• Next Cohort starts: Nov 28, 2020Limited no. of seats available
  • Program Duration: 6 monthsAt 5-10 hours/week
  • Online BootcampLearning Format

Program Overview

This Post Graduate Program in Digital Marketing will help you gain a deep understanding of digital marketing strategies and expertise in the most widely used digital marketing tools and channels. Through real-life projects and virtual simulations, this digital marketing certification program will help you master various in-demand digital marketing skills.

KEY FEATURES

  • Purdue-Simplilearn Joint Post Graduate Program Certification
  • Membership to the Purdue Alumni Association
  • Masterclasses from top Purdue instructors
  • 200+ hours of applied learning
  • Aligned with OMCP® Certification
  • Capstone and real-life projects
  • 45+ Projects & Stukent Labs: Hands-on experience with Mimic Pro and Mimic Social simulations
  • Access to $500 worth of marketing tools like SEMRush, Moz, Buffer, and more.
  • Learn 35+ Digital Marketing tools

Post Graduate Program Advantage

With the Post Graduate Program in Digital Marketing in partnership with Purdue University, you get a digital marketing certification and learn about the latest digital marketing strategies while gaining insights from Purdue faculty members.

Partnering with Purdue University

This Post Graduate Program in Digital Marketing in partnership with Purdue University, one of the world's leading research and teaching institutions, offering higher education at the highest proven value. Purdue is committed to your success, changing the student experience with a focus on collaboration and the creative use of technology.

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Upon Completion of this Program, you will receive:
  • Receive a joint Purdue-Simplilearn certification
  • Membership to the Purdue Alumni Association
  • Masterclasses from top Purdue instructors
Purdue Certification

Program Details

You will work on multiple case studies, assignments, and projects in this program that will help make you a confident digital marketer. You get to fast track your career in the digital marketing field and become an expert by mastering the most in-demand skills, techniques and tools.

LEARNING PATH

  • Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing certification program. Get started in no time with our preparatory courses.

  • You will gain the basic skills and insights required to become a highly effective digital marketer that can generate a measurable impact on your company’s bottom line. The course also covers all these key skills of search engine optimization and how to incorporate SEO into an effective marketing strategy.

  • In this course, learn to develop and execute an advanced PPC strategy to drive results for your business, and give you hands-on experience in managing paid marketing initiatives.

  • This course will give you a comprehensive understanding of critical elements of social media, web, mobile, and content analytics. Learn how to improve your organization’s ability to make highly-informed business decisions based on data analytics.

  • This course will convert you into an industry-ready social media marketer. Through this social media training you will master all aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.

  • Understand the principles and concepts of brand management. It will help you build brands for companies, implement marketing strategies, plan and execute branding campaigns, and successfully manage them.

  • Culminate your learning experience by demonstrating your new digital marketing skills with a hands-on, industry-relevant Capstone project. Bring the knowledge you have gained from every course together into one portfolio-worthy example of the skills you have acquired.

Electives:
  • Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.

  • This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.

  • Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.

  • Become an expert in using mobile as a means of marketing communication. Master the art of mobile advertising, responsive designs, integrated social media marketing, and more.

SKILLS COVERED

  • Search Engine Optimization
  • Content Marketing
  • Web Analytics
  • Keyword Management and Research
  • Website Management and Optimization
  • URL Management
  • Search Psychology
  • Keyword Organization and Match Types
  • Keyword Research
  • Advanced Ad Features
  • Ad Testing and Extensions
  • Language Targeting
  • Campaign and Ad Group Organization
  • PPC strategy
  • Social Media Strategy
  • Online Reputation Management

TOOLS COVERED

Facebook BlueprintFacebook AdsGoogle AdsGoogle Tag ManagerGoogle Keyword PlannerGoogle AnalyticsGoogle Data StudioBing Ads MangagerYoutube AdvertisingYouTube AnalyticsMAJESTICMOZsemrushSpyFuBufferHootsuiteSocial StudioFacebook InsightsQlikViewGoogle Trendsuber suggestcarzyeggFeng-GUIhitwiseSimilarWebGoogle Ads ManagerLinkedIn AdsTwitter AdsRavenSE RankingFacebookInstagramLinkedInTwitterYouTube

Industry Project

  • Project 1

    Capstone Project

    Drive customer engagement and increase the number of likes of the Facebook page created in your domain in an effort to increase brand awareness and connect with your customers.

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.

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Program Advisor

  • Qiang Liu

    Qiang Liu

    Associate Professor of Management, Purdue University

    Qiang Liu is an Associate Professor of Management, Purdue University specializing in digital & social media marketing and marketing management. He regularly publishes in leading journals such as Management Science and holds a Ph.D. in Management from Cornell University.

  • Brad Geddes

    Brad Geddes

    Expert PPC Marketer, Founder of Certified Knowledge, Author

    Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

  • Matt Bailey

    Matt Bailey

    Expert Internet Marketer, President of SiteLogic, Author

    Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

Learner's Profile

This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Industry
    Information Technology - 37%BFSI - 19%Consulting - 12%Others - 32%
    Companies
    Dell
    Wells Fargo
    Accenture
    Ernst & Young
    Amazon
    Godrej & Boyce
    Johnson and Johnson
    Vodafone
    Deloitte
    Barclays
    Microsoft
    LinkedIn

Learner Reviews

  • Mia Schuck

    Mia Schuck

    Brand Manager

    I enjoyed this course so far!I recommend taking the live classes and slides as well as all the projects. The teachers are great, and you can get as much help as you need when you attend the live classes. Overall I have had an outstanding experience, and I have learned a lot!

  • Shilpi Singh

    Shilpi Singh

    Director at Proteck Electronic Trading LLC

    Simplilearn has been an integral part of my learning for the past 1 year. I owe it greatly to Simplilearn to impart in me the knowledge and skills in Sales and Marketing. I have recommended this program to my friends and am considering enrolling my kids in the coding program during the summer.

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Industry Trends

Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.

  • Digital Advertising Industry Growth

    13.4% CAGR

    during the forecast period from 2019 to 2024

    28.9% job growth

    during the forecast period from 2019 to 2024

    Digital Marketing Manager Annual Salary
    $45KMin
    $74KAverage
    $111KMax
    Source: Glassdoor
    Digital Marketing Manager Hiring Companies
    VMware
    Infosys
    Accenture
    EY
    Amazon
    Oracle
    Source: Indeed

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

Admission Details

APPLICATION PROCESS

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

Submit Application

Tell us a bit about yourself and why you want to do this program

Application Review

An admission panel will shortlist candidates based on their application

Admission

Selected candidates can begin the program within 1-2 weeks

ELIGIBLE CANDIDATES

For admission to this Program, candidates must possess one of the first two criteria:

At least 2 years of experience

A bachelor's degree in any discipline

Marketing or non-marketing background

ADMISSION COUNSELORS

We have a team of dedicated admissions counselors who are available to guide you as you apply to the program. They are available to:

  • Address questions related to your application
  • Provide guidance regarding financial aid (if required)
  • Help answer questions and understand the program
Talk to our admissions counselors now!

Admission Fee & Financing

The admission fee for this digital marketing certification program is $ 3,000

Financing Options

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

Pay in Installments

You can pay monthly installments for Post Graduate Programs using Affirm or ClimbCredit payment option with low APR and no hidden fees.

AffirmClimbCredit

Other Financing Options

We provide the following options for one-time payment

  • Credit Card
  • Paypal

$ 3,000

Apply Now

PROGRAM BENEFITS

  • Receive a joint Purdue-Simplilearn certification
  • Membership to Purdue Alumni Association
  • Masterclasses from top Purdue instructors
  • Rigorous curriculum designed by industry experts
  • Complete this certification program while you work

PROGRAM SCHEDULE

Welcome Class for Purdue Digital Marketing
  • Date: 28 Nov-28 Nov

    Time : 08:00 - 10:00 CST

    Class Type:Weekend (Sat - Sun)

PG DM - Fundamentals of Digital Marketing and SEO
  • Date: 19 Dec-17 Jan

    Time : 08:00 - 12:00 CST

    Class Type:Weekend (Sat - Sun)

PG DM - Pay Per Click(PPC)
  • Date: 30 Jan-20 Feb

    Time : 08:00 - 12:00 CST

    Class Type:Weekend (Sat - Sun)

PG DM - Web Analytics
  • Date: 6 Mar-13 Mar

    Time : 08:00 - 12:00 CST

    Class Type:Weekend (Sat - Sun)

PG DM - Social Media Marketing
  • Date: 27 Mar-17 Apr

    Time : 09:00 - 13:00 CDT

    Class Type:Weekend (Sat - Sun)

PG DM - Brand Management
  • Date: 1 May-16 May

    Time : 09:00 - 13:00 CDT

    Class Type:Weekend (Sat - Sun)

PG DM - Digital Marketing Capstone Project
  • Date: 30 May-13 Jun

    Time : 09:00 - 11:00 CDT

    Class Type:Weekend (Sat - Sun)

Got Questions regarding the Program dates?

FAQs

  • What are the eligibility criteria for this Post Graduate Program in Digital Marketing in partnership with Purdue University?

    For admission to this Post Graduate Program in Digital Marketing, candidates must possess one of the first two criteria:

    1. A bachelor's degree in any discipline 
    2. At least 2 years of experience
    3. Marketing or non-marketing background

  • What is the admission process for this Post Graduate Program in Digital Marketing in Partnership with Purdue University?

    The admission process for this digital marketing certification consists of three simple steps:

    • All interested candidates are required to apply through the online application form.
    • An admission panel will shortlist the candidates based on their application.
    • An offer of admission will be made to the selected candidates and is accepted by the candidates by paying the program fee.
       

  • Is there any financial aid provided for this Digital Marketing Certification program?

    To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this certification program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.
     
     

  • What should I expect from the Post Graduate Program in Digital Marketing?

    As a part of this Post Graduate Program, you will receive the following:

    • Job-ready skills in digital marketing and hands-on experience 
    • A Capstone project suitable for your portfolio to demonstrate your skills to employers
    • Purdue Post Graduate Program certification
    • Industry-recognized certificate from Simplilearn
    • Official membership to the Purdue Alumni Association 
    • Lifetime access to all core eLearning content created by Simplilearn 

  • What certificate will I receive?

    Upon successful completion of this digital marketing certification program, you will be awarded a joint Post Graduate Program certification by Purdue University and Simplilearn.

  • Will any preparation material be provided as part of this Digital Marketing Certification program to help me get started?

    Once you pay the first installment of the program fee, you will get access to a preparatory course. You will have to go through these courses before taking the first class, which consists of 3-4 hours of self-paced learning content in the form of videos.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.
     

  • Who are the instructors for this Digital Marketing Certification program and how are they selected?

    Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty.  In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.

  • What are the eligibility criteria to participate in the JobAssist program?

    To participate in the JobAssist program, you need to:

    • Have a bachelor's degree in any discipline with an average of 50% or higher marks
    • Successfully complete our Post Graduate Program in Digital Marketing and earn the certificate upon completion
       

  • I am not able to access the online digital marketing certification program. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
     

  • What is covered under the 24/7 support promise?

    We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course.
     

  • If I want to cancel my enrollment from this digital marketing certification program, can I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.


    * Disclaimer
    This digital marketing certification program is offered on a non-credit basis and is not transferable to a degree.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.