The utopia of the 360° view of the customer

  • Thu, March 23, 2017
  • 6:00 AM CST

About the Webinar

Marketers dream of a 360° view of the customer. Of course, solution vendors won’t burst their bubble. To the contrary, they will inflate a little more the preconceived idea that the more you know about your customers, the better decisions you will make. 

Join Stéphane Hamel, Digital Analytics Faculty Chair, Digital Analytics Association Most Influential Industry Contributor and Google Product Strategy Expert for his no muss, no fuss take on this topic. 

This webinar will help you understand: 

  1. What do we mean when we say “360° view of the customer” 
  2. What are the common steps and barriers to improving your customer insight 
  3. Why the promises of Big Data and the trendy Data Lake aren’t magic solutions 
  4. The DYO approach 
  5. The most extreme example of 360° view and what it can lead to 

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Stéphane Hamel is a seasoned independent consultant, distinguished thought leader in the field of digital analytics and Faculty Chair, Digital Analytics, for SimpliLearn / Market Motive. Recognized as a Google Product Strategy Expert (2016) and considered one the Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model, authoring the Radical Analytics Manifesto and the Web Analytics Solution Profiler (WASP) quality assurance tool, as well as other tools and concepts throughout the years.

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