What Makes an eCommerce Business Click?

  • Thu, June 7, 2018
  • 1:00 PM CDT

About the Webinar

Join this webinar to understand the importance of marketing for an eCommerce business. eCommerce and digital marketing expert Jeff Ferguson, CEO and Founder of Fang Digital Marketing, and fellow marketing luminary Peter Liefer, CEO of PrimeView, will share the latest research and recommendations on the current eCommerce market, how online businesses are doing, and what’s working and what’s not.

You'll learn the role digital marketing plays in the success of any eCommerce businesses, as well as the following best practices:

  • Building blocks of an eCommerce business
  • Case studies of business that have succeeded online
  • Tips and tricks to build a successful business online
  • Utilizing digital marketing to measure eCommerce results

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Profile

Jeff Ferguson

Jeff Ferguson is the CEO and founder of Fang Digital Marketing, a boutique digital advertising media agency, specializing in search engine, display, social, and mobile marketing. With over 20 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. Jeff’s clients have also included renowned brands such as Belkin, CBS, eHarmony, JustFab, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, and Sony.

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