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Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.
Digital marketing is the process of promoting products and services using digital devices or other technologies. It involves the promotion of marketing campaigns on search engines, social media platforms, emails, and mobile applications. Compared to traditional marketing, digital marketing is cost-efficient, gives instant real-time results, and helps marketers reach the target audience more easily.
Digital marketers are in high demand globally, and one can find many opportunities in countries like India, the U.S., Canada, and Australia. Companies across all industries seek professionals with expertise in digital advertising and content strategy. With internet usage growing exponentially, it goes without saying that digital marketing is here to stay and so is the demand for digital marketing specialists.
The top job titles in the Digital Marketing field include:
Digital marketing is a diverse field. Depending on your interests, you can choose either a general or specialized role. Professionals can start by taking up the Digital Marketing Associate Master’s Program to learn the basics of the field and then move onto specialization. You can choose to become an SEO specialist, PPC specialist, social media marketing specialist, content manager, or digital marketing specialist when considering a specialization.
Digital marketing specialists earn an average annual salary of $49,626 in the United States. With relevant experience, the salary prospects can exceed $67,000.
Digital marketing professionals can explore their career opportunities in sectors like advertising, retail, information technology, healthcare, and education.
Companies like Dell, LinkedIn, Accenture, Google, Amazon, Facebook, and Oracle offer great job opportunities for digital marketing professionals.