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Migrating to Entrepreneurship with the PGP in Digital Marketing

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Ananth Annaswamy

26+ Years

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Global Marketing Director

Philips Health Systems

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I have 26 years of experience with market-leading multinational organizations where I played diverse, successful roles in sales, distribution, marketing, product development, and customer experience. I am a Mechanical Engineer and received my MBA (PGDM) from IIM Calcutta in 1994. After various senior managerial roles in global marketing at Philips Health Systems, Gillette, and Ranbaxy, I wanted to start my own med-tech company and website. 

Since the market was changing rapidly and going through a digital transformation, I needed to ensure I was up-to-date with current trends. I felt it was the right time to upskill in digital marketing. I enrolled in Simplilearn’s Post Graduate Program in Digital Marketing offered in partnership with Purdue University to get acquainted with current practices in the field.

Comprehensive curriculum sealed the deal

I found Simplilearn through social media and liked that their approach included both classroom and online instruction. I felt it was important to have the opportunity to learn in a classroom setting. The courses available on YouTube were in bits and pieces without a proper structure. Simplilearn’s learning consultant walked me through the entire curriculum and helped me make the decision to enroll. 

The content in the classroom setting as well as in the LMS was very rich. The lessons were very engaging. Simplilearn’s instructors were very knowledgeable and taught with real-life examples, which helped me understand the concepts. The six-month program format also worked well for me. I took weekend classes and did self-study during my breaks from work. Class recordings were conveniently posted in the LMS and accessible at any time. They were very helpful in reviewing topics.

Professional Certificate Program In Digital Marketing
Expert sessions and AMAs by Meta Blueprint trainers

Becoming an entrepreneur after upskilling

The skills I acquired from the program helped me establish my med-tech startup. The course also helped me drive traffic to my new blog and market it digitally. I’m also confident that the knowledge I gained will continue to help me grow professionally.  

My advice to aspiring professionals is that to stay on top, you need to constantly reinvent yourself. Keep sharpening your saw, stay updated, and upskill!

*Disclaimer: Post Graduate Program in Digital Marketing has been renamed to Professional Certificate Program In Digital Marketing