Search engine optimization dates back to the introduction of search engines in the mid 1990s. It's been a fascinating evolution from optimizing websites for rankings to optimizing individual videos — as well as YouTube channels.
Today, YouTube has two billion users — second only to its parent company, Google. Leveraging this channel is an incredible opportunity to reach people in many different languages across the world. In today’s mobile and increasingly remote world — especially during the COVID-19 pandemic — video content is the most highly engaging content on social media.
In the first months of 2020, when the COVID pandemic took hold of the world, Facebook reported a 50 percent increase in livestream viewership. On top of that, 85 percent of businesses already use video marketing and 92 percent acknowledge that video is a key component for their respective digital marketing strategies. And to ensure that you are reaching this massive audience, it is critical to employ search engine optimization for your video content. In this eBook, we will share tips on how you can leverage SEO for video.