Post Graduate Program in Digital Marketing
World #1 Digital Marketing Course by Marketing Land
Fast track your career with the Post Graduate in Digital Marketing in partnership with Purdue University and co-created with Facebook. Learn top digital marketing tools with this digital marketing program featuring Masterclasses from Facebook and Purdue and Harvard Business Publishing case studies.
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- Next Cohort starts: 16 May, 2021Limited no. of seats available
- Program Duration: 6 monthsAt 5-10 hours/week
- Online BootcampLearning Format
World’s #1 Online Bootcamp
Program Overview
This digital marketing program is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, and experienced marketers keen on learning the latest Digital Marketing skills. The Harvard Business case studies and projects on Google and Facebook add real-world experience.
KEY FEATURES
- Post Graduate Program Certification and Alumni Membership from Purdue
- Masterclasses from top faculty from Purdue and industry experts from Facebook
- Exclusive Facebook Ask Me Anything sessions and Facebook Blueprint certification voucher
- 8X higher live interaction with 200+ hours of live online classes by industry experts
Post Graduate Program Advantage
Learn the practical aspects of SEO, SEM, Web Analytics and Social Media Marketing through tools and hands-on practice. Get a certification from Purdue University and a free voucher for FB Blueprint certification.
Partnering with Purdue University
This Post Graduate Program in Digital Marketing in partnership with Purdue University, one of the world's leading research and teaching institutions, offering higher education at the highest proven value. We are committed to your success, changing the student experience with a focus on collaboration and the creative use of technology.
- Receive a joint Purdue-Simplilearn certification
- Membership to the Purdue Alumni Association
- Masterclasses from top Purdue instructors
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Co-created with Facebook
Facebook empowers more than 3 billion people around the world to share ideas, offer support and make a difference by building technologies that give people the power to connect with friends and family, find communities and grow businesses.
- Master sessions and Ask-Me-Anything sessions by Facebook
- Free voucher for Facebook Blueprint certification
Program Details
You will work on multiple case studies, assignments, and projects in this program that will help make you a confident digital marketer. You get to fast track your career in the digital marketing field and become an expert by mastering the most in-demand skills, techniques and tools.
LEARNING PATH
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
You will gain the basic skills and insights required to become a highly effective digital marketer that can generate a measurable impact on your company’s bottom line. The course also covers all these key skills of search engine optimization and how to incorporate SEO into an effective marketing strategy.
In this course, learn to develop and execute an advanced PPC strategy to drive results for your business, and give you hands-on experience in managing paid marketing initiatives.
This course will give you a comprehensive understanding of critical elements of social media, web, mobile, and content analytics. Learn how to improve your organization’s ability to make highly-informed business decisions based on data analytics.
This course will convert you into an industry-ready social media marketer. Through this social media training you will master all aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.
Understand the principles and concepts of brand management. It will help you build brands for companies, implement marketing strategies, plan and execute branding campaigns, and successfully manage them.
Culminate your learning experience by demonstrating your new digital marketing skills with a hands-on, industry-relevant Capstone project. Bring the knowledge you have gained from every course together into one portfolio-worthy example of the skills you have acquired.
Electives:
Attend online interactive masterclasses from Facebook and get insights about advancements in the digital marketing field.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.
Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.
Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.
SKILLS COVERED
- Search Engine Optimization
- Content Marketing
- Web Analytics
- Keyword Management and Research
- Website Management and Optimization
- URL Management
TOOLS COVERED
Case Studies and Projects
- Project 1
Air France Internet Marketing
Step into shoes of Senior Vice President of Media Contacts, to optimize search engine marketing (SEM) for Air France in order to generate customer sales in a cost-effective manner
- Project 2
Marketing Transformation at Mastercard
Step into shoes of Mastercard's CMO, to how to integrate digital and social media to engage consumers and deliver commercial targets with help of marketing.
- Project 3
Managing Online Reviews on TripAdvisor
Analyze consumer motivations for sharing their opinions and experiences and hotels' approaches to dealing with the positive and the negative word of mouth.
- Project 4
Accor Strengthening the Brand with Digital Marketing
Overcome the challenges associated with disruptive and digital competition as Accor, the world's leading hotel operator try to enter online marketing space for travel reservations.
- Project 5
Yahoo Pricing Search Engine Advertising
Understand Yahoo's search engine advertising as one of the most important revenue sources. Look into pricing strategies and challenges associated with it
- Project 6
Capstone Project
Drive customer engagement and increase the number of likes of the Facebook page created in your domain in an effort to increase brand awareness and connect with your customers.
- Project 7
Keyword Research and Planning
Generate business and build a subscriber list by analyzing your competitor and planning your website design, auditing, and inbound links.
- Project 8
Ad Creation and Audience Targeting
Create campaigns, ad groups, and ads for your product or service with relevant keywords, and then build a Unique Selling Proposition (USP) for your offerings.
- Project 9
Ad Creation and Audience Targeting
Utilize digital analytics to drive a continual improvement of the online experience that your customers and potential customers have.
- Project 10
Social Media Strategy
Create and optimize social media campaigns by learning how and when to trigger additional boosts or efforts from converged media.
- Project 11
Brand Assessment
Unravel the key aspects of a brand to identify its positioning and target audience, and consequently bring out its target audience, persona and story.
- Project 12
Email Campaigning
Identify your customers and design an email campaign for promoting your products and services.
- Project 13
Content Marketing
Launch a new content marketing initiative by following customer intent instead of demographics and targeting key influencers.
- Project 14
Mobile Marketing
Create a marketing plan to acquire customers through the mobile channel, incorporating mobile calls to action in your marketing materials.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Program Advisor
Jinsuh Lee
Clinical Assistant Professor of Management, Purdue UniversityJinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics
Bradd Geddes
Expert PPC Marketer, Founder of Certified Knowledge, AuthorBrad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.
Matt Bailey
Expert Internet Marketer, President of SiteLogic, AuthorMatt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences and is one of the conference’s highest-rated speakers.
Learner's Profile
This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.
- The class consists of learners from excellent organizations and diverse industriesIndustryInformation Technology - 37%BFSI - 19%Consulting - 12%Others - 32%Companies
Learner Reviews
Mia Schuck
Brand ManagerI enjoyed this course so far!I recommend taking the live classes and slides as well as all the projects. The teachers are great, and you can get as much help as you need when you attend the live classes. Overall I have had an outstanding experience, and I have learned a lot!
Shilpi Singh
Director at Proteck Electronic Trading LLCSimplilearn has been an integral part of my learning for the past 1 year. I owe it greatly to Simplilearn to impart in me the knowledge and skills in Sales and Marketing. I have recommended this program to my friends and am considering enrolling my kids in the coding program during the summer.
Industry Trends
Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.
- Digital Advertising Industry Growth
13.4% CAGR
during the forecast period from 2019 to 2024
28.9% job growth
during the forecast period from 2019 to 2024
Digital Marketing Manager Annual SalarySource: GlassdoorDigital Marketing Manager Hiring CompaniesSource: Indeed
Why Online Bootcamp
- Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
- Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
- Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
- Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts
Admission Details
APPLICATION PROCESS
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
ELIGIBLE CANDIDATES
For admission to this Program, candidates must possess one of the first two criteria:
At least 2 years of experience
A bachelor's degree in any discipline
Marketing or non-marketing background
ADMISSION COUNSELORS
We have a team of dedicated admissions counselors who are available to guide you as you apply to the program. They are available to:
- Address questions related to your application
- Provide guidance regarding financial aid (if required)
- Help answer questions and understand the program
Admission Fee & Financing
The admission fee for this digital marketing program is $ 2,250
Financing Options
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
Apply Now
PROGRAM BENEFITS
- Receive a joint Purdue-Simplilearn certification
- Membership to Purdue Alumni Association
- Masterclasses from top Purdue instructors
- Rigorous curriculum designed by industry experts
- Complete this certification program while you work
Program Cohorts
NEXT COHORT
OTHER COHORTS
Date
Time
Batch Type
- Program Induction
1 Aug, 2021
08:30 CDT
- Regular Classes
4 Sep, 2021 - 6 Mar, 2022
08:30 - 12:30 CDT
Weekend (Sat - Sun)
FAQs
What are the eligibility criteria for this Post Graduate Program in Digital Marketing in partnership with Purdue University?
For admission to this Post Graduate Program in Digital Marketing, candidates must possess one of the first two criteria:
- A bachelor's degree in any discipline
- At least 2 years of experience
- Marketing or non-marketing background
What is the admission process for this Post Graduate in Digital Marketing Program in Partnership with Purdue University?
The admission process for this digital marketing program consists of three simple steps:
- All interested candidates are required to apply through the online application form.
- An admission panel will shortlist the candidates based on their application.
- An offer of admission will be made to the selected candidates and is accepted by the candidates by paying the program fee.
What is Facebook Blueprint certification?
Facebook Blueprint is one of the top and most popular Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this Digital Marketing program, you receive a free voucher for taking up the Facebook Blueprint Digital Marketing Associate program.
Is there any financial aid provided for this Digital Marketing Program?
To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this Digital Marketing program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.
What should I expect from the Post Graduate Program in Digital Marketing?
As a part of this Digital Marketing Program, you will receive the following:
- Job-ready skills in digital marketing and hands-on experience
- A Capstone project suitable for your portfolio to demonstrate your skills to employers
- Purdue Post Graduate Program certification
- Industry-recognized certificate from Simplilearn
- Official membership to the Purdue Alumni Association
- Lifetime access to all core eLearning content created by Simplilearn
What certificate will I receive?
Upon successful completion of this digital marketing program, you will be awarded a joint Post Graduate Program certification by Purdue University and Simplilearn.
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