Simplilearn Reviews

Home » Reviews » »

Received a 25% Salary Hike

Saurav Chopra

Saurav Chopra

11+ years

Group Head - Performance Marketing

Group Head - Performance Marketing

Publicis Groupe

Group Head - Performance Marketing

Group Head - Performance Marketing


As documented by Saurav Chopra 

I pursued Simplilearn’s PGP in Digital Transformation program to upskill and get promoted. After completing the program, I received a 25% salary increment.

My Career Journey So Far

I am a seasoned digital marketing professional with a working experience of more than 8 years. I started work with hitbullseye as a digital marketing head for about four years before I joined Accenture in 2018. At Accenture, my job role was that of a Google Ads Specialist. In 2019, I joined Publicis Groupe as a Business Manager. 

After a couple of promotions, I am currently the company’s Group Head – Performance Marketing. As a part of my current job, I have successfully led a team of 15-20 people, strategized media plans and campaigns, worked closely with media partners such as Google and YouTube, and managed a budget of $200 million across search and social in specific quarters. 

The Challenge

I like to keep myself updated and skilled with new advancements. Besides gaining knowledge and enhancing my skill set, I was looking for a promotion or higher pay in my career. So, I decided to upskill with the Post Graduate Program in Digital Transformation offered by Simplilearn in collaboration with Purdue University. I expected the course to help me further enrich my digital marketing expertise and act as a progressing step for my career.  

The Simplilearn Solution

It was an amazing learning experience with Simplilearn. The combination of self-paced learning and classroom instruction resulted in efficient learning. The online resources were a great help to me. Numerous online classrooms enhanced my knowledge, followed by case studies and practice exams, helping me gain confidence. 

The chapter-ending quizzes, simulation exams, scenario-based assessments, and case studies were simply amazing. The support system – dedicated account managers, teaching staff, and support staff – were helpful. The curriculum was extremely comprehensive, helped me understand every concept thoroughly, and prepared me to tackle real-life applications.

Post Graduate Program In Digital Transformation
IBM masterclasses, AMAs, and course certifications

The Simplilearn Impact

I gained so much more than I had expected. With an extraordinary advancement in my knowledge and skills, I gained a salary increment of 25%. The course stood up to my expectations and helped me advance my career. 

A Word from Simplilearn 

Our Post Graduate Program in Digital Transformation is designed to help professionals focus on the critical aspects of building a digital-ready business. Learn everything, from understanding and leveraging the drivers of transformation to building a digital business strategy, leading organisations, and navigating through digital disruption. 

Skills Covered

  • Digital Strategy
  • Digital Marketing
  • Digital Business Model
  • Artificial Intelligence
  • Digital Disruption
  • People Leadership
  • Agile Business Transformation
  • Design Thinking

You will work with tools like user journey mapping, affinity diagrams, prototyping, rapid ideation, digital disruption framework, and more. Attend masterclasses delivered by the top Purdue University faculty and senior KPMG consultants. In addition, you will work on real-world capstone projects and get mentored by experts to transform yourself into an expert digital leader, leading your business to success.