key Takeaways
        00:52
      • Knowledge Check
    • Lesson 11 - Algorithm Updates and SEO Changes

      10:10Preview
      • Algorithm Updates and SEO Changes
        00:27
      • Biggest SEO Misconception
        00:37
      • What to Measure?
        00:38
      • Constant Changes
        03:39
      • Google Panda Update
        00:57
      • Google Penguin Update
        00:36
      • Google Humming Bird Update
        00:58
      • RankBrain
        00:33
      • Not Provided
        00:39
      • SEO Is Still Powerful
        00:47
      • Key Takeaways
        00:19
      • Knowledge Check
    • Lesson 12 - Integrating SEO with Other Disciplines

      07:20Preview
      • Integrating SEO with Other Disciplines
        00:40
      • Integrating Marketing Channels
        00:43
      • User Experience Across Channels
        01:30
      • SEO and Content Marketing
        00:49
      • SEO and Analytics
        00:38
      • SEO and Mobile
        00:32
      • SEO for Wordpress
        01:48
      • Key Takeaways
        00:40
      • Knowledge Check
    • Lesson 13 - SEO Tools

      07:25Preview
      • SEO Tools
        00:21
      • What Are SEO Tools?
        00:24
      • SEO Tool Categories
        01:44
      • DEMO: Raven SEO
        04:24
      • Key Takeaways
        00:32
      • Knowledge Check
    • Lesson 14 - How to Build a Successful Career in SEO

      04:36
      • How to Build a Successful Career in SEO
        00:26
      • Top Dos and Don’ts
        02:00
      • Career Paths
        00:55
      • Certifications
        00:48
      • Key Takeaways
        00:27
  • Section 07 - Advanced Search Engine Optimization

    Preview
    • Section 1 : Introduction to SEO

      47:14Preview
      • 1.001 What You will Learn in this Course
        11:39
      • 2.001 The Business Impact of SEO
        14:30
      • 3.001 SEO Terms and Definitions
        10:06
      • 4.001 SEO Business Concepts
        10:59
      • Knowledge Check
    • Section 2 : How Search Engines Work

      39:21Preview
      • 1.001 The Search Engine Landscape
        10:39
      • 2.001 Analyzing Search Results
        14:44
      • 3.001 The Search Engine Index
        13:58
      • Knowledge Check
    • Section 3 : Keyword Research

      01:33:35Preview
      • 1.001 Keywords The Foundation
        11:38
      • 2.001 Keyword Research Research Tool Overview
        11:42
      • 3.001 Build a Keyword List
        09:37
      • 4 Analyze Your Keywords: Long tail and Short tail
        14:10
      • 5.001 Exploring Keyword Opportunities
        16:52
      • 6.001 Keyword Plan for Trends and Cycles
        13:29
      • 7.001 Group and Manage keywords
        16:07
      • Knowledge Check
    • Section 4 : On-Page Optimization

      01:10:03Preview
      • 1.001 Key On-Page Elements
        09:12
      • 2.001 Content Hierarchy
        15:10
      • 3.001 Optimize Content
        17:22
      • 4.001 Optimize Content with HTML5
        11:57
      • 5.001 Optimize for Mobile
        16:22
      • Knowledge Check
    • Section 5 : Website Management and Optimization

      01:35:02Preview
      • 1.001 Domain Signals for SEO
        09:57
      • 2.001 Manage Website URLs
        14:39
      • 3.001 Identify and Remove Duplicate Content
        10:56
      • 4.001 Additional Optimization and Management
        19:23
      • 5.001 Webmaster Tools
        09:57
      • 6.001 Moving to a New Domain or a Redesign
        13:37
      • 7.001 Googles History of Major Algorithm Updates
        16:33
      • Knowledge Check
    • Section 6 : Off-Page SEO

      01:28:29Preview
      • 1.001 The Importance of Links: Part A
        15:40
      • 1.001 The Importance of Links: Part B
        19:15
      • 2.001 Evaluating Backlinks
        11:25
      • 3.001 Seven Methods of Link Building
        16:37
      • 4.001 Build Links through Social Networks and Social Media Sites
        10:21
      • 5.001 Advanced Concepts and Best Practices for Linking
        15:11
      • Knowledge Check
    • Section 7 : Planning A New Website

      45:27Preview
      • 1.001 Choose a domain name
        12:45
      • 2.001 Organize Content Structure
        17:55
      • 3.001 Develop URL Structure
        14:47
      • Knowledge Check
    • Section 8 : Market Your Optimized Website

      01:20:41
      • 1.001 Conducting Competitive Audit
        21:01
      • 2.001 Why You Should Not Rely on Rankings
        13:05
      • 3.001 Create a Marketing Plan
        22:07
      • 4.001 SEO and Marketing Teams
        17:53
      • 5.001 Claim and Manage Your Business Listing
        06:35
      • Knowledge Check
    • Section 9 : Analytics and Measurement

      48:34
      • 1.001 Intro to Measurement
        09:49
      • 2.001 Analytics Terms and Concepts
        10:25
      • 3.001 Measure Goals and Goal Values
        09:53
      • 4.001 Measure and Analyze the Bounce Rate
        08:23
      • 5.001 Critical Reports to Improve Your SEO
        10:04
      • Knowledge Check
    • Section 10 : What's Next-Learning Path

      06:36
      • 1.001 Your Learning Path
        06:36

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts
  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.