6-credit transfer for the Purdue Online MS in Communication program
Meta Exam Voucher worth $99; Expert sessions and AMAs by Meta Blueprint trainers
Attend sessions by the world’s leading experts like Mollie Spilman and Dorie Clark
Resume assistance, career mentoring, and job portal access: India and US only
This digital marketing program is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, and experienced marketers keen on learning the latest Digital Marketing skills. The Harvard Business case studies and projects on Google and Facebook add real-world experience.
Learn the practical aspects of SEO, SEM, Web Analytics and Social Media Marketing through tools and hands-on practice with this online marketing course. Get a certification from Purdue University and a free voucher for FB Blueprint certification.
You will work on multiple case studies, assignments, and projects in this online marketing course that will help make you a confident digital marketer. You get to fast track your career in the digital marketing field and become an expert by mastering the most in-demand skills, techniques and tools.
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
You will gain the basic skills and insights required to become a highly effective digital marketer that can generate a measurable impact on your company’s bottom line. This Digital Marketing Program also covers all these key skills of search engine optimization and how to incorporate SEO into an effective marketing strategy.
This digital marketing program includes Pay Per Click training, that will teach you to learn to develop and execute an advanced PPC strategy to drive results for your business and give you hands-on experience in managing paid marketing initiatives.
With this digital marketing program, you will get access to Web Analytics training that will give you a comprehensive understanding of critical elements of social media, web, mobile, and content analytics. Learn how to improve your organization’s ability to make highly informed business decisions based on data analytics.
This digital marketing program includes social media marketing that will convert you into an industry-ready social media marketer. Through this social media training, you will master all aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.
Culminate your learning experience by demonstrating your new digital marketing skills with a hands-on, industry-relevant Capstone project. Bring the knowledge you have gained from every course together into one portfolio-worthy example of the skills you have acquired.
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
Understand the principles and concepts of brand management. It will help you build brands for companies, implement marketing strategies, plan and execute branding campaigns, and successfully manage them.
This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.
Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.
Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.
[Harvard Case Study] Step into shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner
[Harvard Case Study] Step into shoes of Mastercard's CMO, to how to integrate digital and social media to engage consumers and deliver commercial targets with help of marketing.
[Harvard Case Study] Analyze consumer motivations for sharing their opinions and experiences and hotels' approaches to dealing with the positive and the negative word of mouth.
[Harvard Case Study] Overcome the challenges ensuing disruptive competition as Accor, the world's leading hotel operator enters online marketing space for travel reservations.
[Harvard Case Study] Understand Yahoo's search engine advertising as one of the most important revenue sources. Look into pricing strategies and challenges associated with it
Drive customer engagement and increase the number of likes of the Facebook page created in your domain in an effort to increase brand awareness and connect with your customers.
Generate business and build a subscriber list by analyzing your competitor and planning your website design, auditing, and inbound links.
Create campaigns, ad groups, and ads for your product or service with relevant keywords, and then build a Unique Selling Proposition (USP) for your offerings.
Utilize digital analytics to drive a continual improvement of the online experience that your customers and potential customers have.
Create and optimize social media campaigns by learning how and when to trigger additional boosts or efforts from converged media.
Unravel the key aspects of a brand to identify its positioning and target audience, and consequently bring out its target audience, persona and story.
Identify your customers and design an email campaign for promoting your products and services.
Launch a new content marketing initiative by following customer intent instead of demographics and targeting key influencers.
Create a marketing plan to acquire customers through the mobile channel, incorporating mobile calls to action in your marketing materials.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics
Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.
Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences and is one of the conference’s highest-rated speakers.
Mollie Spilman is the Chief Revenue Officer at Oracle Advertising & Marketing Cloud. She has extensive experience in developing, scaling, and leading direct sales, increasing revenue and growing existing business, and building a culture of innovation through people development.
Dorie Clark is a faculty member at Duke University & Columbia Business School. He was named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards.
Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.
Expected new jobs in Digital Marketing
Companies prioritizing a digital-first approach
Growth in Social Media and Digital Marketing jobs
This PG in Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
For admission to this Post Graduate Program, candidates should have:
The admission fee for this Digital Marketing PG Program is $ 3,249
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
24 May, 2022
25 Jun, 2022 - 6 Nov, 2022
08:30 - 12:30 CDT
Weekend (Sat - Sun)
30 May, 2022
17 Jun, 2022 - 30 Oct, 2022
22:30 - 02:30 CDT
Weekend (Sat - Sun)
For admission to this PGP in Digital Marketing, candidates must possess one of the first two criteria:
The admission process for this digital marketing program consists of three simple steps:
This Digital Marketing PG Program builds your expertise in the given field or domain. To add to that getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes a capstone project and over 30 skills and tools that will make you job-ready the moment you graduate.
Facebook Blueprint is one of the top and most popular PGP Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this Digital Marketing program, you receive a free voucher for taking up the Facebook Blueprint Digital Marketing Associate program.
As a part of this PGP Digital Marketing Program, you will receive the following:
Upon successful completion of this PGP in Digital Marketing, you will be awarded a joint Post Graduate Program certification by Purdue University and Simplilearn.
Once you pay the first installment of the program fee, you will get access to a preparatory course. You will have to go through these courses before taking the first class, which consists of 3-4 hours of self-paced learning content in the form of videos.
The Digital Marketing PG Program covers over 30 in-demand digital marketing tools, including, Semrush, Google keyword planner, google analytics, Moz, Spyfu, Facebook ads, Hootsuite, and many more.
You will learn some of the most in-demand skills during this Post Graduate Digital Marketing Program, including, web analytics, website management, and optimization, search psychology and language targeting, content marketing, PPC strategy, ad testing and extensions, and more. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.
You will have to dedicate 6 months (at 5-10 hours/week) to complete this Digital Marketing PG Program!
The following top online certifications are covered in this Digital Marketing PG Program:
To add on to that, you will also get masterclasses directly from the Purdue University faculty when you enroll for this digital marketing program.
Simplilearn’s Post Graduation Program in Digital Marketing covers the following in-depth digital marketing courses:
Simplilearn’s PGP in Digital Marketing includes the following key topics:
Yes, we recommend you to follow the content as mentioned in the learning path of this online marketing training. Following the same order will ensure that you are getting step-by-step guidance on online marketing.
This Digital Marketing Program is a unique Bootcamp that features masterclasses from Facebook and Purdue and Harvard Business Publishing case studies. This comprehensive program helps you learn about all the aspects of digital marketing and increases your practical knowledge by incorporating over 14 industry projects and a capstone project from 5 domains. Moreover, the program makes you job-ready so that you can showcase your skills to potential employers.
There are no prerequisites associated with our Post Graduate Program in Digital Marketing. Professionals from non-marketing backgrounds can also follow our curriculum easily.
To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this Post Graduate Digital Marketing Program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.
Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.
Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty. In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.
To participate in the JobAssist program, you need to:
Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course.
Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.
This Digital Marketing PG Program is offered on a non-credit basis and is not transferable to a degree.
From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!
Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.
This digital marketing post-graduation program will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.
Below mentioned are some of the practice tests you can look into:
Digital marketing is one of the fastest-growing career fields with a number of career opportunities like SEO Specialist, Digital Marketing Manager, Social Media Marketing Manager, PPC Specialist, and Content Marketing Specialist. Take our PG in Digital Marketing Program and become eligible for all these roles.
Digital Marketing is one of the fastest-growing career fields with a number of career opportunities like SEO Specialist, Digital Marketing Manager, Social Media Marketing Manager, PPC Specialist, and Content Marketing Specialist. Take our online marketing certification and become eligible for all these roles.
The most important responsibility of a Digital Marketing Manager is to plan and manage Digital Marketing Campaigns that promote a firm’s products, brands, and services. They monitor various performance metrics and assess them against goals. They also evaluate end-to-end customer experience across multiple channels and touchpoints. Our Digital Marketing Training Program will help you become capable of handling all such responsibilities in an organization.
Digital Marketing Experts earn lucrative salaries across the world. Relevant experience and Digital Marketing Program can also improve their earning potential. Here is a glimpse of the average annual salaries of digital marketing managers across major countries (source: Payscale):
Digital marketing is a promising career option and gaining traction from professionals across the world. LinkedIn listed the ‘Digital Marketing Specialist’ role among the top 10 most in-demand jobs with 860,000 job openings. Moreover, the professional networking site also found a shortage of 230,000 digital marketing professionals in the US alone in one of its surveys. So, now is the right time to achieve our Digital Marketing Training Program and make use of the opportunities available.
No, our Digital Marketing PG Course doesn’t require coding experience.
Post Graduate Program are certification programs and do not include any transcripts for WES, this is reserved only for degree programs. We do not offer sealed transcripts and hence, our PG programs are not applicable for WES or similar services.