Lesson 5 of 7By Simplilearn
Last updated on Aug 13, 20206395Imagine you have set up your website. You’ve got high-quality content to put up, now all you need is an audience to enjoy it. You post your content and decide to wait for a few days for the website to gain some traction. After a few days, however, you find out your site hasn’t grown at all! So, what went wrong? Why was it that even after posting high-quality content, people didn’t visit your website? If these have been some of your worries, you will find answers to all of it below, where topics like why traffic is important, and how to get traffic to your website will be covered!
Web traffic accounts for the number of users on the web, who have traveled to a particular website. Each user is recorded as a session or a visit with a starting and ending time, thanks to interactions between the user's device and the website. Moreover, web traffic is specific to each page on the site; hence, each page's traffic is configured independently of other pages.
Here are some reasons why traffic is important:
Well, traffic is useful for your website, and there's no hidden mystery there! The only real problem is to understand how to grow traffic that is coming to your website.
Search ads, social media advertising, and display advertising will help you build your brand and bring your website to the right audience. You can set up strategies based on your requirements. For instance, do you want more traffic, or are you aiming at higher conversions? Let's have a look at the different kinds of ads you can use:
These are displayed on SERPs (Search Engine Result Pages) when a user’s query matches the keywords the advertiser had bid on
Social Media Marketing helps increase website traffic, engagement, brand awareness, and any other marketing goals by creating different kinds of content for various social media platforms
This method involves creating ads in different areas of a website with the help of text, image, rich media, and video ads.
Social media is a marketing tool that can play a significant role in driving traffic to your website and promoting your content. It can help turn your audience into website visitors and then draw traffic from their networks. Some of the most popular social media platforms you can use are Facebook, Instagram, LinkedIn, YouTube, and Twitter.
Influencers within the industry can help drive traffic through organic search while promoting the content to their audience. This exposes your content to a broader audience, provides variety to your content, and shows your active visitors within the field. Check out the top trends in 2020 article, if you are interested in learning the top trends.
Most of the influencers need to be paid for, but the influencer can also mention your company for free. Here are some advantages:
Send out interview requests to industry thought leaders to publish the interviews on the blog. This helps with greater credibility, increases traffic, and provides greater visibility. The interviewee might share the content, too, helping you reach his connections, inturn a broader audience.
Considering how just about everyone’s using their smartphones to access websites nowadays, you need to ensure that it’s accessible and easy to view across various devices.
Here are some things that can make sure of this:
Creating a brand community helps achieve increased brand recognition. You can discuss topics within the industry, answer questions on forums, and interact with followers on social media to help grow your community. Some advantages of a brand community are:
Comments can help get your brand out there, with the help of insightful and thought-provoking comments on blogs and sites. This helps improve your reputation and eventually increase traffic to your website.
SEO will help your website rank higher up in SERPs and bring you more traffic. Some of the advantages of SEO are:
This is possible with the help of tools like Moz, ahrefs, Semrush, etc.
A backlink is a link from your website to another. They can direct users from other websites and can bring your site to a broader audience. This drives quality traffic to your site. The more the backlinks, the more Google picks up on it. This increases Google’s trust in your brand and gives your website higher rankings in the SERPs. Other advantages include:
Internal linking is a way to link to other pages on your site, ensuring that they can read other pages on your website. Internal linking will also help improve traffic to your website. Visitors visiting other pages are more likely to convert and become loyal to the brand. Here are some advantages of internal linking:
Long-tail keywords constitute the majority of the web searches and help you rank higher for queries specific to your products/ services. Some advantages of doing this are:
Email marketing allows you to connect with your customers and get traffic to your website. It can also provide your users with information regarding links to pages on your website where you can learn more with blogs and pages with offers. Just make sure you don’t bombard your viewers with emails. For more tips on email marketing, you can check this article out.
Let’s have a look at some advantages of email marketing:
Some tools that can help with email marketing are MailChimp, HubSpot, Marketo, etc.
Webinars help your brand to communicate with your audience. Webinars can be archived for later viewing and can be promoted on social media platforms. They are effective ways to promote your brand on social media and quickly bring traffic to your website.
Some of the advantages of webinars are:
Video content can help attract new customers and improve your site engagement. It helps increase audience attention and boost traffic to your website. Some of the advantages are:
Content aggregators like Reddit provide your brand with a platform to post your content and obtain a large amount of traffic.
Insights you get from Google Analytics can help improve your website. Here are some advantages of analytics:
Master many facets of SEO including keyword research, technical SEO, link building, analytics, with the Search Engine Optimization training course.
Today, employers are looking for marketing enthusiasts that can make the best use of all the above-mentioned tips, tricks, techniques, and creativity and drive results and make their brand visible in today's growing digital landscape. While knowing all of this is critical, a certification always proves a potential employer how worthy you are. Our Digital Marketing Specialist Master’s Program will help you do just that! So get the learning going, and make a splash in the field of marketing today, and attract traffic to your website like never before.
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