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Upskilling to Welcome Challenges

Ruksana Afsha

Ruksana Afsha

5+ years

Computer Faculty

Computer Faculty

JSS Institution

Computer Faculty

Computer Faculty


As documented by Rukhsana Afsha

I am Rukhsana Afsha, a teacher holding five years of experience. I belong to Mandy, Karnataka, and have completed my Master’s in Computer Science. I wanted a change from monotonous life along with the knowledge to face new challenges, which encouraged me to take up the course. The decision has been great owing to the results, as I found both personal and professional growth. 

The Journey 

I did my Master’s in computer science, after which I joined the JSS Institute of Education as a faculty member. The experience was great but redundant. It lacked new challenges as well. Holding an interest in the field of Digital Marketing, my next decided move is to find a course and pursue the same to change my career path. 

The Challenge 

My previous work experience brought stagnancy in my career. With no room for growth, diversity, and challenges in the field, I had to look for new career paths. The hunt wasn’t easy, owing to finding a program that could easily balance with working life. Simlilearn seemed to be an intriguing option due to the multiple facilities offered by them. 

Simplilearn Solution

The blended learning approach made learning compatible with the job, thus becoming a primary criterion in finalizing Simplilearn. Apart from this, association with the top globally acclaimed university was an added benefit in beautifying my resume. The journey at Simplilearn enlightened me with loads of new things, with primary credit going to excellent and amazing teaching faculty, Mr. Manjunath. 

I gained a lot of knowledge and skills to implement it practically. Sir guided me with an in-depth knowledge of each topic like SEO, Google Ads, Google Analytics, Email Marketing, and Social Media Marketing. I even learned more about implementing the course with our future clients when we start working independently. 

Along with the project Support, even the backend team of Simplilearn was so good with immediate responses that helped me to complete projects on time. Even the Skill Up courses helped me a lot to gain more knowledge. Moreover, the notes from Simplilearn are always up to date. I am very happy and satisfied with the course. 

Post Graduate Program in Digital Marketing
6-credit transfer for the Purdue Online MS in Communication program

The Impact 

The course of PG in Digital Marketing positively changed my life. I am working as a Freelancer, which has its perks. There are flexible working hours and no terms to follow, which is like a dream come true. Also, my income increased by 50% post taking up the new role with my demonstrated experience and portfolio. I thank Simplilearn for the wonderful and successful journey of Online Education, which was indeed fruitful. 

A Word From Simplilearn 

The Post Graduate Program in Digital Marketing is aimed to introduce the basic concepts and practical aspects of digital marketing. The collaboration of Purdue University and Meta blueprint adds an advantage to the candidates’ benefit by providing masterclasses, ask me anything sessions, and Harvard Publishing case studies enhancing the learning experience. 

Skills Covered

  • PPC and Social media strategy
  • Campaign and Ad group organization
  • Keyword organization and match types
  • Language targeting
  • Keyword research
  • Web analytics
  • Content marketing
  • Search psychology
  • Online reputation management
  • Search engine optimization
  • Keyword management and research 
  • Ad testing and extensions
  • Advanced ad features
  • Website management and optimization
  • URL management

The program is demonstrably performing efficiently by providing success to numerous candidates. Hiring in top multinational companies has been a common experience among the candidates associated with this program.