Ranked #5 among public universities and #7 best value school in the US
Live classes, Masterclasses, and hands-on curriculum by industry experts
The only program with both academic (Purdue) and industry (Facebook) partners
Purdue University ranks #8 for the most employable graduates among US public universities
This Post Graduate Digital Marketing Program in Houston will help you gain a deep understanding of digital marketing strategies and expertise in the most widely used digital marketing tools and channels. Through real-life projects and virtual simulations, this online marketing course in Houston will help you master various in-demand digital marketing skills.
Learn the practical aspects of SEO, SEM, Web Analytics and Social Media Marketing through tools and hands-on practice with this online marketing course. Get a certification from Purdue University and a free voucher for FB Blueprint certification.
This Post Graduate Program in Digital Marketing in partnership with Purdue University, one of the world's leading research and teaching institutions, offering higher education at the highest proven value. We are committed to your success, changing the student experience with a focus on collaboration and the creative use of technology.
Facebook empowers more than 3 billion people around the world to share ideas, offer support and make a difference by building technologies that give people the power to connect with friends and family, find communities and grow businesses.
Simplilearn Career Service, powered by Talent Inc. helps to enable you to navigate career changes and get ready for the professional workforce.
You will work on multiple case studies, assignments, and projects in this online marketing course that will help make you a confident digital marketer. You get to fast track your career in the digital marketing field and become an expert by mastering the most in-demand skills, techniques and tools.
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
You will gain the basic skills and insights required to become a highly effective digital marketer that can generate a measurable impact on your company’s bottom line. This Digital Marketing Program also covers all these key skills of search engine optimization and how to incorporate SEO into an effective marketing strategy.
This digital marketing program includes Pay Per Click training, that will teach you to learn to develop and execute an advanced PPC strategy to drive results for your business and give you hands-on experience in managing paid marketing initiatives.
With this digital marketing program, you will get access to Web Analytics training that will give you a comprehensive understanding of critical elements of social media, web, mobile, and content analytics. Learn how to improve your organization’s ability to make highly informed business decisions based on data analytics.
This digital marketing program includes social media marketing that will convert you into an industry-ready social media marketer. Through this social media training, you will master all aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.
Culminate your learning experience by demonstrating your new digital marketing skills with a hands-on, industry-relevant Capstone project. Bring the knowledge you have gained from every course together into one portfolio-worthy example of the skills you have acquired.
Attend online interactive masterclasses from Facebook and get insights about advancements in the digital marketing field.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
Understand the principles and concepts of brand management. It will help you build brands for companies, implement marketing strategies, plan and execute branding campaigns, and successfully manage them.
This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.
Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.
Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.
[Harvard Case Study] Step into shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner
[Harvard Case Study] Step into shoes of Mastercard's CMO, to how to integrate digital and social media to engage consumers and deliver commercial targets with help of marketing.
[Harvard Case Study] Analyze consumer motivations for sharing their opinions and experiences and hotels' approaches to dealing with the positive and the negative word of mouth.
[Harvard Case Study] Overcome the challenges ensuing disruptive competition as Accor, the world's leading hotel operator enters online marketing space for travel reservations.
[Harvard Case Study] Understand Yahoo's search engine advertising as one of the most important revenue sources. Look into pricing strategies and challenges associated with it
Drive customer engagement and increase the number of likes of the Facebook page created in your domain in an effort to increase brand awareness and connect with your customers.
Generate business and build a subscriber list by analyzing your competitor and planning your website design, auditing, and inbound links.
Create campaigns, ad groups, and ads for your product or service with relevant keywords, and then build a Unique Selling Proposition (USP) for your offerings.
Utilize digital analytics to drive a continual improvement of the online experience that your customers and potential customers have.
Create and optimize social media campaigns by learning how and when to trigger additional boosts or efforts from converged media.
Unravel the key aspects of a brand to identify its positioning and target audience, and consequently bring out its target audience, persona and story.
Identify your customers and design an email campaign for promoting your products and services.
Launch a new content marketing initiative by following customer intent instead of demographics and targeting key influencers.
Create a marketing plan to acquire customers through the mobile channel, incorporating mobile calls to action in your marketing materials.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics
Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.
Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences and is one of the conference’s highest-rated speakers.
This Online Marketing Course caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.
I enjoyed this course so far!I recommend taking the live classes and slides as well as all the projects. The teachers are great, and you can get as much help as you need when you attend the live classes. Overall I have had an outstanding experience, and I have learned a lot!
Simplilearn has been an integral part of my learning for the past 1 year. I owe it greatly to Simplilearn to impart in me the knowledge and skills in Sales and Marketing. I have recommended this program to my friends and am considering enrolling my kids in the coding program during the summer.
Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.
during the forecast period from 2019 to 2024
during the forecast period from 2019 to 2024
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
For admission to this Online Marketing Course, candidates should have:
At least 2 years of experience
A bachelor's degree in any discipline
Marketing or non-marketing background
We have a team of admissions counselors who are available to guide you as you apply to the digital marketing program. They are available to:
The admission fee for this digital marketing program is $ 3,000
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
25 Sep, 2021
23 Oct, 2021 - 27 Mar, 2022
08:30 - 12:30 CDT
Weekend (Sat - Sun)
3 Oct, 2021
13 Nov, 2021 - 1 May, 2022
08:00 - 12:00 CST
Weekend (Sat - Sun)
4 Dec, 2021
8 Jan, 2022 - 22 May, 2022
08:00 - 12:00 CST
Weekend (Sat - Sun)
From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!
Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.
This digital marketing program will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.
To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this certification program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.
Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty. In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.
Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.
This online marketing course in Houston is offered on a non-credit basis and is not transferable to a degree.
You will learn some of the most in-demand skills during this online marketing course in Houston, including, web analytics, website management, and optimization, search psychology and language targeting, content marketing, PPC strategy, ad testing and extensions, and more. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.
You will have to dedicate 6 months (at 5-10 hours/week) to complete this online marketing course in Houston!
Below mentioned are some of the practice tests you can look into:
This online marketing course in Houston builds your expertise in the given field or domain. To add to that getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes a capstone project and over 30 skills and tools that will make you job-ready the moment you graduate.
The online marketing course in Houston covers over 30 in-demand digital marketing tools, including, semrush, google keyword planner, google analytics, moz, spyfu, facebook ads, hootsuite and many more.
The following top online marketing certifications are covered in this Digital Marketing program:
To add on to that, you will also get masterclasses directly from the Purdue University faculty when you enroll for this digital marketing program.
The demand for PG Program in Digital Marketing in Houston is rising as more firms go online. With an average salary of $51395 yearly, the prospects are great. A digital marketing expert must be proficient in email marketing, Google Analytics, content marketing, search engine optimization (SEO), and social media marketing.
The PG Program in Digital Marketing in Houston paves the way for significantly more effective online marketing operations and transforms business goals into successful marketing campaigns. Clearpoint, Actual SEO Media, Paladin, AuraVox, Memorial Hermann, Arnold & Itkin LLP, and others are companies hiring Digital Marketing Specialists. There are unquestionably some fantastic opportunities for Digital Marketing Specialists in Houston.
Houston is one of the fastest-growing cities in the United States. Houston's GDP growth is mostly driven by oil, technology, petrochemicals, medicine, aerospace, aviation, biomedical research, and banking. The PG Program in Digital Marketing in Houston enables students to use their marketing and creative skills to help the company expand while also ensuring personal development.
For admission to this Online Marketing Certification Course, candidates must possess one of the first two criteria:
The admission process for this digital marketing program consists of three simple steps:
Facebook Blueprint is one of the top and most popular Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this Digital Marketing program, you receive a free voucher for taking up the Facebook Blueprint Digital Marketing Associate program.
As a part of this Digital Marketing Program, you will receive the following:
Upon successful completion of this Online Marketing Certification Course, you will be awarded a joint Post Graduate Program certification by Purdue University and Simplilearn.
Once you pay the first installment of the program fee, you will get access to a preparatory course. You will have to go through these courses before taking the first class, which consists of 3-4 hours of self-paced learning content in the form of videos.
Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.
To participate in the JobAssist program, you need to:
We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course.
Online marketing is one of the fastest-growing career fields with a number of career opportunities like SEO Specialist, Digital Marketing Manager, Social Media Marketing Manager, PPC Specialist, and Content Marketing Specialist. Take our online marketing certification and become eligible for all these roles.
Houston is located in the state of Texas, in the United States of America. According to 2019 statistics, Houston is the sixth-most populated city in North America, with 2320268 residents. Houston, the seventh-largest city in the United States, with a land area of 637.4 square miles. According to the U.S. Bureau of Economic Analysis (BEA), Houston is the nation's seventh-largest metro economy, with a GDP estimate of $512.2 billion in 2019.
Houston, recognized for its cultural, economic, and political significance, is one of the most appealing and technologically sophisticated cities in the United States. The Culinary Capital Of South is one of the wealthiest metropolitan cities in the United States. Houston has a humid subtropical climate, which, when combined with the gorgeous parks and places, makes exploring Houston a pleasant experience.
Houston has a positive energy that pervades the entire city. With its glittering streets, quiet parks, historical buildings, museums, natural features, and various other attractions, it is a great tourist destination. There are several intriguing sights to see in Houston, but here is a handful that one should not miss:
363 N Sam Houston Pkwy E, Suite 1100 Houston, TX 77060 United States