Lesson 2 of 9By Avantika Monnappa
Last updated on Sep 8, 202039081You probably already know how important social media marketing is today. According to We Are Social, there are more than 3.7 billion active internet users and 2.8 million global social media users — meaning expansive digital marketing options. But how can you make your digital media campaigns as efficient and effective as possible?
For starters, familiarize yourself with the apps, tools, and other resources below. Then consider becoming a Digital Marketing Certified Associate.
MailChimp is a web-based email marketing service. In addition to sending marketing emails like newsletters, you can create targeted campaigns and automated messages. It offers templates that can be customized as well as a number of options for sending emails.
The basic plan is free and includes up to 2,000 subscribers and up to 12,000 emails per month. Other plans are available for $10 to $199 per month.
Focused on the sales process as a whole, HubSpot Sales allows you to create and share email templates. Every lead’s contact info, email leads, and clicks get logged automatically.
Subscriptions are $200 to $2,400 month, billed annually.
Buffer makes managing your social media easy. Nicknames like “The Siri of Social Media” and “Social Media Assistant” have been applied to Buffer. It allows you to optimize your posts on Facebook, LinkedIn, App.net, and Twitter, by scheduling them in advance; Buffer posts them at the best time based on time zone.
Two plans are available for individuals: Individual, which is free, and Awesome, which is $10 per month. Three plans are available for teams and agencies: Small, which is $99 per month; Medium, $199 per month; and Large, $399 per month.
Sprout Social provides solutions for social media management, marketing, analytics and customer service. It’s integrated with Facebook, LinkedIn, Twitter, Google+ and more. You’ll get excellent statistics across all of your interlinked social networking sites. Sprout Social has become an incredible force in the social media world in a short time.
Offers three plans: Premium, $99 per month; Corporate, $149 per month, and Enterprise, $249 per month.
Wyng lets you configure and personalize digital, mobile, and social campaigns. It also lets you view and manage user-generated content and much more.
Contact Wyng to get a breakdown of plans and prices.
Nanigans offers “profit-driven advertising automation” designed for in-house advertisers. Founded in 2010, the company helps marketers achieve social and mobile performance marketing goals using workflow automation, predictive optimization, and more.
Nanigans is one of the most expensive advertising tools on the market, but it’s also one of the best. Contact the company for a demo and pricing.
A powerful tool designed for bigger Facebook advertisers, Power Editor lets you create, edit and publish multiple ads at once. Facebook’s Ad Manager is for beginners; Power Editor is a more advanced and effective way of managing ads.
Varies based on the campaign.
Interested to know more about social media marketing strategies? Check out the Advanced Social Media Marketing Training. Enroll now
Google Analytics is a comprehensive freemium web analytics service available to anyone with a Google account. It helps you understand your site users and figure out which digital campaigns are working and which aren’t.
The standard version of Google Analytics is free. The premium version is $150,000 per year.
A web-based solution, Kissmetrics helps in analyzing, recognizing, understanding, and enhancing the metrics that drive online business. The biggest difference between it and Google Analytics is that user behavior is more accessible on a multisession basis.
Subscription plans start at $500 per month. You can request a demo.
All marketers can benefit from Trello, which is a software developed for managing projects. It has cards that are like sticky notes that you can arrange on aboard. An individual card has deadlines, checklists, images, colored labels, attachments, and notes from any others sharing the board with you. There is no limit to the number of boards you can have.
Collaborate with others in real-time
For companies of all sizes
Integrate apps into the workflow
Offers email notifications and an activity log
Attach photos and drawings
In addition to a free basic version, there’s a Business Class option for $9.99 per month when paid annually, and an Enterprise option for $20.83 or less.
Dropbox is a tool for sharing, saving, and syncing files. Files saved on Dropbox can be accessed from anywhere around the world, including on mobile devices, and can be shared with people who don’t have a Dropbox account.
Most e-mail services limit the size of attachments, meaning large files generally can’t be sent over e-mail. Photos, videos, Word documents, presentations, and spreadsheets can all be backed up and shared using Dropbox.
The basic version is free; the upgraded option costs $9.99 per month when billed monthly or $99 billed annually.
Evernote didn’t take long to carve out a niche for itself in the world of digital marketing. The application is designed for note-taking and archiving. You can also put together web articles and save images, and share everything with your team. The app is available on a range of devices. Once you make a note, you can access it from anywhere.
The basic plan with up to 60 MB of new uploads per month is free. The Plus plan, with 1 GB of uploads per month, is $34.99 per year; the Premium plan gets you 10 GB and costs $69.99 per year.
Reports are what tell you if a campaign is working and if targets are being met —report generation and presentation take up a considerable amount of a marketer’s time. Raven is an SEO toolkit that makes creating marketing reports easier. It also helps you research, monitor, and manage your social media, content, pay-per-click (PPC), and search engine optimization (SEO) campaigns.
Contact Raven to find out about pricing.
Visual Website Optimizer lets you create various versions of your website and landing pages to see which would generate maximum sales. You can request a demo.
Three plans: Startup, $49 per month billed annually (or $59 per month billed monthly); Business, $129 per month billed annually (or $155 per month billed monthly); and Enterprise, $999 per month billed annually.
Moz began as an SEO consulting company in 2004. It offers Moz Pro and Moz Local to help you improve search rankings to get more views and customers. Moz Pro is “the SEO toolset that’s got it all: keyword research, link building, site audits, and page optimization,” according to the website, while Moz Local helps with SEO-integrated business listings.
Four plans, from $79 to $479 per month, both paid annually.
SEMrush helps you maximize your efforts in the areas of SEO, PPC, social media, content, and public relations. It offers info on things like best-performing posts, performance versus the competition, and strategy analysis, and trending topics.
Three monthly plans (lower prices for annual billing): Pro, $99.95 per month; Guru, $199.95 per month; and Business, $399.95 per month.
Master many facets of SEO including keyword research, technical SEO, link building, analytics, with the Search Engine Optimization training course.
When you’re creating your marketing strategy, you’ll need to look for what is trending on sites and what is clicking with your audience. BuzzSumo is a tool that ranks content shared on social media sites based on the number of hits it gets. You can easily find who the most influential content curators or aggregators are within any niche.
BuzzSumo also gathers statistics on the industry’s influencers along with their associated websites. When used wisely and paired with some of the other tools on this list, the possibilities are endless.
Three plans (prices are for monthly billing): Pro, $79 per month; Agency, $239 per month; and Enterprise, $559 per month.
Content marketing is big. And Kapost is a tool that combines world-class software and expert service to help you deliver content that gets results. It’s designed to help you manage the whole content marketing process, from planning to ideation to production and finally to distribution and analytics.
A subscription starts at $3,500 per month.
Master various aspects of planning and executing content marketing strategies to create impressive content with the Advanced Content Marketing Certification Course.
Piktochart helps you create professional-looking infographics even if you have no design experience. The tool provides over 100 templates that you can customize or just fill out.
The basic plan is free. There are two upgraded versions: Lite, $15 per month; and Pro, $29 per month.
The highly popular Vimeo site is a platform that lets you view, upload, and share videos. It has mostly original content instead of TV shows and movies.
The basic plan is free; upgraded plans range from $5 to $50 per month.
Unbounce helps you build, publish, and test landing pages. The site provides an easy-to-use editor to create high-conversion landing pages.
Three plans (based on annual billing): Essential, $79 per month; Premium, $159 per month; and Enterprise, $399-plus per month.
Meetings and calls with clients are a given, but you don’t have to be there in person. Video-conferencing software GoToMeeting lets you have meetings online, making it easy and cost-effective to collaborate with colleagues and interact with customers.
Three plans (based on annual billing): Starter, $19 per month; Pro, $29 per month; and Plus, $49 per month.
Pardot is a web-based marketing software that helps you streamline lead management and create and track online campaigns. It offers modules for building and managing elements like forms and landing pages.
Three plans: Standard, $1,000 per month; Pro, $2,000 per month; and Ultimate, $3,000 per month.
Marketo bills itself as a “world leader in marketing automation for companies of any size.” It’s a pioneer in innovation and offers a range of products; it also lets you tap into the insight of expert marketers through its Marketing Nation.
Varies based on the bundle chosen.
A project management and digital marketing knowledge manager, Avantika’s area of interest is project design and analysis for digital marketing, data science, and analytics companies.
Digital Marketing Specialist
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