• Self-Paced LearningLearning Format

Why Join this Program

Become a part of IIIT Trichy

Become a part of IIIT Trichy

Get a Post Graduate Program Certificate and Alumni Association membership from IIIT Trichy

LevelUp Sessions

LevelUp Sessions

Attend sessions by the world’s leading experts like Mollie Spilman and Dorie Clark

Industry-Aligned Curriculum

Industry-Aligned Curriculum

Harvard Business case studies, 25+ course-end projects, and masterclasses by IIIT Trichy

Career Support

Career Support

Career mentorship, access to recruitment drives, resume assistance, and interview prep

PG in Digital Marketing Analytics Overview

This Post Graduate Program by IIIT Tiruchirappalli grooms you to become a Digital Marketing Specialist through a comprehensive curriculum exploring all the different facets of digital marketing and creating a foundation for analytics to achieve customer insights. You will learn the latest digital marketing and analytics tools to gain maximum results.


  • Post Graduate Program Certificate and Alumni Association membership from IIIT Tiruchirappalli
  • Harvard Business Case studies, Capstone from 5 domains and 25+ hands-on course end projects
  • LevelUp sessions from Mollie Spilman, Shane Snow and Dorie Clark
  • Masterclasses delivered by IIIT Tiruchirappalli faculty
  • 8X higher live interaction with live online classes by industry experts

PG in Digital Marketing & Analytics Advantage

This Post Graduate Program in Digital Marketing & Analytics leverages IIIT Tiruchirappalli’s academic excellence and Simplilearn’s unique Bootcamp approach.

Collaborating with IIIT Tiruchirappalli

 IIIT Tiruchirappalli is an Institute of National Importance among the 21 IIITs proposed under the non-profit Public-Private Partnership Model by MoE. It has dedicated itself to shaping the students into better human beings and employable professionals with local skills for global needs.

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Upon completion of this program, you will:
  • Receive a Digital Marketing and Analytics certificate from IIIT Tiruchirappalli
  • Membership to the IIIT Tiruchirappalli Alumni Association
  • Masterclasses from top IIIT Tiruchirappalli instructors
IIIT Trichy Certificate

Harvard Business Publishing Case Studies

Harvard Business Publishing has a complete catalog of business case studies, articles, books, and simulations. This Design Thinking Leader Master’s Program follows the case study method to bring real-life business dilemmas to life in the classroom and help analyze business situations.

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Benefits of Case Studies
  • Real-world case studies authored by HBS professors and other top business school educators
  • Analyze business situations and different aspect of managerial decision making
  • Discover new ways to approach and solve business problems
Content Provider

Digital Marketing & Analytics PG Details

This PGP Digital Marketing and Analytics course will cover Digital Marketing and Analytics concepts like SEO, Social Media Marketing, Pay-Per-Click (PPC), Web Analytics, Content Marketing, Email, Mobile Marketing, Artificial Intelligence, and Big Data.


  • Get started with the Digital Marketing & Analytics Postgraduate program with IIIT Tiruchirappalli and Simplilearn. Explore everything about this online course and kickstart your digital marketing and analytics journey with a foundation course.

  • Start your journey to becoming a Digital Marketing expert by going through the foundational concepts of digital marketing, including the strategies to get better engagement and attract customers. Learn to unleash the power of digital channels with this condensed course.

  • Learn how you can optimize your digital properties for prospective customers by understanding SEO optimization, keyword management & research, on-page & off-page optimization, link building strategies, URL optimization & building, and SEO analytics.

  • Build and implement the perfect paid marketing strategy to drive results for your business. Get hands-on experience in strategizing, designing, implementing, and analyzing ad performance.

  • Bridge the gap between marketing and analytics through this authoritative course. Utilize the valuable market intelligence generated by the study of online user behavior and activity, and improve your organization’s ability to make highly informed business decisions based on data analytics.

  • Master the various facets of social media marketing such as reputation management, influencer marketing, content marketing, and web analytics. Identify the touchpoints whereby you can build a bond with your audience.

  • Build a solid foundation in Artificial Intelligence to apply to digital marketing. Get an overview of AI concepts and workflows, Machine Learning, Deep Learning, and performance metrics. Learn the difference between supervised and unsupervised learning.

  • In this course, you will gain an understanding of the entire data analytics lifecycle, from problem definition to solution deployment. You will be able to apply data analytics principles in your business by utilizing data as both an oar and a compass.

  • Culminate your learning with an all-encompassing capstone project. Implement the digital marketing and analytics skills learned throughout this Post Graduate Program in Digital Marketing & Analytics. Through dedicated mentoring sessions, you will learn how to solve real-world, industry-aligned case studies.

  • Attend online interactive masterclasses conducted by renowned faculty members from IIIT Tiruchirappalli and gain insights on the latest Digital Marketing and analytic trends in this digital era.

  • This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.

  • Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.

  • Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.

  • Step into the world of Big Data with an introduction to Hadoop and its ecosystem components.


  • Digital Marketing
  • Analytics
  • Search Engine Optimization
  • Pay per click
  • Content Marketing
  • Keyword Research
  • Digital marketing strategy
  • Social Media Marketing
  • Web Analytics
  • Data Analytics
  • Artificial Intelligence
  • Big Data
  • Microsoft Excel
  • YouTube Marketing
  • Facebook Marketing
  • Mobile Marketing


FacebookFacebook AdsFacebook InsightsGoogle AdsGoogle Ads ManagerHootsuiteHubSpotInstagramLinkedInTwitterYouTubeYouTube AnalyticsMicrosoft ExcelBing Ads MangagerBufferFeng-GUIGoogle Keyword PlannerGoogle Tag ManagerLinkedIn AdsRavenSE RankingsemrushTwitter AdsYoutube Advertising

Case Studies

  • Project 1

    Managing Online Reviews on TripAdvisor

    [Harvard Case Study] Analyze consumer motivations for sharing their opinions and experiences and hotels' approaches to dealing with the positive and the negative word of mouth.

    Managing Online Reviews on TripAdvisor
  • Project 2

    Yahoo Pricing Search Engine Advertising

    [Harvard Case Study] Understand Yahoo's search engine advertising as one of the most important revenue sources. Look into pricing strategies and challenges associated with it

    Yahoo Pricing Search Engine Advertising
  • Project 3

    Air France Internet Marketing

    [Harvard Case Study] Step into shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner

    Air France Internet Marketing
  • Project 4

    Capstone Project

    Drive customer engagement and increase the number of likes of the Facebook page created in your domain in an effort to increase brand awareness and connect with your customers.

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.


PG in Digital Marketing Analytics Advisor

  • Dr. G. Devasena

    Dr. G. Devasena

    Assistant Professor, IIIT Tiruchirappalli

    Dr. G. Devasena is an Assistant Professor, Department of Computer Science and Engineering. She is a Ph.D from Anna University, Chennai in the domain of Digital Image Processing. Her area of research interests are Image Processing, Video Processing, Machine Learning, and Deep Learning.

  • Dr. Rinshu Dwivedi

    Dr. Rinshu Dwivedi

    Assistant Professor

    Dr. Rinshu Dwivedi is an Assistant Professor, Department of Sciences and Humanities with more than 6 years of teaching experience. As a PhD from the National Institute of Technology, Rourkela in Health Economics her research interests include Healthcare financing, HTA, IPR and Economics of IT

  • Mollie Spilman

    Mollie Spilman

    Chief Revenue Officer, Oracle: LevelUp Session Expert

    Mollie Spilman is the Chief Revenue Officer at Oracle Advertising & Marketing Cloud. She has extensive experience in developing, scaling, and leading direct sales, increasing revenue and growing existing business, and building a culture of innovation through people development.

  • Dorie Clark

    Dorie Clark

    Professor at Duke & Columbia Business School: LevelUp Session Expert

    Dorie Clark is a faculty member at Duke University & Columbia Business School. He was named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards.


Learner's Profile

This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Information Technology - 37%BFSI - 19%Consulting - 12%Other - 32%
    Wells Fargo
    Godrej & Boyce
    Johnson and Johnson

Industry Trends

The worldwide digital ad spend is set to reach $500 billion by 2023.

  • Digital Advertising Industry Growth

    13.4% CAGR

    during the forecast period from 2019 to 2024


    Job growth during the forecast period from 2019 to 2024

    Digital Marketing Manager Annual Salary
    Source: Glassdoor
    Digital Marketing Manager Hiring Companies
    Source: Indeed

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

Admission Details


The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

Submit Application

Tell us a bit about yourself and why you want to do this program

Application Review

An admission panel will shortlist candidates based on their application


Selected candidates can begin the program within 1-2 weeks


For admission, you must possess at least one of the first two criteria below:

At least one year of experience

A bachelor's degree in any discipline

Digital marketing background is desirable but not required


We have a team of dedicated admissions counselors who are available to guide you as you apply to the program. They are available to:

  • Address questions related to your application
  • Provide guidance regarding financial aid (if required)
  • Help answer questions and understand the program
Talk to our admissions counselors now!

Apply Now


  • Complete this program while you work
  • Digital Marketing & Analytics Certificate from IIIT Trichy
  • Alumni Association membership with IIIT Tiruchirappalli
  • Rigorous curriculum designed by industry experts
  • Learn from the industry’s best faculty at IIIT Trichy

PG in Digital Marketing Analytics FAQs

  • What are the eligibility criteria for this Post Graduate Program in Digital Marketing & Analytics by IIIT Tiruchirappalli?

    For admission to this PGP Digital Marketing & Analytics course, candidates must possess the following criteria:

    • At least one year of experience
    • A bachelor's degree in any discipline
    • Digital marketing background is desirable but not required

  • What is the admission process for this Post Graduate Program in Digital Marketing & Analytics in partnership with the IIIT Tiruchirappalli?

    The admission process for this PGP Digital Marketing & Analytics  program consists of three easy steps:

    • Interested candidates will need to apply by submitting the application form online
    • Candidates will be shortlisted by an admission panel based on the application submitted
    • Selected candidates will be awarded an offer of admission that they can accept by paying the program fee

  • Will financial aid be provided for this Post Graduate Program in Digital Marketing & Analytics?

    To ensure money is not a limiting factor in learning, we offer various financing options to help make this program financially manageable. For more details, please refer to our "Admissions Fee and Financing" section.

  • What should I expect from the Post Graduate Program in Digital Marketing & Analytics?

    As a part of this Post Graduate Program in Digital Marketing & Analytics,  you will receive the following:

    • Post Graduate Program in Digital Marketing & Analytics certificate from IIIT Tiruchirappalli
    • Alumni Association membership with IIIT Tiruchirappalli    
    • Masterclasses delivered by IIIT Tiruchirappalli
    • Lifetime access to all core elearning content created by Simplilearn

  • What certificate will I receive?

    Upon completing this PGP Digital Marketing & Analytics program, you will be awarded a Post Graduate Program in Digital Marketing & Analytics certificate from IIIT Tiruchirappalli. You will also receive industry-recognized certifications from Simplilearn for the courses included in the learning path.

  • Will any preparation material be provided as part of this Digital Marketing & Analytics program to help me get started?

    As soon as you make the payment for the program fee’s first installment, you will gain access to a preparatory course. You are expected to go through the assigned course before attending your first class. The course will have eight to ten hours of self-paced learning content in the form of videos.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts to help you get certified on your first attempt. They proactively engage with you to ensure adherence to the course path and enrich your learning experience, from class onboarding to project mentoring and job assistance.

  • Who are the instructors for this Digital Marketing & Analytics training and how are they selected?

    Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them undergoes a rigorous selection process, including profile screening, technical evaluation, and a training demo evaluation before getting certified to train for us. Besides, we ensure that only those trainers with a high alumni rating remain part of our faculty.

  • I am not able to access the online digital marketing & analytics certificate program. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.

  • What is covered under the 24/7 Support guarantee?

    We offer 24/7 support through email, chat, and calls through our dedicated team and provide on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completing your digital marketing program.

  • If I want to cancel my enrollment in this digital marketing course, can I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.

    * Disclaimer
    All programs are offered on a non-credit basis and are not transferable to a degree.

  • Can I get a sealed transcript for World Education Services (WES) at the end of the program?

    Post Graduate Program are certification programs and do not include any transcripts for WES, this is reserved only for degree programs. We do not offer sealed transcripts and hence, our PG programs are not applicable for WES or similar services.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.