Digital Marketing needs no formal introduction to the modern internet user. It is an extremely effective form of marketing available in the market right now. By taking advantage of it, you can make sure you have more leads, conversions, subscriptions, and so much more.
Now, without further ado, let’s jump into what these Marketing Tips are.
Top Marketing Ideas
1. Making Personalized Messages
One of the most vital elements for a successful marketing campaign is an understanding of your audience. What they like, what they expect from your brand, the kind of products they’re interested in, what other brands they’re into, what content they engage with the most, and more. You must make sure you create your content so that your audience must feel like they’ve learned something of value while also getting closer (AKA loyal) to your brand. You need to make sure you remain transparent at all times and respect your users’ privacy.
With the help of data from behavioral segmentation, actions like page views without conversion, cart abandonment, and more, you can craft a personalized message for audiences belonging to that segment. This also helps humanize your brand.
2. Use Data to Drive Creatives
The right combination of ad copy and creatives can work wonders for your brand. They share the same importance as where you place your ads and what kind of audiences are seeing those ads. To do this, you need to analyze metrics connected to your creative to find out what it’s doing right, and corrections that need to be made to make it better. From there, you can create new designs that can address the issues you face and can help improve non-performing metrics.
Even large organizations like Facebook and Google use algorithms to determine the right combination of ad copies and creatives to ensure the best conversion rates and click-through rates.
3. Focus on Original Research
By performing original research on the latest technologies and trends, you can represent the data creatively. Taking advantage of infographics and other graphics. Original research also enables you to show off data with your unique perspective while also making it easy to share.
Thanks to the easy shareability, you can also significantly improve the number of backlinks coming to your site from websites with high authority. This key factor can also improve the number of subscribers you can gain.
4. Update Your Content
Like all things, eventually, the number of people coming to your website, aka your website traffic will drop. That’s where updating your content comes into the picture. Making simple tweaks and updates will enable you to refresh your content in google rankings and make sure it doesn’t decay.
This is also much cheaper than having to create new content. These updates will help increase organic traffic and introduce your content to a new audience.
5. Perform Guest Blogging
Guest blogging opens your brand up to collaborating with people with blogs and other influencers within your industry. You can leverage the expertise offered by these people to drive traffic to your website. Collaborating with them also allows you to advertise your content to an all-new audience that might enjoy your content. These new users can turn into leads and then into customers.
6. Use Video
One of the most important marketing tips we can give you is to keep stressing on video content.
You’re missing out on attracting a significant audience to your brand without using video. So why would you want to miss out on one of the most important forms of advertising?
Videos like testimonials, tutorials, and behind-the-scenes footage will strengthen your relationship with your audience and improve the chances of them investing in your brand.
7. Perform Live Streams
Live streams offer you a platform through which you can create content that requires very little time and gives you a significant amount of interaction with your audience. These also give you greater impressions than the traditional forms of content you can post.
Let’s continue and find out the other marketing hacks that we can use.
8. Make Explainer Videos
Make complex concepts simpler with explainer videos. Explainer videos make stuff more accessible to newbies while helping your brand/website become more popular among users. Moreover, your content would also get a push from Google, given its growing focus on video content. These videos would also help with increasing SOE and marketing opportunities. We can also collect these videos in a series that can go on YouTube or other learning platforms.
9. Hosting or Joining Podcasts
Podcasts offer your brand a unique platform to interact with your audience, start your own, or join an existing podcast. The greater the audience joining in your podcast, the more traffic your website will get. By joining in with already existing podcasts, you will draw in a brand new audience that may already be interested in products like your brand offers. The more the audience of an established podcast trusts them, the more likely they will end up charging in you.
10. Focus on Local SEO
Focusing on Google My Business tool will help you manage your brand’s online presence. It also takes care of maps and search results. Local SEO will help your brand stand out when users search for related terms in search engines. You have increased exposure to local audiences, and an increased number of leads.
11. Set up Automated Email Campaigns
Reduce the amount of time you spend on manual tasks like sending emails with automated email campaigns. These can also significantly improve the number of emails you can send. You also have more conversion options and conversion rates.
12. Test Augmented Reality
AR provides users with more personalization options that improve interactivity. This improved interactivity can also increase user interest in your brand, making them more likely to buy your product. It will also provide users with the opportunity to preview your products/services before actually purchasing it.
13. Use Smart Bidding
With smart bidding, Google takes advantage of machine learning to analyze the data to optimize bids in real-time. Google can learn from past data to ensure you use an appropriate bid strategy to see how it works and keep optimizing. By finding the right combination, you’ll be able to gain leads and get more conversions.
14. Take advantage of UGC
Another popular marketing tip we can offer you is to remember how important taking advantage of user content is.
Like comments and user reviews, UGC, or User Generated Content can play a significant role in improving your SEO and user experience. UGCs also enable you to give regular updates to your audience. And thanks to these periodic updates, Google will notice your site and improve its search engine rankings.
Are you a professional who is aspiring to be a Digital Marketing Specialist? Check out the Digital Marketing Specialist certification course now.
Gamifying your content with loyalty programs and competitions can help improve audience engagement. It also encourages them to like, share, or comment on your content.
What’s Next For You?
Now that we've covered some important marketing tips in 2020, you are ready for the next step - Simplilearn's Digital Marketing Associate Master's Program and making a splash in Digital Marketing.
With this course, you will get a comprehensive understanding of popular tools such as Crazy Egg, SEMrush, Feng-GUI, MailChimp, Buffer, and more. This course will serve as a great preparatory tool for OCMA, Google Ads, Facebook, HootSuite, and HubSpot exams as well.
Do you have any questions for us? Do share them in the comment section of this Marketing tips article. Our experts answer your questions very soon.