Professional Certificate Program in Digital Marketing

Professional Digital Marketing FAQs

• What are the eligibility criteria for this Professional Certificate Program in Digital Marketing in partnership with Purdue University?

  For admission to this Professional Certificate Program in Digital Marketing, candidates must possess one of the first two criteria:

  1. A bachelor's degree in any discipline 
  2. At least 2 years of experience is preferred
  3. Marketing or non-marketing background

• What is the admission process for this Professional Certificate Program in Digital Marketing with Purdue University?

  The admission process for this digital marketing program consists of three simple steps:

  • All interested candidates are required to apply through the online application form.
  • An admission panel will shortlist the candidates based on their application.
  • An offer of admission will be made to the selected candidates and is accepted by the candidates by paying the program fee.
     

• What are the benefits of this Professional Certificate Program in Digital Marketing?

  This Professional Certificate Program in Digital Marketing builds your expertise in the given field or domain. To add to that getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes a capstone project and over 30 skills and tools that will make you job-ready the moment you graduate.

• What is Meta Blueprint certification?

  Meta Blueprint is one of the top and most popular  Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this Digital Marketing program, you receive a free voucher for taking up the Meta Blueprint Digital Marketing Associate program.

• What should I expect from the Professional Certificate Program in Digital Marketing?

  As a part of this Professional Certificate Program in Digital Marketing, you will receive the following:

  • Job-ready skills in digital marketing and hands-on experience 
  • A Capstone project suitable for your portfolio to demonstrate your skills to employers
  • Certificate from Simplilearn in collaboration with Purdue University
  • Industry-recognized certificate from Simplilearn
  • Become eligible to be part of the Purdue University Alumni Association
  • Lifetime access to all core eLearning content created by Simplilearn 

• What certificate will I receive after completion of this Professional Certificate Program in Digital Marketing?

  Upon successful completion of this Professional Certificate Program in Digital Marketing, you will be awarded a certificate from Simplilearn in collaboration with Purdue University

• Will any preparation material be provided as part of this Digital Marketing Program to help me get started?

  Once you pay the first installment of the program fee, you will get access to a preparatory course. You will have to go through these courses before taking the first class, which consists of 3-4 hours of self-paced learning content in the form of videos.

• What are some of the popular Digital Marketing tools covered in this Digital Marketing Program?

  The Professional Certificate Program in Digital Marketing covers over 30 in-demand digital marketing tools, including, Semrush, Google keyword planner, google analytics, Moz, Spyfu, Facebook ads, Hootsuite, and many more.

• What important skills are covered in this Professional Certificate Program in Digital Marketing?

  You will learn some of the most in-demand skills during this Professional Certificate Program in Digital Marketing, including, web analytics, website management, and optimization, search psychology and language targeting, content marketing, PPC strategy, ad testing and extensions, and more. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.

• What is the total duration of this Professional Certificate Program in Digital Marketing?

  You will have to dedicate 6 months (at 5-10 hours/week) to complete this Professional Certificate Program in Digital Marketing!

• What are some of the top online certifications included in this Professional Certificate Program in Digital Marketing?

  The following top online certifications are covered in this Professional Certificate Program in Digital Marketing:

  • Fundamentals of Digital Marketing and SEO
  • Pay Per Click(PPC)
  • Web Analytics
  • Social Media Marketing
  • Brand Management

  To add on to that, you will also get masterclasses directly from the Purdue University faculty when you enroll for this digital marketing program.

• What are the top Digital Marketing courses included in this Professional program?

  Simplilearn’s Professional Certificate Program in Digital Marketing covers the following in-depth digital marketing courses:

  • Fundamentals of digital marketing and  SEO
  • Pay Per Click (PPC)
  • Web analytics
  • Social media marketing
  • Digital marketing capstone project

• What are the key topics covered in this Professional Certificate Program in Digital Marketing?

  Simplilearn’s Professional Certificate Program in Digital Marketing includes the following key topics:

  • Making effective SEO strategies
  • Developing and executing an advanced PPC strategy
  • Social media, web, mobile, and content analytics
  • Influencer marketing
  • Reputation management

• Do I need to learn these courses in a specific order?

  Yes, we recommend you to follow the content as mentioned in the learning path of this online marketing training. Following the same order will ensure that you are getting step-by-step guidance on online marketing.

• What are the benefits of taking this Professional Certificate Program in Digital Marketing?

  This Digital Marketing Program is a unique Bootcamp that features masterclasses from Meta and Purdue and Harvard Business Publishing case studies. This comprehensive program helps you learn about all the aspects of digital marketing and increases your practical knowledge by incorporating over 14 industry projects and a capstone project from 5 domains. Moreover, the program makes you job-ready so that you can showcase your skills to potential employers.

• What are the prerequisites for taking this Professional Certificate Program in Digital Marketing?

  There are no prerequisites associated with our Professional Certificate Program in Digital Marketing. Professionals from non-marketing backgrounds can also follow our curriculum easily.

• What is the Hootsuite Platform Training course and how will I earn its Certificate?

  We partnered with the Hootsuite Academy team to include the Hootsuite Platform Training course as part of the Digital Marketing program. In this module, you’ll develop the skills to use core Hootsuite products to their full potential, boosting the impact of your social media efforts, driving results, and proving your ROI.

  Once you've completed the Hootsuite Platform Training, you'll be ready to take the exam on the Hootsuite Academy website to become a Hootsuite Certified Professional. As a Simplilearn student, you'll get 50% off on this industry-recognized credential! Get certified for 50% off.

• What is SE Ranking platform access and how can I avail it?

  As a part of this digital marketing bootcamp, you will get free access to the SE Ranking platform for the validity of 1-year. Once you complete the Fundamentals of Digital Marketing and SEO module (the first module) of the Digital Marketing Training program, you will get an exclusive promo code from Simplilearn to access the platform. 

• Is there any financial aid provided for this Professional Certificate Program in Digital Marketing?

  To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this  Professional Certificate Program in Digital Marketing is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.

• What is Global Teaching Assistance?

  Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.
   

• Who are the instructors for this Professional Certificate Program in Digital Marketing and how are they selected?

  Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty.  In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.

• What are the eligibility criteria to participate in the JobAssist program?

  To participate in the JobAssist program, you need to:

  • Have a bachelor's degree in any discipline with an average of 50% or higher marks
  • Successfully complete our Professional Certificate Program in Digital Marketing and earn the certificate upon completion
     

• I am not able to access the Professional Certificate Program in Digital Marketing. Who can help me?

  Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
   

• What is covered under the 24/7 support promise?

  We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course.
   

• If I want to cancel my enrollment from this Professional Certificate Program in Digital Marketing, can I get a refund?

  Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.

  
  * Disclaimer
  This Professional Certificate Program in Digital Marketing is offered on a non-credit basis and is not transferable to a degree.

• What is Digital Marketing?

  From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!

• Why use Digital Marketing?

  Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.

• What are the various roles that can be applied after completing this Professional Certificate Program in Digital Marketing?

  This digital marketing professional certificate program will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.

• Do you provide practice tests as part of this Professional Certificate Program in Digital Marketing?

  Below mentioned are some of the practice tests you can look into:

  • SEO Online MCQ Practice Test
  • Advanced Social Media Questions Free Practice Test
  • Advanced PPC Exam Questions Free Practice Test
  • Email Marketing Questions Free Practice Test

• What are the different roles in Digital Marketing?

  Digital marketing is one of the fastest-growing career fields with a number of career opportunities like SEO Specialist, Digital Marketing Manager, Social Media Marketing Manager, PPC Specialist, and Content Marketing Specialist. Take our PG in Digital Marketing Program and become eligible for all these roles.

• What are the top roles and responsibilities of an Digital Marketing Professional?

  The most important responsibility of a Digital Marketing Manager is to plan and manage Digital Marketing Campaigns that promote a firm’s products, brands, and services. They monitor various performance metrics and assess them against goals. They also evaluate end-to-end customer experience across multiple channels and touchpoints. Our Digital Marketing Training Program will help you become capable of handling all such responsibilities in an organization.

• What is the Digital Marketing Expert's Salary?

  Digital Marketing Experts earn lucrative salaries across the world. Relevant experience and Digital Marketing Program can also improve their earning potential. Here is a glimpse of the average annual salaries of digital marketing managers across major countries (source: Payscale):

  • India - INR 346K
  • The US - $50K
  • The UK - £26,045
  • Canada - C$50K
  • Singapore - S$40K

• Is Digital Marketing a good career? Are Digital Marketing Experts in demand?

  Digital marketing is a promising career option and gaining traction from professionals across the world. LinkedIn listed the ‘Digital Marketing Specialist’ role among the top 10 most in-demand jobs with 860,000 job openings. Moreover, the professional networking site also found a shortage of 230,000 digital marketing professionals in the US alone in one of its surveys. So, now is the right time to achieve our Digital Marketing Training Program and make use of the opportunities available.

• Does Digital Marketing require coding experience?

  No, our Digital Marketing Program doesn’t require coding experience.

• Can I get a sealed transcript for World Education Services (WES) at the end of the program?

  Professional Certificate Program are certification programs and do not include any transcripts for WES, this is reserved only for degree programs. We do not offer sealed transcripts and hence, our programs are not applicable for WES or similar services.

• Why choose Simplilearn for the Professional Certificate Program in Digital Marketing?

  In collaboration with Purdue University and Meta, the Professional Certificate Program in Digital Marketing has everything you need to become a successful professional in the digital world. It is a perfect course for working professionals looking to upskill by understanding the fundamental skills and tools of digital marketing. It is specially designed to accelerate your career to new heights by training you with in-demand digital marketing tools and hands-on practical training through case studies, masterclasses, mentoring sessions, and more! What’s even better is that it has superb mastersessions by Meta Blueprint and immersive case studies from Harvard Business Publishing.

  This online Professional Certificate Program in Digital Marketing provides you with 6-credits from Purdue University that can be transferred to Online MS in Communication program. Understanding the need for career mentoring after the course, Simplilearn has added another great feature of resume assistance, access to its job portal named JobAssist, and mentoring from experts in digital marketing. 

  Simplilearn’s flagship Professional Certificate Program in Digital Marketing alumni are from international brands like Amazon, Unilever, Microsoft, Google, Deloitte, Ola, LinkedIn & more! Students get to work on industry projects from 5 domains and a whopping 14+ course-end projects. Experts design these projects to provide real-world experience to learners. Other than these, some brownie features of the course include a Meta Digital Associate Exam voucher which costs around 99$, and ask me for any sessions mentored by Meta Blueprint trainers of the course too!

• What's New in this Digital Marketing Professional Certificate Program?

  • Case Studies by Harvard Business Publishing of brands like Yahoo, Accord, Tripadvisor, and many more

  • Ask me anything sessions offered by the course’s Meta Blueprint Trainer

  • Aim for a maximum 300% hike with our Professional Certificate Program in Digital Marketing

  • Take part in 5 domain-focused industry projects

  • 14+ course-end projects

  • Job assistance, career mentors and counseling post-course.

• Who can apply for this Professional Certificate Program in Digital Marketing?

  • Content Managers

  • Marketing Managers

  • Influencers

  • Project Managers

  • Sales Associates

  • Entrepreneurs

  • Business Graduates

  • Analysts

  • Digital Marketing Specialists 

  • SEO Experts