Post Graduate Program in Digital Marketing
Become a Certified Digital Marketer from Purdue University. Learn to create and promote your own website via Live Interactive Learning. Master basic and advanced digital marketing skills via Harvard Business Publishing Cases, Stukent Simulation, 20+ Projects, ChatGPT and AI Tools, and 35+ DM tools.
Leading Digital Marketing Course from Purdue University(7th Most Innovative University in US)
Learn via Harvard Business Publishing Cases, DM Simulation, 35+ DM Tools and 20+ Projects
Master sessions by Meta Blueprint trainers; Meta Exam Voucher worth $99
Leverage ChatGPT and other Generative AI tools(Blue Willow, Stable Diffusion, Well Said Labs)
Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.
Learn the essential components of digital marketing, including website creation, digital and behavioral landscapes, SEO, SEM, social media, mobile marketing, content strategy, and paid campaigns.
Explore various aspects of digital marketing like website creation, behavioral marketing, SEO, SEM, social media, mobile marketing, content strategy, analytics, and paid campaigns. This program also offers a range of electives, such as blogging, affiliate marketing, B2B marketing, and more.
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
Start your journey with this foundation course on website creation with WordPress. In this Post Graduate Program in Digital Marketing, you will learn how to launch your website to promote your business.
Learn the basics of digital marketing in this course. Understand the difference between digital and traditional marketing. Go through the concepts like the 4P’s of digital marketing, influencer marketing, voice search, and more.
Go through the basics of behavioral marketing and understand behavioral analytics in this Post Graduate Program in Digital Marketing. You will learn concepts like customer lifecycle, buying stages, and how the marketing funnel works.
Understand the importance of SEO in this Digital Marketing course. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher in search engines, and learn how to analyze competitors.
Learn how paid ads work with help of keyword research. You will learn about different types of bidding strategies in-depth in the context of B2B & B2C channels.
Identify and explore various social media channels for marketing communications that will reach your brand’s target market effectively in this course.
In this email marketing course, you will learn the end-to-end process of email marketing, how automation works, and how to design the right email templates to increase conversion rates.
Learn about the importance of mobile apps and mobile marketing in this course. You will also learn how to optimize the apps with the right keywords and how to do the right mobile ad targeting.
Learn about the content research strategies and tools to design the right content from the social media channels point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using informative content.
Learn how to perform a deep analysis of paid campaigns and check the metrics of every ad to optimize the campaigns for better conversions in this course. You will also learn about the important elements of landing pages and related design strategies based on the business and industry.
Learn about the different types of KPIs and metrics using different analysis tools in this course. Also work on a live campaign to check the ROI of any product or service, and learn how to improve the results.
Learn how AI automates digital marketing and increases performance in this PG Digital Marketing course. You will also learn about emerging technologies like auto chat and voice search.
You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.
Gain practical expertise in digital marketing by actively running live campaigns on your own via the Stukent Digital Marketing Simternship. Run PPC ads, conduct strategic keyword research, own audience targeting and segmentation, assess key performance indicators (KPIs), optimize landing pages, manage budgets, and more within this immersive simulation. Additionally, upon completion, you'll earn a valuable Digital Marketing Simternship certificate from Stukent.
Discover how to use ChatGPT and other Generative AI tools to enhance your digital marketing efforts. Leverage AI's capabilities to improve your online presence and engage with your target audience more effectively.
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Attend online interactive masterclasses from Purdue Faculty and get insights about advancements in the digital marketing field.
Learn the basics of affiliate marketing and how to use it to promote your business effectively.
Learn how to create and maintain a blog for promotion and user interaction in this course.
Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.
Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.
( Toll Free )
[Simulation] Gain hands-on experience in ad management by overseeing a $125,000+ budget across search, display, and shopping ad campaigns.
[Harvard Case Study] Step into the shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner
Adidas is a German multinational corporation designing sportswear, shoes, and accessories. Aid in product launches and expanding reach to target audience.
GBS is a full-service community bank. Boost visibility, search engines ranking, expand customer base with diverse financial products and services.
ContractWorks, a contract management software with secure storage and on-the-fly search. Despite superior technology, they struggle to expand customer reach.
Toast, a high-end fashion retailer seeking assistance in reaching new customers, driving revenue, and maintaining brand guidelines and style amidst seasonal trends.
Skullcandy, a global brand revolutionizing audio, making high fidelity affordable and stylish. Engage with their youthful and adventurous consumer base.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics
Worldwide digital ad spending will reach USD 614.73 billion in 2020 as projected by eMarketer.
Expected new jobs in Digital Marketing
Companies prioritizing a digital-first approach
Growth in Social Media and Digital Marketing jobs
This Digital Marketing Program caters to professionals from a variety of industries; the diversity of our students adds richness to class discussions and interactions.
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
For admission to this PCP in Digital Marketing, candidates should have:
The admission fee for this Digital Marketing Program is $ 3,000
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
You can pay monthly installments for Post Graduate Programs using Splitit, Affirm, ClimbCredit or Klarna payment option with low APR and no hidden fees.
We provide the following options for one-time payment
19 Oct, 2023
4 Nov, 2023 - 30 Jun, 2024
08:30 - 11:30 CDT
Weekend (Sat - Sun)
4 Jan, 2024
20 Jan, 2024 - 30 Sep, 2024
07:30 - 10:30 CST
Weekend (Sat - Sun)
Simplilearn’s Post Graduate Program in Digital Marketing covers the following in-depth digital marketing courses:
For admission to this Digital Marketing Course, candidates must possess one of the first two criteria:
The admission process for this Digital Marketing Course consists of three simple steps:
This Digital Marketing Certificate Course builds your expertise in the given field or domain. To add to that, getting a certificate from a prestigious university, a world-renowned one like Purdue University is going to add stars to your CV. This digital marketing program also includes 5 capstone problem statements, and over 35+ latest digital marketing tools that will make you job-ready the moment you graduate.
Accelerate your marketing journey with intensive marketing courses.
Uncover a World of Marketing Knowledge: Explore More Business Marketing Courses.
Meta Blueprint is one of the top and most popular Professional Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this PGP Digital Marketing course, you receive a free voucher for taking up the Meta Blueprint Digital Marketing Associate program.
As a part of this Digital Marketing Certification training, you will receive the following:
Upon successful completion of this Digital Marketing Program, you will be awarded a certificate from Simplilearn in collaboration with Purdue University.
Once you pay the first installment of the program fee, you will get access to a preparatory course. You will have to go through these courses before taking the first class, which consists of self-paced learning content in the form of videos.
The Digital Marketing Certification Course covers over 35+ in-demand digital marketing tools, including, Semrush, Google keyword planner, google analytics, Moz, Spyfu, Facebook ads, Hootsuite, and many more.
You will learn some of the most in-demand skills during this Digital Marketing course, including, behavioral marketing, SEO, SEM, social media, email marketing, mobile marketing, content strategy, analytics, AI, automation, and emerging technology and more. You will also learn how to use ChatGPT and other generative AI tools in digital marketing. Not just that, you also get to attend masterclasses from the top faculty at Purdue University.
You will have to dedicate 6 months (at 5-10 hours/week) to complete this Post Graduate Program in Digital Marketing!
The following top online certifications are covered in this Digital Marketing Certificate Program:
To add on to that, you will also get masterclasses directly from the Purdue University faculty and Meta Master sessions when you enroll for this digital marketing course.
Simplilearn’s Digital Marketing Course includes the following key topics:
Yes, we recommend you to follow the content as mentioned in the learning path of this online marketing training. Following the same order will ensure that you are getting step-by-step guidance on online marketing.
This online Digital Marketing Course is a unique Bootcamp that features masterclasses from Meta and Purdue and Harvard Business Publishing case studies. This comprehensive program helps you learn about all the aspects of digital marketing and increases your practical knowledge by incorporating over 15+ industry projects and 5 capstone problem statements. Moreover, the program makes you job-ready so that you can showcase your skills to potential employers.
There are no prerequisites associated with our Post Graduate Program in Digital Marketing in India. Professionals from non-marketing backgrounds can also follow our curriculum easily.
We partnered with the Hootsuite Academy team to include the Hootsuite Platform Training course as part of this PG Digital Marketing Course. In this module, you’ll develop the skills to use core Hootsuite products to their full potential, boosting the impact of your social media efforts, driving results, and proving your ROI.
Once you've completed the Hootsuite Platform Training, you'll be ready to take the exam on the Hootsuite Academy website to become a Hootsuite Certified Professional. As a Simplilearn student, you'll get 50% off on this industry-recognized credential! Get certified for 50% off.
As a part of this PG digital marketing course, you will get free access to the SE Ranking platform for the validity of 1-year. Once you complete the Search Engine Optimization (SEO) module (the first module) of the Digital Marketing Training program, you will get an exclusive promo code from Simplilearn to access the platform.
To ensure money is not a barrier in the path of learning, we offer various financing options to help ensure that this Digital Marketing course is financially manageable. Please refer to our “Admissions Fee and Financing” section for more details.
The frequency of the Masterclasses delivered by Purdue is once per quarter.
Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They proactively engage students to assure they’re following the course path and to help enrich their learning experience—from class onboarding to project mentoring and job assistance.
Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain part of our faculty. In addition, masterclasses will be taught by the permanent faculty of Purdue University, each of whom has substantial industry experience.
To participate in the JobAssist program, you need to:
Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
We offer 24/7 support through email, chat, and calls. We have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your digital marketing course.
Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.
This Post Gradaute Program in Digital Marketing is offered on a non-credit basis and is not transferable to a degree.
From a birds-eye view, digital marketing is a marketing methodology that offers meaningful insights into consumer behavior. While traditional marketing was all about branding and impressions, digital marketing focuses heavily on creating experiences for users, collating their actions and reactions, and building strategies and campaigns based on the collated data!
Both customers and businesses are moving online, forcing organizations of all sizes, to build more and more effective digital strategies. Due to the proliferation of online devices and access to digital media, there has been an outburst in the demand for digital marketing professionals, across business verticals and sectors, in all domains of marketing.
This digital marketing course will help you learn everything from basic fundamentals of digital marketing to advanced digital marketing techniques making you a master of all the domains of digital marketing from social media to performance marketing. Therefore you can either apply for digital marketing jobs like a marketing specialist, or choose the domain-specific role you like, for example, you can become an SEO analyst, a social media strategist, or a PPC specialist.
Below mentioned are some of the practice tests you can look into:
Digital marketing is one of the fastest-growing career fields with a number of career opportunities like SEO Specialist, Digital Marketing Manager, Social Media Marketing Manager, PPC Specialist, and Content Marketing Specialist. Take our Digital Marketing Course and become eligible for all these roles.
The most important responsibility of a Digital Marketing Manager is to plan and manage Digital Marketing Campaigns that promote a firm’s products, brands, and services. They monitor various performance metrics and assess them against goals. They also evaluate end-to-end customer experience across multiple channels and touchpoints. Our Digital Marketing Training Program will help you become capable of handling all such responsibilities in an organization.
Digital Marketing Experts earn lucrative salaries across the world. Relevant experience and Digital Marketing Program can also improve their earning potential. Here is a glimpse of the average annual salaries of digital marketing managers across major countries (source: Payscale):
Digital marketing is a promising career option and gaining traction from professionals across the world. LinkedIn listed the ‘Digital Marketing Specialist’ role among the top 10 most in-demand jobs with 860,000 job openings. Moreover, the professional networking site also found a shortage of 230,000 digital marketing professionals in the US alone in one of its surveys. So, now is the right time to enroll in our Digital Marketing Training Program and make use of the opportunities available.
No, our Digital Marketing Course doesn’t require coding experience.
Post Graduate Program are certification programs and do not include any transcripts for WES, this is reserved only for degree programs. We do not offer sealed transcripts and hence, our programs are not applicable for WES or similar services.
In collaboration with Purdue University and Meta, the Post Graduate Program in Digital Marketing has everything you need to become a successful professional in the digital world. It is a perfect course for working professionals looking to upskill by understanding the fundamental skills and tools of digital marketing. It is specially designed to accelerate your career to new heights by training you with in-demand digital marketing tools and hands-on practical training through case studies, masterclasses, mentoring sessions, and more! What’s even better is that it has superb mastersessions by Meta Blueprint and immersive case studies from Harvard Business Publishing.
This online Digital Marketing training provides you with 6-credits from Purdue University that can be transferred to Online MS in Communication program. Understanding the need for career mentoring after the course, Simplilearn has added another great feature of resume assistance, access to its job portal named JobAssist, and mentoring from experts in digital marketing.
Simplilearn’s Digital Marketing Course alumni are from international brands like Amazon, Unilever, Microsoft, Google, Deloitte, Ola, LinkedIn & more! Students get to work on industry projects from 5 domains and a whopping 14+ course-end projects. Experts design these projects to provide real-world experience to learners. Other than these, some brownie features of the course include a Meta Digital Associate Exam voucher which costs around 99$, and ask me for any sessions mentored by Meta Blueprint trainers of the course too!
Digital Marketing Specialists
These masterclasses are delivered in the form of live virtual sessions by experienced industry experts. They delve deep into the world of AI-powered digital marketing to help you increase your efficiency and productivity. You will learn to leverage ChatGPT and other Generative AI tools like BlueWillow, Stable Diffusion, and WellSaid Labs.
From understanding the fundamentals of ChatGPT to implementing it effectively in content creation, social media planning, ad copywriting, and more, this course empowers you to harness AI-driven strategies for unparalleled marketing success.