At Simplilearn, we aim to keep professionals up-to-date with the evolving digital marketing industry. In light of the recent GDPR introduced in EU law, we are excited to announce the launch of the GDPR for Digital Marketers course. GDPR (General Data Protection Regulation) is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA).
It primarily aims to give control to individuals over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU. A processor of personal data must clearly disclose any data collection, declare the lawful basis and purpose for data processing, and state how long data is being retained and if it is being shared with any third parties in or outside of the EU. Data subjects have the right to request a portable copy of the data collected by a processor in a common format, and the right to have their data erased under certain circumstances.
Why Choose Simplilearn’s GDPR for Digital Marketers Course?
This course is designed to teach marketers how to redefine the way customer data is collected, processed, stored, and deleted, and how the law will impact data-driven marketing. It will help organizations prepare their marketing and business teams for a changing data protection landscape and help to understand the various concepts of collecting, storing and managing consumers’ data lawfully.
GDPR for Digital Marketers course includes:
- Defining how to collect, delete and process GDPR compliant data
- Auditing your user databases and mail lists
- Training your sales teams to work within the new framework
- Instilling transparency in your organization
- Incorporating appropriate changes into your marketing programs
Who Is This Course For?
This course is designed to cater to the needs of learners across job roles, specifically digital marketing professionals, functional heads, data analysts and brokers, chief information and technology officers, cyber security officers, entrepreneurs, top and middle management professionals, business analysts, quality analysts, product managers and technology firms. For more information, visit our course page.