Technology is transforming industries and jobs like never before. Professionals need to pay attention to these changes to make sure they are keeping their skill sets current. Ramneek Sharma recognized that his industry was going through a transformation and that he needed to be proactive about his career. A product development lead at Indique Technologies, Ramneek was leading a team of four user interface (UI) designers. With an advanced degree from Arena Multimedia and a Bachelor’s in Computer Application (BCA) from Punjab Technical University, Ramneek had a solid educational background as well as 15 years of experience designing and developing thousands of B2B and B2C websites. But he recognized that website development was no longer a critical skill as website development tools and platforms would soon replace employees like him. He knew it was time to change his career path.
Learning Digital Marketing Skills to be Ready for a New Career
As a UI developer, Ramneek was aware of the processes involved in website creation and development, but he was one of many designers and developers who would be competing for a decreasing number of jobs. With change coming, he looked to the future to determine the skills he would need.
“There are millions of websites on the Internet,” he says. “How do you design a website that’s unique and can stand apart?” Asking himself that question, Ramneek realized that digital marketing would be his new path. Although web developer jobs might decrease in number, websites would not. Looking into digital marketing, Ramneek learned it was one of the ten best domains to move into and would be a wise career choice for him.