As documented by, Girish Pai
My story is similar to a lot of IT professionals who changed their journey midway through in search for something more. While I started in the IT industry, I knew I wanted to do so much more, and digital marketing definitely seemed to call me with arms wide open.
The more I learned about about digital marketing, the more I loved it. Before I knew it I was picking up as many courses on digital marketing as possible and eventually finally shifting my career goals to include digital marketing. Here’s a look at my professional journey.
An IIM Kozhikode graduate, I spent 13 years in the IT and telecom industry, lending my expertise to global business development and product management before realizing my passion for digital marketing and growth hacking.
I started my digital marketing career by venturing into my first start-up, a hyper-local online grocery store called Combyn, that connected consumers with grocery stores in their neighborhood. I was having trouble building an online audience, so I decided to update my digital marketing skills to help me find a better connect.
I decided to take a course in digital marketing and shortlisted courses from different training providers based on three parameters: quality, depth of content and the price. I wanted a self-paced course in digital marketing to ensure that I could take the classes while I worked and enrolled in Simplilearn’s Digital Marketing Certified Associate.
The project-based work and instructive videos that were part of Simplilearn’s course helped me maintain a strong pace through the classes, and my interest grew with each session.