Post Graduate Program in Digital Marketing

PG in Digital Marketing FAQs

• What are the eligibility criteria for this Post Graduate Program in Digital Marketing in partnership with Purdue University?

  For admission to this PGP in Digital Marketing, candidates must possess one of the first two criteria:

  1. A bachelor's degree in any discipline 
  2. At least 2 years of experience
  3. Marketing or non-marketing background

• What is the admission process for this Post Graduate in Digital Marketing Program in Partnership with Purdue University?

  The admission process for this digital marketing program consists of three simple steps:

  • All interested candidates are required to apply through the online application form.
  • An admission panel will shortlist the candidates based on their application.
  • An offer of admission will be made to the selected candidates and is accepted by the candidates by paying the program fee.
     

• What are the benefits of this Digital Marketing PG Program?

  This Digital Marketing PG Program builds your expertise in the given field or domain. To add to that getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes a capstone project and over 30 skills and tools that will make you job-ready the moment you graduate.

• What is Facebook Blueprint certification?

  Facebook Blueprint is one of the top and most popular PGP Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this Digital Marketing program, you receive a free voucher for taking up the Facebook Blueprint Digital Marketing Associate program.

• What should I expect from the Post Graduate Program in Digital Marketing?

  As a part of this PGP Digital Marketing Program, you will receive the following:

  • Job-ready skills in digital marketing and hands-on experience 
  • A Capstone project suitable for your portfolio to demonstrate your skills to employers
  • Purdue Post Graduate Program certification
  • Industry-recognized certificate from Simplilearn
  • Official membership to the Purdue Alumni Association 
  • Lifetime access to all core eLearning content created by Simplilearn 

• What certificate will I receive after completion of this PGP in Digital Marketing?

  Upon successful completion of this PGP in Digital Marketing, you will be awarded a joint Post Graduate Program certification by Purdue University and Simplilearn.

• Will any preparation material be provided as part of this Digital Marketing Program to help me get started?

  Once you pay the first installment of the program fee, you will get access to a preparatory course. You will have to go through these courses before taking the first class, which consists of 3-4 hours of self-paced learning content in the form of videos.

• What are some of the popular Digital Marketing tools covered in this Digital Marketing PG Program?

  The Digital Marketing PG Program covers over 30 in-demand digital marketing tools, including, Semrush, Google keyword planner, google analytics, Moz, Spyfu, Facebook ads, Hootsuite, and many more.

• What important skills are covered in this PG in Digital Marketing Program?

  You will learn some of the most in-demand skills during this Post Graduate Digital Marketing Program, including, web analytics, website management, and optimization, search psychology and language targeting, content marketing, PPC strategy, ad testing and extensions, and more. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.

• What is the total duration of this Digital Marketing Post Graduate Program?

  You will have to dedicate 6 months (at 5-10 hours/week) to complete this Digital Marketing PG Program!

• What are some of the top online certifications included in this Digital Marketing PG Program?

  The following top online certifications are covered in this Digital Marketing PG Program:

  • Fundamentals of Digital Marketing and SEO
  • Pay Per Click(PPC)
  • Web Analytics
  • Social Media Marketing
  • Brand Management

  To add on to that, you will also get masterclasses directly from the Purdue University faculty when you enroll for this digital marketing program.

• What are the top Digital Marketing courses included in this PG program?

  Simplilearn’s Post Graduation Program in Digital Marketing covers the following in-depth digital marketing courses:

  • Fundamentals of digital marketing and  SEO
  • Pay Per Click (PPC)
  • Web analytics
  • Social media marketing
  • Digital marketing capstone project

• What are the key topics covered in this PG in Digital Marketing Program?

  Simplilearn’s PGP in Digital Marketing includes the following key topics:

  • Making effective SEO strategies
  • Developing and executing an advanced PPC strategy
  • Social media, web, mobile, and content analytics
  • Influencer marketing
  • Reputation management

• Do I need to learn these courses in a specific order?

  Yes, we recommend you to follow the content as mentioned in the learning path of this online marketing training. Following the same order will ensure that you are getting step-by-step guidance on online marketing.

• What are the benefits of taking this PG in Digital Marketing Program?

  This Digital Marketing Program is a unique Bootcamp that features masterclasses from Facebook and Purdue and Harvard Business Publishing case studies. This comprehensive program helps you learn about all the aspects of digital marketing and increases your practical knowledge by incorporating over 14 industry projects and a capstone project from 5 domains. Moreover, the program makes you job-ready so that you can showcase your skills to potential employers.

• What are the prerequisites for taking this Post Graduate Program in Digital Marketing?

  There are no prerequisites associated with our Post Graduate Program in Digital Marketing. Professionals from non-marketing backgrounds can also follow our curriculum easily.

• Is there any financial aid provided for this Digital Marketing PG Program?

  To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this  Post Graduate Digital Marketing Program is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.

• What is Global Teaching Assistance?

  Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.
   

• Who are the instructors for this PG in Digital Marketing Program and how are they selected?

  Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty.  In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.

• What are the eligibility criteria to participate in the JobAssist program?

  To participate in the JobAssist program, you need to:

  • Have a bachelor's degree in any discipline with an average of 50% or higher marks
  • Successfully complete our Post Graduate Program in Digital Marketing and earn the certificate upon completion
     

• I am not able to access the Digital Marketing PG Program. Who can help me?

  Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
   

• What is covered under the 24/7 support promise?

  We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course.
   

• If I want to cancel my enrollment from this PG in Digital Marketing Program, can I get a refund?

  Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.

  
  * Disclaimer
  This Digital Marketing PG Program is offered on a non-credit basis and is not transferable to a degree.

• What is Digital Marketing?

  From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!

• Why use Digital Marketing?

  Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.

• What are the various roles that can be applied after completing this Digital Marketing PGP?

  This digital marketing post-graduation program will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.

• Do you provide practice tests as part of this PG in Digital Marketing?

  Below mentioned are some of the practice tests you can look into:

  • SEO Online MCQ Practice Test
  • Advanced Social Media Questions Free Practice Test
  • Advanced PPC Exam Questions Free Practice Test
  • Email Marketing Questions Free Practice Test

• What are the different roles in Digital Marketing?

  Digital marketing is one of the fastest-growing career fields with a number of career opportunities like SEO Specialist, Digital Marketing Manager, Social Media Marketing Manager, PPC Specialist, and Content Marketing Specialist. Take our PG in Digital Marketing Program and become eligible for all these roles.

• What are the different roles in Digital Marketing?

  Digital Marketing is one of the fastest-growing career fields with a number of career opportunities like SEO Specialist, Digital Marketing Manager, Social Media Marketing Manager, PPC Specialist, and Content Marketing Specialist. Take our online marketing certification and become eligible for all these roles.

• What are the top roles and responsibilities of an Digital Marketing Professional?

  The most important responsibility of a Digital Marketing Manager is to plan and manage Digital Marketing Campaigns that promote a firm’s products, brands, and services. They monitor various performance metrics and assess them against goals. They also evaluate end-to-end customer experience across multiple channels and touchpoints. Our Digital Marketing Training Program will help you become capable of handling all such responsibilities in an organization.

• What is the Digital Marketing Expert's Salary?

  Digital Marketing Experts earn lucrative salaries across the world. Relevant experience and Digital Marketing Program can also improve their earning potential. Here is a glimpse of the average annual salaries of digital marketing managers across major countries (source: Payscale):

  • India - INR 346K
  • The US - $50K
  • The UK - £26,045
  • Canada - C$50K
  • Singapore - S$40K

• Is Digital Marketing a good career? Are Digital Marketing Experts in demand?

  Digital marketing is a promising career option and gaining traction from professionals across the world. LinkedIn listed the ‘Digital Marketing Specialist’ role among the top 10 most in-demand jobs with 860,000 job openings. Moreover, the professional networking site also found a shortage of 230,000 digital marketing professionals in the US alone in one of its surveys. So, now is the right time to achieve our Digital Marketing Training Program and make use of the opportunities available.

• Does Digital Marketing require coding experience?

  No, our Digital Marketing PG Course doesn’t require coding experience.

• Can I get a sealed transcript for World Education Services (WES) at the end of the program?

  Post Graduate Program are certification programs and do not include any transcripts for WES, this is reserved only for degree programs. We do not offer sealed transcripts and hence, our PG programs are not applicable for WES or similar services.