What Is Digital Marketing?

Digital marketing is any form of marketing that occurs online, in addition to digital signage and technology that may not be connected to the internet. It can range from anything as complex as automated email marketing initiatives all the way down to the content choices on your website’s blog.

In recent years, digital marketing has exploded onto the marketing scene, and its effects have been anything but small. Traditional marketers and old-school companies have struggled to keep up with the ever-changing world of internet marketing while customers, leads, and clients have become more adept in this new landscape. But companies can’t afford to ignore changes in the way people look to buy.

Do you want to master the essential disciplines in digital marketing? Check out the Digital Marketing Certified Associate course now!

What Are the Types of Digital Marketing?

If you have a computer or a smartphone, as many of us do, you’ve experienced digital marketing. It could be an email in your inbox, a search result when using Google, an ad on Facebook, a text message sent to your phone, or a post by an influencer on Instagram. As you can see, internet marketing is an expansive field with many areas of specialization. The core forms of digital marketing, however, are:

1. Search Engine Optimization (SEO)

Put, SEO consists of carefully structuring and optimizing your website’s pages to achieve the best position possible on search engine result pages (SERPs) when internet users perform a search on an engine like Google that’s related to your business.

2. Paid Social and Paid Search Advertising

Ads that appear on social media are paid social ads, and all that seems on SERPs when you enter a query are paid search ads. Advertisers create these paid ads and compete with others for positions on their chosen social platform or the SERP for their selected search engine.

3. Email Marketing

Any marketing that occurs through email is known as email marketing, and it’s not just for newsletters and coupons. All marketing-related interaction over email fits into this category.

4. Content Marketing

Every effort to market through online content is considered content marketing (and often employs SEO, paid search, and paid social advertising). For example, all these content types (and more) are grouped under the content marketing category:

  • Blog posts
  • Infographics
  • Videos
  • eBooks
  • White papers 

Other types of digital marketing include marketing automation, design, apps, mobile marketing and SMS, web analytics, and growth hacking.

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Benefits of Digital Marketing

Digital marketing has become hugely popular in such a short period, and for a good reason. Today’s customers and clients spend an increasing amount of time online, and they expect their favorite companies to be online, too.

The internet landscape might seem intimidating, but effective digital marketing can be an enormous boon for business. With careful strategy and implementation, the benefits of digital marketing on business include the expansion of the audience, meeting target customers where they’re spending their time, and achieving this for a far more affordable price than traditional marketing methods allow.

For these reasons and more, more than 60 percent of marketers have moved their focus from traditional to digital marketing.

How Digital Marketing Works and How It’s Helpful to Firms?

While the benefits of digital marketing are plentiful, understand that each form of internet marketing functions in its way. Companies would be wise to assess the bigger picture before determining which forms of digital marketing in which to invest and which platforms to use. It’s generally recommended to crawl before you walk–start small with your online marketing strategy and grow as the company becomes accustomed to different areas. 

Digital marketing is hugely helpful to firms in that it allows them to grow their audience as far as their budget allows. On the other side of the coin, internet marketing offers companies the chance to focus clearly on marketing to the right audience. In other words, a firm may reach the perfect target clientele on a local, national, or international stage, all while staying on budget. 

Why Choose a Career in Digital Marketing? 

Unsurprisingly, the demand for digital marketers is on the upswing. As more and more companies learn the value of internet marketing, job opportunities in the area continue to rise. Career prospects for advertising, in general, are durable, with an above-average expected growth rate of 9 percent.

How to Begin a Career in Digital Marketing?

To get started with your digital marketing career, you need two main elements in your background: education and experience. The good news is that employers aren’t necessarily seeking job candidates with marketing degrees or years of experience, as they may need people with skills that aren’t yet taught in college. Luckily there are plenty of great resources online to learn the tools of the trade. If you lack experience, consider doing the following:

  • Volunteer for a nonprofit that needs digital marketers
  • Apply for a local internship
  • Start your blog and offer your insights and opinions about digital marketing
  • Enroll in online courses and certifications to enhance your resume

What’s the Job Market Like for Digital Marketers? 

The prospects for the job market for digital marketers are very positive. With so many areas of specialization and lots of demand for content creation and curation, social media strategy, and analytics, it’s a great time to enter the field. 

A significant increase in demand for marketing professionals is projected as well. For example, the median salary for a Chief Marketing Officer (CMO) in the United States is expected to be $164,000, according to The Creative Group. Since today’s job market needs talent, no matter the industry, you can negotiate for higher salary and benefits depending on the job if you have the right skills.

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What are Job Responsibilities in Digital Marketing? 

Job responsibilities for digital marketers will vary depending on experience and specialization. 

For example, an SEO specialist will understand all aspects of SEO, including the know-how to drive organic traffic, identify and evaluate high-quality content, and make competitor analyses. 

On the other hand, a social media manager will devise a social media strategy in line with the identity of the brand, define a communication style and a content strategy, create and adapt the content for each social media network, and stay up-to-date on the latest digital marketing trends.

What’s the Difference Between Inbound Marketing and Digital Marketing?

Inbound Marketing

Inbound marketing is a form of marketing that can apply to digital or traditional marketing. Inbound functions like a magnet. The marketer provides content that is attractive to the intended audience, and the audience finds it of their own accord. In other words, it’s a form of marketing that isn’t forced upon its target. 

Digital Marketing

Digital marketing can be inbound or not. If you create incredible content on your website that draws in readers and turns them into customers, you’re using an inbound marketing strategy. If, however, you run ads on social media or search engines, you’re forcing your marketing onto the viewer, which is not an inbound method.

What’s Happening in Digital Marketing Today?

It’s been over a quarter-century since the first clickable banner ads appeared online, and Yahoo went live. Times have changed, though, and these days it’s companies like Google and Facebook that rule the digital marketing landscape.

Digital marketing never stands still. It’s a field that’s always evolving, with new internet marketing trends like artificial intelligence (AI) and video marketing growing at rapid rates. Even more established areas like SEO continue to shift year by year, and digital marketers must never stop learning.

Are you skilled enough for your next career in Digital Marketing? Well, try asnwering these Digital Marketing MCQs and find out!

Get Certified Today to Become a Digital Marketer

If you like what you’ve read here about digital marketing, check out Simplilearn’s Digital Marketing Certified Associate Certification Training. We offer more than 40 hours of lessons via video, online mentoring sessions, and exam preparation for the most widely-recognized certifications in the field. 

Digital marketing is one of the world’s fastest-growing disciplines, and our certification course will raise your value in the marketplace and help you become more appealing to employers. Jump-start your career in this fascinating field today!

About the Author


Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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