Social Media Marketing Skills you will learn

  • Social Media Marketing
  • Social Media Strategy and Planning
  • Channel Management
  • Content Creation and Curation
  • Audience Engagement Strategies
  • Platform-Specific Best Practices
  • Campaign Performance Analysis
  • Brand Voice Development
  • Community Building

Who should learn this free Social Media Marketing course?

  • Marketing Professionals
  • Entrepreneurs
  • Recent Graduates
  • Content Creators
  • Career Changers
  • Freelancers
  • Students

What you will learn in this free Social Media Marketing course?

  • Introduction to Social Media

    • Introduction

      01:15
      • 0.0 Introduction
        01:15
    • Lesson 1 : What is Social Media?

      24:18
      • 1.01 Introduction to Social Media
        24:18
      • Knowledge Check
    • Lesson 2 : Components involved in Social Media

      40:46
      • 2.01 Social Media Strategy and Planning
        40:46
      • Knowledge Check
    • Lesson 3 : Tools and Techniques in Social Media

      09:33
      • 3.01 Social Media Management Tools
        09:33
      • Knowledge Check

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn Social Media Marketing?

$15.6 billion by 2025

Projected growth rate of the social media analytics market.

$58K+ (USA) | 5LPA INR

Average annual salary of a social media manager

About the Course

Here's what this free online social media marketing course covers: you'll start with the fundamentals of social media strategy and work your way through building an effective digital presence. The course walks you through practical tools and techniques you can apply immediately, whether you're planning your first campaign or refining your approach.

Topics Covered

Get your team a digital skilling library

with unlimited access to live classes
Know More
digital skilling library

FAQs

  • Is this Social Media Marketing course completely free of cost?

    Yes, this course is entirely free. You can access all the lessons, complete the coursework, and earn your free social media marketing certification without paying anything. No hidden fees, no credit card required.

  • What are the prerequisites to enroll in this free online Social Media Marketing course?

    None. This course is designed for beginners, so you don't need prior marketing experience or technical knowledge. If you use social media personally and are curious about how it works for businesses, you're ready to start.

  • Is this Social Media Marketing course suitable for beginners?

    Absolutely. The course starts with foundational concepts and gradually builds your understanding. Whether you're completely new to marketing or just new to social media, the content is structured to meet you where you are.

  • What is the format of this free Social Media Marketing certification?

    The course is delivered through video lessons that you can watch at your own pace. You'll have access to all materials online, allowing you to learn when it fits your schedule.

  • What specific Social Media Marketing skills will I learn in this free course?

    You'll learn how to develop social media strategies, create engaging content, manage different platforms effectively, build and engage communities, analyze campaign performance, and align social efforts with broader marketing goals. These are practical skills you can use immediately.

  • What are the topics covered in this free Social Media Marketing course?

    The course covers social media fundamentals, platform components and mechanics, content strategy, audience engagement techniques, marketing tools and technologies, campaign planning, and performance measurement. Each section builds on the previous one to give you a complete picture.

  • Is the course content updated with the latest Social Media Marketing best practices?

    The course focuses on core principles and strategies that remain relevant even as platforms evolve. While specific features change frequently, the fundamental approaches to strategy, content, and audience engagement taught here apply across platform updates.

  • What real-world Social Media Marketing applications are covered in this course?

    You'll learn how to build brand awareness, engage target audiences, drive website traffic, generate leads, support customer service efforts, and measure the impact of your activities. These are the practical applications businesses actually use social media for.

  • How can learning a Social Media Marketing course benefit my career?

    Social media skills are valuable across industries. Businesses of every size need people who understand how to connect with audiences online. This free social media marketing course with a certificate gives you verifiable skills that make you more competitive for marketing roles and can even support entrepreneurial ventures.

  • What types of professionals should take this free Social Media Marketing certification?

    Marketing coordinators looking to specialize, small business owners handling their own marketing, career changers exploring new fields, recent graduates building their skill set, freelancers adding services, and anyone managing social accounts professionally can all benefit from this course.

  • Is Social Media Marketing in high demand in the job market?

    Yes. Most companies now view social media as essential rather than optional. Job postings for social media roles have grown significantly across sectors. From retail to B2B services, everybody needs people who can manage their online presence effectively.

  • How does this Social Media Marketing certification help me in my career?

    The certification demonstrates to employers that you've invested time learning social media marketing fundamentals. It shows initiative and validates your knowledge, which is especially valuable if you're entering the field or transitioning from another area.

  • Will I receive a certificate after completing this Social Media Marketing course?

    Yes. Once you finish the course requirements, you'll receive a certificate of completion that you can add to your resume, share on LinkedIn, or include in your professional portfolio to showcase your social media marketing knowledge.

  • What will my next steps be after completing this free Social Media Marketing course?

    Start applying what you've learned to real projects. Whether personal accounts, volunteer work, or paid opportunities. Consider taking advanced courses in areas like paid advertising, analytics, or specific platforms. Most importantly, keep practicing and staying current with platform changes.

  • Where can I find more free online courses with certificates on Simplilearn?

    SkillUP by Simplilearn offers hundreds of free online courses across technology, business, data science, and marketing. Browse the catalog to find online courses with certificates in areas that match your career goals or personal interests. Each course provides structured learning and certification at no cost.

Learner Review

  • Zaima Butt

    Zaima Butt

    Thank you Simplilearn for providing this foundational course on Social Media. This course has helped me to upskill myself and has prepared me to apply my knowledge in the real-world applications.

  • Hardik Kamdar

    Hardik Kamdar

    Senior Customer Service Executive , Firstsource

    This is the best course available online to understand Social media marketing basics. Thank you, Simplilearn!

  • Nadim Howladar

    Nadim Howladar

    I recently completed the Social media online course, and it was an excellent learning experience. The content was well-structured, covering all essential aspects of digital marketing with practical examples. This course is ideal for beginners and professionals. I highly recommended to anyone looking to dive in to digital marketing!!

  • Rishika

    Rishika

    I recently completed the free Social Media course, and it was incredibly insightful! The course thoroughly covered the basics while offering practical strategies I can apply directly to my work. It's an excellent starting point for beginners eager to grasp the dynamics of social media growth. The content is clear and engaging. Highly recommended!!

  • Naomi

    Naomi

    The course offered an excellent overview of social media strategy and content creation. I found the modules on platform-specific best practices particularly valuable, as they enhanced my understanding of how to tailor my approach for different networks like Facebook, Twitter, and Instagram. Overall highly recommended!!

prevNext
  • Acknowledgement
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.