Category: Digital Marketing Reviews

Introduction

My journey began at the Indian Institute of Technology (IIT), Bhubaneswar, where I graduated with a B.Tech degree in 2018. This marked the start of an exciting professional path that led me to found my own startup, Eco-Saathi, after four enriching years in the consulting arena at IBI Group. Alongside, I ventured into the digital marketing domain as a freelancer, thanks to the advanced skills acquired from Simplilearn’s Postgraduate Program in Digital Marketing.

Enrollment Decision and Career Goals

As I navigated through my entrepreneurial journey with Eco-Saathi, a social e-commerce platform championing eco-friendly products in India, the necessity to broaden my skillset became apparent. My dual aim was to generate a passive income through freelance digital marketing and leverage these skills to scale my startup. Thus, opting for Simplilearn’s comprehensive digital marketing program was a strategic move to fulfill my career aspirations and contribute more significantly to the environmental cause my startup supports.

My Experience with Simplilearn

Simplilearn’s program was a revelation. The curriculum, meticulously structured with a blend of theoretical knowledge and practical application, suited my quest for learning perfectly. Lectures delivered by industry veterans offered deep insights into the nuances of digital marketing, complementing my efforts to steer my startup, Eco-Saathi, towards greater visibility and impact. The hands-on experience with real-world projects and the feedback from industry experts were particularly invaluable, enriching my understanding of digital marketing’s dynamic landscape.

Introduction

I’m Smriti Kumari, an Indian American who moved to the US in 2014 and embarked on a career transition. With prior experience in PR agencies in India, I later joined Comcast as a Telesales agent. After a maternity break, I aimed to restart my career in 2021 and chose to upskill with Simplilearn’s Professional Certificate Program in Digital Marketing in collaboration with Purdue University.

Enrollment Decision and Career Goals

Facing a career hiatus of three years, I sought to equip myself with contemporary digital marketing skills to reenter the workforce. Enrolling in Simplilearn’s program was a strategic decision aimed at gaining new skills and kickstarting my career in digital marketing.

My Experience with Simplilearn

My journey with Simplilearn was enriching, primarily owing to the engaging live classes and well-structured assignments. The interactive nature of the live sessions, coupled with knowledgeable mentors and industry-expert instructors, made learning enjoyable and comprehensible. Simplilearn’s meticulous course design, abundant study materials, and prompt customer service further enhanced my learning experience.

As documented by Aashish Thanki

I’m Aashish Thanki, a seasoned healthcare marketer with over 22 years of experience in the field. While working as a Senior Group Product Manager at Sundyota Numandis, I recognized the importance of upskilling to enhance my marketing capabilities.

Enrollment Decision and Career Goals:

In 2021, I proactively decided to upskill myself by enrolling in Simplilearn’s Digital Marketing Specialist Master’s Program. With a strong desire to excel in my role and improve my performance, I understood the significance of expanding my knowledge in the realm of digital marketing. Completing the course in November 2022 became a crucial milestone in my professional journey.

My Experience with Simplilearn:

My experience with Simplilearn was exceptional. The program’s blend of live classes and self-paced learning allowed me to tailor my studies according to my own pace. I thoroughly enjoyed the interactive live sessions and found the self-learning videos to be highly informative. The course structure allowed me to balance my professional commitments and personal learning goals.

Certification Provided a Career Boost:

The Digital Marketing Specialist Master’s Program was a game-changer for my career. It gave me a comprehensive understanding of digital marketing concepts like SEO, PPC, and web analytics. As a result, I secured the Head of Marketing role at Velbiom Probiotics Pvt Ltd, accompanied by a remarkable 40% salary hike. The certification from Simplilearn has not only opened doors to new opportunities but has also positioned me for success in my long-term goal of leading marketing efforts in the D2C and e-commerce sectors.

Now, let me provide you with some insights into my professional background. In 1998, I completed my Bachelor’s in Business Administration with a specialization in Marketing. Following that, in 1999, I pursued a post-graduation in Computer Science. My career began in 1999 at Vikas Enterprises, where I worked as a Commercial Assistant. In 2002, I transitioned into the medical industry by joining Tidal Laboratories as a Media Representative. Subsequently, in 2005, I became a Senior Executive at Sundyota Numandis and steadily climbed the ranks to Senior Product Manager by 2008.

As documented by Arnau Fontanet Ros

I took a break from my Sales Manager job. With fast-paced progress in the industry, it was necessary to learn new tactics and emerging technologies. This motivation led me to take a course to learn more about marketing. 

The Journey

I am a person who has always worked in the startup environment in Barcelona. I have always been related to sales. Though being in the industry, I was still unaware of its mechanistic aspect. I held a will to understand a little bit more about how marketing works and where the leads came from. It encouraged me to look for learning. 

The Challenge

The will to learn deep marketing insights was enough to motivate me. However, consistency requires quality material, experts, and a good choice of an educational platform. All of this wasn’t easy to find in one package. Additionally, changing the job perspective to a learning perspective required a mindset change, which I had to work through personally. 

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