YouTube is a platform that’s captivated audiences across the world. Launched back in 2005, YouTube’s popularity has only skyrocketed as more people gained access to the internet. Although several other platforms like Vimeo, Vidme, and Dailymotion have tried, YouTube has stood unfaltering at its top position. In time, YouTube caught the attention of marketers around the world. Soon enough, advertisements began to show up on YouTube, from banner ads to video advertisements, all of which were built on the robust infrastructure Google provided.
Before we understand what are the popular YouTube video ideas, let’s start and see the key reasons as to why you should be interested in YouTube.
Why Should You Be Interested in YouTube?
- YouTube has over 2 billion across the world. A good fraction of that audience could be shown your product and could turn from users to customers. (SproutSocial)
- 8/10 marketers consider YouTube to be one of the best platforms to advertise their products or services. (Oberlo)
- People watch 1 billion hours of YouTube a day. As you watch this video, you’re contributing to that number. (Oberlo)
- 62% of businesses use YouTube to post content. This could be just videos on their products, tutorials, event announcements, and much more. (Oberlo)
- 70% of the YouTube watch time comes from mobile. This means that when you create an advertisement for YouTube, you keep the mobile users in mind. (SproutSocial)
Developing Your Video Marketing Strategy
Marketing on YouTube isn’t just about coming up with ideas. You need to tailor those ideas to your brand. To do that, follow these simple digital marketing tips:
1. Know Your Audience
If you haven’t created a YouTube channel for your brand before, or you need a reboot, getting a firm grip on your target audience is a key first step. Of your primary audience, which personas would be most likely to engage with video content? What do those consumers want? You can begin to frame your YoutUbe video marketing ideas based on the interests of this target group.
2. Research Competitors
What are your competitors doing on YouTube? What kinds of videos do they produce? You can adapt some of their YouTube video ideas for your market. If they have a successful series of product reviews, consider starting a similar series of your own. You can also research holes in the market – maybe no one in your niche has done a Q&A series with industry experts, and you can fill that gap.
3. Investigate Popular Topics in Your Niche
Conduct market research on popular topics in your niche. What subjects do people want to know about? When you create high-quality content around trending topics, it’s more likely to be a hit.
4. Revamp Old Content and Optimize for Search
If you already have a YouTube account, revamp it. Update old content with new graphics. Depending on the subject, you might need to update information within the video too. While you’re updating content, you can optimize your videos for search using keywords in the video title, description, and tags.
Now, let’s see some amazing YouTube video ideas for 2021.
20 Good Ideas for YouTube Videos in 2021
1. Behind the Scenes
These kinds of videos will enable you to show your audience how your business/brand operates. With this, you’re able to show off the inner workings of your business, as well as show off a human and relatable side to it. This will also help with increased views and engagement.
Here we have an example of such a video. Amazon, with this video, shows its products’ warehousing and distribution operations. The video includes footage from within factories and interviews with the many people who work there, stressing the importance of their role for the successful running of Amazon services.
2. Company Culture
A video highlighting company culture tells the audience what your business's goals are, its values, and why it exists. Audiences relate to these videos since they usually involve interviews with people talking about why they enjoy working there.
Here’s an ideal example. GoDaddy, the popular domain registrar, shows off its fun, inclusive, and energetic work environment, alongside why the employees continue to work there. These videos are relatable to the audience and grab the attention of a potential job seeker. It also gives the audience a sneak peek into the atmosphere of a company.
3. Meeting the Team
A brand is only as strong as the team that works behind it. These videos help with creating a personal relationship with your audience since they show off the people who make the product/ content that the audience enjoys. The individuals in these videos can also end up becoming mascots for your brand.
Here’s an example. This video by Olympus group focuses on the history behind the mascot making brand and the many people who make it a success.
4. Product Showcase or Announcement
A product showcase video aims to show the features and benefits of a brand’s latest product offering. These videos are usually short, concise, and tell the audience exactly what they need to know.
A product announcement can be used to show the audience a clearer look at the product or service than the product showcase. It can also include comparisons to older versions and competitors.
This example from Apple provides a short, smooth, and sleek, and concise representation of what the product would be like.
5. Event Announcement
These videos would help build hype about an upcoming event. It’ll also enable you to engage with your audience and build their interest, and even learn more about the event.
This is an example of a promo video for the Data Innovation Summit 2020, which hypes up the event boasting the greatest minds in tech, the most innovative companies, and more.
6. Explainer Videos
These videos aim to tell users how a particular product/service works. These tend to be more useful than walls of text detailing how something works. These can also help to simplify complex concepts and features to your audience.
For example, we have our videos on digital marketing. Concepts like SEO, Social Media Marketing, Search Engine Marketing are explained in a detailed and visual manner.
So far, hope you like the ideas we discussed in the article YouTube Video Ideas, in case of doubts, leave your questions below.
Tutorial videos give users insight and knowledge they can use. These videos can act as guides to complex information and concepts, hints, tips and tricks, and much more.
Here we have our own Digital Marketing Course video as an example. Unlike the previous example I mentioned, this video goes into much more detail regarding each of the digital marketing concepts.
8. Product Tutorial
A product tutorial will detail the various features of your product/service offers. You can cover the intricacies, insights, and the best way the product can be used. This gives the audience the adequate information that they might need.
Here’s a video talking about the Headspace app, explaining its features with a creatively animated video.
A webinar provides you with huge amounts of opportunities to interact with your audience. They’re easy, affordable, and accessible. They also have the added advantage of being reused as video content.
Here’s an example of Simplilearn's webinar, where we interact with an industry expert and cover a multitude of topics. There’s also an ample amount of audience interaction, where the guest answers the audience’s questions whenever possible.
10. Live Streams
Live streams help build up excitement for a particular event. Thanks to their nature, they’re usually easy to make and can bring your product to a large audience at a low cost.
Here, we have an example of a Livestream that keeps track of the subscribers increasing for some of the most popular YouTube channels.
Let’s keep at it and cover more interested YouTube Video Ideas for 2021.
11. AMA Sessions
AMA or ‘Ask Me Anything’ sessions are usually pre-recorded or Livestream sessions that include questions collated from the audience members. Although it originated from Reddit, this form of content is attracting a lot of attention on YouTube.
Here’s an example of an AMA session with the actor Matt Damon, where he answers questions covering a wide array of topics from Reddit.
These videos, which usually involve someone of authority within your industry, can significantly impact growing your audience. These videos enable your audience to interact with these individuals while also allowing it to be shared on both channels as content. This also exposes your content to a new audience that might be interested in your products or services.
Here we have an example of an interview between Marques Brownlee, a popular tech YouTuber with Bill Gates. The interview covers a wide variety of topics and maintains a pleasant tone throughout.
A testimonial video helps bring focus on the positive feedback received from a client or customer. These provide not only social proof but also a different and unique perspective on your products and services. This increases the relatability, shareability, and credibility of your brand.
Here is an example, we have Simplilearn’s video that covers a learner's journey as he grew in his career, thanks to his Simplilearn certification. These videos can also encourage people to take up that product or service,
14. Whiteboard Videos
Whiteboard videos enable you to communicate complex information in a visually appealing manner. Usually, it involves a trained expert detailing and breaking down complex concepts on a whiteboard. Recent times have also shown growth in digital whiteboard videos, where they are successful thanks to the visual storytelling and the charisma of the narrator.
Here, we have an example of a whiteboard video by Simplilearn that covers the various concepts of social media marketing with the help of an engaging narrative and visuals.
Competitions or contest videos enable your audience to involve themselves with your channel. These videos help you, with little effort, to create fresh and original content.
Here’s an interesting example from the Foldable Flight Channel: Users would submit their ideas for paper airplanes that would fly the farthest. This helped the channel grow significantly with increased engagement.
Are you a professional who is aspiring to be a Digital Marketing Specialist? Check out the Digital Marketing Specialist certification course now.
Lists are some of the most commonly found content on YouTube. List videos represent content that is easy to make, digest, and create. These videos can cover a wide range of domains, be it best products, techniques, technologies, and more. These videos increase users’ involvement in your channel while providing them with valuable information.
Here’s an example of a list we’ve created on the top 10 skills you need to become a data analyst in 2021. If you’re interested, don’t forget to check it out.
17. Case Studies
Case studies talk about how your users/clients have benefitted from your product/service. These videos increase the likability and reliability of your brand.
Here we have a video that analyzes Coca Cola’s marketing campaigns and what made them so special.
Let’s now talk about videos that both individual creators and brands can create.
18. Tech Unboxing
These videos usually involve the opening of packages for the first time. Although popular in the technical domain, these videos have also found success in the field of fashion apparel. These videos enable users to experience the product, and sometimes, even decide between rival products.
Here’s an example of the PS5 being unboxed by Marques Brownlee. He goes into detail regarding the console’s specifications, different components, and more.
19. Tech Reviews
Tech review videos will enable you to talk about the various features, what you liked, what you did not, specifications, price, and more.
Here’s an example of the one plus eight pros being reviewed in detail, covering its many features, advantages, disadvantages, and more.
And finally, we have
20. Reaction Videos
As the name suggests, you’re reacting to content like a movie trailer, music videos, tv episodes, and more. These videos also help you with improved engagement and relatability.
Here we have an example of one such reaction channel in which teenagers react to the latest trends.
With that we have come to the end of the article YouTube Video Ideas.
Excited about YouTube yet? Maybe interested in learning to market on YouTube? Well, a great next step for you is most definitely Simplilearn's Digital Marketing Associate Master's Program - one that will get you job-ready and have you well on your way to making a splash in Digital Marketing.
This Master’s course from us will give a comprehensive understanding of popular tools such as SEMrush, Crazy Egg, Feng-GUI, Buffer, MailChimp, and more. The course will also serve as great preparation for popular competitive certification exams like OCMA, Google Ads, Facebook, HootSuite, and HubSpot exams.
If you have any questions for us, feel free to place them in the comment section of this YouTube Video Ideas for Beginners article. We'll have our SMEs answer them for you right away.