As documented by Saurav Chopra
I pursued Simplilearn’s PGP in Digital Transformation program to upskill and get promoted. After completing the program, I received a 25% salary increment.
My Career Journey So Far
I am a seasoned digital marketing professional with a working experience of more than 8 years. I started work with hitbullseye as a digital marketing head for about four years before I joined Accenture in 2018. At Accenture, my job role was that of a Google Ads Specialist. In 2019, I joined Publicis Groupe as a Business Manager.
After a couple of promotions, I am currently the company’s Group Head – Performance Marketing. As a part of my current job, I have successfully led a team of 15-20 people, strategized media plans and campaigns, worked closely with media partners such as Google and YouTube, and managed a budget of $200 million across search and social in specific quarters.
The Challenge
I like to keep myself updated and skilled with new advancements. Besides gaining knowledge and enhancing my skill set, I was looking for a promotion or higher pay in my career. So, I decided to upskill with the Post Graduate Program in Digital Transformation offered by Simplilearn in collaboration with Purdue University. I expected the course to help me further enrich my digital marketing expertise and act as a progressing step for my career.
The Simplilearn Solution
It was an amazing learning experience with Simplilearn. The combination of self-paced learning and classroom instruction resulted in efficient learning. The online resources were a great help to me. Numerous online classrooms enhanced my knowledge, followed by case studies and practice exams, helping me gain confidence.
The chapter-ending quizzes, simulation exams, scenario-based assessments, and case studies were simply amazing. The support system – dedicated account managers, teaching staff, and support staff – were helpful. The curriculum was extremely comprehensive, helped me understand every concept thoroughly, and prepared me to tackle real-life applications.
